Lifestyle Photography

The key objective for our photography is to make a connection with our audience—and that means being authentic. And being authentic means being real, genuine, true, and trustworthy. Authenticity supports the honesty of our brand. Our people should be relatable and human, not distant. They can be attractive, but not modelish. Situations should feel natural, not forced. Photos can be adjusted and balanced as needed to make an overall great image, but our people should remain real, with minimal retouching. Remember, all kinds of people invest with AlgaeCal. Always focus on relatable images that accurately reflect the diversity of our consumers’ lives and lifestyles. Our photography should be as inclusive as they are. By engaging people with relatable imagery, we reinforce the approachability, authenticity, and honesty of our brand.