Trend document

AW 1 4 Daniel Duro se, Alice Butler + Baibin Downey

Document

Trend

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contents 1 2-4 5-7 8-10

// Vm + Instore Trends // Ravers paradise // cabin fever // blue collar

11 // creative direction 12-14 // lifes a glitch 15-17 // ffs, do it yourself 18-20 // mainstream anarchy 21 // Print + Graphic trends 22-24 // phantasmagoria 25-27 // cosmos 28-30 // analabaser 31 // menswear 32-34 // tech noir 35-37 // got wood?

38-40 // reality check 41-47 // appendix 42 // Inspiration 43-44 // Printing prototype 45 // Research + Design 46-47 // Image references

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Vm + In store trend s

V M + I n st o r e

R

is for Ravers Paradise we're talking neon lights and loud music, bringing the rave to the store. This upcoming season VM & in-store trends scream the party vibe, a nod to youth technology expect the bold and tacky with a smidge of sarcasm.

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Vm + In store trend s

Ravers Paradi se

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vm + in store trend s

Ravers Paradi se

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vm + in store trend s

9 8 Ravers Paradi se

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C is for Cabin fever

where has it come from? The growth of the moustache and the rejection of technology bring us to a nature inspired trend. Think wood, think moss, think axe wielding lumberjacks. In a world where the challenges we face more often than not are virtual rather than physical, a new urban survival has kicked in. This coming season the roots of VM & in-store trends have become intertwined with nature and its natural lifestyle.

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vm + in store trend s

Cabin Fever

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vm + in store trend s

Cabin Fever

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vm + in store trend s

15 Cabin Fever

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b is for Blue collar

Hardworking, long-lasting and nothing fancy; Blue Collar is industrial design in retail spaces. The new season brings with it the old materials; metal piping, strip lighting and concrete, utilized in innovative fashions.

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vm + in store trend s

blue collar

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vm + in store trend s

Blue Collar

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21

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20 19 18

vm + in store trend s

22 blue collar

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creative direction

creative direction

L

is for lifes a glitch Creative direction has hit a glitch. Glitch art is one of the biggest emerging trends within film and image making this up-and-coming season. Questioning the forms and traditions of using digital techniques, glitch art is shining a new light on digital faults and turning them into works of art.

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Creative Direction

Life s a glitch

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Creative direction

Life s A glitch

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cretaive direction

Life s a glitch

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F

is for FFS, DO IT YOURSELF With the overload of digital technology we face on a daily basis, a throwback trend in the form of D.I.Y has materialised. Customize and make it personal, get involved with what you wear, get hands on with what you’re making and get consumers involved in creating something handmade and bespoke.

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CREATIVE DIRECTION

FFS, DO IT YOURSELF

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CREATIVE DIRECTION

FFS, DO IT YOURSLEF

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FFS, DO IT YOURSLEF

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35 CREATIVE DIRECTION

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M

is for MAINSTREam ANARCHY Going underground has never been so mainstream.

Youth culture has taken all that was wrong and made it oh so right; Street art, tattoos, sex and drugs will be on everyone’s mind next season, the result of youth culture taking over.

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CREATIVE DIRECTION

MAINSTREAM ANARCHY

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CREATIVE DIRECTION

MAINSTREAM ANARCHY

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39 38

CREATIVE DIRECTION

41 40 MAINSTREAM ANARCHY

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PRINT + GRAPHIC TRENDS

PRINT+ GRAPHICS

p

i s for phantasmagoria

Next season, sportswear has had a digital upgrade.

Abstract geometrics, hyper real images and structural forms are manipulated and overlaid with natural influences, to create contemporary patterns that engulf the pieces.

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PRINT + GRAPHIC TRENDS

phantasmasgoria

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PRINT + GRAPHIC TRENDS

phantasmasgoria

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PRINT + GRAPHIC TRENDS

48 phantasmagoria

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c i s for cosmos

A new wave of electric and unique designs has emerged. Sci-fi inspired motifs with a youthful digital edge produce bold and inspiring forms. The futuristic feel of holographic and iridescent materials embody the futuristic image of the 2000's we imaged years ago, trip out and enjoy.

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PRINT + GRAPHIC TRENDS

co smo s

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PRINT + GRAPHIC TRENDS

co smo s

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PRINT + GRAPHIC TRENDS

54 co smo s

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56W

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a is for alabaster

Natural and textured prints are one of the biggest stories throughout menswear this Autumn Winter.

The marbling pattern, balances a free flowing natural feel while still suggesting a gritty and raw edge to the designs, the opulent motif gives a luxurious finish to the pieces.

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PRINT + GRAPHIC TRENDS

alabaster

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PRINT + GRAPHIC TRENDS

alabaster

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PRINT + GRAPHIC TRENDS

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62 alabaster

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men swear trend s

men sw e a r

t i s for tech noir

Who needs colour when you have texture? Thick and rich fabrics have been manipulated to create depth to the monochrome palette that has dominated menswear this A/W. The more texture the better, the more structured the better, and remember; everything looks better in black and white.

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men swear trend s

alabaster

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men swear trend s

alabaster

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alabaster

nen swerar trend s

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g i s for got wood?

Working alongside the Cabin Fever VM & In-store trends, the organic lifestyle has also influenced menswear this Autumn Winter. Anticipate high quality, comfortable pieces, with the intentions to last. Natural fibres, biological colour variations and a lot of plaid, form an earthy botanical colour palette that will bring the stimulation of the outdoors into our everyday lives. You can smell the wood from here.

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men swear TRENDS

Got wood?

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men swear TRENDS

got wood?

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men swear TRENDS

got wood?

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r

i s for reality check

Its all in the details. Taking a step back from fast fashion, next season its about practicality and craftsmanship. Expect waterproof materials and breathable fabrics, the emphasis being on substance whilst staying true to style. A nod to heritage and an appreciation for tailoring can be seen in the high performance pieces.

men swear TRENDS

reality check

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men swear TRENDS

reality check

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men swear TRENDS

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appendix

appendix

appendix

In spiration

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appendix

printing prototype

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appendix

Printing Prototype

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When considering the design of the report, we looked to Pinterest to find inspiration. We found that classic and minimal designs often were more effective in displaying information. Our research also showed us that we wanted to include as many images and variations of techniques and textures, to build an effective representation of our trends in context of the fashion world. With this in mind, we opted for a simplistic design with each trend spreading across 3 pages; a title page and trend summary, a key image that illustrates the trend with our colour palettes and a final collage page that visualizes the cultural aspects of our trend forecasts. As we have targeted our trend report towards trend forecasters, we wanted to show an understanding of the cultural influences and examples from the art world to support our predictions.

We decided on a concertina and belly band style for our printing prototype, with the intention to get our potential consumer engaging and interacting with our report. This binding option also compliments the simplistic and informative manner of our trend report.

appendix

Re search + de sign

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appendix

Image Reference s

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81. Own image (2014) Capsule Trade Show Criminal Damage [Photograph] [Accessed 04 March 14] 82. Own image (2014) Capsule Trade Show [Photograph] [Accessed 04 March 14]

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appendix

Image Reference s

52. Own Image. A Question Of. Capsule Tradeshow. 2014. [image online] [Accessed: 3 Mar 2014].

72. Own Image. Bread and Butter Tradeshow. 2014. [image online] [Accessed: 4 Mar 2014].