Why You Want Helichrysum in Your Hair Care Products? Even the most experienced beauty gurus’ can have some difficulty deciphering the dizzying array of ingredients listed on the back of their favorite shampoo and conditioner. Between the botanical ingredients, essential oils and other additives that result in a comprehensive hair care product, it can be tough to keep track of what everything is and why it’s purpose is – let alone how to pronounce it. One of those essential oils, which you may or may not have heard of before, is Helichrysum. While it may should like a damaging chemical, it’s a natural ingredient that serves a specific purpose and can work wonders for your hair. Whether you decide to go with a pure Helichrysum extract, or pick up a shampoo that already has the essential oil in it like the TheorieHelichrysum Nourishing Shampoo, you can bet that your hair will be rejuvenated from root to tip.
What is Helichrysum? Helichrysumitalicum is a medicinal plant often referred to as The Everlasting Flower. It is perennial herb with golden blossoms and narrow leaves. Though it is native to the Mediterranean, it has been used in health practices for thousands of years across countries like Spain, Turkey and Portugal, and it is even thought to have been used in ancient Greece. Due to its special properties, helichrysum continues to be a highly sought out and valued essential oil.
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What Are the Benefits of Helichrysum?