Retail Investment ADELAIDE SOUTH AUSTRALIA
STEPHEN YARWOOD LORD MAYOR ADELAIDE CITY COUNCIL
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Cover – HASSELL concept image
“Not only is the city in a strong economic position, with per capita growth exceeding the Australian average over the past 10 years, but it has entered a period of revitalisation which will change the face of our city centre.”
CONTENTS 04
THE HON PREMIER JAY WEATHERILL’S WELCOME
14
A City of diverse cultural precincts
24
Rundle Mall
LORD MAYOR'S WELCOME
06
Now is the time to invest…
16
A City of events
25
The Rundle Mall Masterplan
07
South Australia, a brilliant blend
18
A City of major projects
28
Retail Leasing in the City
09
What’s driving the South Australian economy?
22
Rundle Mall Precinct, the State’s Premiere Retail Precinct
29
Success Stories
12
Adelaide, Australia’s most liveable city
3
Welcome to South Australia
Welcome to the City of Adelaide
Retail is one of the building blocks of an exceptional city and the significance of the retail industry cannot be undervalued. The link between retail, vibrancy and overall quality of life is significant and the Government recognises the retail sector as being important to the future prosperity of South Australia.
Retail is a vital element of the City of Adelaide’s goal to be a vibrant, world-class City and now is an exciting time to start a business.
The retail sector circulates billions of dollars throughout the State economy every year and the Government aims to further assist the sector via a program of public infrastructure investment in the City. Within the 30 Year Plan for Greater Adelaide, we have clearly detailed how our City will act in response to growth and our priorities for a well-planned and inclusive City. Adelaide, our capital, will be transformed through a combination of public and private investment, with tens of billions in expenditure either underway or committed to.
Lord Mayor Stephen Yarwood, The Hon Jay Weatherill
Retail is a vital element of the City of Adelaide’s goal to be a vibrant, world-class City and now is an exciting time to start a business.
The State Government’s Riverbank Precinct will become one of the State’s most iconic public places and is currently one of South Australia’s most exciting urban development projects. Adelaide Oval is set to be revitalised, and my Government’s investment in the redevelopment of Tonsley Park will create a highly innovative industry precinct that will expand the economic base of the State. These projects, to name only a few, provide huge opportunities for economic development, retail, investment and employment. South Australia has long been regarded as the Festival State and hosts a number of significant events including the Santos Tour Down Under, WOMADelaide, Clipsal 500, the Adelaide Festival and the Adelaide Fringe. These events bring many thousands of visitors to the City centre each year.
Not only is the City in a strong economic position, with per capita growth exceeding the Australian average over the past 10 years, but it has entered a period of revitalisation which will change the face of our City centre. Adelaide’s shopping heart, Rundle Mall is about to undergo a 30 million dollar upgrade to create an exciting shopping experience. It will secure the Mall’s position as South Australia’s primary retail precinct. Other major projects, including the regeneration of Victoria Square and Adelaide Oval, will bring thousands of people into the CBD. Once here, they will also want to shop, dine and relax – presenting a myriad of business opportunities. Council is bringing life to the City in other new and innovative ways. Co-funded by State Government, the Splash Adelaide program activates the City through pop-up projects like outdoor dining, street parties and outdoor movies. Our transport plans focuses on make cycling and walking in the City more attractive – which will bring more foot traffic past City businesses. Council has also a strong commitment to support its precincts in developing vibrant identities and a strong patron base. I encourage you to make the City of Adelaide home to your business. Please join me in realising our City’s bright future.
On behalf of the Government of South Australia, I welcome you to our State. This is a time of progression and huge growth for South Australia and our vibrant retail sector. I invite you to be part of our future. Stephen Yarwood Lord Mayor Adelaide City Council Jay Weatherill Premier of South Australia
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Adelaide
SOUTH AUSTRALIA
5
Now is The time To invest… “The State Government is pro-business and focussed on building on Adelaide’s reputation as a vibrant city. We are committed to attracting global brands and ensuring a climate of investment certainty.” The Hon Tom Koutsantonis MP, Minister for Manufacturing, Innovation and Trade, Minister for Mineral Resources and Energy, Minister for Small Business
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There has never been a better time to invest in Adelaide’s retail sector. South Australia is in excellent shape with the retail economy set to soar on the strength of the State’s mining and defence industries and billions of dollars of major projects under way. In the five years leading up to 2010, Adelaide City recorded the fastest growth of all Council areas in South Australia. The South Australian State Government’s 30 Year Plan targets continued residential growth in the City, with total population growth of 27,300 people targeted to 2038, providing a potential City population of 46,000 people. Within the City centre investors can capitalise on the Rundle Mall Masterplan, a strategy soon to be implemented by the Adelaide City Council and the Rundle Mall Management Authority. The Masterplan is being led by a group of experienced professionals with the vision and competence to see this key project, which will revitalise Adelaide’s largest shopping precinct, through to completion and beyond. Legislative changes that enable City shops to open on public holidays, except Good Friday, Christmas Day and Anzac Day morning, are exclusive to the Rundle Mall precinct and CBD and will boost retail confidence, create jobs and make Adelaide more vibrant and exciting. This initiative also gives the precinct a unique advantage over metropolitan shopping centres.
The amendments to trading hours also created the Central Business District (CBD) Tourist Precinct further enhancing the City’s appeal to tourists and locals alike. Liquor licencing reforms to encourage more small bars and cafes to open in the City will increase vibrancy in Adelaide’s side streets and laneways. South Australia has a highly skilled workforce and it is easy to attract retail staff to work in the City. In March 2012 the State Government announced significant reforms to the Adelaide City development plan including unlimited building height for parts of the CBD*, significant height increases throughout the rest of the CBD and faster approval times, paving the way for an increase in City development. The Riverbank development, including a redeveloped Adelaide Oval, casino and Convention Centre, is a key strategy that will prime Adelaide for a retail explosion. The Rundle Mall Management Authority, Adelaide City Council, and State Government of South Australia encourage investors and developers to visit Adelaide and see for themselves the exceptional and unique opportunities available. * CASA Aviation Limits Permitting
$5.3 billion
338,000
5.5 million
Tourism Industry
International visitors
ANNUAL VISITORS (overnight stays)
South Australia, A brilliant Blend
competitive business environment. The State has a flexible and skilled workforce and is internationally renowned for its energy, defence and construction sectors as well as innovative and adaptable high-value manufacturing skills and expertise. The world-class education system makes the region a hot spot for international students, and the State’s close proximity to Asia, in particular China and India, presents emerging opportunities for the conscientious investor. The South Australian State Government has outlined seven priorities for the State: • Creating a vibrant City (communities)
South Australia is the wine capital of Australia, with three major wine regions within an hour drive of the City centre. The beaches feature clear, turquoise waters that blend brilliantly with dramatic seascapes, where giant southern right whales appear out of the blue.
• Renewing our neighbourhoods to make them safe and healthy
Australia’s mightiest river, the Murray River, meanders through the landscape which also includes the colourful Flinders Ranges and Kangaroo Island, a unique wildlife sanctuary.
• Realising the benefits of the mining boom for all South Australians
South Australia’s population, at just fewer than 1.7 million, has grown at a rate of almost 1% annually since 1980 with net overseas migration the major driver, followed by natural increase. Despite the recent global financial crisis South Australia’s economic activity continues to show strength. South Australia has a robust, resilient, knowledge-based economy and offers a highly
• An affordable place to live • Every chance for every child • Growing advanced manufacturing
• Clean, green food as our competitive edge.
Fast Facts • Population of 1.7 million
• World-leading minerals and energy assets with mineral exploration expenditure at new deposits growing by almost 30% during 2011 • The value of South Australia’s merchandise exports is $11.6 billion during and up to March 2012. South Australia’s merchandise exports have grown by over 70% since 2000 • Travel and tourism generated $5.3 billion of expenditure in South Australia* • South Australia received 5.5 million overnight visitors* • Visitors stayed 28.4 million visitor nights* • 338,000 international visitors stayed 9.0 million nights, with the top five source markets being the United Kingdom, New Zealand, the United States, Germany and China* • 1.8 million interstate visitors stayed 8.6 million nights with Victoria and New South Wales providing 64% of State’s interstate visitor nights* • 3.4 million intrastate visitors stayed 8.6 million nights • South Australians are innovative and embrace new technologies with 94% of the population using Facebook and 13% using Twitter^
• Gross State Product grew by 2.4% in 2010–11
• 25% of South Australian businesses have a social media presence^.
• Unemployment is one of the lowest in Australia at 5.2%
*For the year ending March 2012 ^ Yellow (Yellow Pages) Social Media Report, June 2012
• Business investment reached a record high during 2011
7
1,659,818 SA Population
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What’s driving the South Australian Economy? South Australia is an industry leader and emerging leader in many sectors. Investment opportunities exist throughout the State and City, in particular in mining and resources, defence, food and wine, manufacturing, clean technology, bioscience, IT and electronics, education and tourism.
With a flurry of exploration activity already underway, further major discoveries and mining developments expected in the near future will generate significant economic and employment growth in South Australia for years to come.
Defence Mining and Resources Mineral exploration remains at high levels exceeding $167 million in 2009–10. Mineral production values reached a record $3.3 billion, and mineral exports reached $2.85 billion in the same year to become the State’s largest export category, accounting for 35 per cent of total merchandise export value. South Australia is ranked 11th in the world for its mining policies in the Fraser Institute’s 2010–11 survey of more than 75 mining jurisdictions worldwide. It also continues to earn the highest rank of Australian jurisdictions, and 12th in the world, in ResourceStocks magazine’s 2010 World Risk Mining Survey. The State is home to one of the world’s largest copper, gold and uranium mines, BHP Billiton’s Olympic Dam, the largest known uranium resource in the world and the fourth largest resource of copper and gold. Prominent Hill, operated by Oz Minerals Ltd and located in the State’s north, is one of Australia’s significant new copper-gold mines and another project key to the State’s mining success.
legislation, the first state to introduce a feed-in scheme for solar power and the first and only jurisdiction to introduce payroll tax rebates for large renewable energy projects. South Australia has built a reputation for scientific and medical research and is recognised as a centre of excellence for bioscience.
South Australia is often referred to as Australia’s Defence State. The State is the high-tech centre of Australia’s defence industry and home to the national and regional headquarters of some of the world’s leading defence companies.
The State’s track record in defence and aerospace has provided a powerful platform for innovation and expansion in ICT (Information and Communications Technology).
With a proud history of delivering world-class defence projects, South Australia has recently secured billions of dollars in defence and security contracts.
Education
Manufacturing, Clean Technology, Bioscience, and ICT Manufacturing is the State’s largest industry, accounting for more than 10 percent of its workforce, nearly 70 percent of exports and more than 40 percent of Research and Development expenditure*. Buoyed by supportive legislation South Australia is also experiencing strong growth in cleantech and renewable energy businesses. In 2007 the State became the first jurisdiction in Australia, and just the third in the world, to introduce climate-change
The State is in a position to attract campuses and programs of highly-ranked foreign universities and achieve a greater share of Australia’s overseas students. Adelaide attracted more than 34,400 international students in 2010 as education became South Australia’s second largest export sector, generating $1.05 billion for the economy and supporting more than 6,500 jobs. International student numbers are growing each year and have outstripped the national average in six of the past eight years, largely due to the work of Education Adelaide. *www.dmitre.sa.gov.au/why_south_australia/industry_sectors/ high_value_manufacturing
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Food and Wine The State’s internationally acclaimed wine and food produce are exported to markets around the world. South Australia has an enviable reputation as one of the world’s most sustainable growing environments and its quality produce is renowned for integrity and safety. Both horticulture and hydroponics are used in the production of fresh and processed vegetables, fruits and nuts.
To cope with our growing convention market the City is experiencing a surge in the development of hotels and accommodation targeted at the business traveller. This unprecedented growth in key and emerging industry sectors in South Australia means an abundance of opportunities exist for investors looking to contribute to the State’s retail economy, and benefit from its success.
The orchards and vineyards of the cool Adelaide Hills and the warmer Riverland region are major centres of production, while the Adelaide Plains is a key source of vegetables.
Transport and Logistics
Award winning wines and produce from McLaren Vale, Clare Valley and the Barossa Valley ensure brand South Australia is known throughout the world.
Adelaide Airport services regional, domestic and international travellers and is only eight kilometres from the City centre and only a fifteen minute drive away. The state-of-the-art facility incorporates the latest in design and technology. International airlines that currently fly direct non-stop to Adelaide include Singapore Airlines, Malaysia Airlines, Air New Zealand, Cathay Pacific, Qantas Airways and Pacific Blue.
Tourism The State is emerging as a leading international tourism destination, particularly its tourism industry now turns over about $5.3 billion a year and employs 33,000 people. South Australia is famous for its world-class wine, food, historical and cultural attractions and iconic nature experiences. These include swimming with sea lions, whale watching, exploring the World Heritage-listed Naracoorte Caves, cruising the unspoilt waterways of the Murray River and the Coorong, and visiting the pristine Kangaroo Island. The State is also the stage for many international festivals and sporting events, including the Santos Tour Down Under and the award-winning Adelaide Convention Centre has been voted one of the world’s top conference and meeting venues. 10 | Retail Investment ADELAIDE
The City of Adelaide is located within 20 minutes of major transport hubs making it a convenient place to do business.
The South Australian Tourism Commission works with government, private partners and Adelaide Airport to ensure that the best possible business cases are provided to increase airline partnerships. A recent example of this is the commitment by Emirates to operate four direct flights per week between Adelaide and Dubai, increasing to daily flights out of Adelaide from February 2013. There are regular scheduled shuttle buses between Adelaide International and Domestic Airport and the City. The interstate trains, The Overland, The Ghan and the Indian Pacific, arrive and depart from Keswick
Rail Terminal, on Richmond Road, Keswick , three kilometres from the CBD. The South Australian Tourism Commission developed the Southern Ocean Cruising strategy with a focus on increasing cruise ship arrivals into South Australia. Since implementation the strategy has achieved noticeable success in the attraction of cruise lines into Adelaide and regional South Australian ports. The world’s largest ocean liner, Queen Mary 2 will visit Adelaide four times between 2010 and 2012 with 55,000 passengers expected for 2012–2013. There are more than 17,000 on street parks and 22,000 off street commercial car parks in the City, providing more parking spaces per capita than any other capital City in Australia. Public parking is also affordable with all day parking available from $11 per day and discount offers specifically targeted at consumers such as $6 for three hours of parking. With warehousing facilities located within kilometres of the City and a conveniently located and efficient transport system, conducting business in Adelaide is logistically and operationally simple.
There are more than 17,000 on street parks and 22,000 off street commercial car parks in the City, providing more parking spaces per capita than any other capital City in Australia.
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Adelaide, Australia’s Most Liveable city
Government’s 30 Year Plan targets continued residential growth in the City, with total population growth of 27,300 people targeted to 2038, providing a potential population of 46,000 people.
Wide, elegant boulevards, spacious parklands and an unhurried lifestyle set Adelaide apart and entices you to take the time to indulge. The City has a compact cultural core, surrounded by rolling hills and worldclass beaches. Suburban parks and private gardens are dotted about the urban space, making for one of the most beautiful and liveable cities in Australia.
Initiatives such as Splash Adelaide, a series of pilot projects introduced by Adelaide City Council as part of its long-term strategy to permanently inject life into the City, created ripples of excitement in the City over the summer months The idea has the backing of the State Government, which matched Council’s initial $100,000 investment in the campaign. Projects were flexible, exciting and unexpected and included pop-up food vendors, putting deck chairs on the lawn outside the State Library, setting up free table tennis tables and creating pieces of chalk art throughout the City.
Adelaide was recently ranked fifth in the Global Liveability Survey, overtaking Sydney as one of the world’s most liveable cities. With a population of slightly more than one million, Adelaide is the “20 minute city”. The airport is only seven kilometres from Adelaide. The Adelaide Hills and major beaches are less than half an hour away by car. The Kaurna (pronounced Gar-na) people are the traditional owners and custodians of the Adelaide Plains. Kaurna country stretches from Crystal Brook in the north to Cape Jervis in the south, the Mount Lofty Ranges in the east to the waters of Gulf St Vincent.
Adelaide is also Australia’s most sustainable City, with
Legislative changes that enable City shops to open on public holidays except Good Friday, Christmas Day and Anzac Day morning are exclusive to the Rundle Mall precinct and CBD and will boost retail confidence, create more jobs and make Adelaide more vibrant and exciting.
Adelaide’s weather is moderate. Year-round blue skies mean average winter temperatures of 16 degrees Celsius (°C) and 28°C in summer. Adelaide has a diverse cultural mix that guarantees the food is sensational.
buildings, transport and many other “green”
Fast Facts • 118,200 City workers entered the City daily in 2011 • There are over 85,000 students enrolled in City based educational institutions^.
Adelaide is also Australia’s most sustainable City, with buildings, transport and many other “green” projects to enjoy.
projects to enjoy.
^ABS 2011
In the five years leading up to 2010 Adelaide City recorded the fastest growth of all Council areas in South Australia. The South Australian State
Population by age and sex for Metro Adelaide* Adelaide metro
0–4
5–9
10–14
15–19
20–24
25–29
30–34
35–39
40–44
45–49
50–54
55–59
60–64
65–69
70–74
75–79
80–84
85+
Total
females
34,984
32,445
34,282
39,108
45,801
43,136
38,606
41,042
41,794
43,157
42015
38,716
35,767
26,546
22,365
18,903
17,409
18,851
614,927
males
36,413
33,517
35,621
40,413
47,148
44,457
39,108
40,990
41,016
41,819
39160
35,717
33,049
23,907
18,994
15,113
12,401
9,416
588,259
persons
71,397
65,962
69,903
79,521
92,949
87,593
77,714
82,032
82,810
84,976
81175
74,433
68,816
50,453
41,359
34,016
29,810
28,267
1,203,186
*ABS 2010 Population Census
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5
th
IN THE Global Liveability Survey
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A City of Diverse Cultural Precincts Adelaide City is a blend of diverse and unique cultural precincts from the State’s premiere shopping precinct, Rundle Mall, to the fashion hub of Rundle Street, the night time entertainment of the West End, artistic and cultural hub of North Terrace Boulevard, the internationally loved Central Market precinct, and the iconic history of North Adelaide.
Rundle Mall The Rundle Mall Precinct, located in the heart of the City, is South Australia’s premiere shopping precinct attracting an estimated $800 million of retail spend and 23 million visitations (and growing) per annum.
The Art Gallery of South Australia. Photography Alex Mahon
14 | Retail Investment ADELAIDE
At 528 metres in length Rundle Mall is the longest downtown Mall in Australia and is the most popular attraction in the State. With the four largest department stores, David Jones, Myer, Harris Scarfe and Kmart, and over 700 specialty retailers and 200 service based businesses, Rundle Mall is both a retail and tourist destination. 85% of tourists who come to the City of Adelaide visit Rundle Mall. Located in
the CBD Rundle Mall also has access to 120,000 City workers daily. It represents the historical, cultural and social fabric of the City and provides vibrant and exciting experiences that you never forget.
edge fashion stores and quirky shops. The East End is conveniently situated amongst a number of Adelaide’s popular attractions, including the Botanical Gardens, The National Wine Centre, Rymill Park, Tandanya, and Rundle Mall.
North Terrace Cultural Precinct Rundle Mall is conveniently located parallel to the North Terrace Cultural Precinct, home to the City’s leading cultural institutions. Visit the State Library of South Australia and explore the historic Mortlock library or explore South Australia’s cultural history at the Migration Museum. The Art Gallery of South Australia, also located on North Terrace, is home to an outstanding collection of 38,000 works of art comprising Australian, European, North American and Asian works. The Art Gallery is only one of the beautiful buildings fronting this cultural boulevard and sits adjacent to the South Australian Museum, also located here.
East End Adelaide’s East End, anchored by Rundle Street, is a vibrant and eclectic precinct, combining modern sophistication with historic charm. Visitors can discover the very best in cutting-edge fashion stores and leading designer labels or be tantalised all year round by some of Adelaide’s best known cafes, restaurants and wine bars, most of which offer outstanding outdoor alfresco dining. Enjoy the many pubs and hotels, some of the oldest and grandest in Adelaide or watch a film at Palace Nova Cinemas. The East End is also home to one of the largest collection of camping, outdoor and adventure stores. Take a detour down the many wonderful laneways off Rundle Street, such as York Street or Ebenezer Place, and discover some of Adelaide’s most cutting
West End The West End is a unique precinct, historically the centre for colonial commerce and post war migration settlement, it is now known as the CBD’s entertainment precinct with historic hotels, the highest concentration of live music and dance club venues in the City and an emerging bar scene reflecting the diversity of entertainment options. One of the City’s burgeoning laneways, Leigh Street, is fast becoming the jewel of the West End with a mix of exquisite restaurants and night time venues creating an all-day atmosphere. The precinct also enjoys a reputation as the progressive arts and cultural centre of the City. The University of South Australia, together with The Adelaide College of the Arts and Adelaide TAFE make the West End the epicentre for visual and performing arts, craft, architecture and design education. This reputation is also supported by an equally high concentration of galleries and arts institutions such as the Jam Factory, Australian Experimental Arts Foundation, The Samstag Gallery, Arts SA, Feast Festival, Nexus Multicultural Arts Centre and many more.
City has to offer. North Adelaide is home to the popular Adelaide City Council owned and operated North Adelaide Golf Course, a magnificent 18 hole golf course only minutes from the City. The Precinct also features the recently renovated North Adelaide Aquatic Centre which includes a gym, steam room and spas. The North Adelaide dog park, created in 2012, is a hit with families and dog lovers.
Central Market The Adelaide Central Market is a community of people, traders, artisans and shoppers, who share a passion for food. In true Market tradition, traders source the freshest produce direct from their suppliers, growers and wholesale markets, so what you buy is ‘market fresh’. With over 80 stalls all under the one roof it buzzes with life and colour all year round. The range of fresh food is extensive including fruit and vegetables, meat and poultry, seafood, gourmet cheeses, cakes and more. The Central Market is open five days per week and people love to return again and again for the delicious aromas, the vivid colours and the atmosphere of an international melting pot of cultures. The Central Market is bordered to the South by popular Gouger Street, a mainstreet full of world class eateries and wine bars, and the City’s iconic Chinatown precinct to the West.
North Adelaide With a high concentration of residents North Adelaide showcases some of South Australia’s grandest homes. The Precinct also features two of the City’s most popular mainstreets, O’Connell Street and Melbourne Street, home to some of the finest restaurants the 15
Barrio, Adelaide Festival
The Adelaide Festival is one of the world’s great arts events held annually in the warm South Australian autumn.
Fringe celebrations
A City Of events The Adelaide events calendar is full of programmed events, attracting international, national and local visitors. It focuses on the strengths of the State which include arts and culture, motor sport, food and wine, cycling and mass participation. The key events the City plays host to are covered in the following pages.
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Adelaide Fringe
Adelaide Festival
Adelaide Fringe, second only in size to the Edinburgh Fringe Festival, is an annual open-access arts festival run over 24 days and nights in Adelaide during February and March. Unlike a curated festival, the open-access nature of Adelaide Fringe means that anyone with a show, exhibition or cultural event is able to register and be part of Australia’s largest arts event. The result is one of the most diverse arts festivals in the world, renowned for fresh ideas, spontaneity and fun. Artists from around Australia and across the globe participate alongside home-grown talent, in art forms spanning cabaret, comedy, circus, dance, film, theatre, puppetry, music, visual art and design. Adelaide Fringe 2012 delivered an economic benefit to South Australia with an estimated expenditure within the State of $48.2 million. An estimated 1.59 million people attended Fringe event in 2012, an increase of 10% on 2011.
The Adelaide Festival is one of the world’s great arts events. Held annually in the warm South Australian autumn, the Adelaide Festival is Australia’s largest multi-arts festival. Since its launch in 1960, the Adelaide Festival has created a strong tradition of innovation and excellence delivering the most compelling artists, companies and productions from around the globe. With a focus on the contemporary each Adelaide Festival program features the best in opera, theatre, dance, music, cabaret, new media events, literature, outdoor entertainment, the visual arts, master classes, forums and a purpose-built late night club. The Adelaide Festival is also known for its high profile events including the much-loved Adelaide Writers’ Week, Adelaide International (AI) Artists’ Week and the Adelaide Biennial of Australian Art. With attendees in excess of 320,000 the Adelaide Festival has a direct visitor economic impact of $14.7 million to the State.
WOMADelaide
Santos Tour Down Under
Clipsal 500
WOMADelaide
Santos Tour Down Under
Clipsal 500
WOMADelaide, Australia’s WOMAD, the World of Music, Arts and Dance founded by Peter Gabriel, began in 1992 and has gone on to become one of Australia’s most loved festivals. WOMADelaide runs over four days in Adelaide’s Botanic Park. The program features performances and workshops on seven stages by the world’s best traditional and contemporary musicians, dancers and DJs, a KidZone, street theatre artists and visual artists, the Taste the World cooking program, Artists in Conversation and around 100 food, retail and charity stalls. Half of the 89,000 people who visited WOMADelaide in 2011 were from interstate or overseas. The event resulted in an injection of $8 million to the economy of South Australia.
The Santos Tour Down Under was first held in 1999 and has grown year on year to become the biggest cycling race in the southern hemisphere. The weeklong event brings the top WorldTour professional cycling teams to race on the streets of Adelaide and regional South Australia each January as the first stop on the world cycling calendar. In 2008, the Santos Tour Down Under joined the prestigious UCI WorldTour; the first event outside cycling’s traditional home of Europe to do so. Not just a bike race, the Santos Tour Down Under is a festival of cycling, with a range of associated events and festivals that create a massive party atmosphere across South Australia. The Santos Tour Down Under is owned and managed by Events South Australia, a division of the South Australian Tourism Commission on behalf of the South Australian Government. With 760,000 spectators, including 36,100 interstate and international visitors, the Santos Tour Down Under provides $42.2 million to the State’ economy and showcases the attractions of South Australia to the world through global television coverage estimated to be worth $140 million.
The Clipsal 500 Adelaide, round one of the V8 Supercar Championship Series, is Australia’s largest domestic motor sport event. Held on a purpose built street circuit within the City of Adelaide’s Eastern parklands, the 2012 event was attended by 263,400 patrons, including 13,000 interstate and international visitors. The event contributes over $55 million to the South Australian economy and $133 million in media coverage over the four days. The significance of the Clipsal 500 Adelaide as an event of true national and international renown was highlighted in 2005 when the legendary motor sport authority Murray Walker, while visiting the event for the first time, described it as the ‘best touring car event in the world’.
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Festival Centre Expansion – $400m
A City of Major Projects
The Riverbank Precinct Masterplan also includes an expansion of the Adelaide Festival Centre, the premiere venue in the City for showcasing cultural performances from opera to ballet to cabaret. The expansion will include a 350 seat theatre and a cinema added to the Dunstan Playhouse complex. New foyers and rehearsal spaces, and expanded four level carpark and a revamped Plaza area.
South Australia is in excellent shape with ten of billions in major projects under way, many of which are focused on the Riverbank Precinct and City centre.
Riverbank Precinct As part of the Adelaide Convention Centre revamp the banks of the River Torrens, which runs through the heart of Adelaide, will be converted into an entertainment strip featuring water and light installations in the river to further enhance the Precinct and increase pedestrian numbers. The development includes the demolition of a building between the Intercontinental Hotel and the main Convention Centre building to make way for further facilities including an expansion of the Convention Centre and the Casino as outlined on the following pages.
Casino Redevelopment – $250m With the redevelopment of Adelaide Oval secure the surrounding Riverbank Precinct and operators have embarked on their own ambitious development plans. The Adelaide Casino on North Terrace will soon triple its size with a $250 million face-lift that will attract more international guests with a focus on visitors from Southern China. 18 | Retail Investment ADELAIDE
Festival Centre Expansion. HASSELL concept image
Adelaide Oval Redevelopment
Convention Centre Expansion – $350m A further $350 million will be invested by the State Government to revamp the Adelaide Convention Centre, one of the most awarded convention centres in the Country, including the construction of a new 6,000 seat venue which will also accommodate larger events such as boat and car shows. The Convention industry pours millions of dollars into South Australia’s economy.
Adelaide Oval – $535m Adelaide Oval has long been known as one of the world’s most beautiful cricket grounds. A major $535 million redevelopment is being managed by The Stadium Management Authority (SMA), a joint venture between the South Australian Cricket Association (SACA) and the South Australian National Football League (SANFL), will bring football and cricket together at a newly-developed Adelaide Oval, creating a world class stadium in the heart of Adelaide. It will place Adelaide on the global map for a range of international and national entertainment and sporting events. It will encourage interstate and international tourism and create a recreational dynamic that will allow the people of Adelaide and their visitors to enjoy the River Bank Precinct at a point where North Terrace, the River and the Oval come together. It will
be unique, mixing the very best of new world wide designs and stadium operations with the famous heritage of Adelaide Oval.
New Royal Adelaide Hospital – $2.6b The new $2.6 billion Royal Adelaide Hospital (RAH) will provide world-class health care and facilities for the people of South Australian. Located on North Terrace in the heart of the CBD, construction started in late 2011 and is scheduled for completion in 2016. The hospital will have 800 beds (700 multi-day beds and 100 same-day beds) – 120 more beds than the existing Royal Adelaide hospital – to cater for more than 80,000 admissions a year. There will be more operating theatres, intensive care beds and emergency care capacity. Facilities will include a food court, post office, general store, gym and crèche, along with 2,300 parking bays, most of them underground. The new Royal Adelaide Hospital will be Australia’s most advanced hospital and the single largest infrastructure project in the State’s history. This state of the art facility will be delivered as a Public Private Partnership under the State Government’s Partnership SA Model forming part of the South Australian reformed health system.
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SAHMRI
South Australian Health and Medical Research Institute (SAHMRI) – $200m The formation of SAHMRI marks the beginning of a new era in health and medical research excellence, which will translate into greater health and wellbeing for South Australia. As a new entity, SAHMRI will significantly increase the nation’s capacity for leading scientific research. A team of more than 700 outstanding researchers will work together to create a world class precinct of medical research and clinical application. With state of the art laboratories and equipment in a purpose-built, iconic, 25,000m2 (269,097 ft2) facility, the $200 million SAHMRI development is located adjacent to the site of the new Royal Adelaide Hospital. 20 | Retail Investment ADELAIDE
Victoria Square Redevelopment
Adelaide Trams
Victoria Square/Tarndanyangga – $24m
New Transport Infrastructure – $2.6b
Adelaide City Council has committed $24 million over the next two years to give one of Adelaide’s premiere spaces, Victoria Square, a makeover, in what Lord Mayor Stephen Yarwood calls “an historic day for the City of Adelaide”. The funding will go towards an event space and stage in the northern end of the Square for up to 7000 people, an upgrade of the central roadway to be transformed into a plaza for large events, a promenade with seating terraces and shelter, shaded walkways, furniture, a water play feature and landscaping, with tree and garden beds, and a café near the event lawn and a café/kiosk at the southern end near the tramp stop. Victoria Square will truly become “the people’s place”.
In 2008 the State Government commenced a $2.6 billion upgrade to Adelaide’s metropolitan public transport servicing the City and surrounding Adelaide. The network has been transformed into a vibrant, state of the art system, providing faster, greener, more frequent and efficient services for train, tram and bus shoppers. Adelaide’s tramline is now free to travel within the City and runs a direct link from the Adelaide Entertainment Centre to the North Terrace precinct. It also links the City and Glenelg Beach.
Rundle Mall Masterplan – $30m In November 2011 the Elected Members of the Adelaide City Council committed to a $30 million budget for the delivery of the Rundle Mall Masterplan, a framework which seeks to guide the future direction and delivery of projects and spending towards ensuring Rundle Mall maintains its position as the primary retail precinct in Adelaide. To achieve this, Rundle Mall will be transformed into a unique, vibrant and attractive shopping experience in the heart of the City.
Rundle Mall. HASSELL concept image
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No.1 SA RETAIL LOCATION
Rundle Mall Precinct, The State’s Premiere Retail Precinct
From the Chairman Any downtown mall speaks volumes about the city in which it is located. When first introduced in 1976, Rundle Mall was the first of its kind and a great innovation. By no coincidence, it soon became known globally. Rundle Mall continues to innovate today. The opportunity for retail investment to be made within the Rundle Mall precinct has never been greater. With a renewed focus on the importance of the Adelaide CBD, Rundle Mall’s influence as a central connecting point extends well beyond the key role that it plays as South Australia’s vibrant centre of retailing. Great cities around the world such as Adelaide recognise the need to combine retailing, tourism, entertainment and local culture as a means of building sustainable communities. The Rundle Mall Masterplan provides stakeholders with a new vision for the Rundle Mall precinct and a road map for the staged implementation of how to bring about sustainable economic and physical change. Rundle Mall delivers a sense of place for everyone. Unique retailers, evening and public holiday trading, convenient and affordable transport and parking options, public domain upgrades and increased private investment is providing a renewed sense of confidence in the heart of Adelaide. We encourage you to work with us and consider Adelaide as an opportunity for your retail business. Theo Maras AM, Chairman Rundle Mall Management Authority
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700 Specialty RETAILERS
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Rundle Mall The Rundle Mall Precinct, located in the heart of the City, is South Australia’s premiere retail and shopping precinct attracting an estimated $800 million of retail spend and 24.5 million visitations (and growing) per annum. The annual spend is estimated to grow to up to $1 billion by 2014–2015. The Precinct is managed by the Rundle Mall Management Authority, (RMMA) a semi-autonomous subsidiary of Adelaide City Council. The RMMA is tasked with delivering a range of marketing, advocacy, governance and strategic management services to improve short and medium term economic outcomes and enhance the long term sustainability of the Rundle Mall precinct. Governed by a Board of Directors representing retail, property, business and Local Government, the RMMA Board meets monthly to improve and promote the Rundle Mall precinct. This strategic management structure provides the Rundle Mall precinct with a substantial operating and marketing budget and a unique advantage over metropolitan shopping centres. With the four largest department stores, David Jones, Myer, Harris Scarfe and Kmart, and over 700 specialty retailers and 200 service based businesses, Rundle Mall is both a retail and tourist destination. 85% of tourists who come to the City of Adelaide visit Rundle Mall. Located in the CBD Rundle Mall also has access to 120,000 City workers daily. It represents the historical, cultural and social fabric of the City and provides a vibrant and exciting shopping experience. Anchor tenants include: • David Jones
Rundle Mall. HASSELL concept image
24 | Retail Investment ADELAIDE
• Myer
Major shopping centres include: • Myer Centre Adelaide
• Harris Scarfe
• Rundle Plaza
• Kmart
• Adelaide Central Plaza
• Target
• City Cross • Rundle Place
Rundle Mall Masterplan
Major Bus Routes Existing Tram Line Potential Tram Extension
The Masterplan does not provide one fixed design solution. Rather, through a place-making approach, puts in place a robust framework that could realise the vision for Rundle Mall and transform the precinct into an exciting, economically prosperous retail experience and revitalised civic core of Adelaide. Importantly, this Masterplan will provide a reason for locals and tourists alike to stay longer and obtain an experience that can’t be matched locally or internationally.
• Gouger Street
The Rundle Mall Precinct is the most accessible precinct in the City and the whole of South Australia and is therefore the key catalyst for a larger renewal process throughout Adelaide. There are also a number of other popular key City precincts within walking distance or connected to the Rundle Mall Precinct by regular bus or tram services. These include: • Adelaide Central Market and China Town • Adelaide Oval
BOTANIC GARDENS NORTH
TERRACE RUNDLE MALL
TERRACE
All Roads Lead to Rundle Mall
ADELAIDE PARKLANDS
ADELAIDE PARKLANDS WEST
The Rundle Mall shopping precinct plays a significant role in how Adelaide City is perceived. Rundle Mall is not only used by South Australians but also interstate and international visitors. In November 2011 the Elected Members of the Adelaide City Council committed to a $30 million budget for the delivery of the Rundle Mall Masterplan, a framework which seeks to guide the future direction and delivery of projects and spending towards ensuring Rundle Mall maintains its position as the primary retail precinct in Adelaide. To achieve this, Rundle Mall will be transformed into a unique, vibrant and attractive shopping experience in the heart of the City.
ADELAIDE ZOO
ADELAIDE OVAL
SOUTH
TERRACE ADELAIDE PARKLANDS
Transport Infrastructure GREENHILL
ADELAIDE PARKLANDS ROAD
• Adelaide Zoo • O’Connell Street • Melbourne Street • Hutt Street • Adelaide Parklands • Adelaide Entertainment Centre • Hindmarsh Stadium.
Eight Guiding Principles have been developed to support Rundle Mall’s vision. Each supporting principle helps to imagine what the Mall could be in the future. The principles are: 1. A place where things happen first 2. A unique point of view, SA style 3. Feel you’re part of something bigger 4. Day and night, season to season, experience, the many moods of Adelaide City 5. Celebrate, our collective memory 6. Reactivated 7. Access amenity ambience authenticity 8. Beautiful. 25
Rundle Mall. HASSELL concept image
“Rundle Mall is a place of firsts. It holds its own on the world stage. It invites a unique point of view and compelling City experience, SA style”
26 | Retail Investment ADELAIDE
Revealing a New Vision
Reactivation
Two years ago, the Rundle Mall Management Authority (RMMA) and the Adelaide City Council partnered to create a new vision for Rundle Mall; a vibrant and exciting retail precinct to be enjoyed both day and night. After considerable public and stakeholder consultation, a Masterplan for the precinct was completed in September 2011, and in 2013 the transformation to achieve this vision will commence.
One of the key outcomes identified in the Rundle Mall Masterplan process is reactivation; reactivation of many of the spaces within Adelaide’s premiere shopping precinct, from balconies and laneways to rooftops. The introduction of early evening weekday trading in 2010, supported by South Australian Premier Jay Weatherill’s announcement of public holiday trading in Rundle Mall in late 2011 has enabled the precinct to progress toward this outcome. Up to 120,000 City based workers can now enjoy the ambience and amenity of the Rundle Mall precinct in the early evening, with up to 80,000 people now visiting the Mall on public holidays. With these times in mind, Rundle Mall’s scheduled redevelopment will ensure that the Mall remains in tune with the City’s moods and that of its people. Rundle Mall will respond to and reflect the atmosphere of the City, day and night, season to season.
SA’s Premiere Shopping Precinct There is a renewed sense of confidence in the City of Adelaide as evidenced by a number of recent state and local government announcements along with strong growth in numerous arts, sporting and community events. As a result, Rundle Mall is ideally positioned to re-capture the innovative space that it held so dearly when opened by Premier Don Dunstan on 1 September 1976. “The City of Adelaide is evolving – from Adelaide Oval, the Riverbank precinct, the Victoria Square upgrade and the Rundle Mall redevelopment – the vibrancy of the CBD is going to be at a level not seen before,” Lord Mayor Stephen Yarwood said. “Rundle Mall is central to all of this and its upgrade will increase the precinct’s competitive advantage and reinstate the Mall as a compelling City experience.”
The Look and Feel In light of the recently unveiled detailed design drawings, Rundle Mall will soon become a place of beauty and timeless quality, placing the future of our State’s premiere retail precinct firmly back in the spotlight. Stage 1 involves a comprehensive upgrade to the public realm which is set to commence in early 2013 and will include the installation of high quality paving along the entire length of the Mall and the relocation of the Gawler Place canopy toward North Terrace. Some of the Mall’s artistic icons, including the much loved silver balls, ‘girl on slide’ and pig sculptures will
remain, but will be relocated slightly to allow for a central walkway free from obstruction. The upgrade of Rundle Mall is an incredible opportunity to revitalise the streetscape by creating a place for people to meet, enjoy the retail experience and savour the increasing number of events within the precinct. Adelaide City identity and Rundle Mall Management Authority Chairman, Theo Maras, explains that Rundle Mall’s redevelopment plans aim to provide optimum outcomes for all stakeholders, not only for tomorrow but for years to come. “It’s about adding goods and services that contribute to the overall vibrancy and atmosphere of the Mall,” Theo explains. “We are going out and targeting tenants that are unique to Rundle Mall to truly make it a place of firsts. We want to have exclusivity, a point of difference that gives people a reason to come into the City and enjoy the precinct, day and night.” Adelaide-based international design firm, HASSELL has led the Mall’s detailed design process. Principal of Urban Design, Mr Alun Chapman explains that whilst the team has faced plenty of design challenges, people were definitely the focus and starting point of the design. “People want to see and interact with other people. To encourage this, we have opened up the Mall to create a street where people can feel comfortable; a place of real quality for everyone to explore and where they can enjoy the changes that are now taking place to the whole retail experience.”
“Whether people are in the Mall for work, shopping, business or entertainment, the new design will reveal elements that they may never have seen before. We will be revealing its beautiful old buildings; we will be celebrating the views down the laneways and we will be allowing people, for the first time for many years, to experience the freedom of being able to look into the far distance,” Alun said. Adelaide City Councillor Houssam Abiad has been a key figure behind Rundle Mall’s transition. “Rundle Mall is the heart of Adelaide and plays an important role as both a civic and commercial space,” said Houssam. “In tandem with the upgrade of Rundle Mall, sources estimate that up to $700M of private investment is either flowing into the immediate precinct, or soon to do so,” said Martin Haese, Rundle Mall General Manager. This investment is evidenced by the construction of Rundle Place, a recent upgrade to the Renaissance Tower, a Hotel complex planned for Twin and Grenfell Street and additional projects in the near future. With Nespresso opening a stunning flagship store on the corner of Gawler Place and Rundle Mall and James Place coming alive with a number of new and innovative cafes, Rundle Mall is truly a place of firsts. The Rundle Mall Masterplan will be implemented by the Rundle Mall Management Authority, a group of experienced professionals with the vision and competence to see this key project through to completion and beyond. For more information please refer to the Rundle Mall Masterplan at www.rundlemallmasterplan.com
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Retail Leasing In the City
Market Statistics – Adelaide Office Marketˆ Market
NLA (m2)
Premium
Comparably, Adelaide’s retail market is strengthening. Australia’s national retail trade accounts for $255 billion. South Australia’s retail trade accounts for $17.6 billion, up 1.4% on last year*.
Retail leases in South Australia are governed under the Retail and Commercial Leases Act 1995. For a copy of the Act visit: www.legislation.sa.gov.au
Average prime net rent (per ft2 per annum)
41,700
448,855
$380
$4,090
355,409
3,825,590
$373
$4,015
Core B Grade
293,022
3,154,062
$286
$3,078
Core C Grade
193,290
2,080,556
$166
$1,787
Core D Grade
127,250
1,369,707
1,010,671
10,878,772
$315
$3,391
Frame A Grade
70,972
763,936
$321
$3,455
Frame B Grade
59,299
638,289
$249
$2,680
Frame C Grade
134,657
1,449,436
Frame D Grade
25,583
275,373
290,511
3,127,034
$285
$3,068
Total Frame
*ABS, 2012 ˆSourced from CBRE Research, 2012
Average prime net rent (per m2 per annum)
Core A Grade
Total Core
Adelaide’s CBD has a vacancy rate of less than 5% and yields in excess of 6.5%ˆ.
NLA (ft2)
Fringe A Grade
32,520
350,042
$273
$2,938
Fringe B Grade
39,354
423,603
$224
$2,411
Fringe C Grade
132,672
1,428,069
Fringe D Grade
7,120
76,639
211,666
2,278,354
$249
$2,680
1,512,848
16,284,160
Fringe Total Total
Adelaide Retail Market Indicatorsˆ Net Face Rents Lower (per m2 per annum)
Net Face Rents Lower (per ft2 per annum)
Net Face Rents Upper (per m2 per annum)
Net Face Rents Upper (per ft2 per annum)
Net Face Rents (per m2 per annum)
Net Face Rents (per ft2 per annum)
Super Prime
$2,400
$25,833
$4,000
$46,285
$3,300
$36,059
-1%
10.70%
Prime
$1,900
$21,528
$2,700
$32,292
$2,500
$26,910
0.00%
14.30%
$650
$6,996
$2,500
$26,910
$1,156
$12,443
0.00%
6.67%
Regional
$750
$8,073
$2,000
$21,527.82
$1,275
$13,724
0.00%
10.00%
Sub Regional
$400
$3,229
$1,000
$10,764
$633
$6,813
1.30%
10.00%
Neighbourhood
$200
$2,153
$800
$8,611
$449
$4,951
-2%
10.00%
$250
$3,767
$1,200
$13,454
$727
$7,933
–3.85%
11.00%
$160
$1,614
$240
$2,583
$193
$2,013
4%
10.71%
% Change On Last Year
Incentives
ADELAIDE CITY CENTRE
Secondary SHOPPING CENTRES
RETAIL STRIPS Adelaide Retail Strips BULKY GOODS Adelaide Bulky Goods
ˆSourced from CBRE Research, 2012 28 | Retail Investment ADELAIDE
Success Stories
Nespresso
Australia’s appreciation for high-quality coffee continues to grow and so too has the market for at-home portioned coffee machines. Nespresso pioneered the portioned coffee category over 25 years ago and in that time has redefined the way millions of people enjoy their coffee, shaping coffee culture not just in Adelaide but globally. Nespresso recognise that around the world consumers are looking for the ultimate coffee experience. It is our mission to deliver this by only using the highest quality coffee, innovative machines and offering unique and personalised customer service. Our Club Members keep coming back as they know they can expect superior quality coffee from Nespresso cup after cup. Whether it’s sleek and compact like the new U machine or the bold coloured
industrial-like panels of the PIXIE, Nespresso offers a range of coffee machines, aesthetically designed to suit every home. Why did you choose Adelaide CBD as a location? The Nespresso Boutique in Adelaide opened in March 2012 and is the first stand-alone Boutique in South Australia. We value our Nespresso Club Members in Adelaide and wanted to participate in Adelaide CBD’s thriving shopping culture. What makes you confident about the future of the Adelaide CBD? The Adelaide CBD is quickly becoming a major shopping destination for South Australians and the Adelaide Nespresso Boutique is proud to add to this unique experience. Adelaide is a City of coffee connoisseurs who appreciate high quality coffee and
the complete café experience – the choice, the sensory experience and the aromas. Increasingly, those looking to purchase a coffee machine are turning to Nespresso when they want to recreate the café experience at home. Could you describe your typical customer? For Adelaide in particular, we recognise the City has a strong coffee-loving culture and a growing taste for premium lifestyle brands. Rundle Mall is a convenient retail-hub for locals looking for the unique experience on offer at the new Nespresso Boutique.
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Success Stories
sass & bide
sass & bide is one of Australia's most respected and loved fashion labels, recognised globally for modern, distinct designs. sass & bide is the namesake label of Sarah-Jane Clarke (sass) and Heidi Middleton (bide). These best friends broke the rules, followed their hearts and today enjoy international success. A former accountant and advertising art director, they are an anomaly in an industry where fashion college or working as a design assistant is rite of passage. The sense of free-spirited confidence and contradiction that defines their personal sense of style provided the inspiration for the initial denim collection and the incredibly successful ‘east village hipster’ jean in 1999. 30 | Retail Investment ADELAIDE
Within two years the collection expanded into seasonal ready to wear, evolving from an underground phenomena in Australia to the runways of New York and London fashion week which gained the pair international recognition. With a digital and social media audience of over 200,000, plus 18 boutiques nationally (including New Zealand), 18 sass & bide at MYER, a hugely successful online store and over 200 international stockists, sass & bide enjoy significant national and international reach. Why did you choose Adelaide CBD as a location? We launched our sass & bide, Rundle Street store in May 2009. We chose Rundle St for its strong designer retail mix.
What makes you confident about the future of the Adelaide CBD? We feel very confident for future success as the Adelaide CBD because of the long standing success of existing retailers, the international repute of the City, plus Adelaide people are fashion mad! Could you describe your typical customer? sass & bide is more a way of being, rather than a label that is defined by age, race or culture. Our wearer embraces the essence of life and all that it has to offer. She was born with an innate sense of style and an eye for design. She resists mediocrity and is at ease when expressing her creativity through her style of dressing. Humour is also an integral part of her nature and is seen in her creative expression.
For MORE INFORMATION For more information on investing in retail in Adelaide contact: Adelaide City Council
Rundle Mall Management Authority
South Australian Tourism Commission
Useful websites
Colonel Light Centre, 25 Pirie Street Adelaide SA 5000 Monday–Friday, 8:30am–5:30pm t +61 8 8203 7244 e city@adelaidecitycouncil.com
Level 2, 7 James Place Adelaide SA 5000 t +61 8 8203 7200 e info@rundlemall.com
South Australian Visitor Information Centre Ground floor, 108 North Terrace Adelaide SA 5000 (Opposite Adelaide Convention Centre)
www.adelaidecitycouncil.com
www.adelaidecitycouncil.com
www.rundlemall.com
www.southaustralia.com
www.biz.sa.gov.au www.insideadelaide.com.au www.rundlemallmasterplan.com www.sa.gov.au www.rundlemall.com
Disclaimer While reasonable effort has been taken to ensure the accuracy of information in this brochure, the Adelaide City Council, Rundle Mall Management Authority and State Government partners makes no representation, express or implied, as to the accuracy, currency, reliability or suitability of the information and data. The use of the information and data contained in this brochure is at your sole risk. The Adelaide City Council, Rundle Mall Management Authority and State Government partners, expressly disclaim responsibility for any direct or indirect damages that may be caused by or in connection with the contents of this brochure. If you rely on the information in this brochure you are responsible for ensuring by independent verification its accuracy, currency or completeness. All monetary amounts in this brochure are expressed in Australian Dollars unless stated otherwise. Copyright of this brochure is owned by the Adelaide City Council and subsidiaries. No licence to publish, communicate, modify,commercialise or alter this brochure is granted. Permission must be sought from Adelaide City Council, 25 Pirie Street, Adelaide SA 5000.
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