Brand Standards
DESIGN & STRATEGY Alexis Markou
IMAGE CREDITS Man in Fog | Getty Images | Artem Peretiatko Chameleon Tail | Getty Images | Thomas Marx Niagra Falls | Getty Images | Janice Chen Bloody Basin | Getty Images | Vershinin Gloves | Getty Images | Gingagi Man with Briefcase | Getty Images | Shironosov Envelope | Getty Images | Kritchanut
Brand Standards
CONTENTS
MISSION 02 TRANSFORMATION 06 IN THE WILD
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LIMITLESS SHARING
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LIMEWIRE | BRAND STANDARDS
MISSION 2
ALEXIS MARKOU | GR 604
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LIMEWIRE | BRAND STANDARDS
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ALEXIS MARKOU | GR 604
We allow our users to
share what they want, when they want, without fear of judgment or barriers that people face today.
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LIMEWIRE | BRAND STANDARDS
TRANSFORMATION 6
ALEXIS MARKOU | GR 604
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LIMEWIRE | BRAND STANDARDS
OUR NEW LOOK Chameleons are able to blend in with their surroundings so they can avoid being caught by a predator and to also hunt its prey. It is important for LIMEWIRE employees and users to keep a low profile and blend in with the community.
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LIMEWIRE | BRAND STANDARDS
LOGO CONCEPT
+ CHAMELEON
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= HEXAGON
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LIMEWIRE | BRAND STANDARDS
MAIN LOGO
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LIMEWIRE | BRAND STANDARDS
CLEAR SPACE
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X = height of the letter “I” in the wordmark
ALEXIS MARKOU | GR 604
CLEAR SPACE 1/2 X
1/2 X
1/2 X
1/2 X 1/2 X
1/4 X
1/2 X
MINIMUM SIZE
Min print size: 1” x .7” Min screen size: 72px x 51px
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LIMEWIRE | BRAND STANDARDS
SIGNATURES
icon only
horizontal version
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stacked version
ALEXIS MARKOU | GR 604
ALTERNATE COLORS
white text over dark background dark purple icon
dark purple stacked
horizontal white text over dark background
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LIMEWIRE | BRAND STANDARDS
UNAUTHORIZED USES 1. Never modify or abbreviate the name LIMEWIRE. The name LIMEWIRE is a single word and must remain in all caps. 2. Never use colors outside of the provided color palette. 3. Never outline the chameleon. 4. Never alter the official clear space. 5. Never use a different typeface than the one provided in the guideline. 6. Never stretch, rotate, distort or skew the logo.
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ALEXIS MARKOU | GR 604
1)
Lime Wire
4)
2)
5)
3)
6)
Lime Wire
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LIMEWIRE | BRAND GUIDELINES
COLOR PALETTE
MALEFICENT
RAVEN
CASPER
ALEXIS MARKOU | GR 604
CMYK 10, 23, 0, 59 RGB
94, 80, 104
PMS
7666 C
HEX
#5e5068
CMYK 8, 23, 0, 90 RGB
24, 20, 26
PMS
Black 6 C
HEX
#18141a
CMYK 0, 0, 0, 0 RGB
255, 255, 255
HEX
#ffffff
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LIMEWIRE | BRAND STANDARDS
TYPOGRAPHY INTERSTATE MONO BOLD ABCDEFGHIJKLMNOPQRSTUWXYZ abcdefghijklmnopqrstuvwxyz
INTERSTATE MONO REGULAR ABCDEFGHIJKLMNOPQRSTUWXYZ abcdefghijklmnopqrstuvwxyz
INTERSTATE MONO LIGHT ABCDEFGHIJKLMNOPQRSTUWXYZ abcdefghijklmnopqrstuvwxyz
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Open Sans Bold ABCDEFGHIJKLMNOPQRSTUWXYZ abcdefghijklmnopqrstuvwxyz
Open Sans Regular ABCDEFGHIJKLMNOPQRSTUWXYZ abcdefghijklmnopqrstuvwxyz
Open Sans Light ABCDEFGHIJKLMNOPQRSTUWXYZ abcdefghijklmnopqrstuvwxyz
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LIMEWIRE | BRAND STANDARDS
IN THE WILD 24
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LIMEWIRE | BRAND STANDARDS
BUSINESS SYSTEM
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LIMEWIRE | BRAND STANDARDS
WALL LOGO
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LIMEWIRE | BRAND STANDARDS
APP ICON
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LIMEWIRE | BRAND STANDARDS
LIMITLESS SHARING 32
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LIMEWIRE | BRAND STANDARDS
BRAND EXTENSIONS LIMEWIRE continues to support the notion that allows users to share amongst their peers. Our new brand extensions are designed to stay true to the brand soul, while providing the user with a safe and secure range of products and services.
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v LIMEWIRE | BRAND STANDARDS
CACHE CASCADE Cache Cascade is a program that allows the user to download and share any form of content, from music, videos and even personal files. Unlike other brands, Cache Cascade secures the peer-to-peer sharing experience with leading edge encryption, so your personal information remains safe and anonymous.
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LIMEWIRE | BRAND STANDARDS
BLANK SLATE SOLUTIONS Have you ever made such a mess that it was nearly impossible to clean up? Enter Blank Slate Solutions. A brand new app that connects the user with the appropriate cleaning crew based on the services requested.
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LIMEWIRE | BRAND STANDARDS
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LIMEWIRE | BRAND STANDARDS
BUSINESS ACCORD DYNAMIC Business Accord Dynamic (BAD) by LIMEWIRE is an investment group unlike any other. The investors of BAD are risk takers and believe everyone deserves a chance at starting their own company, regardless of their nature of business. Clients will be paired with a BAD investor, who will share their knowledge in starting and maintaining a successful business.
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