Table of Contents
Š2015 Z Tailors, Incorporated. All rights reserved. Z Tailors, the Z Tailors logo, or any variation thereof are registered trademarks of Z Tailors in the United States and/or other countries.
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About Us Standards Manual Purpose Logo Description Inspiration Color Swatch Logo Specifications Primary Typeface Secondary Typeface Typeface Specifications Logo Integrity Stationary Specifications Stationery Mockup Website Delivery Vehicle For More Information
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About Us
Standards Manuel Purpose
Z Tailors brings the age-old tradition of tailoring into the modern day. We are an on-demand personal tailoring service that gives everyone an opportunity to look their best with the a tap of a smartphone or click of a mouse. George Zimmer founded Z Tailors on this very mission. Tailoring is a craft that George, with over 40 years of clothing experience, has always believed to be an integral part of style and fashion. We recognize tailors for the artisans they are. Our tailors are selected based on their abilities and passion for the craft.
This standards manual defines and outlines how to use all identifying elements pertaining to Z Tailors, including its logo, colors, typefaces, and stationary. It is critical to follow these rules and to use the authorized document templates in order to convey the traits and personality of Z Tailors as a brand. Please treat this guide not only as the authority on what is and is not permissible, but as strictly proprietary and confidential information.
Clothes that fit well make you look great, and when you look good, you feel good. It’s as simple as that.
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Logo Description
Inspiration
The Z Tailors logo was designed to give off a modern and distinguished look that would appeal to today’s well-dressed gentlemen. Much like our tailoring, careful attention to detail was paid to ensure pleasing proportions and proper balance. The Z is set in Didot, a classic serif typeface. The practice of tailoring dates back hundreds of years, just like Didot, which was created in 1811. The lines within the Z represent the stitching techniques used by our tailors. There are many instances where stitching runs parallel on suits. Gotham, a modern typeface, was selected for ‘Tailors’ to show that Z Tailors is a combination of new and old. Gotham is also the primary typeface for Z Tailors, further integrating the logo with other applications. It is overlaid on top of the Z, reminiscent of logo designs seen on antique sewing machines.
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Color Swatch
Logo Specifications
The main color for Z Tailors is hexadecimal 141414. The logo may only appear in this color, or on a background of this color in white. All text, objects, etc. on a white background should be 141414. The secondary color, 231F20, may only be used to compliment the main color and should not appear on its own.
Clear space should be equal to the distance from the vertical edge of the ‘Z’ to the end of the ‘T’ on the left, and to the end of the ‘S’ on the right. These spaces are equal, and account for approximately 1/7 (.7x) of the logo horizontally and 1/6.5 (.65x) vertically. Allow .7x for the top and bottom. To ensure legibility, the Z Tailors logo is to appear no smaller than 3x3.4 picas.
.7x
.7x
.7x
#141414
#231F20
#FFFFFF
C 73 M 67 Y 66 K 81
C0 M0 Y 0 K 100
C0 M0 Y0 K0
3p0
3p5 .7x
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Primary Typeface
Secondary Typeface
The main typeface for Z Tailors is the Gotham family. Gotham Medium is the primary typeface, and is primarily to be used for headlines. It may also be used in other instances at the designer’s discretion. All body text must be in Gotham Book. No other variants of Gotham are to be used.
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The secondary typeface for Z Tailors is Didot Regular, and is to be used mostly as a display typeface. It can also be used for quotes or headers at the designer’s discretion. Text set in Didot Regular must be limited to only a few words. Didot Regular must never appear in body copy.
Gotham Medium
Gotham Book
Didot Regular
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0 1 2 3 4 5 6 7 8 9
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0 1 2 3 4 5 6 7 8 9
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0 1 2 3 4 5 6 7 8 9
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Typeface Specifications
Point size guidelines for all type must be followed. Display text must be set in 18pt or larger. Do not set type smaller than 16pt when on a black background.
Logo Integrity
In order for the Z Tailors logo to have a consistent look and feel, the following guidelines must be adhered to. 1. Do 2. Do 3. Do 4. Do
not not not not
skew or rotate the logo apply effects to the logo display the ‘Z’ by itself use a color not in the official color swatch
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Stationary Specification
Stationary Mockup 7p5
9p0
26p11
4p6
9p6
9p6
1p0
9p6
1p0
4p10 12p5 9p0 5p5
4p10
41p0 4p0
33p5
2p0
7p5
7p5
11p0 5p5
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Website
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Delivery Vehicle
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For More Information
All of the assets detailed in this document are available for download upon the consent of Z Tailors, Incorporated. The usage of Z Tailors assets without approval is strictly prohibited. Contact design@ztailors.com for more information.
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“I believe that companies should be run by delivering value across all, not just some, of their stakeholders, customers, employees, communities, and suppliers.� - George Zimmer Founder/CEO
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