brand book

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CONTENTS

Table of contens

Objectives, use, reproduction

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Logo construction grid

06

The logo and its versions

07

Chromatic system

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Sizes, surrounding distance

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Typography

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Correct uses

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Misuse

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Stationery, digital documents

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Electronic signature

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Labeling and signage base

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Basis for information brochure

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Base for advertising: posters, rollups

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Personal uniform

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Sales presentation

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INTRO

Welcome

The objective of these standards is to ensure the optimal and accurate use of the brand and its related parts This manual has been developed with

USE AND REPRODUCTION

the purpose of facilitating the use of

The ROYAL LUXURY brand and its related parts constitute

the ROYAL LUXURY brand, its logo

an asset of enormous and intangible value. They must not

and communication pieces presented

be denigrated and their integrity must be protected in all

here. These standards apply to all

circumstances. For this, the following parameters will be applied:

types of internal and external visual communication.

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The visual imaging system must be reproduced in the best cost / benefit conditions with respect to media quality.

•

respected: DO NOT alter, cut, outline, dismember or

This manual has been developed with the purpose of facilitating the use of the ROYAL LUXURY brand, its logo and communication pieces presented here. These standards apply to all types of internal and external visual communication. The objective of these standards is to ensure the optimal and accurate use of the brand and its related parts. The benefits of the proper use of the manual will be reflected in the economy of communication budgets and in the good positioning of the brand and ROYAL LUXURY products in the medium and long term, in the context of the current communication strategy.This manual has been

The parameters stipulated in this manual must be place shadows on the parts of the system.

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Use the digital versions of the system parts attached to this Manual on the appropriate CD. DO NOT redraw them: save time, be consistent.

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01 Royal Luxury Logo System

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OFFICIAL NAME

Royal Luxury Logo The primary visual element of the brand is the ROYAL LUXURY Logo. It is this

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element that represents us and should be used in all communications.

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R ESI D EN TS ROYA L

LUXURY

We use the CENTERED version for portrait

We use the Portrait version for portrait

applications and the Landscape version for

applications and the Landscape version for

landscape applications.

landscape applications.

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O FF I C I AL CO LO R

Royal Luxury logo varians The primary visual element of the brand is the ROYAL LUXURY Logo. It is this

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element that represents us and should be used in all communications.

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G U I D E L I N E S PA C E

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Clear space Please leave plenty of space around the logos so they stand out. The examples below show the minimum amount of space required.

width of letter ‘R’

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The size of the clear space area around the logos is equal to the width of two ‘I’s taken from the Royal Luxury Logo. On the left side though, the size is equal to one and half ‘R’s, to better balance the logo when used within a box.

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Thoughtfully designed to set the tone for classy.

RE SI D E NT S R OYA L

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Disclaimer All images used are for illustrative purposes only. We do not warrant the accuracy, adequacy, reliability or completeness of this information and expressly disclaims liability for errors or omissions in such information Copyright 2021 | ROYAL LUXURY

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D O N O T A P P LY

Uncorrect uses

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DO NOT not apply effects

DO NOT use any type of gradients

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DO NOT use it in any other position

DO NOT Color

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DO NOT Crop it

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DO NOT use it in any other position

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DO NOT horizontally distort it

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DO NOT vertically distort it

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Below are examples of what not to do with the logo.

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DO NOT use small logo

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02 Royal Luxury Colors System

O FF I C I AL CO LO R

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Primary Color

BROWN

C=58 M=53 Y=51 K=30 R96 G91 B91 #ffffff

BEIGE

WHITE C0 M0 Y0 K0 R255 G255 B255 #ffffff

ROYAL LUXURY VIEW 2019

C0 M0 Y0 K0 R255 G255 B255 #ffffff

SOFT GREY C0 M0 Y0 K0 R255 G255 B255 #ffffff

ROYAL LUXURY VIEW 2019

BEST LIVING ROOM 2019

S ECO N DARY CO LO R

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Secondary Colour Every colour in our palette complements our main colour, the Brown They should only be used within each discipline communication and not as a secondary colour palette. The correct colour values are specified below.

BEIGE

BEIGE

BEIGE

BEIGE

C0 M0 Y0 K0

C0 M0 Y0 K0

C0 M0 Y0 K0

C0 M0 Y0 K0

R255 G255 B255

R255 G255 B255

R255 G255 B255

R255 G255 B255

#ffffff

#ffffff

#ffffff

#ffffff

O FF I C I AL CO LO R

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Colour Option Style two Every colour in our palette complements our main colour, the Brown They should only be used within each discipline communication and not as a secondary colour

C0 M0 Y0 K0

C0 M0 Y0 K0

R255 G255 B255

R255 G255 B255

R255 G255 B255

R255 G255 B255

#ffffff

#ffffff

#ffffff

#ffffff

Waterpark

Lifestyle

C0 M0 Y0 K0

Museum

C0 M0 Y0 K0

City

palette. The correct colour values are specified below.

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03 Royal Luxury Typography System

T Y P E FA C E

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Primary Typeface Primary typeface

ROYAL BOLD ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ROYAL Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Our new Royal typeface should be used for big headings and sub-headings (see examples on p.20 for best sizes).

HINM OCG PRB hamburgefonstiv

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Typography Size Primary typeface

Headlines bold Sub-headings Medium Body use Regular for better legibility Mininal use for print and publication

HEADLINES

SUB-HEADINGS

BODY COPY

Royal Bold Royal Regular

Royal Regular

Royal Regular

Tracking set to 0

Tracking set to -10 (more depending on the size of the headline).

Tracking set to -10 (more depending on the size of the headline).

FOLIOS AND SMALL HEADLINES Royal Bold Tracking set to -10

MINIMUM SIZE 6/7pts depending on the type of publication and print technique

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Typography Specimen Floor-to-ceiling windows, white oak flooring and custom- finished built-in wardrobes with leather accents make for a sumptuous way to begin and end each day. aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum

lina Holland Resident at Hollywood Height-1

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Typography Usage wardrobes with leather accents make for a way to begin and end each day.

Use clear space backgraound

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To safeguard legibility coloured backgrounds can be used

Coloured Backgraund can be used

Dark Background

USE DARK BACKGROUND

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message should be short and more clear white space

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Disclaimer All images used are for illustrative purposes only. We do not warrant the accuracy, adequacy, reliability or completeness of this information and expressly disclaims liability for errors or omissions in such information Copyright 2021 | ROYAL LUXURY

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04 Royal Luxury Typography System

T Y P E FA C E

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Waterpark

City

Lifestyle

Museum

Beautiful imagery to highlight the emotion and grounds our brand

TYPOGRAPHY

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Consistensy Image Style Beautiful imagery to highlight the emotion and grounds our brand

Landscaped Garden Entrance Lobby with High Ceiling CCTV in Select Common Areas Children’s Play Area Jogging Track

BEST LIVING ROOM 2019

BEST LIVING ROOM 2019

BEST LIVING ROOM 2019

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Imagery plays an important role in Royal Luxury visual presence. Images help to express our brand messages and should reinforce our positioning, values and culture

Criteria should be: • Bold colours and detail • Business settings • Diverse and inclusive • Natural looking • Smiling People • Rich people

ROYAL LUXURY VIEW

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Thoughtfully designed to set the tone for classy.

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Disclaimer All images used are for illustrative purposes only. We do not warrant the accuracy, adequacy, reliability or completeness of this information and expressly disclaims liability for errors or omissions in such information Copyright 2021 | ROYAL LUXURY

TYPOGRAPHY

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Imagery Usage wardrobes with leather accents make for a way to begin and end each day.

Use clear space backgraound

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To safeguard legibility coloured backgrounds can be used

Coloured Backgraund can be used

Dark Background

USE DARK BACKGROUND

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05 Royal Luxury Media Applied System

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Letterhead

Clear Space is 4 mm for every

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business card

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design

Address block Font Regular

The Big Building

Epe con nihilla,

1 Main Street

laboreperume perovitem et labo. Epe con nihilla cessimus et pa non eostisq

Central Aceh

uidusdaes eosandae re pro volorer epers Temporrum nusa adistrum dic te

Indonesia

dendis mo magnihi llabo. Ut est perum quod volup harcipi cipidebisto dolupta

W1A ABC

tinciur?

8.5pt Font size

Dis milleca eperis nulpa dolesci aerestiist, quiberate eum audiciu sandani hicidem poreptur magnam, ommolent ipsant ulpa venihit eosandendam ad

9pt Leading

utatempore velit prate nonsequia dolor minc Aeseque aut quatur? Us quis taturer sperum sime pre pliquatur? Giae velitis autae conse santur accuptatur sinus, torerum faccus venimonis voluptas quas millaut et, cuptaqui adi cus, cullore perunt maximusam et et lignihi liquunt. it expello riatemost maximost ullendu ciuntur emperna tureperum dolent volorem lati utatur autaten Dis eseque aut quatur? Us quis taturer sperum sime pre pliquatur? Giae velitis autae conse santur accuptatur sinus, torerum faccus venim voluptas quas millaut et, cuptaqui adi cus, cullore perunt maximusam et et lignihi liquunt.

Aeseque aut quatur? Us quis taturer sperum sime pre pliquatur? Giae velitis autae conse santur accuptatur sinus, torerum faccus venimonis voluptas quas millaut et, cuptaqui adi cus, cullore perunt maximusam et et lignihi liquunt.

Ciissuntem arunt autatem utecto consentotati quos ut untem aut eatque

T. +1 20 0000 0000

info@Proonty.com

F. +1 20 0000 0000

www.Proonty.com

The specifications stated above are abbreviated. The Developer will provide intending purchasers with the relevant particulars, documents and information (including but not limited to the more detailed specifications of the relevant unit) in accordance with the requirements of Form 3 of the Housing Developers Rules (“PDI”) and intending purchasers should therefore refer to such PDI, before paying the booking fee for a unit.

S TAT I O N A R Y

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Business Card

A duo of visionary entrepreneurs with a wealth of experience in having set-up and established multiple real estate

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projects, that have carved a nichè in the real estate story

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Clear Space is 2 mm for every business card design

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Clear Space is 2 mm for every

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business card design

ALFIAN SAPUTRA C R E AT I V E D I R E C T O R

The Big Building 1 Main Street

1”

The specifications stated above are abbreviated. The Developer will provide intending purchasers with the relevant particulars, documents and information (including but not limited to the more detailed specifications of the relevant unit) in accordance with the requirements of Form 3 of the Housing Developers Rules (“PDI”) and intending purchasers should therefore refer to such PDI, before paying the booking fee for a unit.

S TAT I O N A R Y

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Business Card

A duo of visionary entrepreneurs with a wealth of experience in having set-up and established multiple real estate projects, that have carved a nichè in the real estate story

Clear Space is 2 mm for every business card design Clear Space is 2 mm for every business card design

RE SI D E N TS ROYAL

LUXURY

The specifications stated above are abbreviated. The Developer will provide intending purchasers with the relevant particulars, documents and information (including but not limited to the more detailed specifications of the relevant unit) in accordance with the requirements of Form 3 of the Housing Developers Rules (“PDI”) and intending purchasers should therefore refer to such PDI, before paying the booking fee for a unit.

S TAT I O N A R Y

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Mobile Design Imagery plays an important role in Royal Luxury visual presence. Images help to express our brand messages and should reinforce our positioning, values and culture

RESI DEN TS R OYA L

R E SI D E NT S R OYA L

LU X U R Y

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About Work Shop Privacy Contact

R E SI D E NT S R OYA L

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wardrobes with

Thoughtfully

leather accents make

designed to set the

for a way to begin

tone for classy.

and end each day.

S TAT I O N A R Y

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Website Display Imagery plays an important role in Royal Luxury visual presence. Images help to express our brand messages and should reinforce our positioning, values and culture

wardrobes with leather accents make for a way to begin and end each day.

Try now

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Clear Space is 2 mm for every business card design

Clear Space is 2 mm for every business card design

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06 Royal Luxury Graphic Element System

GRAPHIC ELEMENT

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Iconography These are our line drawing icons. They are familiar, uncomplicated and friendly, just like we are. Preferably, you must always reproduce the Lumenis logo in blue on a white background. The specifications are as

The visual system defines the unique and proprietary assets that bring the brand platform to life.

GRI D SYSTEM

Grid & Column Imagery plays an important role in Royal Luxury visual presence.

Images help to express our brand messages and should reinforce our positioning, values and culture

Somethime we break the heararchy

4 grid style

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GRI D SYSTEM

Pattern usage Imagery plays an important role in Royal Luxury visual presence. Images help to express our brand messages and should reinforce our positioning, values and culture

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750 800 9001 | 750 800 9002 | hermitageinfradevelopers.com | Rera No: PBRERA-SAS79-PR0408 SCF 1-2, GROUND FLOOR, JAKARTA INDONESIA - 1, VIP ROAD, ACEH (MONAS).

Disclaimer: The information available in this brochure is subject to change without any notice. While every effort has been made to provide the details, particulars, contents and other graphics appearances in this brochure as updated, correct, complete and accurate, nevertheless, inadvertent errors may occur in the information. Further, our website(s) and other advertising and publicity material include artist’s impressions indicating the anticipated impressions of appearance of completed development and do not constitute an offer, an invitation to offer and/or commitment of any nature between us and the recipient. The developer and its directors,