TM
Evolution Tone on Tone Color
WHICH CUSTOMERS ARE SUITABLE UN SERVIZIO DI FOR A TONE-ON-TONE HAIR COLOR? Women looking for: › › ›
A color that is gentle on the hair shaft A color that leaves their hair glossy A no commitment color
The ALFAPARF MILANO professional solution: TM
Evolution Tone on Tone Color
The tone-on-tone hair color
AMMONIA - FREE & PPD* - FREE
enriched with natural ingredients, for absolute color customization and endless shine.
Shine
+37,6%** more shine than competitors
Color Wear Competitor 1 Competitor 2
› Deep and intense tones › Silky and healthy-looking hair › Respects hair’s integrity
* PARAPHENYLENEDIAMINE
› Extreme shine
** Panel test performed on 45 testers
Color Wear means:
THE FORMULA: INGREDIENTS OF NATURAL ORIGIN Since ancient times, the extracts of Crocus Sativus, Indigofera Tinctorum and Rubia Tinctorum, plants known for their staining properties, have been considered precious and noble instruments in the world of dyeing and cosmetics. Saffron
Indigo
Alzarin
The pistils of the Crocus Sativus, the plant that gives us saffron powder, lend its characteristic golden yellow color.
Indigo is the dye contained in Indigofera
Alizarin, the pigment contained in the
Tinctorum. It is extracted by subjecting the plant’s leaves to a lengthy process of fermentation and oxidation that yields a liquid with a characteristic violet-blue color.
Rubia Tinctorum, deposits over time on the root bark. These are dried and ground to allow to obtain a fine, bright red dye powder.
The extracts of Limnanthes Alba Oil and Bees wax perform an active and functional role in delivering an outstanding cosmetic result and hair shaft nutrition. Limnanthes Alba OIL
Bees wax
Extract from the seeds of the Limnanthes plant, softens and moisturises the hair fiber and skin.
Help replenish the lipids naturally present on the surface of the skin and hair, helping them to regain their physiological barrier function. It has an
This rapidlyabsorbed oil lends shine and brightness, without leaving hair limp.
emollient and protective action.
COLOR WEAR NEWS FOUR NEW SHADES: › 1.11 Blue black: extreme and intense midnight blue shades for deep, intense effects. › 5.32 Light golden violet brown: deep chestnut with a slight cool hint. › 6.32 Dark golden violet blonde: dark blonde with a slight cool hint. › 10.21 Lightest violet ash blonde: to give highlights tonal correction and to obtain natural effects and remove warm casts.
THE NEW COLOR CHART: 50 EXTRA-BRIGHT COLORS FASHION COLORS
› Splendid Brown, Mahoganies, Intense Reds, Copper, Golds and Beiges now enriched with an extraordinary Blue-Black shade. TECHNICAL COLORS
› Naturals, for covering up to 100% of white hair. › Violet/Ash, excellent for neutralizing unwanted yellow tones. › Ash, ideal for neutralizing intense orange / yellow tones after lightening. STRATEGIC COLORS
› Intensifiers, for a livelier, crazier color. › Clear & Gloss, when applied alone it lends new shine to dull and lack-lustre hair; or mixed with the shade for a softer color result.
COLOR PLAY MENÙ Discover the whole range of Color Wear services that will win your customers’ hearts.
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Absolute Shine
Vinyl Effect
Reflects of Light
Sparkling Mèches
Lends the hair endless gloss by applying Clear & Gloss, mixed with Color Wear Activator, to create an authentic extreme sheen treatment.
Regenerates and lends new intensity to treated, dull and lack-lustre hair by creating deep, intense colors and exceptional shine.
Enriches color with extraordinary tones for multi-facetted effects.
Delivers shimmering tonality to highlights to give your customers a new look.
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Natural Color
Time return effect
Post Form Color service
Color Harmonize
Cover your first white hair with gentleness, with “no commitment” to obtain a natural color result.
Restores natural color by doing away with highlights and previous colors for an authentic journey back in time for the hair.
Gently renews cosmetic colors after a perm or straightening service, exploiting the moisturizing properties of the ingredients of natural origin contained in Color Wear.
Harmonizes and evens out color that has faded along the lengths and ends.
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Color Care Take care of your hair during color services for an immediate treatment that is resistant over time and renews color. Mix Color Wear with Care Boosters Nutri Seduction and Midollo di Bamboo to obtain intense nutrition or deep restructuring.
THE WORLD OF COLOR
EVOLUTION OF THE COLOR3
COLOR WEAR
Color Excellence. Hair Perfection.
Evolution Tone on Tone Color.
Permanent cosmetic color.
Ammonia-free tone-on-tone color.
JEAN’S COLOR
EQUIP’MENT Evolution Color Tools.
Ammonia-free direct color cream.
Bleaching and accessories for professional coloring.
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