Alex Slippens
BA (Hons.) GRAPHIC DESIGN
LEVEL
Module Code
OUGD303
Module Title
FINAL MAJOR PROJECT
OUGD303
06
Outcomes 1
FINAL MAJOR PROJECT STATEMENT OF INTENT Name: Alex Slippens Blog Address: www.a-slippens1013-fmp.blogspot.co.uk Rationale These last 6 months I’ll be working with a professional outlook and organised approach to the self direct briefs. These FMP briefs will come together and will be part of my online and printed portfolio. So I want the FMP to show my creative thinking, skills range, interests and who I am as a designer overall. I need potential employers/client to want me in that job. The work needs to aim to meet that need. When it comes to how I want to be seen as a designer. Branding and Identity is a key a part of my practice working across print and digital platform. I can integrated with easy this area of deign with other areas of what I can offer in my services, such as promotion and quality conceptual thinking and Idea generation. Ending in a quality deliverable communicated the message. The briefs I have put forward for the FMP reflect me as person and they allow to showcase and develop my skills through the process. Learning from the previous module I have taken care in considering and developing briefs, as is going to be what will get me work in the end whether freelance or in work. I’ll also be working on competition and live briefs during the module to add to the portfolio. Cross Collage is in the pipeline work, such as a branding of another student. The OUGD301 module feedback highlights where improved skills such a critical awareness skill to make informed decisions about the effective solution to the design problem. Also a more in depth investigation into my own specialist interest through more pro-active and contextual research. From taking this feedback I hope to have more informed concepts and deliverables for this module.
Subjects / Themes General Themes: • • • • • • • • •
Consumerism. Visual Communication Corporate. International. Travel. Nature. Science Technology Entertainment
Specific Subjects: • • • • •
Typography & Editorial. Pro Active Campaign. Lifestyle Branding. Identity & Promotion. Motion Graphics.
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Alex Slippens
OUGD303
Design Disciplines / Creative Development • Advertising and Promotion - Concepts and Idea generation, and creating a powerful message to communicate to the target audience. • Branding and Identity - Build and create companies brands messages through type and imagery to persuade, inform and attract them clients. • Campaigning - Powerful message with Awareness, Informing and Acting. • Typography in Publication & Editorial - Produce work that follow the function of the message,to inform and keep. • Digital / Online - Interactive graphics and websites also using social media as a tool. A building apps to help inform, build awareness and promotion. • Kinetic type in motion graphics which explores a range of motion typography.
Practical Skills / Workshops – what, why and when? • Develop and improve ways of communicating ideas and concepts though talking, drawings and writing. To help inform presentations, meetings with colleagues and to clients. • The FMP will be an example of very creative work to create an impact on the portfolio these will be lead by strong concept and Idea Generation. • The skill to craft respectable and creative typographic and imagery will be driven by research into the context and content. • Develop and improve critical awareness skill to make informed decisions about the effective solution to the design problem. • Develop a visual and creative collection to be organised and transcend to potential deliverables . • Binding Publications- I will be produce an array of publications down in the Vernon or Blenheim walk street facilities.
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Alex Slippens
OUGD303
Brief 1: Deadline 14th March 2013. Promotion Campaign for Marriott Hotel & Resorts. Submission: YCN 2013 Competition. 29th May 2013 Rationale: Create a print and digital platform advertising campaign and a European cultural event calendar to promote the next generation of traveler to stay at Marriott Hotel & Resorts while they are the European cities. Brief 2: Deadline 19th April 2013. Anti Pouching & Conservation Campaign. Submission: Skill and interest driven. 29th May 2013 Rationale: Design a primarily digital wildlife conservation campaign to be incorporated and aimed schools (the next generation). To help the plight for 5 animals from the WWF most endangered species. Brief 3: Deadline 17 May 2013 Publications on Science & Technology Submission: Skill and interest driven. 29th May 2013 Rationale: Develop a series of publication in association with New Scientist’s of the top discoveries since it was founded in 1958. These publications are run alongside the celebration small but triumphant mile stone of 55 years in print. Brief 4: Deadline 17th May 2013 Branding & Identity for Business Clients Airline Charter. Submission: Skill and interest driven. 29th May 2013 Rationale: Build an bespoke identity for an 5 start corporate airline service based from London City Airport. A Print at digital campaign to fit the target audience of exclusive clients. Brief 5: Deadline 26 April 2013. 100 Submission: 2010 Typographic ISTD Competition. 29th May 2013 Rationale: A kinetic motion graphic that interprets the number 100 from a collection of collated and organised content to be delivered to inform. Contextual references / Designers / Studios / Companies (specific) Designer/ Studios: The studio in which the style I want to inform my practice. • DesignBridge, London - Fairly mainstream commercial clients. their online portfolio shows the range from food and drink companies such as Heinz and Lipton to charities and corporate services. • MeStudio, Amsterdam - Selected clients, such as in the theatre & corporate sectors. Works great with type his specialist is branding, identity and promotion also visual messaged posters to editorial and publication. • 400, London. - 400’s specialist design disciplines are similar to my own. Branding, campaigns, working online and in print. Their deliverables for the clients are respectable, quality and well informed visual communication. • Underscore, London - Digital & print deliverable for clients some well know like Tessco and others smaller names in the fields of branding, creating campaigns packaging and websites. Companies & Foundations: Non design associated companies. Research for content and context. Marriott Hotels & Resorts. Head Office International Clients. Barnards Inn, 86 Fetter Ln, City of London, London, Greater London EC4A 1EN World Wildlife Foundation [WWF] Panda House, Weyside Park, Godalming, Surrey, GU7 1XR. New Scientists Publications Lacon House, 84 Theobald's Road, London WC1X 8NS Reed & Mackay Nexus Place, 25 Farringdon Street, London, EC4A 4AF
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RESEARCH ACTIVITY:
OUGD303
Deadline
Details Brief 03 Cambridge University Copy Write Library. New Scientist Back Log Collection.
RESEARCH ACTIVITY:
Deadline
Details Brief 01 Primary Research Visits Marriott Hotels: London, Kensington. Cromwell Rd, SW5 0TH. London, Swiss Cottage. 128 King Henry's Rd, London, Greater London NW3 3ST. Leeds, 4 Boar Ln, Leeds, West Yorkshire LS1 6ET. Manchester, Water St, Manchester, M3 4JQ.
RESEARCH ACTIVITY
Deadline
Details Brief 04 Primary Research Visits Leeds Bradford Airport Leeds LS19 7TU, United Kingdom London City Airport. Hartmann Rd, Royal Docks, London E16 2PX
RESEARCH ACTIVITY
Deadline
Details Brief 01 Brief 02 Brief 03 Brief 04 Brief 05 Primary Research Visits Design Museum, London 28 Shad Thames, London, Greater London SE1 2YD
RESEARCH ACTIVITY
Deadline
Details Brief 02 Primary Research Visits London Zoo Outer Cir, Regents Park, London NW1 4RY Whipsnade Zoo Dunstable, Bedfordshire LU6 2LF
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BIBLIOGRAPHY BOOKS / TEXTS - (Harvard Referenced) ‘Stop Stealing Sheep & find out how type works’. Erik Spiekermann & E.M. Ginger. Second Editions. Adobe Press Book is Published by Peachpit Press. 2003 ‘Visual Research. An introduction to research in methodologies in graphic design’. Ian Noble & Russell Bestley. Published by AVA Publishing SA 2005 ‘New Media. A critical introduction second edition.’ Martin Lister, Jon Dovey, Seth Giddings. Iain Grant & Kieran Kelly. Published by Routledge in 2009. ‘No Logo’ Naomi Klein. Published by Flamingo in 2001. ‘Wally Ollins, On Brands’ Wally Olins Published by Thames & Hudson 2003 ‘Graphic Design: A User’s Manual.’ Adrain Shaughnessy Published by Lawrence King Publishing LTD Brilliant Dreamweaver CS5 Steve Johnson Person Education Limited 2010
MAGAZINES / JOURNALS / ARTICLES – (include publication date and details) New Scientist Magazines. Various editions. 1958 - 2013 Various Travel & Inflight Magazines. 2000 - 2013 Creative Review, Design Career handbook. 2012 Baseline Typographic Publication 2009 Spring, Summer, Autumn, Winter Editions.
ON LINE REFERENCES / WEBSITES / ARTICLES (include specific urls) New Scientist Market Research. http://www.newscientist.com/data/pdf/ns/mediacenter/aus/mediakit.pdf David Arirey, Graphic Designer. http://www.davidairey.com Creative Review http://www.creativereview.co.uk/cr-blog
OTHER REFERENCE MATERIAL (Films, events, exhibitions, conferences) No logo Documentary. Naomi Klein, 2001. Looking to go to conferences in London such the Point Conference in May. Not confirmed though.
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Alex Slippens
OUGD303
ACTION PLAN – use this section to identify specific tasks that you need to complete in order to resolve the brief. Brief What do you need to do?
Deadline 15th February 2013.
1
- Research the Marriott brand by visiting a few hotels and Resorts. - Identify a realistic cultural calendar. - Initial research into distribution of a print advertising campaign.
22nd February 2013.
2
- Research into the selected species for the campaign. - Research how campaigns travel to and interact with school classes. - Campaign a strong, creative, powerful but simple message
22nd February 2013.
3
- Gain an understanding into New Scientist Publication. - Document and critically inform yourself on exciting and existing publications. - Get copies of as many New Scientist Publications.
22nd February 2013.
4
- Research into the travel Industry - Research & Context visit to London City Airport. - Gain an understanding into the lifestyle and communicating connection points of the target audience.
22nd February 2013.
5
- In-depth Research the number 100 to find a solution to the brief. - Critically inform and expand knowledge into motion graphics and kinetic typography.
6
- Continue working on brief 6 which is an on going client brief. - Stay in good and informative contact with client.
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