Our concept is a GENDERLESS fragrance, aimed at culturally active young people that don’t identify as being part of a binary gender. The aim of our advertising campaign, is that it sends a strong message of empowerment and equality, a message that supports all genders. We’re not focusing on traditional fragrance advertising, but removing model identity from the campaign.
PACKAGING
Our packaging reflects our target market through the use of neutral colours and subtle gender equality symbols, such as with the bottle shape.
DISTORTION
MIRRORS
BUBBLEWRAP / CELLOPHANE
CAMERA EFFECTS
HAIR
FOCUS
PAINT
BODY CONCEALEMENT
BODY
P R I N T C A M P A I G N – A D V E R T V I S U A L I S AT I O N
VIDEO ADVERTISEMENT