How to Make Perfect Affiliate With Alice Stirrat

Affiliate Marketing Service Alice Provider Stirrat

Alice Stirrat Background

 Company Launched in 2014 to service small business & partners  Incubated by Chengbao Limited  Join in 2016  Provide SEO/SEM, social media & web development services  Focus on education (monthly Seminar Series)  50 employees  450+ active clients

Affiliate Marketing 2014

Alice Stirrat Affiliate Marketing Manager503.595.6050x233 alicestirrat567@gmail.com Chengbao Limited.

Nick Herinckx – Senior Account Executive • 3 years at Chengbao Limited • Responsible for most Chengbao Limited Affiliate Marketing • Manages own network of affiliate sites in free time • Technical background in website code & development • Grew Borders’ affiliate program 34% year-over year at 1,400% ROI

Overview 1.

2.

3.

4.

5.

6.

What is Affiliate Marketing?

Types of Affiliate Programs How Does it Work?

Starting & Running a Successful Program Types of Publisher Business Models How to Become an Affiliate Yourself

Definition

Affiliate marketing is paying someone else to generate business for you online, where you only pay for performance.

Section: What is Affiliate Marketing?

Publisher vs.

Advertiser Publisher (the affiliate) • Promotes your company for you • Often owns a related website, email list or has money to test on advertising • Gets paid only when they accomplish a sale, lead or other action you outline

Advertiser (the brand) •

Wants leads/sales

•

May not have a big budget or time to devote to marketing

•

May simply want more exposure on other affiliates’ sites

•

Pays a fixed amount or a percentage of a sale to the affiliate only when a sale is made or lead is generated Section: What is Affiliate Marketing?

History

• Amazon invented the concept of affiliate marketing online.

Section: What is Affiliate Marketing?

History • Affiliate marketing spending is expected to reach $4 billion in 2016 (Marketing Sherpa) • Some top brands are affiliate marketers:

Section: What is Affiliate Marketing?

Benefits of an Affiliate Program • Risk is almost all on the publisher/affiliate • Only pay for results • No need to be an expert marketer, the affiliate does all the “creative” marketing • Ability to gain visibility on some of the Internet’s top websites Section: What is Affiliate Marketing?

Challenges of an Affiliate Program • Must promote program when starting • Must police affiliates to ensure they’re following your rules • Some up-front financial investment • Must communicate with affiliates • Some technical implementation required • Build up over time, not a quick fix Section: What is Affiliate Marketing?

Types of Affiliate Programs

Cost per Lead (CPL) You pay for leads generated, typically a fixed cost up front plus another sum if lead turns into a sale later on.

Section: Types of Affiliate Programs

Cost per Sale (CPS) • You pay only for sales generated, typically a % of the order total.

Section: Types of Affiliate Programs

How Does Affiliate Marketing Work?

The Tracking Process • Based on links • Each affiliate gets their own unique links • When a sale is made, the system can tell which affiliate referred the sale because the unique link that was used is tied back to the affiliate

Section: How Does Affiliate Marketing Work?

The Tracking Process

• Just like if you put a unique phone number on each business card you handed out

• Which business card drove a call? Just look at the unique phone number!

Section: How Does Affiliate Marketing Work?

Affiliate Systems • Once you install an affiliate system, the whole tracking and payment calculations happen automatically.

Section: How Does Affiliate Marketing Work?

Affiliate Software Choices

Affiliate Network 3rd party/intermediary between advertisers and affiliates.

Affiliates

Self-Managed Software Easy-to-use software that provides all the tracking/technology to run your own program.

Affiliates Network

Advertisers

Advertiser Section: How Does Affiliate Marketing Work?

Affiliate Software Choices - Pros

Affiliate

Network  Immediate access to thousands of affiliates  They manage affiliate  relationships  Don’t worry about individual affiliate payments yourself  Built-in communication

Software  Much less expensive  Much better for SEO/increasing site rankings  Complete branding control

Section: How Does Affiliate Marketing Work?

Affiliate Software Choices - Cons Software

Don’t have access to thousands of affiliates immediately, must work harder to promote the program  Manage payments yourself  Manage affiliate relationships & support yourself 

Affiliate Network  Expensive to start  Must pay fixed fees to affiliate network monthly  For affiliates to join, they must be a part of the network you choose

Section: How Does Affiliate Marketing Work?

Starting & Running a Successful Program

Step #1: Affiliate Network Choose an affiliate network or choose your affiliate software

Section: Starting & Running a Successful Program

Step #2: Competitive Research Must research companies like yours that have affiliate programs so yours will be competitive.

Questions to answer: 1. How much do competitors offer for commissions?

2. Are commissions 1-time or recurring?

3. What kind of resources do competitors provide their affiliates?

1.

2.

3.

4.

4.

5.

6.

Banner ads Videos Drafted emails Custom landing pages

How long after a visit is generated will competitors pay for sales from that visitor?

What kind of advertising techniques do competitors disallow?

How often do affiliates get paid?

Section: Starting & Running a Successful Program

Step #2: Competitive Research

Tip: Most companies who run an affiliate program have a “partners” page or “affiliate” page which outlines the answers to these questions.

Section: Starting & Running a Successful Program

Step #3: Affiliate Terms & Conditions • Your affiliate program Terms will dictate the rules of your program.

• Keep in mind that these rules must be enforceable • These rules need to be in-line with or better than your competitors Section: Starting & Running a Successful Program

Step #3: Affiliate Terms & Conditions

What to Include: 1. What exactly constitutes a commissionable event?

2. What are your commissions? % or Fixed?

3. 1-time payment or recurring payments?

4. How many days will you attribute a sale to an affiliate?

5. How often will you pay affiliates? Do they have to reach a commission balance before payout?

6. Do you accept international sales/traffic?

7. How are they allowed to promote your program?

What’s prohibited?

Section: Starting & Running a Successful Program

Step #3: Affiliate Terms & Conditions

How are They Allowed to Promote Your Program?

1. Can the affiliate use your brand name? In URL, in ad text, in creative?

2. Can the affiliate bid, in PPC, on your brand name?

3. Can the affiliate use PPC, SEO, social media, email?

4. Will you accept incentivized traffic?

5. Can affiliates promote youStarting with& Running pop-ups?

Section: a Successful Program

Step #3: Affiliate Terms & Conditions Example: Brand Name PPC Bidding

Section: Starting & Running a Successful Program

Step #4: Affiliate Support Materials • Banner ads • Drafted emails they can use • Reports they can promote with your links inside • Videos • Custom landing pages just for affiliates • Data feed (for eCommerce sites) • Customer testimonials they can use Section: Starting & Running a Successful Program

Step #5: Promote Your Program

• Create a page on your website for the program • Search for relevant sites in your niche and reach out to their webmasters soliciting participation.

– – – – –

Complimentary services Current partners Review websites Deal websites Personal blogs

• If in affiliate network, pay to send out a mass email to publishers in a specific vertical Section: Starting & Running a Successful Program

Step #6: Management Ongoing

• Typical time commitment: 1-2 hours per day.

• Approve or deny publishers that apply • Answer publisher questions or issues • Accommodate individual publisher requests • Police current publishers to ensure compliance Section: Starting & Running a Successful Program

Types of Publisher Business Models

Coupon Websites

Section: Types of Publisher Business Models

Lead Farms

Section: Types of Publisher Business Models

Review Website

Section: Types of Publisher Business Models

Cash Back Website

Section: Types of Publisher Business Models

Virtual Currency

Section: Types of Publisher Business Models

Incentive

Section: Types of Publisher Business Models

Arbitrage

Section: Types of Publisher Business Models

Blog

Section: Types of Publisher Business Models

How to Become an Affiliate Yourself

Step 1: What Would Help Your Customers?

• Decide what types of companies you want to promote before looking for offers.

• Examples: – A website design company can also promote stock photo websites or website hosting companies – A recycling center could promote green home products – Yoga instructors could promote online stores selling Yoga equipment Section: How to Become and Affiliate Yourself

Step 2: Determine Promotion Strategy

• How will you promote the other companies in a way that customers will appreciate?

• Examples:

– Free guide you can offer that includes links to affiliate offers – Occasionally promote them via your current email list – Place them in a “resources” or “recommended Section: How to Become and Affiliate Yourself

Step 4: Apply for Offers & Get Links • Browse through companies inside the affiliate network and apply to them. • Once accepted, include their provided links in your promotional materials!

Section: How to Become and Affiliate Yourself

Review

Review 1.

2.

3.

4.

5.

6.

What is Affiliate Marketing?

Types of Affiliate Programs (CPS, CPA, CPL) How Does it Work?

Starting & Running a Successful Program Types of Publisher Business Models How to Become an Affiliate Yourself

Questions ?

Thank You

Contact Information

- alicestirrat567@gmail.co m- 888-380-3050 - https:// twitter.com/alicestirrat - https://hk.linkedin.com/

 More

Information of Affiliate Marketing:



Alice Stirrat— Ultimate Guide About Affiliate Marketing



Guru Service



Alice Stirrat Is Very Innovative Affiliate



Let’s Start Your Affiliate Marketing Business Alice Stirrat



https://alice-stirrat.wixsite.com