PORTFOLIO - Alex Ollero 2022 Place & Brand

measure 2ice

Portfolio / Álex S. Ollero

Curriculum

01 /// PERSONAL DATA

NAME:

ALEX S. OLLERO

Place and date of birth: MADRID, 28th March, 1981. Bachelor’s and Master’s degree in Architecture. ETSAM (Escuela Técnica Superior de Arquitectura de Madrid). 2007.

PhD Candidate. Architectural Communication (DOca). ETSAM (Escuela Técnica Superior de Arquitectura de Madrid). 2020 - Ongoing.

What I can contribute: 15 years of experience in art direction; graphic, editorial and interior design; retail and shopper marketing; service and experience design.

A multidisciplinary and panoramic vision, strong academic record and great passion for sense-making design.

A multicultural background. Worked in France, Russia and Spain, and fluently speak 3 EU languages.

02 /// PROFESSIONAL EXPERIENCE

03 /// TEACHING EXPERIENCE

• 2007-2009: EDITOR @ Arquitectura Viva Magazines.

• 2009-2010: ARCHITECT & PRODUCT DESIGNER @ Jacob+MacFarlane Architects in Paris.

• 2010-2013: ART DIRECTOR @ a+t Architecture Publishers and a+t Research Group.

• 2013-2014: PLACE & BRAND CONSULTANT for Labstore (Young & Rubicam). Point-of-sale innovation. Pop-up design and brand events.

• 2014: ARCHITECT & POINT-OF-SALE CONSULTANT @ Blank Architects in Moscow.

• 2015-2018: ART DIRECTOR @ 3g office. Design and corporate architecture consultacy based in Madrid. Brand management and communication.

• 2019: PLACE & BRAND CONSULTANT for The Mood Project. Interior design, visual merchandising and art direction. Vorwerk Spain (Thermomix + Kobold).

• 2018-2019: MAEB FACULTY MEMBER @ IAAC Institute for Advanced Architecture of Catalonia. Mixed-use architecture and design innovation.

• 2019: VISITING PROFESSOR @ IE (Instituto de Empresa). “Good design is good business“. Module on strategic design and co-creation.

• since 2019: ASSOCIATE PROFESSOR @ Universidad Nebrija. Architecture, Interior Design, Industrial and Product Design, Digital Design.

- Graphic Expression & Form Analysis

- Image Processing & Digital Ideation

- Communication & Graphic Design

- Product and Service Design

- Ephemeral Architecture

• since 2022: ASSOCIATE PROFESSOR @ Universidad Alfonso X el Sabio (UAX). Master in Product and Service Design.

04 /// AWARDS AND RECOGNITIONS

05 /// INTERNATIONAL VISION

06 /// OTHERS

• 400000 VIVIENDAS: International Competiton organized by Quaderns Magazine in Barcelona. Special Prize of the Jury (Alejandro Zaera Polo).

• EMILIO LARRODERA PRIZE: National Urbanism Competiton for young architects. 1st prize and honors.

• LEONARDO GRANT 2009-2010 for young architects. Paris (France).

• SPEAKER @ BID_DIMAD’19 (Bienal Iberoamericana de Diseño). Teaching Innovation Forum.

• SPEAKER @ CONGRESO INTERNACIONAL BARREIRA A+D 2020. Design Challenges. Pedagogy of design and educational innovation.

• JURY MEMBER @ COAM’s TFM and THESIS AWARDS 2020 + 2021. Colegio Oficial de Arquitectos de Madrid.

I firmly believe that global thinking is key to local solutions.

I had the opportunity to experience working abroad. Different cities, different environments, different languages, but always the same approach: from local to global and back.

• LANGUAGES:

SPANISH: Mother tongue ENGLISH: Very High level

FRENCH: High level (Alliance Française)

ITALIAN: Notions

RUSSIAN: Notions

As a designer, I feel that the “process”, and learning from other professionals (from all different fields), is as enriching as the project results themselves.

I always look forward to improving knowledge sharing and process sense-making.

• SOFTWARES: CAD AND 3D MODELING: Autocad, Rhinoceros 3D, Blender, 3D MAX, Revit.

ADOBE CREATIVE CLOUD: Photoshop, Illustrator, InDesign, After Effects, Premiere, XD, Dreamweaver, etc.

ABrand Identity

bla bla bla bla bla bla bla bla bla bla bla bla bla bla bla bla bla bla bla bla bla bla bla bla bla bla bla bla bla bla bla bla bla bla bla bla bla bla bla bla

Q: Wait a second. So... how do you spell Sefys?

LA GARDE ROBE BRAND ID

La Garde Robe Boutique

Brand Environments

Zona Home Axonométrica

LEYENDA

01. Tapiz de acceso a tienda y presentación de “Zona Home”. 02. Tótems de madera para presentación de producto (apilables). 03. Estantes para presentación de merchandising promo. Productos consumibles relacionados con el producto principal expuesto. 04. Lamas de madera y metacrilato. Estructura para instalación de estantes. 05. Maceteros colgados de techo por cable verde flúor. 06. Neon “Zona Home”

STAND TRADECORP

for Tradecorp Spain (w/ The Mood Project)

#Branding #Ephemeral Architecture

1965-1966 Campeonato de Liga 1969-1970 Campeonato de Liga 1964-1965 Copa de España 1960-1961 Copa de España 1961-1962 Recopa de Europa

1976-1977 Campeonato de Liga 1972-1973 Campeonato de Liga 1971-1972 Copa de España 1975-1976 Copa de España 1974 Copa Intercontinental 1984-1985 Copa de España

1960 1970 1980

Luis Aragonés

Juan C. Arteche

Abel Resino

METPO MAPKET CORPORATE ARCHITECTURE @ Blank Architects (Moscow)

Landscaping

Moreover reactivating the passage we tried to define a green playful platform to give clients a reason to stay around.

01. Metro exit / 02. Backyard / 03. Secondary entrance A. Access / B. Lawn