#ALFAPARFPEOPLE
DREAM LIKE LEONARDO
CALLED UNIQUENESS HOW CAN YOU SHOW YOUR UNIQUENESS TO EVERYONE?
A DESIRE CALLED UNIQUENESS Today the world is in constant motion. People want to change and renew their look to always feel unique and original.
TO STAND OUT, WOMEN CHOOSE THE COLOR OF THEIR HAIR... 45% OF THEM STATES THAT COLORING THEIR HAIR IS AN EXPRESSION OF THEIR OWN PERSONALITY*.
Hair is considered by consumers as favorite «fashion accessory» because it allows us to explore thousand of creative possibilities.
*Survey carried out in 2018 on 1500 end consumers
THE CHARM OF CLASSIC COLORS IS TIMELESS!
OUR ROLE
More than 3 women out of 4 choose one of these colors*:
ALFAPARF MILANO has always nurtured the dream of individual beauty, where everyone is free to express themselves unconditionally. It is with this in mind that we develop products and methods to hairdressers and consumers, uniting the latest technologies with the skills of our specialists. We combine technique and emotion. Together towards new horizons, we fulfill every woman’s desire for uniqueness.
*Milano, Museo Nazionale della Scienza e della Tecnologia Leonardo da Vinci
RED BROWN BLONDE
THE KEY FIGURE? THE COLORIST! 75% of women rely on them to change her look. Hair colorists are the stars of the salon because they can create a shade to meet the desire of each client.
*Survey carried out in 2018 on 1500 end consumers
THE BEAUTY OF REINVENTING THE IMPOSSIBLE We have gone further, in color categories that are very crowded, to find new paths when all seemed to have been explored for good. 6 traditional colors totally reinterpreted. We created a thousand facets in a single tube!
MAN AND TECHNOLOGY IN PERFECT SYNERGY We have installed a new automatic mixer managed by new software that can store in its memory more than 2000 existing shades. WHY? > >
to find new and original combinations of colors; to let our formulators devote themselves entirely to developing shades that once existed only in our imagination.
6 COMPLETELY NEW SHADES, PURE INNOVATION ALFAPARF MILANO research has developed a new palette of colors that do not follow the traditional path of primary and secondary reflections. 6 new shades in the rainbow of the EVOLUTION OF THE COLOR3 line: the favorite of hair colorists all over the world! > BROWNS, COPPER, BLONDES FOLLOWING THE LATEST MARKET TRENDS > WITH SOFT SHADES AND VERY RICH TONES 6.562
7.452
Mahogany with a thousand tones
Rich and gentle copper
8.642
9.442
Red with eclectic reflections
9.423
Copper with multiple golden light and dark tones
Copper with multi-faceted light
WHY ARE THEY SO SPECIAL? THE THIRD TONE, SOMETHING ABSOLUTELY BRAND NEW.
COMPLEX AND SOPHISTICATED MIXTURES OF COLORS, FULL OF DIFFERENT TONES WHICH CHANGE BY INTERACTING WITH THE LIGHT.
10.342
Blonde with a complex dazzle
Warm and cool tones coexist and reach their maximum expression in the combinations that the expert colorist can create, for a totally new result.
IN 2019
#ALFAPARFPEOPLE DREAM LIKE LEONARDO LIKE LEONARDO DA VINCI, BEYOND ALL IMAGINATION.
“ WE CELEBRATE THOSE WHO DARE. WHO EXPERIMENT, WHO ARE CONSTANTLY IN SEARCH OF SOMETHING NEW. WE CELEBRATE FREE SPIRITS, THOSE WHO KNOW THAT CREATIVITY DOES NOT ONLY HAVE ONE FORM, ONLY ONE TIME, ONLY ONE COLOR. THOSE WHO ALWAYS SET NEW GOALS FOR THEMSELVES AND ARE GUIDED BY THE FLAME OF PASSION. BECAUSE WE LIKE THOSE WHO DREAM ON A GRAND SCALE AND DO NOT PUT ANY LIMITS ON THEIR IMAGINATION. LET’S DREAM LIKE LEONARDO!”
In the fifth centenary of his death, we are inspired by Leonardo da Vinci and his brilliance that made him the symbol of the Renaissance: innovative, revolutionary, visionary and the builder of his own future.
#ALFAPARFPEOPLE DREAM LIKE LEONARDO Dream big like Leonardo and post your creation with the hashtag #alfaparfpeople
> THE ITALIAN GENIUS > A UNIVERSAL ECLECTIC TALENT > THE MAN WHO WAS ABLE TO COMBINE ART AND SCIENCE > THE GREATEST INNOVATOR OF ALL TIMES
ALFAPARFMILANO.COM
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