the market of RECONSTRUCTION women want beautiful, silky and easy to manage hair.
The hairdressers’ challenge in today’s economy is to satisfy these needs providing different services to offer: custom solutions; fast treatments with high performances; immediate and long lasting results.
80% of women usually have color and/or bleaching services and straightening or permanent services*.
These repeated chemical services made without the necessary precautions can seriously damage the hair fiber: hair damaged by color/bleaching services prove to be porous and fragile; hair damaged by straightening/permanent services prove to be weak and easy to break.
* Source: Nielsen Research for UNIPRO
ALFAPARF MILANO, the first to provide hairdressers with a full menu including qualitatively differentiated treatment services, to increase salon business and customers’ loyalty. today it adds value to professional qualification introducing the new
The professional botanically based treatment line for long-lasting reconstruction of damaged hair that increases the effect, and customizes each service with two new natural concentrates to be mixed to the heart of the treatment to give specific solutions to different types of damage.
the fiber is 100% reconstructed reducing up to 50% the number of treatments needed; the hair is extremely soft; long-lasting results thanks to the new Thermal Filler technology.
THERMAL FILLER COLOR colored/bleached hair ACTION
It adds texture to the “emptied” hair fiber. The hair is filled and reinforced from inside; cuticles are left smooth and compact.
TECHNOLOGY
Base on pure essential sweet almonds oil. It contains phyto-keratin, a vegetal keratin (soya and maize) with high penetration power to fill the gaps of the structure.
SIZE
Box with 6 bottles x 5 ml – mono-dose
INSTRUCTIONS FOR USE
Apply it at the heart of the treatment mixing it with Cauterization Serum (1 vial) or Pro-Concentrate (25g) according to the type of reconstruction service needed. Proceed with the thermal phase and with the rest of the treatment.
THERMAL FILLER FORM straightened/permanent hair ACTION
It stabilizes the sulfur bridges inside the hair keratin chains, adding elasticity, strength and resistance to the hair fiber structure.
TECHNOLOGY
Made with pure essential oil of lavender. It contains phyto-aminoacids, penetrating the hair while working through the hair shaft between the keratin alpha-helics; in this way they stabilize the bridges inside and between the keratin alpha-helics.
SIZE
Box with 6 bottles x 5 ml – mono-dose.
INSTRUCTIONS FOR USE
Apply it at the heart of the treatment mixing it with Cauterization Serum (1 vial) or Pro-Concentrate (25g) according to the type of reconstruction service needed. Proceed with the thermal phase and with the rest of the treatment.
THE BIO NATURE OF THERMAL FILLERS The new Thermal Fillers, like all Midollo di Bamboo products, contain keratin and vegetal proteins. In addition, they are based on pure essentials oils and don’t contain any artificial fragrance.
PRODUCTS map
REStRUCtURING SHAMPOO
RECHARGING MASK
RENEwAL LOtION
DAILY REPAIR
250/1000 ml
250/500 ml
12 x 13 ml
125 ml
Restructuring Shampoo enriched with precious re-mineralizing ingredients to help the reconstruction of hair fiber.
Compensator treatment to repair and reinforce brittle, damaged and weakening hair. Application after application, the hair is left healthy, brilliant and easy to comb.
Fiber renewing treatment, without rinse. To reinforce and repair brittle, extremely damaged and weak hair.
Instant repair spray without rinse for brittle and extremely damaged hair. To finalize the reconstruction process sealing cuticles to provide an effective protective shield.
tHERMAL FILLER COLOR
tHERMAL FILLER FORM
6 x 5 ml
6 x 5 ml
Concentrate to increase the effect of the professional treatment for deep reconstruction of damaged and weak hair due to color and/ or bleaching services. Thermo-active formula to be mixed with the heart of the treatment to recreate the “emptied� internal hair fiber.
Concentrate to increase the effect of the professional treatment for deep reconstruction of damaged and weak hair due to permanent and/or straightening services. Thermo-active formula to be mixed with the heart of the treatment to provide the hair fiber with elasticity and strength with an added anti-breakage action.
SPECIFIC FOR SALON SERvICES
CAUtERIZAtION SERUM
PRO-CONCENtRAtE
6 x 13 ml
500 ml
Reconstructor for cauterization. Professional treatment with thermo-active formula. It repairs the deepest damages of extremely damaged and weak hair restoring the internal hair texture.
Intense proteins treatment for deep reconstruction of extremely damaged and weak hair. Shock treatment made exclusively in salon to guarantee total structure repair.
BEAUTY REGIMENS COMPLETELY CLOSED CUTICLE
The new Midollo di Bamboo services enrich the Beauty Regimens and enhance hairdressers’ professional skills with customized services having high added value.
Hair optimum condition restructuring proteins
nourishing lipids
moisturizing minerals
SEMI DI LINO DIAMANTE Healthy, slightly dry hair
DAMAGED STRUCTURE
MIDOLLO DI BAMBOO
HEALTHY STRUCTURE
NUTRI SEDUCTION
Dry / very dry hair
damaged hair • BIO THERMAL FILLER RECONSTRUCTION 15’
extremely damaged hair • BIO THERMAL FILLER CAUTERIZATION - INTENSE 30’ • BIO THERMAL FILLER CAUTERIZATION - EXPRESS 20’ COMPLETELY OPEN CUTICLE
BIO RECONSTRUCTION 10’ suggested as maintenance treatment.
ALFAPARF MILANO care world For healthy/slightly dry hair
PROFESSIONAL tREAtMENtS FOR HAIR BEAUtY AND SHINE
Absolute shine for every kind of hair.
Fullness and shine for thinning and dull hair.
Protection for professional color intensity and shine.
Long-lasting reconstruction for damaged hair.
Care treatments for scalp health.
For dry or damaged hair and scalp anomalies
DEEP CARE tREAtMENtS
Nutrition for dry and very dry hair.
MERCHANDISING tools WAITING AREA
ADVICE ZONE TOTEM For salon promotion of new Midollo di Bamboo CUSTOMIZED SERvICES. Size 40x110 cm.
NEW SERVICES MENĂš To introduce the complete salon Care proposal to customers.
NEW CONSUMER PRESCRIPTION Card showing all the prescriptions after diagnosis and the customized Beauty Regimen. In double copy, one for the salon and one to be left to the customer.
LEAFLET CONSUMER To introduce all ALFAPARF MILANO products.
TECHNICAL AREA KIT WITH COMB, BOWL and BAMBOO WOOD BRUSH To enhance the biologic concept with “natural” tools and rituals. The kit is made to enhance the rituals connected to the creation of the product for the customized service. Such ritual has to be developed at the work area (not sink) to show the mixing of the reconstruction product with the specific thermal filler to the customer.
STEP BY STEP POSTER To introduce the new reconstruction treatment including the instructions for the new Bio Reconstruction Services.
VIDEO STEP BY STEP
CARE MAP “Customized Beauty Regimen”
Step-by-step video to show the new Bio Reconstruction Services.
To add value to hairdressers’ professional skills while proposing the Customized Beauty Regimens. Size 42x60 cm.
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