ALEX LUIS
Saturday, 3 March 2012
MITCH MICHAEL
A Leeds based publication which publishes a monthly magazine showcasing the best and upcoming designers from the UK.
Our Mission is to educate and promote upcoming and professional British designers within a collective format.
Value Proposition Rase awareness of designers and link creatives together within the industry.
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Our 4pʼs PRODUCT
A UK distributed design magazine.
PLACE
Umbrella Creative Studios, Holbeck Leeds
PRICE Wholesale Price £1.50 Retail Price £3.00 Digital Price £1.50
PROMOTION Social Media Studio Packages Uni Mail Shots
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Strengths - Focus on U.K. desgin - Fresh pair of eyes - All bring something new to the table e.g. skills, knowledge, resources
Weaknesses
- New company - Low budget -sparse contacts / connections - Organisation
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Opportunity - Showcase U.K. design internationally - Give something back to the U.K. Lead by example Threats - Already established design magazines - Sales - Featuring the same designers over
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Our objectives. To Sell 30,000 copies in the first 12 months. Build up a network of independent retail stores to sell the publication. Bring out the Graduate Edition & The Annual Edition.
In 5 year be selling to an International audience. Saturday, 3 March 2012
Set up costs £25,000 HSBC Small business loan 1 2
You can choose a loan amount of between £1,000 and £25,000 over 12 months to 10 years, so it's a versatile way to fund future projects Competitive £100 arrangement fee at opening. If you take out a Small Business loan of up to £25k before 28 February 2011, you'll be eligible to recieve a repayment reward of 10% cashback on the interest paid over the life of the loan.
Know where you stand 1 2 3 4 5 6
Fixed monthly repayments minimises the impact of large purchases on day-to-day cash flow Your interest rate and repayments are fixed for the life of the loan You decide what you use the loan for Choose your repayments term; repayable over 12 months to 10 years Track repayments and the outstanding balance using Business Internet Banking HSBC Business Current Account required.
Offset your interest 1
As with all business finance, your interest can be offset against tax liabilities.
Easy to arrange 1
You can apply online, by phone or in-branch and once your business loan is agreed the funds can be credited the same day.
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The Sample Publication
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Where are we? Umbrella Creative Studios STUDIO 16 25 Shafton Lane, Holbeck Leeds, West Yorkshire LS11 9RE
Leeds is one of the most densely populated areas in the country other than London. The other reason is that rent would a lot cheaper in Leeds rather than London. Price. (Bills included) £427.50 deposit. £285.00 pcm
Close to the motorways (M1, M62, M621) with links to London and the South, Liverpool and Manchester to the west and York to the east. Nearby is Leeds Bradford Airport with connections to mainland Europe and New York. Not Far is Manchester International Airport. The Train station also isn't far, is in the city centre about 10 minute taxi. Saturday, 3 March 2012
Target Market Creative Students Young professionals Creatives in the industry International designers Creative agencies
Music Pentagram Publish by Process Landos MainStudio Cartligde Levine
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Pricing Strategies
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Advertising PINPOINT would accommodate a variety of independent creative outlets and creative related businessʼs to advertise in the publication to promote themselves. Amount
Pages
Price
Advertising Income
Full Page
4
4
£175
£700
1/2 Page
4
2
£100
£400
1/4 Page
8
2
£1500
£400
TOTAL: £1,500 Per Publication
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Retail The second source of income would be from our distributors who would buy orders to be sold at a range of out their outlets. Which they would sell at the recommended retail price. Wholesale Price £1.50 (negotiable) Retail Price £3.00 Digital Price £1.50
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Retail Orders
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Stores
Order Amount
Price
WHSmiths
3000
£4500
Magma
60
£90
Creative Museums
100
£150
Independent Retail Stores
250
£375
3,700
£5,115
Outgoings and Income Predictions Expense Travel
£200.00
Printing Cost
£1,443.43
Promotion
£661.50
Kitty
£700.00
Materials
£500.00
Total:
£3,504.93
OverHeads Rent(Bills Inc)
£285.00
Legal
£150.00
Phone & Internet
£40.00
Living Expenses
According to profits. Total:
Retail Sales
£5,115.00
Advertising
£1,500.00
Outgoing Total
£475.00
£3,979.93
Income Total
£6,615.00
Profit:
£2,635.07
Estimated Monthly
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Yearly Outgoings
£47,759
Yearly Income
£79,380
Yearly Profits
£31,621
Competitors
Baseline Graphik Eye Computer Arts Creative Review Design Weekly
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Promotion Send copies of PINPOINT in a small package to a selected group of creative business for the first 3 months to promote awareness of our magazines. Send mail shots to a range of different Arts/ Met Universities and Colleges promoting the new Publication.
Link together with Social Media and our website.
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Website www.pinpoint.co.uk
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Don始t forget to grab your copy of PinPoint Next Month. Thank you for listening.
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