Digital Contemporary Reference File
Digital and hand rendered illustrations research .
Francois Berthoud
Gianfranco Ferre
Etienne Drian
Bernard Chandran
Bernard Blossac
Audrey de la Morinerie
Antonio Lopez
Antonio Behzadi
James Thomas
James Goodall
Joe Eula
Mats Gustafson
Neil Duerden
Tony Viramontes
David Downton
Antonio Berardi
Anna Higgie
Russ Mills
Ben Tour
Lisa Bilvik
Sara Singh
Lins Ekstrand
Makiko Sugawa
Kelly Thompson
Gabriel Moreno
Gary Fernandez
Kareem Iliya
Jeny Moskaljuk
Tobie Giddio
Fonts
Product Ranges
CK
Gareth Pugh
Hussein Chalayan
Haider Ackermann
Alexander McQueen
Brand Promotions
Armani promoting their s/s 11 collection through billboards.
A great way to promote fashion on these huge screens.
An innovative way to promote our collection through our own fashion show by having a unique concept and interlinking it to the collection.
United colours of Benetton typical concept through photography.
Advertising on tv is a way to make your product publicly available.
Visual merchanding is another way for customer attraction.
Still images of Gareth Pugh’s video to promote his collection.
Ali Ahmar BA(HONS) Fashion Practices and New Technology