BA (Hons.) GRAPHIC DESIGN
LEVEL
Module Code OUGD303 Module Title Final Major Project
06
Semester January 2013 - June 2013 Doc. Code OUGD303
Brief 4.Brand a Corporate Client Airline Charter. Live, Skill & Interest driven Brief Design a logo and create a quality brand for a up market, corporate based airline charter.
Background / Considerations This new airliner is a modern, up market, 5 star service, identify a name with a strong identity communicating quality, professionalism and trust. A British company this service, office and business departure lounge would be based from London City Airport. Clients can charters flights to exclusive routes. destination to the US, Europe and developing business interest countries like China. In 5 to 10 years time they are looking to expanding routes to more developing countries such as India, Brazil and Middle East and settling new business lounges at most used destinations. 3 planes are based from London City 8 Seater - Short Haul (Europe). 8 Seater - Long Haul (East and West). 12 seater - Short & Long Haul. Target Audience. In a era of globe community online business and people are looking for cheap flights. This airline is expensive and targets a specific audience still able to live a life of luxury. The brand will need a digital face to keep capture the target audience. Basing from London city airport is a strategic to near by the clients from the city. The service is aimed city business (Investment, banking etc...) and business looking to impress.There is a 5 star business lounge at attract more clients to use the service. This is a up market service and the potential client earns a good living and would be accustom to a style of living, the airlines identity has to identify with that. Why use the service? - Selected strategic and punctual routes to high interest in business destinations. - Trusting, warm, and easy service. - Informative and goes further beyond the needs of the client. In 5 star service. - Modern and engaged with the new digital age. - The Business lounge at London City Airport.
Mandatory Requirements
Deliverables
- Quality & professional print finish and stock consideration. - Airline name. - Prototypes - Examples in context - A2 Boards.
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Studio Deadline
Module Deadline
Logo & identity. Signage. Website and App. Digital. Inform and Help. Business Lounge deliverables. Services. Printed pamphlet. [Quailty Stock] Proposed planes artwork and business lounge.
29th May 2013
This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.