Process Book
Alice Farr
MAKE UP WITH YOUR MIND
INITIAL CONCEPT
I came up with two key concepts for my FMP. One of these was based around anxiety, creating a campaign around this topic. My second idea was a promotional concept for my favourite publication Suitcase Magazine. When pitching these to the academic team they suggested I combined both of the ideas
Imagery Sourced: Suitcasemag.com and pinterest.com
ANXIETY RESEARCH
1:
When simply typing Anxiety in to Google the top posts came up as… - Symptoms of Anxiety-turn2me.org - What Is Anxiety Disorder-Rethink.org - Anxiety and Panic Attacks-Mind.org - Generalised Anxiety disorder in adults-NHS.uk - Self help guide-Moodjuice.scot.nhs.uk
2:
Anxiety is an example of Mental Health however why is it constantly presented with such a clinical worrying stigma. If you have anxiety yes you want to know information on the ‘disorder’ you also want to feel human and reassured. Which made me realise anxiety needs re branding and a fresh image.
3:
Telegraph Anxiety: the epidemic sweeping through Generation Y/Rachel dove ‘Anxiety is a spectrum disorder, and is one of the most prevalent mental conditions in Britain. Many of us experience anxious feelings to varying degrees, and symptoms can include difficulty concentrating, tiredness, muscular aches, insomnia and, at an extreme, full-blown panic attacks. Anxiety can be the underlying symptom of eating disorders and hypochondria, and among Generation Y (those of us born between 1980 and 2000) and even those younger, it is on the rise.’
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‘Anxiety is hardly new, despite it being recognised as a clinical category only in the past 30 years. Sigmund Freud wrote a book about it in 1926, as did Soren Kierkegaard 80 years before him. In the fourth century BC, Hippocrates wrote that anxiousness is “a difficult disease. The patient thinks he has something like a thorn, something pricking him in his viscera, and nausea torments him.” A collection of recent reports suggest that anxiety and unhappiness among young people are growing. According to the British charity YouthNet, a third of young women and one in 10 young men suffer from panic attacks. Studies in America show a similar trend: a 2013 survey reported that 57 per cent of female university students had experienced episodes of “overwhelming anxiety” in the previous year. Jean M Twenge, the author of Generation Me, suggests that anxiety levels have risen among my peers as a result of what she calls a narcissism epidemic. “The relationship between narcissism and anxiety may seem paradoxical, but the extrinsic values that Generation Y value that correlate with narcissism, such as money, fame and image, also correlate with anxiety.” Anxiety, stress and worry – all forms of fear – are caused by too much future and not enough present.” - Eckhart Tolle- The power of now
ANXIETY RESEARCH
T
hrough much research I decided to create a campaign on anxiety on behalf of Suitcase Magazine with a variety of outputs. A lot of the research so far has taught me that there is a huge lack of everyday conversation about anxiety. When reading about this topic there is nothing to make you feel normal. All of the content is similar and incredibly dull. This is something I want to change and am incredibly passionate about through my own struggle with anxiety. I want to project and spread the conversation of anxiety with the hope of people viewing anxiety as a more natural concept and intern helping those to see past the negative stigma which can be incredibly damaging, to our confidence and self belief.
Positive aspects of anxiety ‘One way to prevent anxiety from getting out of hand is to recognize its benefits. By seeing anxiety as your friend, you’re less likely to fall into a spiral of fear, which is the horrible state of getting anxious about being anxious. To help you see anxiety as a super-power to be tamed rather than as a weakness to be corrected, the following is the low down on some of the specific advantages that anxiety brings.’ -Christian Jarret -Anxiety can help you make better decisions -Highly alert -sign of intelligence -Helps you to develop a new way of looking at the world -Form a deeper sense of empathy for others -become less attached to things From this research I came up with my campaign name for my whole project...
MAKE UP WITH YOUR MIND
ANXIETY RESEARCH
Mindfulness and well-being trend
I
have been aware of the mindfulness/well-being trend for a long time and have noticed such an increase in the popularity of looking after our bodies and minds. Areas such as meditation, yoga, exercise, eating well, colouring books, mindfulness Apps and books are something many of us are taking part in and brands are branding themselves in these areas. However I noticed there was no explanation to why this trend is so popular and why is exists. To me it is obvious... The reason we are all so desperate to find head space and to be more mindful is because our lives are so hectic and we make them that way, we go through stress and anxiety daily due to our unattainably fast lifestyles. Whether we are aware of it or not we are all looking for ways to find time for our minds to be thought free. This gives me another reason to expose anxiety. Its a great time, as it can actively link with this trend making it more accessible to a lot of people whilst helping its image and the re-branding process of anxiety and its existing stigma.
Statistics Supporting this trend, Mintel’s (2015) Complementary and Alternative Medicine UK report states that, ‘Consumers register a relatively high level of interest in using CAM to treat psychological and mental health conditions, such as stress, depression and anxiety,’ instead of traditional clinical methods. Highlighting the link of anxiety and mindfulness, is Be Mindful (2015) which is an online mindfulness course offered by the Mental Health Foundation, during 2013, 273 people that completed the course, had a 58% reduction in anxiety levels. Imagery Sourced: pinterest.com
ANXIETY RESEARCH
Primary research in to anxiety - Interview Throughout my own battle and experience with anxiety, I have gone through a range of therapies and techniques, I went back and contacted my therapist-Sue Wilson, who agreed to do an interview to I could gain more knowledge and information for this project. 1. When did you start your work as a psychotherapist and Hypnotherapist and why did you choose this career? I decided to train as a psychotherapist after I underwent successful therapy myself. I qualified and began practicing in 2005. 2. How would you describe Anxiety? Anxiety is a state of worry and doubt, during which the person often logically realises that the target of their anxiety may be either unlikely or impossible, but feels the need to go over and over those concerns. It’s a state of mental self defence...trying to avoid something they think will be painful or hazardous. 3. Do you think there is enough help or advice for people with Anxiety? No, particularly not at beginning or in the long term. Many of my clients are children and young adults, who, in my opinion would not have gone on to having such extreme issues if their anxiety had been dealt with early. I also see a lot of people of all ages who are subject to the “revolving door” practice of the NHS. They go back for assessment on a 6 monthly/annual basis but their issues are not solved or even reduced. Anti-depressants are used as a medical life jacket; drugs which should only be used short term in most instances. I’ve seen clients who have been on antidepressants for over 40 years. 4. Do you think there is a negative stigma attached to Anxiety? Yes, because if you’ve never experienced it you’re unlikely to understand it and what we don’t understand, we fear. People with anxiety often feel they’ve done something wrong or are lacking in some way...we’d never say that about ourselves if we had a physical illness 5. Why do you think there is a lack of conversation about Anxiety in the media and why when it is spoken about it is done with a clinical approach? Anxiety isnt a “sexy” subject, it doesn’t make good TV or press and many people just don’t understand it. Also, it comes in many forms and for many reasons so treatment on a “one size fits all” basis only touches the edges. In those instances it is tempting to lean on the medical model of treatment...we simply do not have enough people on the ground dealing with it on a day to day basis. 6. Have you noticed an increase in patients with Anxiety since you started your profession? It has remained steady but I have seen a change in the type of patient I see...more children and young adults and more men, but my core client base is in the female 40-55 age group. 7. Roughly how many people have you treated with Anxiety? Guessing, because the hours I work have varied over the past 10 years; Say, 15 anxiety clients per week for an average of 8 weeks per therapy programme .... 6 cycles per year x15 Over 10.8 years = 900+. 8. Can you ever really get rid of your Anxiety? You can learn to stop thinking in a way that creates anxiety; unfortunately, if you are prone to dig over the past again and again (either alone or in multiple therapies, such as counselling) you’re unlikely to do that. 9. Do you think a change in lifestyle; travel, mindfulness, yoga and well-being could be equally as effective as therapist methods? For low level or short term anxiety yes...for long-term, no. The rise in mindfulness is helpful only if the person is not hyper vigilant in the first place, otherwise it will merely exacerbate the problem by reinforcing the person’s unhelpful behaviour 10. What’s the worst force of anxiety you have ever come across? I’ve treated people involved in drug taking, prostitution, alcoholism and self harm who have gone beyond caring about themselves and, as worrying, children who are repeating the anxiety behaviour of their parents.
ANXIETY RESEARCH
Primary research in to anxiety - Survey Key Findings
33 people answered the survey
84% of participants have experienced anxiety 84% think that there is a lack of positive conversation revolving anxiety in the media 54% have practised mindfulness techniques and Yoga 87% believe exercise, healthy food and mindfulness all contribute to aiding symptoms of anxiety
ANXIETY RESEARCH
Book research
The little book of mindfulness - Tiddy Rowan
A pocket size book guiding you on how to focus, slow down and de-stress. Pages full of quotes and tips on how to achieve mindfulness step by step.
My age of anxiety - Scott Stossel
A book full of experience of anxiety. Discussing the topic with bravery and knowledge...A eye opening read.
In praise of slow - Carl Honore
This book was incredibly useful to me, it actually taught me a lot about some of the initial cause’s of anxiety regarding the speed of our lives and how we live in a modern world. It has provided me with many of ideas for articles and potential interviews.
The art of travel - Alain De Botton
I started reading the art of travel, after my conversation with Serena Guen (founder of suitcase magazine). it speaks much about the psychology behind wanting to travel and why we want to escape and experience cultures, This I hope to tie in to my insert.
Peace of mind-Thich Nhat Hanh
This book is a peaceful insight to the practise of mindfulness and is a calming read, with lots of information on the benefits of practising mindfulness.
Rewire your anxious brain - Pittman & Karle
A focus on neuroscience and the explanation behind anxiety and how it works. This was helpful to get a more educational perspective on anxiety. Imagery Sourced: Own photography
CAMPAIGN RESEARCH
Campaign Inspiration/Lush Cosmetics
Imagery Sourced: Lush.co.uk
CAMPAIGN RESEARCH
Campaign Inspiration/Selfridges
Imagery Sourced: selfridges.com
CAMPAIGN RESEARCH
Campaign Inspiration/Topshop
Imagery Sourced: topshop.com
SUITCASE RESEARCH
Serena Guen - Founder of Suitcase Magazine I reached out to Serena via email, she then contacted me and we had a chat on the phone about my project and concept. She provided me with some great information and confidence in my idea. We discussed ideas regarding a campaign led insert for the original publication which we decided on naming Case Study as it effectively matched the publication name Suitcase Magazine. After the call Serena sent me this email and some attached information.
Great chatting. I think you’re really onto something. I’d love to see the project when it’s done because it might be good for us to actually publish or execute. Our next issue is themed The Good Life and comes out in June so it could be a good tie in. The fonts that we use are: Print Body Text: Mercury text G2 Headings: Gotham Titles default is: FreightBig pro Online Headings: Playfiar Display Italic Categories: Montserrat Reg, Uppercase Body text: Montserrat Recently we did a dinner with Vinaya that was all about mindfulness etc. I’ve attached my speech below. They have an amazing building with a loft space. Second Home may be a good option for your event too.
Suitcase Magazine Logos - Sent by Serena
SUITCASE RESEARCH
Serena Guen - Event advice - Vinaya event dinner
Order of events: 6.58 - Really short intro to Jody Shield 7.00 - Guided meditation 7.10 Ashley Radford playing live music 7.30 Dinner 7.30 Welcome during first course - Remember Ashely, Chef (Italien Supper Club) & why we are here & Travel Cards 8.00: Suitcase Video 8.15 Main course 9.00 Dessert 9.30 - 10: Mingling and chatting 10.20 Let’s try to wrap it up. We had prompt cards next to all the seats which asked different questions about travel to prompt conversation: Such as... If you knew that you couldn’t go on holiday, how would you change the way that you live day to day? What was one experience travelling that changed your life? Do your holidays usually give you what you originally wanted from them? Have you ever travelled alone? If not, does the thought scare you? What’s the most romantic trip you’ve ever been on? What’s your biggest travel fail? Why do you think travelling is important? How long do the effects of a good holiday last for you? How could you prolong them?
SUITCASE CONTENT RESEARCH
I own each volume of Suitcase Magazine so I heavily analysed these to seek out regular content. I want the insert to have the same layout and type of content as Suitcase however I want it to revolve around the issue of anxiety and have its own personality. This process is helping me to see what type of content will fit in to this insert and be appropriate for this topic.
Editors Letter
100ml
Imagery Sourced: Own Photography - Suitcase Magazine
SUITCASE CONTENT RESEARCH
BOOKS + APPS
What to pack
Imagery Sourced: Own Photography - Suitcase Magazine
SUITCASE CONTENT RESEARCH
City Guides
Photo stories
Imagery Sourced: Own Photography - Suitcase Magazine
SUITCASE CONTENT RESEARCH
Imagery Sourced: Own Photography - Suitcase Magazine
SUITCASE CONTENT RESEARCH
Interviews - Variety of formats
Imagery Sourced: Own Photography - Suitcase Magazine
SUITCASE CONTENT RESEARCH
Articles
Imagery Sourced: Own Photography - Suitcase Magazine
SUITCASE CONTENT RESEARCH
Moving Forward Insert Plan 1 Editors letter 2 8.3 Million - Every day individual interviews 3 The invisible injury - article 4 ‘Make up with your mind’ - campaign photos 5 Slow Food - article 6 My Yoga London - Interview with Lindsay Jessup 7 Packing our anxiety- Interview with travel couple 8 Sky High - City Living - Interview with Harvey Hodd 9 Destination Sweet Dreams - Article and product recommendations 10 From Australia to London- Interview with Shona Vertue 11 Book recommendations 12 In praise of slow - Interview with Carl Honor author
CAMPAIGN PHOTOGRAPHY INSPO
M
uch of the photography based around anxiety and mental health is very dark which is expected. However this is what I want to change. I want to create images which are beautiful, at first they wont be recognised for anxiety but will showing a synthetic clinical side but mostly they will project a natural aesthetic representing the beauty of our mind and its obstacles. I took much inspiration from a variety of photography which really helped to shape my own style and concept for the images for the ‘Make Up With Your Mind Campaign’.
Imagery Sourced: Pinterest.com
CAMPAIGN PHOTOGRAPHY INSPO
Imagery Sourced: Pinterest.com
CAMPAIGN PHOTOGRAPHY INSPO
I
was heavily influenced and inspired by the photography on the brand ‘Brrch’s’ online platform. I new that buy incorporating a sense of nature in to my images, through mainly floral aspects I could create a imagery that would contrast the typical mental health images and in turn re-brand the stigma relating to anxiety.
Imagery Sourced: brrch.com
CAMPAIGN PHOTOGRAPHY INSPO
I
was also incredibly inspired by the photography on the brand ‘Herbivore botanical’ and their online platform.
Imagery Sourced: herbivorebotanicles.com
CAMPAIGN PHOTOGRAPHY INSPO
T
hough I wanted the campaign images to reflect natural beauty, I also didn’t want to glamorize anxiety at all. I knew I had to show more depth. I was inspired by materials in photography such as cling-film and synthetic metallic.
Imagery Sourced: Pinterest.com
CAMPAIGN PHOTOGRAPHY
I
created my ‘Make Up With Your Mind’ campaign images using flowers which represent the beauty of the mind, Cling-film has been used to highlight the clinical stigma and to showcase how it feels to be trapped in others judgements. The images feature model Isabel Schwartz from Savalas Models. I created the lighting, styling, hair and makeup.
Imagery Sourced: Own Photography
CAMPAIGN PHOTOGRAPHY
Edited campaign photos
CAMPAIGN PHOTOGRAPHY
CAMPAIGN PHOTOGRAPHY
Imagery Sourced: Own Photography
CAMPAIGN PHOTOGRAPHY
Imagery Sourced: Own Photography
CAMPAIGN PHOTOGRAPHY
CAMPAIGN PHOTOGRAPHY
Imagery Sourced: Own Photography
CAMPAIGN PHOTOGRAPHY
CAMPAIGN PHOTOGRAPHY
Imagery Sourced: Own Photography
INTERVIEW’S FOR INSERT
A
fter much research of Suitcase Magazine I knew I had to have many interviews or contributors to fit the style of publication. I contacted an array of individuals who I felt had interesting stories, advice and guidance on the topic of anxiety and mindfulness. I sent a large amount of emails out and had a incredibly positive response. Resulting in some interesting professional people as well as everyday anxiety suffers, providing me with large interviews which I edited down to an appropriate size and standard.
Lindsay Jessup - Nike’s project manager and creator of site ‘My Yoga London’ I met with Lindsay several times in London through this process, she recommended some great books and resources for me to look in to as well as putting me in to contact with some great people. I interviews Lindsay at Shoreditch House, she had just had some professional yoga images taken for her site and asked if these could be included.
Imagery Sourced: Lionel Agbadou
INTERVIEW’S FOR INSERT
E
ver met someone so kind hearted who has a natural urge to help others through their own experiences? Lindsay Jessup, AKQA’S Digital Project Manager for Nike, dedicates her own time to connecting London to Yoga through her recommendations on her site ‘My Yoga London’.
How did My Yoga London start?
I had my first yoga class during third year of university. I left feeling as light as a feather and calm, something I hadn’t felt for a while. My yoga practice was sporadic after. I was moving cities and when I finally made it to London, there were fewer yoga classes than today. I struggled to find recommended yoga teachers and studios. The more I started exploring, the more my friends and colleagues asked for recommendations. I documented and my recommendations for friends to see on a simple site. The more people viewed it, the more it was shared. I started getting emails from teachers inviting me to meet them. I wasn’t expecting it to become anything, but it did - quite quickly.
Many people say they practice yoga to aid anxiety. Has yoga given you a better understanding of this?
Absolutely! When I started yoga I had breathing difficulties, I didn’t understand and it was frightening. I now realise it was a product of being anxious. I worried a lot, but didn’t really know a significant way of dealing with it. I then grasped how much yoga was altering this for me. I could not explain to enough people how yoga, diet, practice and mindfulness has been so significant for me.
You connect people in London to a diverse spectrum of yoga classes; do you think location impacts anxiety?
Without a doubt! I read a book called Slow by Carl Honore, it’s totally changed my frame of mind in busy surroundings, especially in cities. Getting caught up in the race to get somewhere ends up being your normal speed through the week and weekends, because cities like London never slow down. My Dad lives in a quiet village in the hills of Spain where it is totally untouched by tourists (except him!). He’ll always remind us with a slight pull on our shoulder, to ‘take the Spanish pace’ when we go and visit. I hope that from sharing recommended teachers and studios in different parts of the city, it helps yogis find options that are close to them, giving them more options in general.
Emails
Do you think it is harder to practice yoga in the city?
Yes, if youre lucky enough to live in an area that isn’t in the bustle, and you have a yoga studio nearby that you love, then it’s not hard to find and keep calmness. Unfortunately, a lot of people have to travel distance to and from classes, e.g. the tube, or a cycle ride through London, which can easily take you back to an anxiety level you had before class. But over time, it prepares and helps you manage the more stressful parts of your typical day, finding your own balance. That’s the biggest lesson I have learnt. I’ve taken my own yoga practice (in all senses of the word) to make ‘living’ here more manageable. Interestingly, a lot of teachers are creating new styles that aim to target city-living Londoners now.
Why has yoga become incredibly popular over recent years, do you think?
Everyone is more health conscious. Fitness fads come and go but yoga has stuck. I believe it’s because of how it makes people feel. Yoga being; mind, diet, practice...its holistic, that’s the difference. Seeing the NHS and schools starting to offer yoga as a medicine, hugely highlights how effective the benefits are in helping people with physical and mental ailments like anxiety.
Through your site, what have you learnt about yourself, about yoga and anxiety?
I’ve been introduced to a lot of books and from the teachers, which opened my eyes to subjects I never understood before. The biggest subject its led me to is myself. Understanding my struggles and mind has changed the way I live my life. I’ve underestimated the value of investing understanding myself. As a result I’ve opened up to a whole load of things that I would never have thought about properly before. This is my biggest take out so far.
INTERVIEW’S FOR INSERT
Shona Vertue -Blogger, fitness teacher, and New balance ambassador
I
got in touch with Shona’s assistant Francesca Zampi who forwarded my interview questions to Shona, she also sent some pictures of Shona which I could use and her bio to help me with any information.
Emails
Imagery Sourced: Sent by Francesca Zampi
INTERVIEW’S FOR INSERT
From Australia to London - Shona Vertue
A
fter moving from Sydney Australia to London England, Shona Vertue, yoga teacher, gymnast, personal trainer and ambassador for New Balance, is one of the leading females on the mindfulness scene. From health retreats to Gatwick’s pre-flight yoga routine, Shona is constantly spreading calm and slow in to our daily routine.
Why does your Vertue Method class include meditation?
Why did you choose to move from Australia to London?
Has anxiety ever affected you?
Mainly personal expansion. Australia is incredibly beautiful, but I think the isolation and endless sunshine means I lived sheltered from the realities of life! I wanted to understand more about myself - so decided to throw myself into ‘city living’. Living a peaceful yogic and healthy life is easy in Sydney with sunny outdoor life at your fingertips; I wanted to challenge my spirituality by putting myself into a very intense environment. I’m basically a hippie living and surviving in the city.
Yes. I still experience it sometimes. I don’t think anxiety ever ‘goes away’ - it comes to you at different points in your life as a reaction to various situations. What you learn in yoga is that you can’t control this external stimulus; instead you can control the way in which you react to it. Just 10 deep breaths can be enough to create space between the thoughts and the anxiety. I also believe it’s a question of perspective. Gratitude can be the perfect antidote to anxiety.
Do you find London stressful compared to Australia then?
What would your top tips be for people who find it hard to relax and be mindful?
Yes. Although, we’re humans and we’ll make things stressful if we’re inclined to direct our perspective that way. Even with the beach life that I had back home, I still very much managed to create drama and stress for myself. As much as we believe that stressful situations come from external forces, they don’t. Your external world is very much a reflection of your internal beliefs.
Where in London do you feel most relaxed? At home with my rose quartz crystals.
How does practicing yoga and meditation make you feel?
Loved, expansive, light, free, energised, open, authentic, clear, detoxified both in body and mind. I could go on.
How does yoga aid the mind, our stress and anxiety?
A big part of it is focus on the breath. The way in which we breathe is closely linked to the CNS - both parasympathetic (rest & digest mode) and sympathetic (fight or flight mode). In yoga we learn to control the breath and stimulate the parasympathetic mode of the nervous system - this stimulates calming hormones, recovery and sleep...All the good stuff.
It’s such an important part of heath and yet such a neglected aspect. On the road to a healthy and lean body, mental clarity and peace is just as important as nutrition and fitness. The Vertue Method class is a holistic approach to wellness so it had to be included.
Just remind yourself that relaxation is a practise. It doesn’t come naturally - but it is something that ALL OF US NEED. When you first start to practise relaxation or meditation or mindfulness, you will not feel comfortable. Suddenly you’ve stopped and now your body and mind can harass you with all the things you’ve been ignoring while you distracted yourself with a ‘busy life’. Because of this stillness, uncomfortable and suppressed emotions can resurface. Pain and discomfort in the body becomes prominent and we are suddenly forced to face what we’ve been hiding from. So, give. It. Time. Practice regularly just as you would learn an instrument. Set reminders in your phone to take time out with breathing or just being alone. Give it 30 days and you’ll feel a difference. I promise.
INTERVIEW’S FOR INSERT
Harvey Hodd, Co founder of new, London, fitness, brand Shake it social
I
got in touch with Harvey through hearing about an yoga event by brand Shake It at London’s Sky Garden. I thought this would link nicely with my topic. I interviewed Harvey and he sent me the folder of professional photographs from the event. However I didn’t feel the interview was gaining much from this I contacted Harvey again explaining I was now going to write a piece on city living and how to cope with this, using his event which we had discussed in much detail and would some pull out some of his quotes in the previous interview. This was a really good idea, as it gave me an opportunity to escape the traditional form on interview used a lot in Suitcase Magazine.
Emails
Imagery Sourced: Leanne Dixon
INTERVIEW’S FOR INSERT
Imagery Sourced: Leanne Dixon
INTERVIEW’S FOR INSERT
Sky High - City Living
C
ity life continues to mask its true self from many of us. Abruptly showcasing its desirable qualities, whilst hiding its unobtainable reality. The city of London holds the cruel power of your success. It will either allow you to thrive and achieve, or will completely wrap you up in its fast pace turbulence. For many of us, the city can contribute to great anxiety and stress. However, imagine the contrasting experience of looking over the awakening city from above as the sun positions itself in the sky. Meanwhile deeply breathing, in and out and standing in mountain pose allowing your mind and body to exhale before your day has even begun. Could this change your perception of city life?
product, which is currently in the pipeline, goes hand in hand with the brands original shaker. Alongside this, many event plans are under way with a warehouse HIIT event in Hackney, which is coming soon. Shortly after this, a second yoga event will be taking place-this time focusing on Bikram yoga.
Shake It was created in the summer of 2014, generating a health and lifestyle accessory brand whose products deal with the modern, daily city environment. Launching its catalyst shaker was the beginning of an expanding, exciting business for co-founder Harvey Hodd “ We never intended on resting on one product and one path. The shaker was the initial spark that allowed us to take a plan on the drawing board and put it in to motion”. The founders have always seen Shake It as an umbrella term, allowing them to expand Shake It in to all different aspects of a healthy, more active lifestyle. Which is exactly how the next natural progression of the brand started, the transaction to premium yoga mats “through being a practitioner of yoga for years, I am aware of the incredible effects of yoga and 100% believe living a healthy active lifestyle has benefits to the well-being of the mind.”
Harevy Hodd’s city living advice The launch of the new premium yoga mat was a real spectacle. Shake It teamed up with London’s new edition to the famous skyline, Sky Garden. The event caused complete contrast of peace and calm in the sky as the city below woke and started its rush. This really insinuates the practise of yoga, taking the time to slow the mind despite lifestyle and location. During the event, Phoebe Greenacre took the yogis, Bloggers and business founders through a fiery session of Vinyasa Yoga, the synchronised effect of movement and breath. This culminated with some after class nutrition from Pip + Nut, Moju drinks and Oppo ice cream. The event was an incredibly personal affair with monogram printed yoga mats and tote goodie bags. Keep your eyes peeled as Shake it have got more plans to expose their great design and ethos in to our city lifestyles. Their new
HH:
I believe that anxiety and worry is contagious it can affect all areas of your life like wildfire, but only if you let it. There are many ways to relax and refocus in the busy city, don’t overlook these as busy lifestyles take precedence.
Firstly...
Take time for yourself, for the mind and body to allow you to relieve all the stress and anxiety that builds up day to day.
Secondly...
Meditate, try yoga, and exercise.
INTERVIEW’S FOR INSERT
Emilia Fellows - Hackney Pantry London I knew I wanted to write a piece on food and from this was recommended by Lindsay to contact Emelia Fellows, who has her own food blog and pop up company Hackney Pantry. I contacted Emelia through email and then had a really interesting phone-call with her, we discussed the value of food and the social aspects and spoke about her company and its events. I then created a piece of writing referencing Hackney pantry and using the photographs from the event in which she had sent me.
Imagery Sourced: Silaja Birks
INTERVIEW’S FOR INSERT
Slow Flood
F
ood and healthy living has become a noticed trendsetter over the last few years, with many of us becoming more interested in the quality of our lifestyles, bodies and minds. We are beginning to make improvements in our day-today routine and have started to make simple aspects more concentrated, parts of our day. Food has its place upon the spectrum of anxiety, whether it contributes and triggers your worry through fears of illness, weight or possibly the anxiety of decision making when faced with vast choices. Food also has it ways of helping and aiding anxiety through the process of how we eat and our surroundings, which when done slowly can improve our state of mind. Despite our interest in healthy produce, we still live in a society where we constantly state that ‘there just isn’t enough time in the day.’ With this said, parts of our daily routine, such as meal times, are turned from sociable breaks, to on the go time wasters. We have somewhere grasped the attitude that sitting down with friends and food, is a formal event, which we rarely have time for. Instead we prefer quick, ready-made meals for one and on the go solutions. Not only are we trying to hurry the process of creating and eating meals, but the process of growth is also being forced to increase to meet demands. Sadly, despite our on-going health movement, food is still linked with
convenience and multi-tasking instead of simply enjoying, tasting and rewarding our bodies and minds with healthy fuel. Emilia Fellows creator of food blog, The Hackney Pantry, is completely for the slow food movement. Through a chat with her she passionately spoke about her belief that food should be a shared experience, a time to bring people together and to enjoy. Emilia started to note her pure, healthy food recipes online during 2013, which has led to her catering for well-being events. Recently, Hackney Pantry has provided high nutrient food for yoga brunch events. These events are all about bringing like-minded people together to experience mindfulness through yoga and the process of eating good food. Though yoga is an incredible calming practice, it can be quite isolating, Emilia tells me. Yoga is all about the concentration on yourself, which is what so many of us are calling for. However, combining that with an uplifting sociable brunch, does wonders and contributes to starting your day off right. ‘Fast’ has become something we’re all too obsessed with, we forget to take time out to look after ourselves because we are all to busy rushing and concentrating on the amount of time left in our day. By slowing down even just a few aspects of your daily life, will help you to make more room for head space, which really is the first step to ultimate well-being and calm.
INTERVIEW’S FOR INSERT
Carl Honore - Author In preparation for this project I had read Carl’s book ‘In praise of slow’ I though his concept of us going through life to quickly and never taking time to slow down, fitted in with the topic of anxiety and mindfulness. I emailed Carl asking for a potential interview and sent him over some questions based around anxiety and his theories of slow movement.
In Praise Of Slow Interview with Author Carl Honore
Do you think anxiety is connected to having a fast pace life?
Yes, when every moment becomes a race against the clock, everyone is set up for failure. No one can ever be fast enough, creating a constant thrum of anxiety. We sacrifice two things that make us happy and healthy which can vaccinate us against anxiety: time to rest and strong human connections.
schedule that do not work to advance that vision. One concrete technique I like is the Not To Do List: Scan your To Do List for next week. Find at least one thing you can ditch on each day. A meeting you can cancel? A dinner you can duck out of? Move it to the Not To Do List and move on. At the end of the week, you’ll probably find that life went on just fine, and possibly even better.
How have your own experiences of anxiety been impacted through pace?
We have seen an increased popularity in healthy living, why do you think that is?
For a short period in my career, I was a staff correspondent for a newspaper. I was getting saddled with an editor, who not only lacked the milk of human kindness but wanted me to cover breaking news, when my specialty was longer, unhurried features. I can remember feeling a nausea when this editor called. I definitely felt unhappy. My solution was to speed up, in order to outrun the unhappiness. This started in work but spilled into my private life. I found myself doing everything, from eating supper to reading bedtime stories to my son – at high speed.
Many people who suffer from anxiety are recommended to practise meditation. What would your tips be for those who don’t have time?
I would say that a starting point for a life well lived, is to look after you. Ignore your own well-being and you’re just building your life on quicksand. As for tips…take time to reflect on what’s really important to you now and in the future: what kind of life do you envision for yourself? Then start dropping things from your
We have lost the art of living well. We’ve mastered the art of busyness, multitasking and performance. But that has left us tired, lonely, unhealthy and unfulfilled. It is no wonder that people are turning to things like yoga, clean food and meditation.
How do you think slowing down can help those with anxiety?
I suspect that one of the root causes of anxiety is a disconnection from the self. We lose touch with who we are and thus get infected by demands, expectations and neuroses that swirl around us. When you know yourself, you stand on solid ground and can cope better. Slowing down and living more mindfully is the best way to get back in touch with yourself. That said, reconnecting with yourself can be scary and might even increase your anxiety-but only to begin with. If you stick with it, you will come out the other end a much better, and less anxious, version of yourself.
INTERVIEW’S FOR INSERT
Though it was important to get a range of people with various profiles to interview in this insert to match, it was vital to get interviews with everyday people to honestly project anxiety and its commonality and broad range of triggers. To do this, I posted a message encouraging those to share their experiences with me on my online profiles, this message was also sent around the arts business at university. From this I got many responses and chose a variety of stories to edit and project.
My message
CONTACT ME AND BE INVOLVED PLEASE For those who don’t know, for my finale major university project I am creating an inserted publication for Suitcase Magazine, promotional Film and Event on Anxiety. The aim of this is to re-brand the clinical stigma of mental health. Suitcase Magazine is aware of this project; I have already planned a range of interviews, articles and photography for the insert...However I would love to do a piece on everyday individuals who have Anxiety. The degree or scale of Anxiety experienced doesn’t matter at all and if anyone wants to share his or her experiences or views please message me. I want to write profiles on people who experience Anxiety and take simple photos of each person. I completely get not everyone likes having photo’s of themselves, if this is the case please don’t hesitate to contact me as there are other options of photography. This is an issue that needs speaking about and communicating in a different way than what we are used to...So being involved really spreads the word! Just message me over Facebook if you would be interested in this project:) Thank you
INTERVIEW’S FOR INSERT Travelling couple, Jo Davis and Sam Harrison got back to my message, telling me they both suffer with anxiety and were travelling to escape the stressed of modern day life and hope to be able to diminish their anxiety. I thought this would be an incredibly interesting interview as so many people in society go away to escape and to relax and some find travel brings them severe anxiety. I named this piece packing our anxiety.
PACKING OUR ANXIETY World 0f Wanderlust Blog
T
aking a flight and travelling to an unusual culture can be daunting for the majority of us but travelling the world with a mind full of anxiety is a whole new concept.
The frustration of wanting to take in every surrounding whilst being carefree, can be close to impossible when your mind is controlled and riddled with anxiety. So many of us want to see, feel and smell the world whilst immersing ourselves in to opposite cultures but for many of us, staying in our comfort zone is the safest option which only benefits our anxieties. Rebelling against the shackles of anxiety and monotonous daily routine, travel, blogging couple Jo, 23 and Sam 25, share their travelling experience and the effect it has had on their minds as they travel through South East Asia and head to South America.
Alice Farr: How would you describe one another? Jo Davis: Sam is a kind-hearted, intelligent,
gentle person; he is extremely interesting to have a conversation with, although we've had to introduce a buzzword while travelling so he doesn't go off on a tangent.
Sam Harrison: Jo is a thoughtful, loving, and spiritual individual who possess a beautifully deep-rooted consideration for the well being of others.
AF: What made you travel? JD: I actually haven't seen much of the world or experienced different cultures. I hadn't lived like a local in a different country or immersed myself in beliefs and new languages. I'd always lived the English way, which is amazing, but not something I want to do all the time.
AF: How long have you experienced anxiety for? JD: Four years, it began with extreme health
anxiety. If I discovered a spot on my skin, I would think it was cancer. If I had a soar throat I would think I’d have to get my voice box removed. It consumed me and at times I wouldn’t want to leave the house. In social situations I’d think about everything I was saying in depth and sometimes I wouldn’t speak at all.
SH: I have suffered from anxiety since January 2015. My main triggers are food, money, social situations and indecision.
AF: How does anxiety make you feel? JD: As though the whole world is closing in. I feel like I have one thousand decisions pending in my mind.
SH: nervous and uncomfortable, which causes me to lack confidence.
AF: Has travelling impacted on your anxiety at all? JD: Definitely, anxiety has led me to be afraid of a lot of things. But while I’ve been out here I’ve been in situations which have forced me to face these fears head on.
SH: In a wholly positive way, I have managed
to calm and control the regularity of it, which has brought me great respite and relief. Being on the move and having a different setting on a regular basis has allowed me to stay fresh and revitalised.
AF: How do you cope with your anxiety? JD: I have a brilliant yoga teacher called
Thereza. She’s infectious and has taught me that my worries are so much smaller than they seem. I take ten minutes daily to meditate and clear my mind of any negativity.
AF: Have you found a location that calms your anxious thoughts? JD: Bali has calmed my mind; Hinduism is a beautiful religion and everyone here is appreciative of the world we live in. On the other hand, Cambodia has made me more appreciative of everything I have. It is a third world country and really does make you realise that material things mean so little. I saw children in Cambodia with nothing and realised the richness of happiness in those children is something that money cannot buy.
SH: I have felt most comfortable, relaxed and
calm in Bali. The spiritual vibe of the place does wonders for your anxiety.
AF: What are your ultimate dreams and ambitions? SH: To be a competitive athlete and to be happy.
JD: My ultimate ambition is to become a music publicist, travel writer or radio producer but I’ll let life decide that one for me.
INTERVIEW’S FOR INSERT
Due to the couple being out of the country, it was impossible for me to take my own imagery of them. However Jo was incredibly kind and sent me a range of there travel pictures. This actually worked out for the better as it gave a real representation of the couple. This is also something suitcase do a lot, using personal imagery of-course with permission.
Imagery Sourced: Sam Harrisons photos
INTERVIEW’S FOR INSERT
I wanted four everyday individuals who I could ask a few questions to about their anxiety, these individuals contacted myself and wanted to me involved. For those who I couldn’t photograph due to timings, sent me their own imagery with informed consent. The piece was named 8.3 Million due to a statistics on the number of individuals in the UK with anxiety.
8.3 Million
Alex Gaskin Fashion communication Graduate
Rebecca Thompson Sales Assistant
How long have you suffered with anxiety?
How would you describe yourself?
I have always been a worried person but during Summer 2015 it consumed me. I would wake up and go to sleep with heart pain.
Would you say your anxiety defines you?
During Summer 2015, yes, it was all I felt and thought about. Now, I make an active decision to get out of my own head.
What have you learnt from having anxiety?
It doesn’t feel like it at the time because you feel weak but it makes me try harder. Most of all, I’ve learnt that I’m not alone in having it.
What do you think about the negative stigma attached to anxiety?
I think some people view anxiety as an excuse for not doing things. People can be quite ignorant towards anxiety. Just because it isn’t a physical injury, doesn’t mean its not there. It’s one of those things you can’t really fully understand unless you have felt it yourself, and that’s a
I’m a shy, optimistic person who day dreams about things that will almost never happen.
What one thing could you not live without?
Music, I’m always listening to music. It’s something I immerse myself in no matter what’s happening around me.
How long have you suffered with anxiety for?
Just over a year ago I began getting panic attacks but didn’t know what they were, until a doctor finally told me after countless tests.
What triggers your anxiety and what makes is worse?
Sometimes I could be sat doing nothing and a panic attack will start out of nowhere, occasionally large crowds can also trigger them.
How does anxiety make you feel?
Useless. Sometimes I find myself saying no to things because I’m scared I’ll have a panic attack.
shame. Imagery Sourced: Sent by Alex Gaskin & Rebecca Thompson
INTERVIEW’S FOR INSERT
8.3 Million
Jonny Crosby Promotional Events Planner
Emma Townsend Fashion Student
What triggers your anxiety?
How do you creatively express yourself?
The constant striving for credit. I feel the pressure from past generations who ‘achieved’ so much by the time they were 30, looking down at me waiting for the car, the house, the family, when in reality I am eating beans on toast the week before pay day, squashed into a 5 bedroom house share.
Always by wearing red lipstick
What triggers your anxiety?
Social situations or if I feel rushed and disorganised. The smallest situations can feel like the end of the world.
Is there anything positive that comes from anxiety?
What annoys you about having anxiety?
I guess the feeling that I’m not alone. We all have a common ground.
It’s uncontrollable. If I’m anxious I can’t’ forget about it until the outcome is resolved; even in smaller situations.
How long have you suffered from anxiety?
Is there anything positive about anxiety?
It started when working in the night-life industry 5 years ago. I felt a need to portray an image that people were drawn to, which was unobtainable.
How do you deal with anxiety?
I like to think it makes me a kinder person that’s considerate to others. It isn’t something I always like to talk about or tell people about, I am always aware people have a lot more going on in their lives that could be difficult, even if it’s not obvious or if they don’t speak about it.
Exercise is key. I train 3-4 times a week, taking out any frustration. When I can, I like to just sit outside a coffee shop and read. It lets me switch
Would you say having anxiety limits you?
off from emails, bills and the noise of London.
others.
Yes, I find it makes me not as approachable as Imagery Sourced: My own photography
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Inspiration for beauty images
Imagery Sourced: My own photography-Suitcase Magazine
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Product buying I knew I wanted to create a piece for the insert based upon ‘100ml’ and ‘what to pack’ which are key aspects of Suitcase Magazine. With a key theme of mindfulness, relaxation and aiding anxiety I wanted to photograph products which I could name and list as ways to help you relax and link this with a piece of writing on ‘How to get the perfect nights sleep’. At first I decided to use a range of brands, in which I contacted however for convenience and cost purposes I decided to stick to one brand and chose Lush cosmetics I was in touch with the events manager who provided me with a blogging discount, and I researched and tested products which I believed contributed to the perfect chill out and nights sleep.
‘Let the sun set on worries’ - Bath Bomb -Described as a soothing, mind-clearing, calming fragrance Ingredients -Tonka -Lavender oil -ylang ylang -Benzoin ‘Revive your hippy spirit’ - Bubble bar -Described as a ‘Instant lift’ Ingredients -Lemon grass oil -Mango butter -Orange oil -patchouli oil ‘Feel blissful at bedtime’ Bubble bar -Described as ‘ allows your troubles to bubble away’ Ingredients -Lavender -Thyme oil -Coconut oil
‘French lavender lullaby’ Soap -Described as ‘For the sweetest slumbers’ Ingredients -Lavender -Chamomile ‘Exotic citrus energizer’ Massage Bar -Describes as ‘ Will leave you feeling clear headed and full of energy’ Ingredients -Lime oil -Avocado butter -Mango butter ‘Snug berry hug’ Shower cream -Described as ‘Berrylicious reassuring shower cream creates an uplifting aroma which is like being wrapped in a snug hug’ Ingredients -Cassis -Almond oil -Bergamot oil Imagery Sourced: Lush.co.uk
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I knew I wanted to create a piece for the insert based upon ‘100ml’ and ‘what to pack’ which are key aspects of Suitcase Magazine. With a key theme of mindfulness, relaxation and aiding anxiety I wanted to photograph products which I could name and list as ways to help you relax and link this with a piece of writing on ‘How to get the perfect nights sleep’. At first I decided to use a range of brands, in which I contacted however for convenience and cost purposes. I decided to stick to one brand and chose Lush cosmetics. I was in touch with the events manager due to family, and he hadprovided me with a blogging discount, and I researched and tested products which I believed contributed to the perfect chill out and nights sleep.
Photo shoot
Imagery Sourced: Own photography
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Photo shoot - Imagery in layout
Imagery Sourced: Own photography
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Destination - Sweet Dreams - Article
S
leep should be a peaceful finale, but for those who suffer with anxiety, sleep can be a vicious, never ending cycle. During Summer 2014, when my anxiety was at its riddling peak, I remember lying in bed exhausted from a day of subconscious worry. It came to 10:30PM and I was weakly ecstatic that the day was nearly over. I knew that once I was asleep I would escape the reality of anxiety until the next morning, however that night in particularly was abruptly venomous. I switched off my light and turned onto my side; there it was - the worrying thought that I had been stuck with all day. Staring me in the face. I tried to swat it away but it was bound to my mind and wasn’t going anywhere. My mind, and this thought, were inseparable; the more I tried not to concentrate on it, the more the worry grew. This love/hate relationship that my mind had with this worry kept me up, through endless panic attacks, emotional out bursts, pacing walks and the distraction of pointless TV. Eventually, complete exhaustion took over and I slept, fitfully, still anxious that I would wake up with the worry smugly lying beside me. After many nights like this, I have learned the importance of sleep for my body and mind. I have made it priority to effectively improve my night-time routine and through my success have shared my recipe for a calm, worry free sleep, which will come with time.
Recipe For A Perfect Night Sleep 1.Good sleep starts before bedtime, exercise, be active…do what you need to do to exhaust your mind positively throughout the day. 2. Two hours before you intend to sleep, run a hot bath. TIP: use Lush’s Twilight bath bomb. The scent and softness of the water will start to blur your worries. Whilst in the bath, use this time to practise mindfulness, relaxation and your breathing. It’s not codswallop, trust me. 3. Next on the menu is caffeine free, soothing camomile. This sleepy tea literally tucks your mind into bed. 4. Now it will be oddly tempting to be influenced by emails, late night TV, or your phone. But you must resist, as this only awakens and activates the mind. Focus instead on relaxation. 5. For the final half hour of winding down, make sure your room is sleep heaven. Main lights off, with only candles or dim lamplight allowed. Let your mind loosen itself within the imagination of an author’s pages. 6.Dim light off. Reward your body with a productive night’s rest. 7.Finally have a routine regarding times you get to sleep and wake up, your mind will listen and will flow through this structure with you.....
Sweet Dreams!
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Photo shoot For Invisible Injury + 8.3 Million
I wanted these images to show how things can look so perfect on the outside, however that may not reflect how we are feeling. I wanted to highlight that what we see doesn’t always portray real life.
Imagery Sourced: Own photography
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Imagery Sourced: Own photography
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Photo shoot For Invisible Injury
These images represent physical injury’s, to compliment the piece of writing discussing how anxiety is an invisible injury. I used a dying flower to show the damage and the injury it had and in contrast some fresh in bloom flowers to portray how quickly we make judgements of when something or someone is OK.
Imagery Sourced: Own photography
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Imagery Sourced: Own photography
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The Invisible Injury - Article The previous images will work alongside this piece of writing. This article was based around my own experiences of living with anxiety something that not every one can see. Unfortunately when something cannot be seen it causes confusion and people find it hard to emphasize or care.
THE INVISIBLE INJURY Words and Photography by ALICE FARR
W
hy is it, that as humans, if we can’t see something is doesn’t matter or exist? We seem to find it hard to trust and believe until we have seen the hard copy evidence. Despite this we live with the confidence that our sight will educate us, allowing us to experience people and places. But are we really seeing them? We see the exterior and nothing else. Sight is a remarkable sense, however, it is awfully limiting, especially when looking directly at me. No one can see my feelings; my thoughts and definitely not my anxiety. Believe it or not, I am incredibly thankful anxiety is invisible; I couldn’t think of anything more diminishing, than being visibly defined by anxiety through a single glance. That’s not to say that suffering with something that many can’t see (and therefore don’t understand) is easy. I used to be accused of being irrational if I shared an anxious thought, although for me these thoughts and worries were real and genuine. I went through a long, tiring couple of years experiencing extreme health anxiety. I already knew I had anxiety, but it quickly jumped to a specific bundle of worries. It started through panicking about throwing up and catching minor colds and viruses. I would do all I could to prevent this every single day. I would be wary about eating and wouldn’t stay in my own home
germs would be too strong and would in turn, make me panic to the extreme of sickness, which is what I was trying to avoid all along. This soon developed to anxiety over life threatening, terminal illness such as cancer. I turned a minor back pain into having a tumor attached to my spine. Until I had proof that this condition didn’t exist inside my body, I felt that I couldn’t live my normal life. I managed to convince myself my hair was falling out, the extreme panic of believing I was going to die 24/7, made me have symptoms of exhaustion which I would scan as evidence for terminal illness. In between these weakening, heavy worries, I was seeing friends, working and going abroad, trying my best to get on with my life. The people I confided in couldn’t understand why I was at the doctors three times a week. I got numerously told I was wasting doctor’s time and that ‘I looked fine’. I didn’t have a terminal illness - I had anxiety that no-one could see and because of this, it was hard for people to care. Luckily, I now look at life in a completely different way. My anxiety is still faintly engraved however I now work towards defeating worries instead of giving them attention. I didn’t want to just exist and try to get through the days, I wanted to live and enjoy them. With a simple change of thought I was able to makeup with my mind and start to
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Editors Letter
EDITOR’S LETTER #1
THE ANXIETY ISSUE #MAKEUPWITHYOURMIND
Words by ALICE FARR
W
e all know what that overwhelming feeling of fear and unease feels like. The fear which causes our minds to become imaginative with irrational, threatening worries. Anxiety has already caused 8.3 million cases in the UK alone during the past year. This number continues to increase throughout the UK and the world, as does the negative attitude towards it. Anxiety is incredibly common and covers a wide spectrum of forms. Despite this, there is still a heavy abnormal cloud hanging over mental health. We are used to seeing the clinical symptoms of anxiety, however here at Suitcase we know there is so much more to anxiety than a diagnoses. My wonderful Suitcase team have come together to create this special edition, campaign led, insert, #Makeupwithyourmind, to start making progress regarding normalising and promoting anxiety. We hope to diminish the existing stigma and encourage you to slow down and befriend your mind.
Through the creative process of this issue, I have gone on a personal journey, learning so much about my core self. Speaking to others who have experienced such similar stories has helped me to heal the implanted thought in the back of my mind, that told me, something was seriously wrong. The Anxiety Issue is full of bravery from those sharing personal experiences, to those who teach themselves (and others) how to naturally aid their troubles and allow the mind to slow down and focus. I invite you to connect with us and stop this battle between you and your mind. Nothing is abnormal about anxiety, the sooner we realise this, the sooner we can allow our minds to make up. We really hope this read will be as special to you as it has been to the Suitcase team. Enjoy...Slowly of course.
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Book Recommendations Just as Suitcase Magazine, I dedicated a page of book recommendations. Usually these books would be based around a place or season. However I based it around anxiety and mindfulness.
Imagery Sourced: Own photography
Layout
Contents Page
SUITCASE MAGAZINE
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Imagery Sourced: Own photography
Layout
SUITCASE MAGAZINE
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Imagery Sourced: Own photography
Layout
SUITCASE MAGAZINE
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Imagery Sourced: Own photography
Layout
SUITCASE MAGAZINE
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Imagery Sourced: Own photography
Layout
SUITCASE MAGAZINE
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Imagery Sourced: Own photography
Layout
FONTS
Mercury Text G2 Gotham Book Gotham Light Gotham medium Athelas Regular Athelas Bold Italic
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Suitcase Magazine and its covers
Imagery Sourced: Own photography
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Suitcase Magazine’s cover is always filled with a striking picture with their brand in gold foiling and subheading of ‘Travel + Fashion”. I wanted the insert to have its own personality however still be clear it was part of Suitcase’s brand. I created my cover using duo two tone pink and much white space and was planning on getting gold foiling. I created a vector image for this. However it worked out to time consuming and costly for this process. I then changed the style of my cover making it more vibrant, with a full image. Realistically I would want the branding foiled.
Cover: 1
Imagery Sourced: Own photography
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Cover: 2
Imagery Sourced: Own photography
EVENT
Past Suitcase Events
Imagery Sourced: Suitcasemag.com
EVENT
Mood board for Yoga Brunch Event
Imagery Sourced: Suitcasemag.com and sent imagery
EVENT
After my call with Serena I made many contacts, enquiring about costs to gain a more realistic idea about creating the event.
Imagery Sourced: Sent by Vinaya
EVENT
Window Displays Imagery Sourced: Own photography
FILM
Past Suitcase Films
Imagery Sourced: Suitcasemag.com
FILM
MOODBOARD
Imagery Sourced: Own photography and google images
FILM
Suitcase Magazine film layout
Imagery Sourced: Suitcasemag.com
FILM
‘Make up with your mind’ film layout
Imagery Sourced: Own photography
FILM
Film case and booklet
Imagery Sourced: Own photography
FILM
Film credits The film features Isabel Schwartz, Savalas model who is referenced in the credits alongside the Lush Cosmetic scenes who allowed me access to their facilities, due to family members, for my water shoots.
Imagery Sourced: Own photography
POSTER OPTIONS
Imagery Sourced: Own photography
POSTER OPTIONS
Imagery Sourced: Own photography
#MAKEUPWITHYOURMIND