Traffic Fall 2014 by Algie deWitt IV

TRAFFIC MEN

FASHION&ART

MASERATI

QUATTROPORTE ZEGNA

HERRING&HERRING ARIANA GRANDE BRIANNA PERRY

BOBBY

TRAFFIC Magazine For Men/ Fall 2014

SHMURDA

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TRAFFIC Magazine For Men/ Fall 2014

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TRAFFIC Magazine For Men/ Fall 2014

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Welcome to TRAFFIC. This magazine is produced by MAMi Media, LLC . TRAFFIC is Global Interest, from Health, Grooming, Attire, Automotive, Tech, Travel, Interiors, Sex, Business, and more. Enjoy our issue and contact us with comments or suggestions. contact beryls@mamimedia.com curator

Lord Algie deWitt IV

Publisher / Editor PR/Managing Editor

Lord algie dewitt IV adrianne mickens

Advertising Director Marketing Manager

dwilyn bullock asia nicholas

Sales Manager Production Director Production Manager Controller

harry blum bobby paulino charles cowan terri cowan

warren r hamilton, esq.

Legal

mami media mami media

Graphic Designer Web Designer

content 08

Herring & Herring

new magazine launch featuring exclusive celebrity images

YUMMY HONEY

Muzik

Art

Brianna Perry, Bobby Shmurda, Arianna Grande

INTLCT$

90S STYLE GEAR

Maserati Quattroporte Zegna..

EJ Johnson

Carmello Guastella

RAG & BONE

Hand Painted Rolls

Barron Cooper

Fashion Tips from Magic Johnson's Son

NY CASUAL

Rolls Royce handpainted for charity

Beverages for the Fall

MAMi Media NYC, New York beryls@mamimedia.com

TRAFFIC Magazine For Men/ Fall 2014

Alberto Gorlini

Questions and feedback:

The contents of Traffic Magazine For Men are protected by copyright and may not be reproduced without the express written consent of the publisher. Traffic Magazine For Men accepts no responsibility for unsolicited photographs and assumes no liability for products or services advertised herein. Traffic Magazine For Men reserves the right to edit, rewrite, refuse, or reuse material; is not responsible for errors or ommissions and may feature the same on www.trafficmagazine.net, www. mamimagazine.com or www.mamimedia.com as well as other mediums for any and all purposes.

Jackson NC Celebrates Fashion Week

Luxury Toys

nununu childrens clothing

LaToya Scott sets it off for 2014.

nununun

Hair, Hair, Hair

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TRAFFIC Magazine For Men/ Fall 2014

The Simpsons Streetwear Style & New Fashion Collaborations

ERRING & HERRING: FRAMED, a new image on only art/fashion magazine is set to launch worldwide mid-September with an inaugural public issue presenting celebrities who stand out as creative leaders in their respective fields in ways they have been seen before.

HERRING & HERRING: FRAMED is produced with seven covers featuring: Elijah Wood, Fred Armisen, Kelly Osbourne, Gavin Rossdale, Lars Ulrich and Gina Gershon and goes onto include Beyoncé, Marton Csokas, Vincent Piazza, Davey Havok, LP, Luke James, William Duvall, Tim Simons, Amber Tamblyn, and Teddy Sears in nearly a 100 pages of portraits and fashion editorials. Its creators are the internationally renowned commercial and fashion photography duo known as HERRING & Herring. These guys really are celebrity favorites and were chosen by Beyoncé to shoot her very first calendar and most recent tour merchandise and book. Part of what makes FRAMED so different is that they truly have a creative collaboration with their subjects which means celebs love working with them. As much akin to a highly curated art exhibition as to a lifestyle magazine, HERRING & HERRING bring a fresh approach to lifestyle publishing.

About HERRING & HERRING HERRING & HERRING is the collaboration between renowned international fashion photographers Dimitri Scheblanov and Jesper Carlsen. The team’s photographic approach is based upon conceptual and aesthetic exploration; continuously pushing the boundaries of storytelling through an ever-expanding visual vernacular for their editorial, commercial and celebrity clients. Commercial/Editorial clients: Gucci, De Beers, Eva Fehren, Nili Lotan, Kaelen, Philip Crangi, Bailey, stylebop.com, Starkweather, Vice Magazine, D Mode Magazine, Surface Magazine, WTF, Gala, Gala Look, Kurv Magazine, Ponytail, S Magazine, Zink Magazine, Treats! Magazine, Nordic Man, Open Lab, Flacon. Celebrity clients: Beyoncé, Elijah Wood, Fred Armisen, Lars Ulrich, Gina Gershon, Gavin Rossdale, Kelly Osbourne, Tim Simons, Amber Tamblyn, Davey Havok, Alec Musser, William DuVall, Teddy Sears, Marton Csokas, Vincent Piazza, LP, Luke James, and Stephanie Lacava. Dimitri Scheblanov (b. 1982, Rostov na Danu, Russia) and Jesper Carlsen (b. 1976, Naestved, Denmark) met in New York City in 2008 and immediately began working on editorial and commercial photography. For the past year they have published their self-titled biannual monograph: Herring & Herring, which they exclusively creative direct and shoot. The latest Issue FRAMED focuses on Celebrity portraits and long form editorials and is available worldwide in mid-September 2014. Dimitri Scheblanov studied Fine Art with a concentration in Sculpture and Design at The Cooper Union, NY. Jesper Carlsen has a Masters in Computer Science and Engineering DTU by the Technical University of Denmark.

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HERRING & HERRING: FRAMED

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HERRING&HERRING

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EJ JOHNSON Sharing his men's fashion picks for Fall 2014 is fashion maven EJ Johnson. EJ is the son of Cookie and Magic Johnson and can currently be seen on E!â&#x20AC;&#x2122;s #RichKids of Beverly Hills.

J made his presence known on the fashion scene and taking his spot as a staple in the industry.

1. What three (3) majors trends for men this Fall? Dark Greens Extra large ponchos/pashminas Slim pants Shades of orange Big boxy bags Quilted down-filled jackets with geometric shapes

4. Most men have adopted the full beard trends. Will this still be a sought after look for Fall 2014? A little scruff is always sexy, but those who want to keep their full beards this fall, they need to make sure its conducive to their entire look

2. Name five (5) staple items every man should have in his closet.

5. Other than getting a custom made suit, which designers or retailers offer great suits for tall men?

A fitted/tailored suit Wide array of ties Fitted leather jacket Fitted skinny jeans Sexy underwear with thick elastic bands

Armani Tom Ford Gucci

3. For the man who isn't afraid of color, which color should he incorporate in his wardrobe for the Fall? Dark greens Oranges Greys

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Happy Halloween

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TRAFFIC Magazine For Men/ Fall 2014

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hand painted rolls ARTIST BEN MOON HAND PAINTS CUSTOM DESIGNS ON 1985 ROLLS ROYCE SILVER SPUR FOR CHARITY

he ultimate sign of classic luxury, a 1985 Rolls Royce Silver Spur is going up for auction to benefit charity. Mixed media artist Ben Moon was selected by New York Collector Frank Marzano to paint his signature black and white designs on the exterior of a 1985 Rolls Royce Silver Spur, named “Our Painted Lady.” The car will be auctioned via Charitybuzz in December 2014, with 100% of proceeds going to the Wounded Warrior Project charity. Our Painted Lady was introduced this summer at Moon’s annual art exhibit in the Hamptons, “Mash-Up Society.” Since then, the car has made several appearances in the Long Island community, including the Soldier Ride in Amagansett and the Pets4Vets event in Oyster Bay. It also made a special appearance at Mercedes-Benz Fashion Week in New York City at the Adriana Marie Co. “Fashion for a Cause” popup store. “Our Painted Lady aims to bring awareness, attention and respect to our soldiers who have served and continue to protect our country using art” said Moon. “I’m a strong advocate for all that Wounded Warrior Project does for injured service men and women of this generation, and I hope by donating the proceeds from the car auction I can help them to continue their good work.”

“Ben Moon was my first choice for painting the Rolls Royce, not only for his amazing artistic abilities but also because we share the same hardworking approach to achieving success. I see a lot of myself in him “, said Frank Marzano. “Donating the proceeds from Our Painted Lady to Wounded Warrior Project was an easy decision – Our Painted Lady has brought me so much joy over the past decades and now our donation can hopefully help bring joy to so many who have dedicated their lives and limbs protecting our country.” “Our Painted Lady” is not only a valuable automobile, but it is also an exquisite work of art. The "plastic dip" coating allows the new owner to have option to bring the car back to old world charm or have a great piece of art on display with one of a kind design by a talented mixed media artist on the rise. The car will continue to make public appearances at events within the five boroughs throughout the fall until the auction in December. For more information on upcoming appearances and how to donate, please visit www.ourpaintedlady.com or www.facebook. com/ourpaintedlady

ABOUT BEN MOON As an avid musician and fine arts major at Tulane University, Ben Moon immersed himself in the diverse artistic culture of New Orleans, participating in numerous art shows and performing regularly around town. Even at this early stage, he became fascinated by the ways in which sonic and visual elements could be combined to create a heightened emotional effect. Upon his return to New York, Moon’s work was featured in a series of successful exhibitions in New York, London, New Orleans, and Beijing, as well as at Miami’s Art Basel exhibition. Moon’s latest project, ROKLYFE, marks the full realization of his longstanding fascination with the integration of sonic and visual elements, resulting in a fully immersive environmental art piece where the viewer feels as though they’ve literally stepped inside one of his frenetic paintings. Inspired by Andy Warhol’s Factory Parties and the Art Happenings of the late 1960′s, Moon employs a combination of projected visuals, interactive social media, as well as live and prerecorded music to create a world where art and life come together in a radical new experience, “the world of Ben Moon”.

TRAFFIC Magazine For Men/ Fall 2014

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TRAFFIC Magazine For Men/ Fall 2014

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TRAFFIC Magazine For Men/ Fall 2014

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TRAFFIC MEN • This crowning volume in the Luxury Toys series is more expansive than ever before • The ideal gift for the aesthete or aspiring playboy in your life • A must-have for every lover of luxury The Luxury Toys series has set high expectations during its decade of publication. Now we present its most extravagant incarnation yet. Every man yearns for the finer things in life, but only a select few can indulge in them as they wish. Some may even get to sample an occasional extravagance that is among the world’s most refined. Browsing through the 304 pages of this incredible oversize volume is like a trip to Aladdin’s cave. Featuring exceptional products and services— the likes of which you may never encounter again—this book is a true representation of every possible fantasy you may have imagined. Captivating images in luxuriant color portray the finer details of these lavish toys. Whether your ideal of luxury is a customized Gulfstream jet, a private island far from the world’s cares, or a Rolls-Royce to zip around town in, it’s all here waiting for you. Size: 11 2/5 x 14 1/2 inches – 304 pp. – Hardcover with jacket – c. 350 color photographs Text in English, German, French, and Chinese Retail price: $ 125 Release date: October 2014 ISBN 978-3-8327-9827-7 TRAFFIC Magazine For Men/ Fall 2014

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alberto gorlini by Adrianne Mickens

ounded over a half century ago (1951), Gorlini is known for its craftsmanship, design and legacy. With an astounding showroom in the center of Milan, the family business services an array of clients in Europe and is one of the leading companies in the interior design industry. Most recently, the Glas Italia flagship store (in partnership with Gorlini) was designed by Piero Lissoni. Lissoni is a wellknown Italian architect and designer. Traffic Magazine talks to Alberto Gorlini about working for his family business and Italian interior design. Do you do business in the US or mainly in Europe? Our company works in Italy and in some European countries. But of course we think that we’re ready to open new markets even in US considering how much that country appreciates and likes the Italian design and style. Working my family’s company I contribute as a consultant for projects as an architect, so this’d be very interesting for the clients because I can give to them a full service (from the project until all the finishing and furnitures).

Type of clients? (Commercial or Residential) We work a lot with the architects, and with them we have the opportunity to work in the commercial market and in the residential market also. We’re organized to work with different kind of clients and markets. How long have you been working and what is your role? From when I started to study at the University (POLITECNICO DI MILANO Architectur University) I started to follow my father in several meetings and I started to work at the technical office of our company. However, officially I entered the company (Gorlini) in the 2002, when I completed school. Today I’m the Project manager and I follow the new clients, and the new contacts like architects and engineering studios. What challenges has Gorlini faced in the last 5-7 years? Gorlini (founded in 1951) has lived during the last years the changes of the market in Italy and in Europe. With the crisis has come a lot of changes. To resist this incredible and long crisis is the first challenge that we’ve faced. Then we’ve lived the replacement of the employees, and this has been a positive thing to look at the future with new ideas

and new spirit. But the challenge more important has been the opening of the new our flagship store in Milan center (via Santa Sofia 27 Mlano) that is considered one of the most beautiful store of design in Milan and a reference point for a lot of clients and architects. It’s important to say that in my company I work every day closely with my father and with my 3 sisters (Raffaella, Paola, Silvia). Maybe this is one of the secret of our company, in addition to the skills of our good employees What trends or designs are unique to Milan's style? Today the best example of the design and the architecture is Piero Lissoni, a designer that knows very well to match the simplicity with an high sophistication of the details. This is the trend of the moment.to an expansive outdoor deck and lounge. Cuisine options from the award winning kitchen of Lacroix, The Rittenhouse’s Four Diamond restaurant are also available.

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Presents

ft Tatiana King &Yvonne Chacon

Photographer Bj Colston Creative Director - L. Pete Haynes Stylist - Kushinda Little assisted by Winston Young Makeup Juanice Reed Jasmine Tutt on hair Clothing Provided by Denim Spot & Yummy Honey Swim

Kerisma Clos Dress w/ ABJ Design Custom Vintage Earing & Bracelet

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Lap of Luxury

Yummy Honey

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Yummy Honey Swim Suits

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Ariana Grande S

inger and actress Ariana Grande, 21, has everything going for her to become America’s next pop culture princess. Her YouTube covers from her pre-superstar days have millions of views. She spent years in front of the cameras on beloved Nickelodeon shows, resulting in a fiercely loyal fanbase of young girls and tweens. This summer, her pop career exploded with hit (“Problem”) after hit (“Break Free”) after hit (“Bang Bang”), the latter of which united her with Nicki Minaj, signaling acceptance within the A-list music crowd.

As it happens when any celebrity starts to experience massive fame, the detractors start sharpening their knives. So it’s not too surprising that in the last month, Grande has had a flood of negative headlines in the press, with stories all that claim virtually the same thing: She’s already very high-maintenance and exhibiting diva-esque behavior. (Requiring to only be photographed from the left side of her face; refusing to answer certain questions; acting rude to fans, etc.) At first glance, this isn’t a damaging claim: Which pop star isn’t demanding? Doesn’t that come with the territory? On some level, sure. But Grande is in a particularly precarious position. Because despite the fact that she’s had a lot of success recently (her latest album “My Everything” debuted at No. 1 on the Billboard charts in August) she’s still a very, very new name. And as we’ve learned repeatedly through the trials and tribulations of many stars, our culture has a strange fascination with seeing the “fall” of a newcomer as much as the “rise.” (See: Spears, Britney.) If too many wrong moves are made in the very beginning, the Grande takeover could be over before it even really begins — and the narrative of her reputation will be out of her control. So what can she do to battle this potential image problem? First and foremost, fix the most damaging claims that involve the lifeblood that makes or breaks a new performer, particularly one aimed at a younger crowd: The fans. Last month, a blog post went viral when a father detailed how his daughters were crushed during an ill-fated meeting with Grande, after they won an art contest to “hang out” with her at the MTV Video Music Awards (after laboring over art projects to prove how much they idolized her). The pop star barely acknowledged the winners, he said, only snapping at them to delete candid photos of her. Later, Grande defended herself and explained she had to walk away from the girls immediately because she got emotional when they gave her a drawing of her and her late grandfather. (Grande talked about him in public so frequently that #RIPGrandpaGrande became a worldwide trending topic when he died this summer.) In an updated post, the girls’ father said he was contacted by Grande’s rep who asked him to change the blog with this explanation. When he told the rep that Grande was dismissive before his daughters showed her the drawing, the publicist responded “that this post had become a legitimate news story and that it was Ariana’s album release week, and the story was making her uncomfortable.” TRAFFIC Magazine For Men/ Fall 2014

SHMURDA Ackquille Pollard (born April 1, 1994) known by his stage name Bobby Shmurda is an American rapper from Brooklyn, signed to Epic Records. He is best known for his song "Hot Nigga", a song that debuted the "Shmoney dance" which went viral after the release of the music video. The song peaked at No. 21 on the Digital Rap Songs chart and peaked at No. 18 on the Billboard Hot 100, with the song being remixed and performed by numerous other artists including Lil Kim, French Montana, Juicy J, and Gunplay.

Early life Shmurda was born in Florida and is the eldest of two sons born to his Jamaican father and Trinidadian mother. He relocated from Florida to Brooklyn, New York after his father was incarcerated, living in East Flatbush. Shmurda also had run ins with the law while living in Brooklyn, including spending 15 months in detention for probation violation as well as being arrested on a gun charge that was later dropped.

Career Shmurda began rapping at the age of 10. The first song he remixed was Crime Mobâ&#x20AC;&#x2122;s Knuck If You Buck in 2004, but did not receive any notable attention until 2014 with the release of the song Hot Nigga. The song features the beat from the Lloyd

Banks' song "Jackpot." Shmurda gained notoriety from the video where he performs the "Shmoney dance," choreography that he made in the summer of 2013. The song became popular among Vine users and soon lead to the "Shmoney dance" meme, which has since been performed by BeyoncĂŠ on her On the Run Tour with Jay-Z[ as well being used by Drake while hosting the 2014 ESPY Awards. Freestyles of the song by various rappers have since been released, including by Juicy J, French Montana, Lil Kim, Gunplay, and T.I.. The song peaked at No. 21 on the Billboard Rap Digital chart with a remix of the song featuring Chris Brown, Jadakiss, and Busta Rhymes planned for release in 2014. On June 3, 2014, Pollard was arrested and charged with felony criminal possession of a weapon. He was set free on $10,000 bail. In July 2014, Shmurda performed with Meek Mill and later signed a recording deal with Epic Records. On August 29, 2014, Shmurda released a reggae remix featuring Junior Reid, Mavado, Popcaan and Jah X. On September 5, 2014, another remix of "Hot Nigga" notably featuring Chris Brown, Fabolous, Jadakiss, and Busta Rhymes was released. Shmurda's debut album with Epic Records is scheduled for release in 2014.

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Brianna Perry

Brianna Perry (born January 11, 1992), also known as Lil' Brianna, is an American rapper, model, and actress from Miami-Dade County, Florida. She was the youngest act signed to Missy Elliott's label The Goldmind Inc. as well as the youngest to be affiliated with Slip-N-Slide Records, home to rappers Trina and Rick Ross. Perry made her debut on Trina's album Diamond Princess on the track "Kandi". Since then, she has released six mixtapes, four mainstream singles and various viral freestyles. Career beginnings Rapping since the age of 5, Brianna Perry would regularly visit Poe Boy Music Group studio with her uncles after school. At age 7, Perry made her first recording at the studio; she would later catch the attention of Trina and Trick Daddy. Fascinated by the young rapper's talent, Trina took Perry under her wing and signed her to her label, Diva Records (Diva Enterprises/DP Entertainment). From there Perry guest starred on BET's Rap City and made her rapping debut on Trina's Diamond Princess on the track "Kandi". Following her debut appearance, Perry would later catch the attention of Missy Elliott. Elliott immediately signed Perry to The Goldmind Inc. and featured the young femcee in various promotional concerts with her and Timbaland. Perry would also make cameo appearances in a few of Elliott's work such as the music video to "Pass That Dutch" and her short-lived reality series, The Road to Stardom with Missy Elliott. Perry at the time was heavy on work with a debut album that was slated to feature sole production by Missy Elliott and Timbaland; at the time, she had recorded over 40 tracks for the album. But after three years signed to Elliott, Perry asked to be dropped from her contract due to creative differences. Perry has since then confirmed that she and Missy Elliott are still on great terms and are in talks of collaborating for Perry's upcoming Atlantic Records debut album. 2007â&#x20AC;&#x201C;2010: Princess of Miami and The Graduation Following her split with The Goldmind Inc., Perry worked closely with Slip-N-Slide recording affiliates for her 2007 mixtape, Princess of Miami. Although no longer signed with The Goldmind, Missy Elliott makes a cameo in the introduction of the mixtape. Other artists contributing to the mixtape include Rick Ross, Pretty Ricky, Brisco, Flo Rida, among many others. Following the mixtape release, Perry revealed she had begun work on a debut album tentatively titled Girl Talk; it remains unclear if this will be kept as the title for Perry's forthcoming Atlantic Records debut. In 2008, Perry revealed that she had begun work on a film with Malcolm in the Middle actor Frankie Muniz, however the project was never released. In 2012, Perry was featured on SWV's album I Missed Us on the track "Do Ya". On November 20, 2012, Perry released her fifth mixtape Symphony No. 9. She would later go on to release a full version of one of the mixtape's songs ("Red Cup", featuring Pusha T from the rap duo Clipse), in February 2013. Additionally, she was listed as one of the nominees up for voting in the XXL Freshman 10 Spot. On February 15, 2013, Perry released "Hate Ya Past" as the lead single for her sixth mixtape, Symphony No. 9: The B Collection. On March 4, 2013, Perry released a music video for the mixtape's opening track, "9". In addition, she launched a webseries with Trina titled, Girl Talk (named after her upcoming debut album). On April 6, 2013, Perry took part in the 2013 Forgiato Fest, alongside Ace Hood and Freddie Gibbs, at the Miami Beach Convention Center. On May 30, 2014, Perry released a song titled, "Kick Rocks", via her official YouTube channel. In June 2014, it was announced that Perry would be featured as a cast-member for the Oxygen reality series Sisterhood of Hip Hop, which featured guest appearances by Pharrell, Eve and Perry's former collaborator Rick Ross, alongside executive production by rapper T.I.

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diana kauffman designs Handcrafted in Pittsburgh, PA Diana Kauffman Designs offers simple statement pieces for women and men made in part with natural materials such as leather, botanicals, hand painted silk, and even ancient Roman glass. Diana procures her materials through reputable sources within the trade and crafts each piece herself. Diana created her first piece of jewelry almost 3 years ago, selling through a local artisan gift shop. Now her classic jewelry line is retailed in exclusive boutiques throughout the Northeast and Midwest. She also participates in local, independent artist shows featuring one-of-a-kind and limited edition pieces. She enjoys working directly out of her home studio in Sewickley, PA.

To Infinity and Beyond...Black/Silver $50.00

Introducing The Manletâ&#x201E;˘ The comfort, simplicity and timeless style of the Manletâ&#x201E;˘ infuses our entire collection for men and women. These handsome, handcrafted leather bracelets are designed for men but we find women love to wear them too. Made from the highest quality European "licorice" leather and finished off with a sleek, magnetic clasp. Metal components made from a zinc alloy and electroplated with 99.9% sterling silver, copper or bronze. Lead and nickel free.

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TRAFFIC Magazine For Men/ Fall 2014

MASERATI QUATTROPORTE ZEGNA Since 1914, Maserati has championed world-class Italian craftsmanship both on and off the racetrack. To celebrate one hundred successful years, Maserati is proud to be collaborating with luxury renowned Fashion House Ermenegildo Zegna – the union of two icons that together embody style, elegance and finesse. For this very limited edition, Maserati and Zegna have shared their unparalleled vision and flair to redefine the Quattroporte. Just one hundred unique vehicles will be produced, destined exclusively for automotive design connoisseurs. A ZEGNA TAILOR-MADE INTERIOR Naturally, every detail of the Maserati Quattroporte Zegna Limited Edition interior offers luxury and refinement that are second to none. From the perfect coupling of exquisite silk and finest grained leather, to the delicate shades of Greige (grey and beige); from the Burr Walnut and burnished chrome trims, to the signature “One of 100” brass console plaque, Zegna’s bespoke tailoring places this Quattroporte in a league of its own.

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A QUATTROPORTE THAT WILL ALWAYS BE IN VOGUE Reminiscent of Zegnaâ&#x20AC;&#x2122;s finest fabrics, the classic silhouette now appears in a sophisticated Platinum Silk hue that perfectly complements the interior. Sleek bodywork and an imposing bonnet pay tribute to iconic designs of the past, while the overall impression is effortlessly modern: the Quattroporte truly exudes Maserati and Zegnaâ&#x20AC;&#x2122;s signature styles. As a final flourish, the exterior displays not only the Maserati trident, but also the unique Ermenegildo Zegna logo of this exclusive edition.

TRAFFIC Magazine For Men/ Fall 2014

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Name must have products for grooming (face and hair). For the face and shaving Dove Men+Care Expert Shave Never run out of Dove Men+Care Expert Shave Exfoliating Pre-Shave Scrub and the Intense Post-Shave Repair Balm. If your hair is fine never be out of sea salt spray. If you hair is dry then invest in a good conditioner and a hydrating styling lotion/serum. Discuss the importance of investing in a designer haircut. What makes it different? “The the way a man chooses to style his hair is the ultimate expression of his personality”

The type of haircut I offer clients. In the hands of the right barber, a premium haircut is the ultimate bespoke service in that it naturally fits the client’s specific head shape, facial features, hair type, profession, colouring, innate style and needs. An in-depth consultation determines how best to enable the client to express his personality with the help of the perfect haircut. Clippers are rarely employed, instead scissors and comb work to enhance a client’s natural features. This type of haircut can retain its shape and style for up to 4-6 weeks for short styles, and up to four months for longer styles. This type of haircut falls effortlessly into place after washing, requiring only minimal styling and products.

styling with

Carmelo Guastella words: Adrianne Mickens ith 30 years of experience, Carmelo is an established and respected hairstylist and arbiter of men’s luxury grooming. His many accolades include the GQ’s “Barber of Choice”, and in 2014, he was appointed International Ambassador for Dove Men + Care Expert Shave Range. Both high profile individuals and multi-national corporations prize Carmelo not just for his professional consultation services, but also for his expertise in influencing and interpreting trends in men’s hair, grooming and beauty-related projects. In addition to cutting the hair of his select clientele and advising on the development of men’s grooming projects, Carmelo is much sought after as a hairstylist in the creative world of men’s runway shows and fashion shoots.

Name three hair/beard trends for Fall 2014. 1) The Quiff will be popular choice of Barbershops with very short tapered sides 2) Guys with Longer hair especially on top will prevail with more barbers upgrading their cutting skills. 3) The Choppy fringe we will see less perfect side parts everything will become more relaxed, we will see a grown version of the Roman Emperors haircuts, the dishevelled fringe. Shape is important but perfection is neglected.

What are things to consider when discussing a new cut or style with your barber? I am working on this barrier to be broken I would like the customer to get out of his shell but it’s the professional barber who needs to educate the client and not opt for the usual clone cut. It’s only been 10-15 years since men are being introduced in the game of grooming, men have their habits and need confidence to make changes. As the International Ambassador for Dove, what are some of your responsibilities? My knowledge was added at the beginning of this project, Dove understood that working close with an experienced barber would be the best way to achieve customer satisfaction. Product launches and interviews with the Press. What are the biggest mistakes men make when shaving at home? Men don’t take their time they think that a shave should take no more than 5 minutes They don’t prepare enough prior to shaving resulting I a uncomfortable shave. And shaving in the wrong direction creating irritation Carmelo Guastella Artistic Barber & Men’s Grooming Expert carmelo@carmeloguastella.com www.carmeloguastella.com

TRAFFIC Magazine For Men/ Fall 2014

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TRAFFIC Magazine For Men/ Fall 2014