Kirsten Hardie’s Lecture Notes By Alice Luscombe
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Assessment 2 Briefing with Kirsten 15th December The essay has to incorporate you own opinion Look at how graphic designers communicate Examples of design where the designer is communicating a reaction, provoking and promoting a belief Passion or conviction - Define - Choose one or the other but can be both together Look at contemporary – happening now Poster campaign Playing on emotions Christmas is a prime time to play on emotions, especially charity’s January – drunk driving campaigns Use one design to look at but you can cross reference to others Who is it aimed at? What time is it on TV? Are they shocking? Ethics or propaganda of the design - Define both meanings Need to use books to support Racial beliefs – protests in America - Look for graphic responses Manifestos – Milton glaser Look at adbusters Can do larger format Not marked on the design Make sure to use books, articles and contact designers more than websites Use quotations Looking for using the thoughts and opinion of other people NSPCC advertisement – baby doing drugs Find something shocking Why did they use it? Who was the designer? Did the designer create it? Question everything Define Morals Design for the real world by victor papanek Small is beautiful – Schumacher Aiga.org/design-business-and-ethics - Code of conduct for how graphic designers should behave In search of ethics in graphic design by Paul Nini Ken Garland – believes that graphic design is more than getting money Ethical code – in it for the money or not? Lucienne Roberts – an introduction to ethics in graphic design - Use for quotes - Talks about values, being a good or bad designer AIGA standards of professional practice
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Graphic design for a cause ad generating awareness for the charity Massive change by Bruce Mau Frog design – language use War on want – fighting global poverty Band aid Human rights – amnesty international
Printed Ephemera Lecture with Kirsten 15th December • • • • • • • • • • • • • • • •
Opie (Robert) – Collector of printed ephemera (short lived products) Disposable objects – train tickets Invalid objects – our of date Temporary, mass produced Sometimes limited edition Sometimes see as waste and junk – short lived Collect, contact, collate, curate - Why do you collect? What’s the value to you? Stamps Social, cultural, history, economics, record/document Enduring, collected, cherished, valued, dealer, auction - How they can have meaning to objects Ephemera fair – where you can buy printed ephemera and write a essay about what you brought (on in January) Personal objects, informative objects, business and legal documents Old printed money Printed ephemera is now getting replaced by digital documents London college of communication – large collection of posters HSBC archives, London – business printed ephemera Copyright Lecture with Kirsten 6th January
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Creativecommons.org Passing off – way of protecting a company from other companies ideas and designs Identity thief by Gavin Mills Intellectual property rights - Patents, design rights, database rights, trademark, copyright, performer rights TASI – WIPO (world intellectual property organisation) Berne Convention Designobserver.org Who is copyright for? - Considerations
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- Creative liberty - Freedom of speech - Erosion of rights - Investing/adding value - Authorship – individual genius - Fair use - Intangible nature and intellectual property Designs that can and can’t be improved? - Colour to persuade purchase - Cost - Ergonomics – how it fits your mouth and hand - Brand loyalty
Essay Lecture with Kirsten 6th January • • • • • • •
Visual passion or conviction of a designers work Ideas – Anti-smoking campaign, anti-drinking, charity adverts Consider target audience Primary research – contacting designers Compare other designers – e.g. English anti-smoking with American anti-smoking campaigns Books and articals – ethics and properganda - Designer in handout Library – first years essays to look at Ohh Ahh Mmm Lecture with Kirsten 6th January
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Notion of taste, aesthetic judgement and consumer culture Our relationship with objects and how we respond to and give value to “things” How our aesthetic judgement and purchase decisions relate to consumer culture Previous unit handbook has resources in Coolhunting.com – daily updates of ideas and products in the intersection of art, design, culture and technology Lifestyle advertising Alluring advertising to seduce, persuade - Edaward Bernays USA - Neomania Need for the news Understanding of taste and different markets Taste – comes from the French term to touch or feel and metaphor for judgement Aesthetics – good and bad taste relatively modern term
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Considering the culture – different taste in different cultures Cultural preferences and social taboos Designbridge.com Mass production – proliferation of standardising goods Fashion trends – increase sales because of styling for trends We invest profane things with sacred meanings Mass consumer market – style and trends Visual language – lifestyle and desirable, ornaments and identity Prestige, status, luxury Luxury – James Twitchell How do we judge Design? - Subjectivity - Objectivity - Experience of object - Influence - Education - Fashion –style - Aesthetic judgement – taste - Lifestyle preferences Form follows function – Louis Sullivan (American architect 1924) Function – Use - Ergonomics - Size, handling, storage - Recycling - Shape - Colour - Style - Material - Production process - Manufacture - Cost - Target audience - Competitors - Marketing “less is more” – Mies Van der Roche - minimalism Dieter Ram 1987 – minimal principles Less is not more, less is a bore – Robert Venturi Kitsch – German term to cheapen Visual pleasure – Novelty, humours Non – functional Personal Vulgar, ignorant Memory Delight in being displeased
Bibliography Lecture with Kirsten 12th January • • • • • •
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Guidelines on library website (Harvard reference) Used to prove your research Alphabetical by authors surname Good – Lucienne Roberts Have a look at BU library – good advertising section Don’t use Wikipedia - Unreliable because author is unknown - Don’t put in bibliography Good to get primary research Get commentary on twitter and social networks Would expect a min of 5 to 6 books Start with authors surname, then first name and initials Date in brackets Title of book in italics If it’s an article then no italics Edition if other than first Place of publication – put no.p (no place) Then publisher with a colon before Use amazon for book resources - They don’t give place of publication Identify if they are editions by putting (eds.) or (ed.) Letter writing Lecture with Kirsten 12th January
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Good communication is key Always find an appropriate name – don’t use sir or madam Include your course and university Make sure to check your emails at least twice a day Send emails at an appropriate time so that it looks professional Always reply with a thank you If asking questions keep to a maximum of 5 and keel them short and to the point Sign with King Regards Include address and phone number