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Visit Nyamira Brand Guidelines Version 1.0 | December 2017
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In this document, we will introduce you to our brand for Visit Nyamira. Building a solid and inspiring destination brand is essential to our success. It helps us reach our full potential as a tourism destination. It helps us achieve growth in visitor revenue and volume. It helps us achieve our goal of being the most highly recommended Destination in Kenya.
Visit Nyamira Brand Guidelines @2017
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Contents 1.0 The Signature 1.1 Our Logos 1.2 Logo Composition 1.3 The Logo 1.4 Logo Colour Variations 1.5 Our Logo Rules 2..0 Colour 2.1 Our Colours 2.2 Photography 3.0 Typography 3.1 Main Typeface 3.2 Special Typeface 3.3 Secondary Typeface 3.4 Official Typeface. 3.5 Typeface Usage
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The Nyamira Signature
Visit Nyamira Brand Guidelines @2017
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Our logos and their usage The Visit Nyamira logo is used to identify the Nyamira County Government’s official destination marketing authority. This logo is available in two configurations (stacked and landscape) and four variations according to different communication objectives. All Nyamira logos are available in full colour and one colour in the two configurations.
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Logo Composition
Logotype: “Nyamira”
Colour
The rustic calligraphy represents the rugged nature of Nyamira county. The Keyline (Slogan) makes use of a slab “ITC Lubalin” that complements the overall signature .
The color scheme is a combination shades of green to symbolize natural experiences to be had in Nyamira. The shades of green help create an organic feel creating a strong and versatile signature.
Logotype: “M”
Tagline “it’s up there!”
“M” has been sylised to form two overlaping hills. Hills and valleys are a ubiquitous feature across the county. Hence a great representation of Nyamira County.
Visit Nyamira Brand Guidelines @2017
Simply stated to show the geographical, socio-economic, and cultural position of Nyamira County.
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The Logo
Primary Full Colour
The full colour logo should be used against white backgrounds only. A keyline version has been created for use on background content.
Mono
The mono version of the logo comes in two versions for each variation; Mono (black) and Mono reverse (white).
Secondary
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Logo Colour variations
Nyamira Green
Positive Logo
Should be without taglines.
Negative Logo
Should be used when you have a solid colour background and its reproduction methods are restricted to one or two colours.
Icon
Logo Icon should be used in Mobile Apps, Social media Profile and websites. that require a square logo for example Twitter, Facebook and Instagram
Visit Nyamira Brand Guidelines @2017
Nyamira Blue
Nyamira Brown
Nyamira Yellow
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Our logo rules
x=
Minimum area
Area surrounding the logo which must remain clear of any other visual elements or text.
x
x x x Minimum size
Minimum size specifications ensure that the logo remains clearly legible in all applications and all methods of reproduction.
30mm/115px
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Our logo rules
Incorrect use
To ensure high quality results, carefully follow the recommendations set out in these guidelines. This should be avoided.
Do not distort the logo
Do not flip the logo
Do not place the logo on an angle
Do not crop into the logo
Do not flip the logo
Do not separate the hills and wordmark elements or use them in isolation
ot place the logo detailed image
Do not place the logo on a detailed image
Visit Nyamira Brand Guidelines @2017
Do not add other elements to the logo
Do not alter the colour of the logo
Do not use a logo that has poor contrast to its background
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TEA
SKY
CMYK 64. 31. 100. 13
CMYK 64. 25. 0. 0
ABAGUSII
CMYK 0. 0. 0. 100
SUNSET
CMYK 5. 66. 97. 0
Colour RED SOIL
CMYK 37. 76. 99. 46
MATOKE CMYK 0. 23. 90. 0
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Our Colours Origin of colours
The Visit Nyamira colour palette draws on the natural beauty of Nyamira, observing the striking contrast in light and shade when touched by The county’s dazzling light.
Main Palette
80%
CMYK 70C/50M/93Y/54K
Use of tints
As a rule, tints should be used for backgrounds, pullout boxes, graphs and charts.
60%
RGB 52R/66G/31B
40%
HEXADECIMAL # 34421F
20%
80%
CMYK 64C/31M/99Y/31K
60%
RGB 100R/130G/57B
40%
HEXADECIMAL # 648239
20%
Secondary Palette
Visit Nyamira Brand Guidelines @2017
CMYK 38C/75M/97Y/46K
CMYK 6C/65M/97Y/0K
CMYK 0C/23M/89Y/0K
CMYK 26C/40M/100Y/4K
RGB 104R/54G/21B
RGB 231R/118G/41B
RGB 255R/197G/50B
RGB 189R/147G/46B
HEXADECIMAL # 683615
HEXADECIMAL # E77629
HEXADECIMAL # FFC532
HEXADECIMAL # BD932E
CMYK 64C/26M/0Y/0K
CMYK 22C/7M/0Y/0K
CMYK 0C/0M/0Y/100K
RGB 85R/158G/215B
RGB 195R/217G/240B
RGB 0R/0G/0B
HEXADECIMAL # 559ED6
HEXADECIMAL # C3D9F0
HEXADECIMAL # 000000
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Photography
Text Application on Photography
When using colour with photography, the use of colour should always feel complementary to the image. To achieve this, choose a colour from the full palette that is closest to the dominant colour in the selected photograph.
River Sondu Nyamira county
Manga Stadium Manga
Mwongori Hills Borabu Sironga Plains Nyamira
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Text Application using a Colour Band
When using colour with photography, the use of colour should always feel complementary to the image. To achieve this, choose a colour from the full palette that is closest to the dominant colour in the selected photograph.
Visit Nyamira Brand Guidelines @2017
River Sondu Nyamira County
Mwongori Hills Borabu
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Lorem ipsum dolor sit amet, consecsox ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod Lorem ipsum Lorem ipsum dolor sit
Manga Stadium Manga
Sironga Plains Nyamira
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Text Application using Effects
Overlayed colour on photography is another way to bring the colour palette to life in applications. Use of colour should always feel complementary to the image. Choose colours from the full colour palette that are closest to the dominant colour in the selected photograph.
River Sondu Nyamira County
Mwongori Hills Borabu
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Lorem ipsum dolor sit amet, consecsox ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod Lorem ipsum Lorem ipsum dolor sit
Manga Stadium Manga
Sironga Plains Nyamira
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Lorem ipsum dolor sit amet, consecso rem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod Lorem ipsum Lorem ipsum dolor sit
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Typography
Visit Nyamira Brand Guidelines @2017
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Main Typeface Typography is a strong extension of our Brand’s personality and plays a major role in creating a consistent look for Visit Nyamira across all communications and promotional materials.
Advent Pro Advent Pro has been selected for its versatility and legibility for large amounts of body copy. It offers many weights and styles which provide a large amount of design flexibility for all graphic communications.
Aa
Due to licensing restrictions, we are unable to provide copies of this typeface.
Advent Pro 12 Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01234567890!$%&*:()?©€£[]
For use as heading, sub heading and body copy depending on your communication objectives.
Advent Pro 12 Extra Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
The integrity of the font should be maintained at all times. No vertical or horizontal scaling, no added stroke, etc.
Advent Pro 12 Semi-Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
Advent Pro 12 Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
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Special font Dead Island
The handwritten typeface, Dead Island is rustic,, modern and informal in style. Complementing the rugged style of Visit Nyamira.. It should be used sparingly to enhance the personality of the visual identity.
The purpose of using Dead Island is to provide individuality and character to headlines in advertising and other applications. (USED SPARINGLY) MUST NOT be used for any text, other than headlines or pull out quotes
Visit Nyamira Brand Guidelines @2017
Aa ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
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Secondary Typeface Verdana Verdana is readily available within word processing, spreadsheets and presentation programs and will be used for all internally produced documents as well as for correspondence. Common usage includes: letters, labels, memos, PowerPoint, invoices, forms and binders.
When the primary typeface, ADVENT PRO is unavailable for use, use Verdana in its place.
Aa Verdana 12 Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01234567890!$%&*:()?©€£[]
Verdana 12 Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01234567890!$%&*:()?©€£[]
Verdana 12 Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
Verdana 12 Bold Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
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Official Typeface Adobe Caslon Pro Adobe Caslon Pro may be used for OFFICIAL COMMUNICATION
Aa Adobe Caslon Pro 12 Regular
Adobe Caslon Pro 12 Italic
Adobe Caslon Pro 12 Semibold
Adobe Caslon Pro 12 Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01234567890!$%&*:()?©€£[] ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
Visit Nyamira Brand Guidelines @2017
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01234567890!$%&*:()?©€£[] ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
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Typeface Usage
Dead Island
Special typeface
Headlines Only. For Adverts. used sparingly.
Advent Pro
Main typeface
Headlines and Sub-headlines occassionaly for Body text
Adobe Caslon Pro
Official typeface
Body text. For official communication
verdana
Substitute font/system font
For the web. Used when ADVENT PRO is unavailable
Due to licensing restrictions, we are unable to provide copies of this typeface.s
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Visit Nyamira Brand Guidelines @2017