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PP011256 - Material only for internal use
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A SENSE ESNES A OF FO NEW WEN PP011256 - Material only for internal use
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RESEARCH, QUALITY FASHION and DESIGN ITALIAN STYLE
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THE ALFAPARF MILANO COLLECTION
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aracteristic h c g in s o p p o o tw sults. re d te c e p x e n u g n aspect embodies red by creati te n u o c n e re a t a gs th technical l: e fe e n a m u h clothing and settin , y a s an everyd a h g in th ry e v e , d te APARF F L A e th e lik t s ju Nothing is oversta l, eing artificia b t u o h it w d e s o p , com without being cold MILANO world.
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eed n t n ta s n o c e th s e n satisfi o ti c e ll o c W E N at is h w g n ri e v o c is d e The A SENSE OF ntinu o c to w o n k e w t a to go beyond wh ar. le c d n a e is c e r p , lean new, attractive, c tle b u s a s s re p x e to a new way ts n e s re p re W E each : n a il M A SENSE OF N in s ie t e n-nin e e t e in n e th in d te a rs, styling, lo o c sensuality concentr , ts u c e th in s
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NEW, MILAN & THE 1990s OPPOSING CHARACTERISTICS ll
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yo who suc ceeds inung woman ma most ext reme thinking even the An obse gs personal. to detail ssive attention that help s create a strong ye witty ima t ge.
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that t sudden ranslates into yet restra scissor s ined A deep, trokes. that shak extreme c es the p erfection olor of the shapes d e e using ov erlappingp down tones. clear and
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Frigoriferi Milanesi
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mathematical cutting precision.
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The elegance of the scissors’
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MATHEMATICAL
The hair is tousled by friendly hands to lose the coldness of a technical approach. The strokes of contrasting color become
dynamic and sensual, but almost hidden movement.
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The morning light that crashes against the strident surface of a glass wall. Casts become sculptures.
L & SENSUAL Center - Fuksas
Gucci - Style.it
Milano Rho Exhibition
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s h t i w g n i t burs ay hair in d y r e v e lex und explodes p m o c , y Glossct order. The compo ransmits t t perfe a h t t c e rgy. ff e n e d in 3D e n fluidity a
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COMPLEX &
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The male image gets back to the roots of simplicity.
All distinctive features are wiped out. The glance is perfect without being distant.
Emporio Armani - Grazia.it
MINIMAL &
The hair are clean-cut and
basic, blonde, glossy. To
discover a lively and determined, warm and composed glance.
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TRAINING: The courses VISUALS e WORKSHOPS Come and experience one of the training courses held by qualified ALFAPARF MILANO teachers and our AOD, Architects of Design stylists. A unique chance to become familiar with and practise the collection’s proposals. Learn to recreate cutting and coloring techniques to offer your customers, customizing them to suit each one.
step by step BROCHURE
A true must-have: The essential guide for any stylist! It shows, step-by-step, how to recreate the cut and color techniques developed for the A Sense of New collection. To be included in the Step-by-step book folder.
POSTER (70x100 cm - 27.6 x 39.4 inches)
DIPLOMA
INVITE
COMMUNICATION
step by step VIDEO
A step-by-step guide to the collection’s cutting, coloring and styling techniques, illustrated by a video that shows in detail each step required to create them (available from the Portal).
EXTREME & DESIGNED TECHNIQUE
THE TECHNIQUE
THE RESULT
THE BRUNETTE ALTERNATIVE
The color is extreme and defines the cut with mathematical geometry; despite their intensity, the shades are harmonious and lend light to the face.
COLOR ALTERNATIVES
Training: The techniques
(natural base: 5) Basic technique
4.65 EOC³
6.66I EOC³
8.66I EOC³
Brunette alternative
5.1 EOC³
6.5 EOC³
9.13 EOC³
PRODUCTS USED
STYLING
HOME HAIRCARE
Evolution of the Color³ 4.65 –6.66I – 8.66I
Style for You - D’finR - Vintage
Semi di Lino Diamante Color Protection - Shampoo - Conditioner - Crystals
MATHEMATICAL & SENSUAL TECHNIQUE
THE TECHNIQUE
THE RESULT
THE RED ALTERNATIVE
A high-impact technique that makes it possible to define the geometries of the cut. The extreme colors, hidden below the thin layers of hair add character and with movement, they create effects that are always different.
COLOR ALTERNATIVES (natural base: 7) Basic technique
11.21 EOC³
10 EOC³
410 EOC³
7.32 EOC³
Red alternative
11.21 EOC³
10.1 EOC³
4.22 EOC³
8.4 CW
PRODUCTS USED
STYLING
HOME HAIRCARE
Evolution of the Color³ 11.21 - 10 – 410 – 7.32 - Equipment Supermeches+ No Ammonia
Style for You - F’xD - D’finR
Semi di Lino Diamante Color Protection - Shampoo - Conditioner - Crystals
COMPLEX & FLUID TECHNIQUE
THE TECHNIQUE
THE RESULT
THE COPPER ALTERNATIVE
The alternation of light and dark tones, with decisive color changes, gives definition to the depths and volume to the cut, creating a homogeneous marble effect.
COLOR ALTERNATIVES (natural base: 4) Basic technique
6.35 EOC³
9.21 CW
Copper alternative
6.35 EOC³
8.4 CW
PRODUCTS USED
STYLING
HOME HAIRCARE
Evolution of the Color³ 6.35 - Equipment Supermeches+ No Ammonia - Color Wear 9.21
Semi di Lino Diamante Illuminating - Mousse - Polish - Hairspray
Semi di Lino Diamante Mèches Protection - Shampoo - Mask - Fluid
MINIMAL & GLOSSY TECHNIQUE
THE TECHNIQUE
THE RESULT
THE BRUNETTE ALTERNATIVE
The delicate lightening framing the face gives the look a more natural touch, softening the features and lending light.
COLOR ALTERNATIVES (natural base: 8) Basic technique
8.12 CW
9.21 CW
Brunette alternative
6.14 CW
8.31 CW
PRODUCTS USED
STYLING
HOME HAIRCARE
Equipment Supermeches+ No Ammonia - Color Wear 8.12 - 9.21
Uomo - Matte Paste Style for You - Fx’D
Uomo - Energetic Shampoo - Energetic Conditioner
BACKSTAGE