SURPRISINGLY SIMPLE – THE NEW IKON COLLECTION
With the IKON collection, Alfex designers remain true to their inspiration and put their definition of minimalism in a new
light: LED lighting activated by pushing a button turns the nine models in black, white, blue, grey and lilac into stylish yet at
the same time unconventional trend objects.
The bracelets of the new models with a perfect ergonomic fit are made of silicon material and surround the watch case
harmoniously. The IKON features a Swiss quartz movement made by Ronda.
With the new IKON, the Ticino-based Swiss watch manufacturer has created an absolute eye-catcher: “For the past 65
years our products have been a byword for clear, minimalist design, made in Switzerland. The IKON unites the same
values as the regular collection by Alfex, but is a true highlight with new materials and sophisticated LED technology”,
Pasquale Feola, COO of Alfex Watches, explains.
