PORTFOLIO // 2014

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ALEXANDER J WARD

DESIGNER| ILLUSTRATOR | CREATIVE


IT’S NICE TO MEET YOU


HELLO!

www.alexanderjward.com I’m Alex, a London-born designer, illustrator, creative practitioner, and overall pencil ninja. As a recent graduate with a 2:1 BA(Hons) in Graphic Design from the University of the West of England, I’m on the lookout for exciting creative positions in the UK and overseas, whether they involve design, illustration, editorial, film, layout, logos, animation, and more! After specialising in illustration for most of my life, it was during my studies in Bristol when I discovered my love of the many different facets of design. My skills so far have developed through conceptual thinking, innovative ideas, and visual experimentation, all for the purpose of communicating with an audience, and meeting the demands of a brief. Half-a-year of living in South East Asia allowed me to develop my understanding of audience interpretation and pay close attention to designing for different cultures and demographics. I hope you like what you see, and I look forward to working with you!


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CV RESUME QUALIFICATIONS BA(Hons) Graphic Design Classification 2:1 University of the West of England, Bristol 2011-2014 Completion of International Exchange Program (Grade A) National Taiwan Normal University, Taipei 2013 UAL Foundation Diploma in Art & Design (Merit) University for the Creative Arts, Epsom 2010-2011 A-Levels including 100% A* in Art & Design St. Dunstan’s College, London 2005-2010 CORE SKILLS Innovative idea generation and conceptual thinking Confident and articulate verbal and written communication skills Well-mannered with attentive public relationship skills Analogue Drawing Painting Film Photography Lithography Screenprint Letterpress Lino Print

Digital Mac OS Windows OS Photoshop Premier Pro InDesign Dreamweaver After Effects Illustrator

INTERESTS Illustration Pole Fitness Life Drawing Film & Videogame Culture Fashion Promotion & Imaging

EXPERIENCE D&AD: New Blood Exhibited at the Old Spitalfields Market in London along with other recent graduates, my motion work was used as representation for the University of the West of England’s Graphic Design degree course.

2014

We Live in Curious Times Exhibited in Bristol as part of UWE’s degree show, I also contributed to the 2014 Graphic Design degree publication on the theme of attention and distraction in the modern age, launched at Bristol’s Arnolfini Gallery. Zero Yen Illustration work produced for fashion designer and pattern cutter Sarah Hewson. The series has been used in promotional material for Hewson’s latest collection ‘Zero Yen’. The Coffee Art Project Exhibited at the London Coffee Festival in Brick Lane as part of UK Coffee Week, my illustration work was auctioned off with all proceeds going to the Project Waterfall charity organisation. Sights and Sounds - Taiwan International Student Design Competition Exhibited in Taipei and awarded the ‘Honourable Mention’ prize out of over 3800 entries, my work was the first ever entry from the University of the West of England to receive an award in Taiwan’s highly prestigious design event.

2013

ITV London Filming on-location and generating graphics for such Channel 3 television shows as Daybreak and Lorraine, my work with the ITV design team delivered insight into the production of graphic elements for live television broadcasts. UWE Peer Assisted Learning - Global A leader in the University of the West of England’s PAL scheme, I developed my communication and management skills whilst aiding international students through academic support and assistance in overcoming cultural barriers. Kraft Productions Creative web consultation for international DJ Rick Kraft currently based in Taipei, also known for playing live events around South East Asia, the United States and Canada.

2012

Wordebite Logo design for a communal fiction website aimed at aspiring young writers.

Secret 7” Album artwork for Florence + The Machine was voted into the Top 50 out of over 1000 entries, in a project combining music and art in aid of Teenage Cancer Trust, in which designers were invited to create the artwork for a seven inch vinyl sleeve inspired by a particular song.


INFO@ALEXANDERJWARD.COM +44 [0] 795 605 8072

References available upon request




WE SHALL DANCE Made on the streets of Taipei with the Taiwanese public, this poster series uses thrown paint to form images of breakdancers striking poses. Incorporating type and photography, these posters reflect the vibrancy, energy, and performance featured in the creative district of Ximen in Taipei. HONOURABLE MENTION Taiwan International Student Design Competition 2013 EXHIBITED Sights and Sounds Taipei 2014 ALEXANDERJWARD/XIMEN





VILLUSTRATED Combining illustration with academic research, this series of booklets explores the psychological impact of Walt Disney Company’s 20th Century animated features on young people, investigating the implementation of stereotypes of minorities, negative aesthetics, and the concept of otherness in the portrayal of their antagonists, and how this has an impact on our cultural and social development.





METAMORPHOSIS A short film attempting to disrupt existing stereotypes surrounding a practice which many believe to be ‘inextricably linked’ to the sex industry, Metamorphosis challenges these presumptions by representing the act of pole dancing, not as a sexually objectifying performance, but as an art form.

ALEXANDERJWARD/METAMORPHOSIS





#BEAUTYISPAIN A poster series showcasing real statements exactly as they appear on Twitter under the hashtag ‘#BeautyIsPain’, revealing the extent to which our society goes through in the pursuit of something that is inherently subjective.






COMPULSION A hand-drawn animation consisting of 1362 pencil drawings, which uses existing commercial audio to explore the restrictions we place upon ourselves as we adhere to society’s conventions.

ALEXANDERJWARD/COMPULSION




THE FASHION PERSPECTIVE Editorial design featuring illustration alongside the views of industry professionals who work to construct commercial fashion imagery. Regularly criticised for their portrayals of body image, these creative individuals have been given an opportunity to speak out and contextualise their work, allowing readers to reconsider what it is they think they know about the fashion industry and re-evaluate the images that surround them.



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GET IN TOUCH!

+44 [0] 795 605 8072 INFO@ALEXANDERJWARD.COM


WWW.ALEXANDERJWARD.COM

+44 [0] 795 605 8072 INFO@ALEXANDERJWARD.COM


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