Alex Slippens Level 06
OUGD301 Product Nederland Snackbar Chain [Brief 1]
Background
DUTCH SNACKBAR
Holland is small, low lying, liberal and proud nation consisting of around 16 million people in northern mainland Europe. They are a very active and hard working nation. Holland’s reclaimed land shows an example of an impressive infrastructure and the strong determination of the dutch people, which gives the small nation a large character and culture. With a rich trading history the Dutch have always wanted to flog their exports, dominating in flowers, but now a new product from Holland needs to leave the country’s borders. One of Holland’s well known secrets is their love of chip’s with mayo, but one of their smallest kept secrets is the range of delicious, protein filled affordable food, that feeds a large part of Holland’s working class. Dutch Snack Bars are found all across
Holland offering these affordable hots snacks. Such as a Frikadel (a deep-fried peppered sausage) to a croquette (Meat in bread crumbs). The Brief Create an logo / identity for a Dutch snack bar called Product Nederland which is to establish itself to a UK fast-food/ snack-food market. The brand will need a good representation of modern Holland; it also needs to show the product is affordable and tasty. To build on the identity you must produce products and ranges which can be found in the develiverable’s. Target Market The brand needs to appeal to working class Brits such as families, office employees on their lunch break, students, commuting travellers; generally people who are looking for a quick, cost effective and filling food.
Deliverable’s - Logo and Identity. - Packaging. - Promotional material. - Outlet Environment design. Deadline Final Crit 5th December 2012 Module Deadline 12th December 2012
Alex Slippens Level 06
OUGD301 Product Nederland Snackbar Chain [Brief 1]
Existing Snackbars brands and what types of food are dutch snack food. How its distributed. Also I was looking at tone of voice of the brands and what that say about the Netherlands so I can incorporate that into Product Nederland.
Style of Photography I looked at when I product the promotion prints.
Dutch Graphic Design I found to be very direct and to the point which is seen in the people of Holland.
Alex Slippens Level 06
OUGD301 Product Nederland Snackbar Chain [Brief 1]
The Product Nederland logo is aim to be inviting and signify Dutch to the UK’s fast food market. The logos on the left are the only way the logo can be used to Best represent the brand to work along side the brand message.
Brand Message We at product Nederland export affordable and tasty dutch fast food to the UK.
DUTCH SNACKBAR
DUTCH SNACKBAR
The products we sell are great for kids and those snacks you need quick and on the go! We Offer Three sizes of conned wrapped chips and dutch mayonnaise alongside our selection of hot snacks. Or why not try some dutch cheese and meats.
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Feel Hungry no more and drop by our snackbar to taste and experience Product Nederland.
DUTCH SNACKBAR
C=0 M=0 Y=0 K=100
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Alex Slippens Level 06
OUGD301 Product Nederland Snackbar Chain [Brief 1]
These are the promotion print campaign. The campaign concept is a mixture of dutch identity the affordable tasty Food and to have an impact on the consumer.
Table Top Promotion outlining the brand message in two languages.
Poster promotion (top two) And flyers.
This card is aimed to entice more customers. There are series of different artworks for the back.
Alex Slippens Level 06
OUGD301 Product Nederland Snackbar Chain [Brief 1]
Menu in two languages. Cover is orange stock with foil blocked logo and type. Three different sizes of conned chip wrapping. (See Mock Up)
These aren’t moustaches but mini flags to be stuck in the snacks as sold. (See to Mock Up)
DUTCH SNACKBAR
Hot drink heat procestion Covers. Plastic food holders will Also be part of the range.
DUTCH SNACKBAR