Portfolio

ALFIAN LAURENS­ SELECTED WORKS → 2015—2019

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Alfian Laurens

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Selected Works 2015—2019

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Back To the Roots

ALFIAN LAURENS­ SELECTED WORKS → 2015—2019

CopyrightŠ2019 Alfian Laurens → All right reserved.

No parts of this publication may be reproduced without permission of Alfian Laurens.

→ MAMA & PAPA

CONTENTS→ BACK TO THE ROOTS THE FUTURE IS HERE RIDE WITH PRESTIGE THROUGH COLORS ART THEN ART NOW SOMEWHERE IN NAPA FROM PETER’S EYES SANFRANCISCOFFEE INDEX DEDICATION COLOPHON

Alfian Laurens

Selected Works 2015—2019

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BACK TO THE ROOTS COURSE→ VISUAL SYSTEM I— SEMESTER→FALL 2018— INSTRUCTOR→PHIL HAMLETT— DELIVERABLES→ BOOKLET, POSTERS, PACKAGING. I—IX

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Info.

Analog photography is photography that uses a progressively changing recording medium, which may be either chemically based (e.g., photographic film or plate) or electronic (e.g., vidicon or CCD sensor).

Obj.

There are so many people nowadays, especially millenials who are not familiar with analog photography or film cameras. I believe that people who take pictures with their phones are missing the essence of photography. From this project, my goal is to educate people about what is analog photography is and how it works.

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THE FUTURE IS HERE COURSE→ VISUAL SYSTEM II— SEMESTER→ SPRING 2019—INSTRUCTOR→ TOM SIEU—GROUP MEMBER→YUNJO WU— DELIVERABLES→ BRANDING SYSTEM, POSTERS, APP, WEBSITE. II­—IX

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The Future is Here

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Info.

Caltrain is a California commuter rail line on the San Francisco Peninsula and in the Santa Clara Valley. The northern terminus of the line is in San Francisco at 4th and King streets; southern terminus is in San Jose at Diridon Station with select trains running as far as Gilroy.

Obj.

The goal behind the project is to rejuvinate and introducea new look of Caltrain by using colors and graphic elements as a new concept to communicate the mission of Caltrain.

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The Future is Here

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The Future is Here

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The Future is Here

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The Future is Here

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The Future is Here

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The Future is Here

RIDE WITH PRESTIGE COURSE→ BRANDING IDENTITY II —SEMESTER→ FALL 2017—INSTRUCTOR→ TOM MCNULTY— DELIVERABLES→ STANDARD MANUAL, POSTERS, APP, WEBSITE. III—IX

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Ride With Prestige

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Info.

Cloud 9 Limousine & Transportation Service is a family owned and operated business. Michael Carr, President and CEO, began his career at Cloud 9 as a chauffeur over a decade ago. Those early years allowed him to be in the field, meeting clients face to face, listening to their needs, and receiving immediate feedback from them. When he had the fortune to purchase the company, his experience offered a unique opportunity to create a business model for Cloud 9 inspired by the customers.

Obj.

The goal behind the project is to create a new identity, application system, and standard manual for Cloud 9 Limo Co. It is a design that communicates their background to the costumers.

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Ride With Prestige

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Ride With Prestige

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Ride With Prestige

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THROUGH COLORS COURSE→ TYPOGRAPHY III— SEMESTER→SPRING 2017 —INSTRUCTOR→ARIEL GREY—DELIVERABLES→ COOKBOOK, WEBSITE. IV—IX

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Through Colors

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Info.

Color psychology is the study of hues as a determinant of human behavior. Color influences perceptions that are not obvious, such as the taste of food. Colors can also enhance the effectiveness of placebos.

For example, red or orange pills are generally used as stimulants. Color can indeed influence a person; however, it is important to remember that these effects differ between people.

Obj.

The primary objective is to give the audience a different feeling to learn some information and knowledge about dishes with fruits as the main ingredients and the psychological aspect of colors.

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Through Colors

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Through Colors

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ART THEN ART NOW COURSE → TYPOGRAPHY IV— SEMESTER→ SPRING 2019— INSTRUCTOR→ ARIEL GREY— DELIVERABLES→ EXHIBITION BOOK, TICKETS, BROCHURE, POSTER. V—IX

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Art Then Art Now

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Info.

An art movement is a tendency or art style with a specific common philosophy or goal, followed by a group of artists during a restricted period of time, (years or decades) it is often the heyday of the movement defined within a number of years. Art movements were especially important in modern art, when each consecutive movement was considered as a new avant-garde form.

Obj.

The concept behind the book itself is to show the information in a unique way with typography and paper experimentation to show the transition of the art movement. The main message from this project is to educate and inform the reader/designer/artist about the evolution and tendencies of future art.

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Art Then Art Now

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SOMEWHERE IN NAPA COURSE→ PACKAGING III— SEMESTER→SUMMER 2017—INSTRUCTOR→ TOM MCNULTY— DELIVERABLES →WINE LABELS, BRANDING IDENTITY VI—IX

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Somewhere in Napa

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Info.

Throughout the world, the finest wines capture the soul of the vineyards and the artistry of those who craft the wine. In this private realm of winemaking, the estates are small and the proprietors hold an extraordinary commitment to excellence.The handcrafted wines of Napa Valley’s Black Cat Vineyard are rich with fruit yet show a classic refinement. They are wines of the heart. We warmly welcome you into the intimate world of artisan winemaking, where passion and discovery abound.

Obj.

The goal for this project is to create a new brand identity and wine label for Black Cat Vineyard with a modern yet timeless look for its first sells on stores in bay area.

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FROM PETER’S EYES COURSE→ GRAPHIC DESIGN II— SEMESTER→FALL 2016— INSTRUCTOR→JOHN NETTLETON— DELIVERABLES→ POSTER, BROCHURE, MERCHANDISE. VII—IX

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From Peter’s Eyes

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Info.

Peter Zumthor is a Swiss architect whose work is often described as uncompromising and minimalist. He is also known for his sensuous materiality and attention to place. Although he just owns a small firm, he was the winner of the 2009 Pritzker Prize and the 2013 RIBA Royal Gold Medal.

Obj.

The goal for this project is to create a successful design campaign materials to promote the upcoming exhibition about Peter Zumthor.

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SANFRANCISCOFFEE COURSE→ PACKAGING DESIGN I— SEMESTER→FALL 2015— INSTRUCTOR→BRIAN TOTH—DELIVERABLES →PACKAGING DESIGN, BRANDING IDENTITY VIII—IX

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Sanfranciscoffee

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Info.

Sightglass is an independent, sibling-owned coffee company in San Francisco. Sightglass sources its coffee beans directly from freshly harvested lots. They practice small production methods that allow them to scrutinize and perfect their processes. Attaining a perfect roast is an intuition, a smell, a sound, a slight change in color—it’s about careful attention to detail that comes through in every cup.

Obj.

The goal behind this project is to create a new packaging system with a back-to-nature concept for a special edition coffee that features Indonesian beans. It comes with regular and high-end packaging by using wood as the main material of the containers.

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INDEX→

10-24

BACK TO THE ROOTS COURSE →VISUAL SYSTEM I— SEMESTER →FALL 2018— INSTRUCTOR →PHIL HAMLETT— DELIVERABLES →BOOKLET, POSTERS, PACKAGING.

26-43

THE FUTURE IS HERE COURSE→ VISUAL SYSTEM II— SEMESTER→ SPRING 2019— INSTRUCTOR→ TOM SIEU— GROUP MEMBER →YUNJO WU— DELIVERABLES→ BRANDING SYSTEM, POSTERS, APP, WEBSITE.

80-97

ART THEN ART NOW COURSE →TYPOGRAPHY IV— SEMESTER→ SPRING 2019— INSTRUCTOR→ ARIEL GREY— DELIVERABLES→ EXHIBITION BOOK, TICKETS, POSTER.

98-115

SOMEWHERE IN NAPA COURSE →PACKAGING III— SEMESTER →SUMMER 2017— INSTRUCTOR →TOM MCNULTY— DELIVERABLES →WINE LABELS, BRANDING IDENTITY.

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116-131

RIDE WITH PRESTIGE COURSE→ ID II— SEMESTER→ FALL 2017— INSTRUCTOR→ TOM MCNULTY— DELIVERABLES→ STANDARD MANUAL, POSTERS, APP, WEBSITE.

FROM PETER’S EYES COURSE →GD II— SEMESTER →FALL 2016— INSTRUCTOR →JOHN NETTLETON— DELIVERABLES →POSTER, BROCHURE, TICKETS.

64-79

132-147

THROUGH COLORS COURSE→ TYPOGRAPHY III— SEMESTER→ SPRING 2017— INSTRUCTOR→ ARIEL GREY— DELIVERABLES→ COOKBOOK, WEBSITE.

SANFRANCISCOFFEE COURSE →PACKAGING I— SEMESTER →FALL 2015— INSTRUCTOR →BRIAN TOTH— DELIVERABLES →PACKAGING DESIGN, BRANDING IDENTITY.

DEDICATION→

Alfian Laurens

Selected Works 2015—2019

MAMA PAPA

Thank you to my beloved parents for everything they’ve done in my life. Thank you for all the sacrifices that you guys made that lead me to this point of my life. I love you both so much.

SIBLINGS

Thanks to all my brothers and sisters for always believing in me in everything I do in my life. Can’t wait to join the club.

FRIENDS

Thank you to all my good friends that have been through my thick in thin during this whole journey. Thankyou Emanuella, Edeline, Christian, Vitto, Jessica, Steven and Ray.

INSTRUCTOR

To Mary Scott, thank you for guiding me through all these process and make this happened.

And to every teacher that I once was a student; Tom Mcnulty, Phil Hamlett, Brian Toth, Julia Brown, John Nettleton, David Hake, Ariel Grey. Thank you for all the guidance and knowledge that you shared to me.and thank you for always pushiing me to be better each day.

COLOPHON→

Alfian Laurens

Selected Works 2015—2019

CONTACT

Alfian Laurens +14155288242 alfianlaurens@hotmail.com alfianlaurens.com

PRINTING

Imagink 475 Sansome St #100N San Francisco, CA 94111

BINDING

The Key Printing & Binding 1934 Park Blvd Oakland, CA 94606

MATERIALS

Mohawk Superfine, 80lb text

TYPEFACES

Butler Roboto

COPYRIGHT

All right reserved.

No parts of this publication may be reproduced without permission of Alfian Laurens.

Alfian Laurens

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Selected Works 2015—2019

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