McDonough Braungart Design Chemistry
“Helping businesses move towards a Cradle to Cradle Future�
02
ABOUT (M)cDonough (B)raungart (D)esign (C)hemistry is a global sustainability consulting and product certification firm founded in 1995 by world-renowned architect William McDonough and chemist Dr. Michael Braungart. MBDC consults clients on leaving a ‘positive footprint’ on the planet (instead of reducing a negative footprint) by implementing the Cradle to Cradle®Framework. MBDC works with innovative clients within various sectors and industries, to spur creativity, differentiate their brands and recognize their market leadership, attract and retain customers, enhance competitive advantage, and reduce ong-term risks. MBDC’s clients include innovative companies, Fortune 500 corporations, government agencies, and nonprofit organizations.
MCDONOUGH BRAUNGART DESIGN CHEMISTRY
Every year, the United States generates approximately 230 million tons of “trash”-about 4.6 pounds per person per day. Less than one-quarter of it is recycled; the rest is incinerated or buried in landfills. With a little forethought, we could reuse or recycle more than 70 percent of the landfilled waste, which includes valuable materials such as glass, metal, and paper. This would reduce the demand on virgin sources of these materials and eliminate potentially severe environmental, economic, and public health problems
Helping Companies Move Towards Sustainable Growth
02
04 CONSULTING Since 1995 MBDC has been consulting with clients to integrate the Cradle to Cradle framework and optimize products, operations, and organizational culture. Cradle to Cradle® Consulting provides a unique vision, process and tools for expanding quality and enhancing industry leadership. Through a progression of inventory, assessment and optimization, MBDC can help a client tailor the Cradle to Cradle framework to its unique circumstances and reorient its design principles. We provide value to our clients’ products, services and operations in various ways, including enhancing organizational capacity to:
• Implement change • Set goals and begin strategic planning • Redesign product and packaging • Collaborate with the supply chain • Reverse logistics for material recovery • Benchmarking operational success • Identify and strengthen stakeholder messaging
MCDONOUGH BRAUNGART DESIGN CHEMISTRY
TRASH IS
CERTIFICATION Certification audits products and ingredients to verify a company’s use of healthy materials and eco-intelligent design. It is a multi-attribute eco-label that assesses a product’s safety to humans and the environment and design for future life cycles. The program provides guidelines to help businesses implement the Cradle to Cradle framework, which focuses on using safe materials that can be disassembled and recycled as technical nutrients or composted as biological nutrients. Unlike singleattribute eco-labels, MBDC’s certification program takes a comprehensive approach to evaluating the design of a product and the practices employed in manufacturing the product. The materials and manufacturing practices of each product are assessed in five categories:
LY DISGUSTING
05
06
Finding a Solution
While walking to work the creative director of MBDC conducted a
(6)
study to see how much trash he could pick up while walking from his car to work. This
is what he found:
Here for – 1,000,000 years In the U.S. about 13 tons of glass waste are generated each year. Using recycled glass reduces air pollution by about 20 percent.
(9) (14) Here for – 6 months If every American recycled just onetenth of their newspapers, we could save about 25 million trees each year.
Here for – 12 years About 1/3 of the cigarettes bought are discarded into the environment. - When cigarette butts break down they release toxic chemicals.
(5) Here for – unknown Contains Chemicals such as phthalates, retardants, and BPA. - 73.9 million lbs are spread throughout the world each year. In recent study 92% of sea birds ingested plastic.
MCDONOUGH BRAUNGART DESIGN CHEMISTRY
(3) Here for 80 – 100 years The US generates about 2 million tons of aluminum each year - Recycling aluminum cans saves 95% of the energy used to make alum cans
O Free business consultation with MBDC
O Complimentary copy of Cradle to Cradle
O Green product gift certificates
O A complete Building Energy Audit
in a drawing for
My company is interested in participating
Yes Please Send More Info!
This is beautiful
This is not
LET’S GROW TOGETHER!
Did you know? You might be eligible to win a free consultation with
Hurry! Offer expires December 31, 2013.
i001 E. High St, Suite 200 Charlottesville, VA 22902
MBDC!