Alfaparf Milano USA - Sense of New Collection

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PP011256 - Material only for internal use

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A SENSE ESNES A OF FO NEW WEN PP011256 - Material only for internal use

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S t i s A g e F r n i a , p c T R hair A gras e n i e h r t d e n e i h d s e w lution o s s succe e a v h i t and a v o NO p n i n A i h t s IL M an mos m e h s t t f r e a f f r to o c o t O , y N s t i A e l r L I a u i nt FM feat e R s A s P e A F L and low A l y t a i l t a a h u t e. q s m t i t , n e h h c c m a r e l nts e ey e e k t n Resea e o h t c e ar e g new l n y i t d i s v o r n by p , italia s e s n e s

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THE ALFAPARF MILANO COLLECTION

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aracteristic h c g in s o p p o o tw sults. re d te c e p x e n u g n aspect embodies red by creati te n u o c n e re a t a gs th technical l: e fe e n a m u h clothing and settin , y a s an everyd a h g in th ry e v e , d te APARF F L A e th e lik t s ju Nothing is oversta l, eing artificia b t u o h it w d e s o p , com without being cold MILANO world.

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eed n t n ta s n o c e th s e n satisfi o ti c e ll o c W E N at is h w g n ri e v o c is d e The A SENSE OF ntinu o c to w o n k e w t a to go beyond wh ar. le c d n a e is c e r p , lean new, attractive, c tle b u s a s s re p x e to a new way ts n e s re p re W E each : n a il M A SENSE OF N in s ie t e n-nin e e t e in n e th in d te a rs, styling, lo o c sensuality concentr , ts u c e th in s

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mathematical cutting precision.

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MATHEMATICAL

The hair is tousled by friendly hands to lose the coldness of a technical approach. The strokes of contrasting color become

dynamic and sensual, but almost hidden movement.

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The morning light that crashes against the strident surface of a glass wall.

Casts become sculptures.

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ething m o s f o parency ly complex. s n a r t le Simp incredib otion. m w lo s Nature in is tidy, e g a e im ame time, l a m e f e s Th d at the n a . s s le flaw ensuality

s h t i w g n i t burs ay hair in d y r e v e lex und explodes p m o c , y Glossct order. The compo ransmits t t perfe a h t t c e rgy. ff e n e d in 3D e n fluidity a

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The male image gets back to the roots of simplicity.

All distinctive features are wiped out.

The glance is perfect without being distant.

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The hair are clean-cut and

basic, blonde, glossy. To

discover a lively and determined, warm and composed glance.

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TRAINING: The courses VISUALS e WORKSHOPS Come and experience one of the training courses held by qualified ALFAPARF MILANO teachers and our AOD, Architects of Design stylists.

A unique chance to become familiar with and practise the collection’s proposals.

Learn to recreate cutting and coloring techniques to offer your customers, customizing them to suit each one.

step by step BROCHURE

A true must-have: The essential guide for any stylist! It shows, step-by-step, how to recreate the cut and color techniques developed for the A Sense of New collection. To be included in the Step-by-step book folder.

POSTER (70x100 cm - 27.6 x 39.4 inches)

DIPLOMA

INVITE

COMMUNICATION

step by step VIDEO

A step-by-step guide to the collection’s cutting, coloring and styling techniques, illustrated by a video that shows in detail each step required to create them (available from the Portal).

EXTREME & DESIGNED TECHNIQUE

THE TECHNIQUE

THE RESULT

THE BRUNETTE ALTERNATIVE

The color is extreme and defines the cut with mathematical geometry; despite their intensity, the shades are harmonious and lend light to the face.

COLOR ALTERNATIVES

Training: The techniques

(natural base: 5) Basic technique

4.65 EOC³

6.66I EOC³

8.66I EOC³

Brunette alternative

5.1 EOC³

6.5 EOC³

9.13 EOC³

PRODUCTS USED

STYLING

HOME HAIRCARE

Evolution of the Color³ 4.65 –6.66I – 8.66I

Style for You - D’finR - Vintage

Semi di Lino Diamante Color Protection - Shampoo - Conditioner - Crystals

MATHEMATICAL & SENSUAL TECHNIQUE

THE TECHNIQUE

THE RESULT

THE RED ALTERNATIVE

A high-impact technique that makes it possible to define the geometries of the cut. The extreme colors, hidden below the thin layers of hair add character and with movement, they create effects that are always different.

COLOR ALTERNATIVES (natural base: 7) Basic technique

11.21 EOC³

10 EOC³

410 EOC³

7.32 EOC³

Red alternative

11.21 EOC³

10.1 EOC³

4.22 EOC³

8.4 CW

PRODUCTS USED

STYLING

HOME HAIRCARE

Evolution of the Color³ 11.21 - 10 – 410 – 7.32 - Equipment Supermeches+ No Ammonia

Style for You - F’xD - D’finR

Semi di Lino Diamante Color Protection - Shampoo - Conditioner - Crystals

COMPLEX & FLUID TECHNIQUE

THE TECHNIQUE

THE RESULT

THE COPPER ALTERNATIVE

The alternation of light and dark tones, with decisive color changes, gives definition to the depths and volume to the cut, creating a homogeneous marble effect.

COLOR ALTERNATIVES (natural base: 4) Basic technique

6.35 EOC³

9.21 CW

Copper alternative

6.35 EOC³

8.4 CW

PRODUCTS USED

STYLING

HOME HAIRCARE

Evolution of the Color³ 6.35 - Equipment Supermeches+ No Ammonia - Color Wear 9.21

Semi di Lino Diamante Illuminating - Mousse - Polish - Hairspray

Semi di Lino Diamante Mèches Protection - Shampoo - Mask - Fluid

MINIMAL & GLOSSY TECHNIQUE

THE TECHNIQUE

THE RESULT

THE BRUNETTE ALTERNATIVE

The delicate lightening framing the face gives the look a more natural touch, softening the features and lending light.

COLOR ALTERNATIVES (natural base: 8) Basic technique

8.12 CW

9.21 CW

Brunette alternative

6.14 CW

8.31 CW

PRODUCTS USED

STYLING

HOME HAIRCARE

Equipment Supermeches+ No Ammonia - Color Wear 8.12 - 9.21

Uomo - Matte Paste Style for You - Fx’D

Uomo - Energetic Shampoo - Energetic Conditioner

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