Alex Levin S E L E C T E D
W O R K S
(978) 505 - 8991 • Alex.levin@gmx.com
Alex Levin S E L E C T E D
W O R K S
(978) 505 - 8991 • Alex.levin@gmx.com
These selected works represents my passion for innovation, problem solving and the creative process. I have included projects that allowed me to follow a client’s direction and successfully complete project and also evolve my vision to guide a concept through its planning and execution. I appreciate the time spent reviewing my work. Continuing the development and discovery as my role as a creative thinker and innovative producer, I am excited to work towards creating meaningful work that addresses and solves problems in my community both locally and globally. This has been divided up by Marketing, Branding, Business Development, Management, Design, and Agency Work to show my multidisciplinary work in creative strategy and innovation in design and business. All utilizing and strengthening the following competencies and transferable skills:
Design Practices
COMPETENCIES
Imagine innovative solutions, prototype and critique, use data, speculate about alternative futures.
Project Management
Work collaboratively, understanding of dynamic, real-world situations and clientdesigner relationships, skills for managing.
Sensory Aptitudes
Understanding of visual composition, visual literacy, acuity and vocabulary, select and employ appropriate visual media.
Research Strategy and Process
Collect, connect, format, analyze and summarize data. Find, cite, interpret and apply research.
Business Modelling Management
Understanding of basic principles and innovative uses of business models, basic skill in financial analysis.
Alex Levin S E L E C T E D
W O R K S
(978) 505 - 8991 • Alex.levin@gmx.com
Ta b l e o f C o n t e n t s PAGE 1
MARKETING
Bulgari High-End Watch Marketing Initiatives
DESIGN/MARKETING OF LUXURY GOODS • PARSONS SCHOOL OF DESIGN/COLUMBIA BUSINESS SCHOOL • SENIOR
Two Degrees Food
San Francisco, CA • January 2011 - PRESENT
PAGE 3
BRANDING
ProAudioStar Branding and Creative Direction DESIGN AND MARKETING MANAGER • BROOKLYN, NY • 2010
PAGE 4
BUSINESS DEVELOPMENT
Ran Lerner Design
New York, NY • OCtober 2009 - January 2012
PAGE 5
MANAGEMENT
Miles High Brand Strategy and Execution Somerville, MA • February 2011 - PRESENT
PAGE 5
DESIGN
Two Degrees Food
San Francisco, CA • January 2011 - PRESENT
DJ ECKS Scratch-Off Business Cards DJ ECKS • SOUND IS MONEY • 2010
PAGE 8
AGENCY WORK
HardCandyShell Design Internship
DESIGN INTERN • NEW YORK, NY • OCTOBER 2009 - SEPTEMBER 2010
Virtue Worldwide Design Internship Brooklyn, ny • october 2008 - may 2009
PAGE 10
RESUME
Alex Levin S E L E C T E D
W O R K S
(978) 505 - 8991 • Alex.levin@gmx.com
MARKETING
Bulgari High-End Watch Marketing Initiatives
DESIGN/MARKETING OF LUXURY GOODS • SENIOR • PARSONS SCHOOL OF DESIGN/COLUMBIA BUSINESS SCHOOL •
A Master Class with Parsons and Columbia Business in conjunction with the Luxury Education Foundation. Teams of four interdisciplinary Parsons students and four Columbia MBA students worked on projects for luxury brands. I worked with Bulgari. An iconic Italian jewelry and manufacturer and luxury brand, and recently integrated and cobranded Daniel Roth and Gerald Genta timepiece collections. We were given the task to design marketing initiatives in its US launch. As part of the team, I rendered and pitched ideas including special events, after-sale services, an iPad application, event sponsorships, and the flagship store window display. A fellow Parsons student and I designed the final presentation that was presented in front of many executives of the Luxury goods industries and was extremely well received by Bulgari’s US CEO and Managing Director and the National Marketing Director.
Presentation and Event Poster Design
CoffEe Coozy + Augmented Reality Immersive Experience
Interactive mobile Application and implementation instore experience
1
Alex Levin S E L E C T E D
W O R K S
(978) 505 - 8991 • Alex.levin@gmx.com
MARKETING
Two Degrees Food
San Francisco, CA • January 2011 - PRESENT | Twodegreesfood.com
As the first one-for-one food company, Two Degrees made their mission that for every bar they sold, a meal would be donated to a child suffering from malnutrition. Worked with the Marketing Director on campaign and collateral to launch successfully nationwide in Whole Foods Markets. Lead creative projects and teams on various projects. Designed partnership pitches, tradeshow displays, POP countertop displays and miscellaneous collateral.
graphics video (DIRECTOR/PRODUCER)
Champion Vending Machine Cling and Healthy Vending Pitch
FANCY FOOD SHOW 2012 SIGNAGE AND COLLATERAL
TWO DEGREES AND BARNES AND NOBLE CAMPUS CAMPAIGN PITCH
PROMOTIONAL USB DRIVE CONCEPT le meridien hotel Wrapper Concept
2
Alex Levin S E L E C T E D
W O R K S
(978) 505 - 8991 • Alex.levin@gmx.com
BRANDING
ProAudioStar Branding and Creative Direction DESIGN AND MARKETING MANAGER • BROOKLYN, NY • 2010
I was originally hired to create product advertisements for eBay auctions for a DJ and pro audio equipment online retailer. After proving myself to the owner he placed me in the position to rebrand the company. The store was initial a ProStores e-commerce website and developed into a multifunctional portal to musicians, DJs and producers to learn and share knowledge; all while driving traffic to the site. Included in the process was the style guide, identity, and online/offline marketing campaigns. I also ran and maintained the AdWords account which accounted for over $500,000 in sales for the company during my time there. The office was located in the warehouse where fulfillment was made, and I also gained insight and experience from working with the team there.
Managed Redesign of website
Branding and inspiration
Hand-to-hand marketing campaign
Conception and Design of MOnthly Print Newsletter
3
Alex Levin S E L E C T E D
W O R K S
(978) 505 - 8991 • Alex.levin@gmx.com
BUSINESS DEVELOPMENT
Ran Lerner Design
New York, NY • OCtober 2009 - MAY 2011 | ranlerner.com
Gained press coverage across leading industry publications and managed online presence, social media and newsletter for well-known product designer. Gained inclusion in a nationally release design publication. Designed and constructed press kits and email newsletter of over 5000 recipients.
Feature in industry blogs: POPSOP, CreateID, NOTCOT, Livebydesign, Yanko Design, core77
Monthly Email Newsletter
Inclusion in ‘1000 product designs’ book
Managed Twitter Page
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Alex Levin S E L E C T E D
W O R K S
(978) 505 - 8991 • Alex.levin@gmx.com
MANAGEMENT
Miles High Brand Strategy and Execution Somerville, MA • January 2011 - PRESENT
From what started as a friends father who had a contact to receive handknit baby alpaca sweaters from Ecuador, I led the team as CEO and creative director to successfully launch a brand positioned utilizing Blue Ocean Strategy exercises and planning. I designed the all brand, website, collateral, lookbook, directed two photoshoots with four different locations and wrote a full business plan including a SWOT analysis, competitive analysis and strategic canvas. I developed social media marketing campaigns that greatly enhanced the online presence and led to the complete sell out of our first run of the sweaters. Developed a ‘Sessions’ subsidiary initiative that is now working with the nonprofit Ellen’s Heart and Soul, to curate relaxing music to be put on iPods that are donated to cancer patients undergoing chemotherapy. I was also able to get us local press in the newspaper and fashion blogs.
Directed photoshoot
designed lookbook
Designed and developed social media marketing campaign to gain over 600+ Fans in under 2 months.
USA MADE ORGANIC COTTON T
Facebook, Soundcloud, Twitter, TUmblr. Cumulative 7000+ FANS
GOODWOOD PILOT WINGS
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ECUADOR HANDKNIT BABY ALPACA SWEATER
Alex Levin S E L E C T E D
W O R K S
(978) 505 - 8991 • Alex.levin@gmx.com
DESIGN
Two Degrees Food
San Francisco, CA • January 2011 - PRESENT | Twodegreesfood.com
As the first one-for-one food company, Two Degrees made their mission that for every bar they sold, a meal would be donated to a child suffering from malnutrition. Managed and conceptualized projects in marketing, product development, social media and e-commerce. Directed and produced a motion graphic video explaining the company’s mission. Worked inside website development team and designed layouts and program pages.
Website home page and mission portal Designed WHOLE FOODS MARKET signage Executed nationwide
Campus director program portal
Whole foods demo table and shirt design
Designed 2011 year-end ‘Does Good’ report Tabletop P.O.S. for Corporate Partners
6
Alex Levin S E L E C T E D
W O R K S
(978) 505 - 8991 • Alex.levin@gmx.com
DESIGN
DJ ECKS Scratch-Off Business Cards DJ ECKS • SOUND IS MONEY • 2010
Handmade for my DJ moniker, DJ e¢k$. The card is inspired by a New York City lottery scratch ticket. A concept to relate the optimistic opulent gratification of scratching a lottery ticket and my curiosity of the systems behind monetizing sounds.
Scratch off
Perforated
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Alex Levin S E L E C T E D
W O R K S
(978) 505 - 8991 • Alex.levin@gmx.com
AGENCY WORK
HardCandyShell Design Internship
DESIGN INTERN • NEW YORK, NY • OCTOBER 2009 - SEPTEMBER 2010
An experience design and strategy firm. I worked under the creative director and with user experience designers on the development of website layouts, mobile applications and online marketing components. Clients included CBS Radio, Newsweek, Turner Sports, and NBC.
Web and mobile layout
Background, content layout, advertisement
App Layout and UI
user experience case study
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Alex Levin S E L E C T E D
W O R K S
(978) 505 - 8991 • Alex.levin@gmx.com
AGENCY WORK
Virtue Worldwide Design Internship Brooklyn, ny • october 2008 - may 2009
Worked under Creative Director designing and prepping marks, media kits, online banner and sitetakeover ads, show posters, CD covers, broadcast TV graphics, etc. For clients such as Dew Tour, Cheap Monday, American Apparel, Alli Sports, Dell, The Black Lips, Jackass, and Colt 45.
Dew Tour web banners
vbs.tv x Quicksilver branded webpage
DELL x VICE MOTHERBOARD MEDIA KIT
Cheap Monday and Black Lips Web Banners
ninja blade web banners
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Alex Levin R E S U M E
(978) 505 - 8991 • Alex.levin@gmx.com
Two Degrees Food
EXPERIENCE
San Francisco, CA • January 2011 - PRESENT | Twodegreesfood.com
Brand Designer. Managed and conceptualized projects in marketing, product development, social media and e-commerce. Worked under Marketing Director on campaign and collateral to launch successfully nationwide in Whole Foods Markets. Lead creative projects and teams on various projects. Worked inside website development team and designed layouts and program pages. Designed partnership pitches, tradeshow displays, POP countertop displays and miscellaneous collateral.
Hard Candy Shell
New York, NY • october 2009 - september 2010 | HARdcandyshell.com
Design Intern. Designed website layouts, mobile applications, and logos. Participated in user experience conceptualization working with clients such as CBS Radio, Newsweek, Turner Sports, NBC.
Ran Lerner Design
New York, NY • OCtober 2009 - MAY 2011 | ranlerner.com
Marketing/Business Development Consultant. Gained press coverage across leading industry publications and managed online presence, social media and newsletter for well-known product designer. Designed and constructed press kits and email newsletter of over 5000 recipients.
ProAudioStar
brooklyn, NY • may 2009 - december 2009 | proaudiostar.com
Brand Director / Marketing Manager. Developed brand, identity, and online marketing campaigns for a DJ and pro audio equipment online retailer. Employed as company grew to averaging $3,000,000 in revenues annually.
VBS.tv, Vice Magazine, Vice Records, Virtue Worldwide Brooklyn, ny • october 2008 - may 2009 | viceworld.com
Design Intern. Worked under Creative Director designing and prepping marks, media kits, online banner and site-takeover ads, show posters, CD covers, broadcast TV graphics, etc. For clients such as Dew Tour, Cheap Monday, American Apparel, Alli Sports, Dell, The Black Lips, Jackass, and Colt 45.
iRacing.com Motorsport Simulations bedford, MA • JuLY 2005 - AUGUST 2007 | iracing.com
Art Intern. Communicated between engineers and 3D artists to develop in-game user interface and experience. Designed initial in-game graphic user interface and web design. Illustrated 3D objects including cars, helmets, etc. for the premier online race simulation.
Parsons School of Design
E D U C AT I O N
New York, NY • 2007 - 2011 | newschool.edu/parsons/bba-design-management
Design and Management. Business Administration (BBA). Coursework: New Product Development, Design Development, Managing Creative Projects and Teams, Advanced Brand Strategy, Design & Marketing of Luxury, Strategic Management, Business Law, Marketing, Aesthetics.
Concord Carlisle High School Concord, MA • 2003 - 2007
Coursework: Digital Imaging & Design, Video Production, Film and Literature, International Issues, Marxism Technical Director at the radio station, Sound Engineer for high school musical productions.
S O F T WA R E DESKTOP PUBLISHING
PROCESSING and Presentation
Photoshop, Illustrator, InDesign
Word, Excel, PowerPoint, Google Docs
Multimedia and Web Development
Sound and Audio
Traktor, Scratch Live, Ableton Live, Audition
After Effects, Premiere, Flash, Dreamweaver, HTML, PHP, CSS
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