BA (Hons.) GRAPHIC DESIGN
LEVEL
06
PREPARATION & PROPOSAL – Part 1
Module Code
Module Title
OUGD303
Final Major Project
Name Alex Slippens
Date 17/01/13
REVISED POSITION STATEMENT AND RATIONALE These last 6 months I’ll be working with a professional outlook and organised approach to the self direct briefs. These FMP briefs will come together and will be part of my online and printed portfolio. So I want the FMP to show my creative thinking, skills range, interests and who I am as a designer overall. I need potential employers/client to want me in that job. The work needs to aim to meet that need. When it comes to how I want to be seen as a designer. Branding and Identity is a key a part of my practice working across print and digital platform. I can integrated with easy this area of deign with other areas of what I can offer in my services, such as promotion and quality conceptual thinking and Idea generation. Ending in a quality deliverable communicated the message. The briefs I have put forward for the FMP reflect me as person and they allow to showcase and develop my skills through the process. Learning from the previous module I have taken care in considering and developing briefs, as is going to be what will get me work in the end whether freelance or in work. I’ll also be working on competition and live briefs during the module to add to the portfolio. Cross Collage is in the pipeline work, such as a branding of another student. The OUGD301 module feedback highlights where improved skills such a critical awareness skill to make informed decisions about the effective solution to the design problem. Also a more in depth investigation into my own specialist interest through more pro-active and contextual research. From taking this feedback I hope to have more informed concepts and deliverables for this module.
THEMES / SUBJECTS
The themes and subject that will feature in my final major project and
What Themes/Subjects will shape my practice and portfolio. form the basis of your work for the final major project? General Themes: This should include • Consumerism. Theoretical and non design • Visual Communication based content and concerns. • Corporate. • • • • • •
International. Travel. Nature. Science Technology Entertainment
Specific Subjects: • • • • • •
Typography & Editorial. Pro Active Campaign. Lifestyle Branding. Branding, Identity & Promotion. Motion Graphics.
DESIGN CONTEXT
Designer/ Studios:
Identify areas of
The studio in which the style I want to inform my practice. professional/ creative practices that will DesignBridge, London - Fairly mainstream commercial clients. their inform the contextualization • online portfolio shows the range from food and drink companies such as of the work that you produce. Heinz and Lipton to charities and corporate services. This should include specific designer’s, studios, • MeStudio, Amsterdam - Selected clients, such as in the theatre & practitioner’s and products corporate sectors. Works great with type his specialist is branding, as well as broader creative identity and promotion also visual messaged posters to editorial and publication. disciplines and methods of Production / Distribution. • 400, London. - 400’s specialist design disciplines are similar to my own. Branding, campaigns, working online and in print. Their deliverables for the clients are respectable, quality and well informed visual communication. • Underscore, London - Digital & print deliverable for clients some well know like Tessco and others smaller names in the fields of branding, creating campaigns packaging and websites. Audience/ Context: Branding and Identity is the fore-front my practice but the Audience and Context that I’ll be investigating during my practice range from designing for the eduction sector in the from of the second brief wildlife conservation campaign. To Designing a quality identity for executive and platinum credit card holders in brief four. Two of the five briefs are associated with travel and have an international aspect to the context. And two driven by having a non commercial creative open ended outcome. The range of the audiences in the FMP have been compiled to showcase and come together as a interesting and engaging deliverables. Which will keep myself engaged and excited but also potential employers. Production, Distribution methods: Through out the module I’ll be producing prototypes and always bearing in mind production and distribution methods. - Example in brief one, a live brief if it was to be used in the world it has to be cost effective and bearing in mind of mass producing. - In the second brief I am investigating the campaign and message is to distributed to schools - The third brief I could look to printers for mass production but lots of workings out with prototypes and paper stocks. - Brief four the production has lot of avenues to take. I am initially looking to a press pack to be given to travel agencies which would include lost of potential print production. - Brief five in terms of production ill be using after effects, and would distributed through the internet.
DESIGN DISCIPLINES What areas of graphic design • practice do you intend to investigate in relation to the • practical and conceptual production / distribution of work in response to selected • briefs
Advertising and Promotion - Concepts and Idea generation, and creating a powerful message to communicate to the target audience. Branding and Identity - Build and create companies brands messages through type and imagery to persuade, inform and attract them clients. Campaigning - Powerful message with Awareness, Informing and Acting.
• Typography in Publication & Editorial - Produce work that follow the function of the message,to inform and keep. • Digital / Online - Interactive graphics and websites also using social media as a tool. A building apps to help inform, build awareness and promotion.
DESIGN SKILLS • What practical design skills do you intend to further develop and apply during your final major project. What • do you intend to use the skills for. Consider extending • the use of skills that you already have in order to deliver work of a professional • standard as well as identifying new skills that you • will need to develop.
Develop and improve ways of communicating ideas and concepts though talking, drawings and writing. To help inform presentations, meetings with colleagues and to clients. The FMP will be an example of very creative work to create an impact on the portfolio these will be lead by strong concept and Idea Generation. The skill to craft respectable and creative typographic and imagery will be driven by research into the context and content. Develop and improve critical awareness skill to make informed decisions about the effective solution to the design problem. Develop a visual and creative collection to be organised and transcend to potential deliverables.
1. Promotion Campaign for Marriott Hotel & Resorts. PROPOSED BRIEFS List any briefs that you have YCN 2013 Competition. already identified as possible starting points for your Final Create a advertising campaign and a European cultural event calendar to promote the next generation of traveler to stay at Marriott Hotel & Resorts Major Project. You should while they are the European cities. include possible competition and Live briefs as well as 2. Anti Pouching & Conservation Campaign. identifying briefs that will Skill and interest driven. allow you to develop a significant body of research Design a wildlife conservation campaign to be incorporated and aimed and development in relation schools (the next generation). To help the plight for 5 animals from the WWF most endangered species. to your stated Themes/ subjects, Design disciplines and production / distribution 3. Publications on Science & Technology Skill and interest driven. methods Develop a series of publication in association with New Scientist’s the top discoveries since it was founded in 1958. These publications are run alongside the celebration small but triumphant mile stone of 55 years in print. 4. Branding & Identity for Business Clients Airline Charter. Skill and interest driven. Build an exclusive identity for an 5 start corporate airline service based from London City Airport. 5. 100 2010 Typographic ISTD Competition. Interpret the number 100 and collate content to be delivered into a informative kinetic motion graphics. ................................................................................................... 6. Branding & Identity & Promotion for The Bartainer Show. Live Client Brief 7. Looking in the duration for a Branding & Identity for LCA student. Live Brief.
Stop Stealing Sheep & find out how type works’. KEY TEXTS. Erik Spiekermann & E.M. Ginger. Second Editions. List a selected number of books, articles and texts that Adobe Press Book is Published by Peachpit Press. 2003 are central on your proposed ‘Visual Research. An introduction to research in methodologies in graphic area of practice. These design’. should include a combination Ian Noble & Russell Bestley. of design and non-design Published by AVA Publishing SA 2005 based books, theoretical texts as well as visual ‘New Media. A critical introduction second edition.’ publications. Martin Lister, Jon Dovey, Seth Giddings. Iain Grant & Kieran Kelly. Published by Routledge in 2009. ‘No Logo’ Naomi Klein. Published by Flamingo in 2001. New Scientist Magazines. Various editions. 1958 - 2013 ‘Wally Ollins, On Brands’ Wally Olins Published by Thames & Hudson 2003 Graphic Design: A User’s Manual. Adrain Shaughnessy Published by Lawrence King publishing LTD
ADDITIONAL COMMENTS