1 minute read
Product Photography
from Brandbook v2
by algaecal
Every day, consumers are inundated with thousands of marketing messages. How we present our products can be the difference between connecting with our audience and missing our target altogether. So how do we stand out and break through the clutter? By using images and imagery that are authentic, emotive, and engaging. We should portray optimism in all of our communications, but none more importantly than with our product. We are a vibrant, all-natural, and life affirming brand. From our palette to our use of plants, vegetation, water, and how we present and photograph our products, everything should be designed to let people know we are all-natural without them ever having to read a word.
Setting, composition, color palette, and focus should influence all of the above.