MY VISION

Moda is a luxury accessory flagship store located in Rome, selling designer shoes and sunglasses. Taking inspiration from the environment and culture of the location, the interior was designed to represent the fashion capital of the world. Italy is renowned for its luxury design and sharp tailoring and has been since the 11th century. The manufacturing of fashionable items is an integral part of the country’s economy. Italy’s craftsmanship and expertise for fashion and textile is rooted in centuries of culture and beauty. Tracing back to the foundations of the Italian Renaissance, there has always been a taste for luxury and innovation.

In Rome, shopping becomes a magical experience. You can window shop right in the center of the city, while walking by some of the world’s most iconic architecture. In Italy, the art of fashion is an act of sophistication. It is not only about the pieces themselves, but about the attitude. Moda was designed to allow customers to feel empowered while inside the space and when wearing the products. In place of dressing rooms, the design features several catwalks where individuals may model the merchandise and feel as though they are on the runway. Through this design, customers are able to have an experience with the product before they purchase it. Moda products are tied to an emotion, a feeling of empowerment, that makes for the ultimate shopping experience.