O R I G I N THE
GENDERLESS
FRAGRANCE
LIFESTYLE The Lachowiski family modeling Rad Hourani’s unisex clothing brand with their son Milo. Shiloh Jolie Pitt
Sparking 1.2bn social media conversations
HeForShe conference was watched over 11m times
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#HeForShe became so popular that twitter painted in on the walls of their headquarters.
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Transgender models; Erika Linder and Andrej Pejic.
Hanne Gaby at Raf Simons female model walking in menswear show.
Feminine disco pigs at Saint Laurent
Gender Equality scarves at Acne Studios
TA R G E T M A R K E T
Our brand identity is something we wanted to keep very simple but still create a big impact We wanted to keep it minimal and quite modern by using monochrome colours and marbling as key features. Also linking with the genderless theme.
O R I G I N
This is the final product that was created by the graphics student. We were very happy with what they made for us as its exactly how we all imagined the product to be; clean, minimal and having no gender connotations.
A D V E R T I N S P I R AT I O N
P R I N T C A M PA I G N – A D V E R T V I S U A L I S AT I O N
TA R G E T C O N S U M E R
AGENDER ‘We want to take our customers on a journey where they can shop and dress without limitations or stereotypes’
SOCIAL MEDIA
SOCIAL MEDIA
BRAND PROMOTION VIDEO