Creative Networks - Portfolio

Portfolio

Alice Newton

N0485236 Creative Networks FASH10106

Contents.

New York Trend Booklet Brief Final Piece

Fragrance analysis essay Brief Final Piece

fragrance Brief Research presentation Final Presentation Launch Report

Misc.

Pinterest Blog/Reflective Journal

The Brief New York Trend Booklet Create an A4/A5 booklet on Indesign including your images and research gathered in New York creating a trend report.

Using InDesign for the first time caused for experiementation. I chose to experiement with shapes, colour, opacity and text.

New York Trend Report.

The Brief Fragrance Analysis Essay Critically evalutate a brand fragrance advert in a magazine in 1000 words. Where appropriate incorporate academic theory and the basics of semiotics.

Fragrance Analysis - Yves Saint Laurent ‘Opium’ Yves Henri Donat Mathieu-Saint-Laurent but known by his fashion followers as Yves Saint Laurent claimed he “dressed the contemporary woman” (Yves Saint Laurent: A Biography 1996) that was “confident, worldly and sexually liberated.” The brand has always been linked to the charismatic persona of the owner with his club-going, drug-taking notoriety that fuelled a fashion revolution. After the stepping down of Laurent due to ill health, Texas born designer Tom Ford took over ramping up the sexuality of the brand.

In this essay, I will be discussing the history and semiotics along with deconstructing the Yves Saint Laurent perfume ‘Opium’ based on fashion advertising knowledge and my own opinions. I chose the Opium advert with Emily Blunt as I felt the brand has a history that has been popular within the fashion industry for years. Plus, this perfume has many references that help me decode the art direction and decisions made when promoting this perfume.

“There was unbridled sex and very chic drugs. There was a type of woman then who was clever and beautiful, but with a real audacity and she dressed in Yves Saint Laurent.”

- Christian Lacroix.

(Vogueit.com)

The Brief Fragrance Presentation 10 minute presentation outlining research and initial concepts for a new fragrance brand.

The Brief Fragrance Presentation In this stage you are required to develop a brand , a product and its promotion (video and magazine advert)

Final Editorials.

The Brief Fragrance Launch Report 3000 Word report on a strategic proposal for the intitial launch and first years promotional activity for your fragrance brand.

Misc.

Pinterest / Reflective Journal / Blog

Newest Boards

Blog / Reflective Journal / Tumblr - theoutsourceddiva.tumblr.com

Alice Newton

N0485236