Futura

Page 1

Hardcopy

weights Extra Bold d Bold Heavy Medium Book Light


Hardcopy


In the Digital age, the hundreds of hours spent painstakingly crafting a typeface have been lost in the consumer’s first unvailing. Now reduced to clicking a .zip file, this craftsmanship is no longer being given its due. We aim to change that.


Futura First presented by the Bauer Type Foundry in 1928, Futura is commonly considered the major typeface development to come out of the Constructivist orientation from the Bauhaus movement in Germany. Paul Renner (type designer, painter, author and teacher) sketched the original drawings and based them loosely on the simple forms of circle, triangle and square.


The design office at Bauer assisted him in turning these geometric forms into a sturdy, functioning type family, and over time, Renner made changes to make the Futura fonts even more legible. Its long ascenders and descenders benefit from generous line spacing. The range of weights and styles make it a versatile family.

Futura is timelessly modern; in 1928 it was striking, tasteful, radical and today it continues to be a popular typographic choice to express strength, elegance, and conceptual clarity. Typefaces in the same style like Futura are: Avenir, Metromedium and Neuzeit Grotesk.


Light

ABCDEFGHIJK LMNOPQRSTU VWXYZ abcdefghijklm nopqrstuvwxyz 0123456789 .,:;“”*!?() {}#%$¢£¥ &


Book

ABCDEFGHIJ KLMNOPQRST UVWXYZ abcdefghijklm nopqrstuvwxyz 0123456789 .,:;“”*!?() {}#%$¢£¥ &


Medium

ABCDEFGHIJK LMNOPQRSTU VWXYZ abcdefghijklm nopqrstuvwxyz 0123456789 .,:;“”*!?() {}#%$¢£¥ &


Heavy

ABCDEFGHIJK LMNOPQRSTU VWXYZ abcdefghijklmnop qrstuvwxyz 0123456789 .,:;“”*!?() {}#%$¢£¥ &


Bold

ABCDEFGHI JKLMNOPQR STUVWXYZ abcdefghijklm nopqrstuvwxyz 0123456789 .,:;“”*!?() {}#%$¢£¥ &


Extra Bold

A B C D E F G H I JKLMNOPQR S T U V W X Y Z abcdefghij k l m n o p q r s t u v w x y z 0 1 2 3 4 5 6 7 8 9 .,:;“”*!?() { } # % $ ¢ £ ¥ &


Light Oblique

ABCDEFGHIJK LMNOPQRSTU VWXYZ abcdefghijklm nopqrstuvwxyz 0123456789 .,:;“”*!?() {}#%$¢£¥ &


Book Oblique

ABCDEFGHIJ KLMNOPQRST UVWXYZ abcdefghijklm nopqrstuvwxyz 0123456789 .,:;“”*!?() {}#%$¢£¥ &


Medium Oblique

ABCDEFGHIJK LMNOPQRSTU VWXYZ abcdefghijklm nopqrstuvwxyz 0123456789 .,:;“”*!?() {}#%$¢£¥ &


Heavy Oblique

ABCDEFGHIJK LMNOPQRSTU VWXYZ abcdefghijklmnop qrstuvwxyz 0123456789 .,:;“”*!?() {}#%$¢£¥ &


Bold Oblique

ABCDEFGHI JKLMNOPQR STUVWXYZ abcdefghijklm nopqrstuvwxyz 0123456789 .,:;“”*!?() {}#%$¢£¥ &


Extra Bold Oblique

A B C D E F G H I JKLMNOPQR S T U V W X Y Z abcdefghij k l m n o p q r s t u v w x y z 0 1 2 3 4 5 6 7 8 9 .,:;“”*!?() { } # % $ ¢ £ ¥ &


In practice

Campaign button John F. Kennedy

Map cover Berlin Olympics


Album cover The Beatles Get Back

Book covers Ernest Hemingway




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