BA (Hons.) GRAPHIC DESIGN
LEVEL
06
Module Code OUGD303
Semester January 2013 - June 2013
Module Title
Doc. Code OUGD303
Final Major Project
Brief 2. Conservation Campaign. Skill & Interest driven Brief Create a conservation campaign for 5 endangered animals under one conservation campaign identity. Creative and at its core has a powerful messaged campaign on protecting the chosen endangered animals and its habitat for the future generations.
Background / Considerations The endangered species act introduced in 1973, it was set up to protect and conserve wildlife future. there are many problems to tackle in this subject. Your task is to select 5 species and create a campaign to fight for their survival. This campaign is associated with the World Wildlife Foundation at is a respectable and recognisable foundation. Also the animals to select are from the WWF endangered species list. The campaign has to be visually capturing but also well in formed the about the threats and the impact of the loss of these species. The plight for conservation is a well known around the world with organsitastion having to come up with new ways of creating momentum of their campaigns. New audiences are always need to help the plight but these campaign have are looking to protect these animals by engaging with the next generation. This campaign is aimed at schools for kids in the latter years of primary school years 5 and 6.
Mandatory Requirements
Deliverables
- Five sub-campaign under one identity. - Research and documentation. - Campaign has to have a powerful concept and visuals to communicate. - A2 boards.
- Campaign Identity. - Printed promotional. (Mail outs, Posters,) Local promotion. - Web/ Social media platform. - Banners and Signage. - Adoption pack primarily digital for classes. - Postcards
Studio Deadline
Module Deadline 29th May 2013.
This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.