THREE LO GO USA G E GUID E
A N T HROPOLOG IE
Table of Contents Color
3
Single Color Logo
Logo Color Variations
Reversed Logos
Greyscale Logo
Color Specifics
Format
9
Typography Dimensions
Protective area
Restrictions
1
2
COLOR SIN G LE CO LO R CO LO R VA RIA T IO NS REVERSED G REYSCA LE CO LO R SPEC IF ICS
3
COLOR USAGE
Single Color Logo
4
Logo Color Variations
5
COLOR USAGE
Reversed Logos
6
Greyscale and Black and White Logo
7
COLOR USAGE
Color Specifics C=0, M=50, Y=98, K=0
C=0, M=0, Y=0, K=100
R=248, G=149, B=34
R=35, G=31, B=32
#f89522
#231f20
C=85, M=61, Y=0, K=0
C=0, M=0, Y=0, K=61
R=49, G=104, B=178
R=98, G=98, B=98
#3168b2
#626262
C=0, M=0, Y=0, K=0
C=0, M=0, Y=0, K=50
R=255, G=255, B=255
R=147, G=149, B=152
#ffffff
#939598
C=0, M=0, Y=0, K=40 R=167, G=169, B=172 #a7a9ac
C=0, M=0, Y=0, K=30 R=188, G=190, B=192 #bcbec0
C=0, M=0, Y=0, K=0 R=255, G=255, B=255 #ffffff 8
FORMAT T Y POG RA PH Y DIMEN SIO N S PROT ECT IVE A REA REST RIC T ION S
9
FORMAT
Typography: Primary Logo Font
ANTHROPOLOGIE century
gothic
Century Gothic Bold: ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
Leading: 379 for tag line
10
Logo Dimensions and Protective Area
11
FORMAT
Formatting Restrictions Do’s and Don’ts
Do not alter the color
Do not skew, shear or stretch
Do not remove any elements
Do not run text over the logo
Do not apply effects to the logo
Do not alter the hierarchy
Do not rearrange or stack the logo
Do not change the scale or ratio of the elements
Do not place more than one logo per layout
Do not add graphics or words to the logo
Do not alter or inverse the coloration
Do not rotate, angle or pivot
Do not alter the appearance of the logos.
Do not outline
Do not include the name Anthropologie with or near the logo
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13
ALEX H A MMA RSK J OL D 14