Inspiration and research
Elemental A/W 16/17
Atmospheric impact and ghosted marks make up the trend elemental. Subtlety and comfort is essential. Light purple and pink tones mixed with greys and whites represent the force of nature. The modern corporate woman is a storm in herself, she should impact her working environment in every way, just like nature. This is why our modern corporate woman needs comfortable clothing that creates subtlety creates an impression on her environment. White shirts are most commonly purchased and worn by corporate women because of their practicality. Although the modern corporate woman has changed, she must stay professional to be taken seriously. Many mothers who work in the corporate world need comfortable and easy clothes that can be worn on the school run and then straight to the office. Simple shirts, without ties and ribbons prove a sensible style, whilst single button cuffs and simple button stands make mornings that slightest bit easier. Simplicity is key for the modern lifestyle. The modern corporate woman needs to be ready for the day. Elemental is the perfect trend. Subtle colours and confortable fabrics suit the modern needs. Simplicity and style combined as an alternative to the plain white shirt. After research the conclusion was drawn that this shirt needs to have certain qualities. As stated previously, for convenience single button cuffs and simple button stands. Many women wear fitted white shirts, so this fitted element should stay being made from soft cottons for comfort. Instead of using bright, bold colours the aim of this shirt is to create subtle impact. This should be done through subtle details; the colour, the print, the buttons and for the closer detail perhaps piping. Piping would create that impact without being too bold; the key would be in the subtlety.