Polite .pr Polite .PR 23 saville row
23 Savile Row mayfair Mayfair london London wis 3eu WIS 3EU email - alice.w@politepr.co.uk tel +44 (0) 1214 364 785 Email- Alice.w@politepr.co.uk Tel- +44 (0)1214362573
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Polite
. PR
23 Saville Row Mayfair London WIS 3EU Email; Alice@politepr.co.uk Telephone; +44 (0) 1214 362 573
Company Background Polite PR began with an idea back in 2008. After working in PR for over 15 years, for companies such as Golden Goose and Purple PR as well as freelance, Alice Wookey (founder) decided to take the leap and start her own PR Company, with the intention of provide classic heritage British brands in the fashion and lifestyle sector with a traditional and more sophisticated service. It will be launched in August 2011.
Polite
. PR
23 Saville Row Mayfair London WIS 3EU Email; Alice@politepr.co.uk Telephone; +44 (0) 1214 362 573
Mission Statement Here at Polite PR we offer service to rival any other. With offices in London, Edinburgh and Cambridge we are a British based PR company who specialise in traditional, heritage brands in the fashion and lifestyle sector. We aim to provide companies with an energetic and enthusiastic experience to promote and raise awareness for their brand. We believe that communication with our clients is the key to a good working relationship and consistently producing good results.
Polite
. PR
23 Saville Row Mayfair London WIS 3EU Email; Alice@politepr.co.uk Telephone; +44 (0) 1214 362 573
Launch Event For the launch of our PR Company: Polite .PR we will be holding a launch event so we can meet current and prospective clients and they can get to know us, understand our company and learn about our values and principals. Location As we are a British company representing Classic British clients, where else to hold it but High Tea at the Ritz, London. An afternoon of cream cakes, cucumber sandwiches and some serious networking. One of our most treasured clients and an extremely established, respected and sought-after brand, Mulberry’s creative director Emma Hill will be our guest of honour. Hopefully, drawing in more people and appealing to prospective clients. We will be launching in late summer 2011 and our event will take place on the afternoon of 12th August 2011. To draw people in to the event we will send out a press release to our current clients, potential clients, journalists and the press. Our event will also be covered by Vogue and Harpers Bazaar and be promoted in the ‘Bystander‘ section in Tatler Magazine. And for the modern twist we do so well, we will be screening the event live on our website for any poor soul who cant make it. We will also have a webpage on the event including glamorous pictures of the celebrities who attended alongside well know journalists and press. There will be information on these people and hyperlinks to associated websites.
Polite
. PR
23 Saville Row Mayfair London WIS 3EU Email; Alice@politepr.co.uk Telephone; +44 (0) 1214 362 573 Polite PR Marketing Strategy Introduction Here at Polite PR we exclusively represent Classic British Heritage brands including purveyors of luxury leather goods, country clothing lines, Savile Row tailors and specialist footwear brands. We aim to provide the companies we represent with a passionate and enthusiastic experience, supporting and building awareness for smaller brands and maintaining and expanding larger, more established companies. We will make sure to listen to what our customers want and respond to their needs and requests. We feel interaction is key to a good working relationship and we pride ourselves on the standard of our communication skills. In keeping with our trademark, ‘Service to rival any other’, we offer a modern and fresh approach whilst not dismissing any of the traditional methods that got us where we are. An eclectic mix of Twitter and Royal Mail, if you will, is an approach we find works.
Objectives We endeavor to set up a PR company for the more discerning client who wishes to be represented by an inspiring and motivated team specialising in promoting and establishing exiting new and traditional old British brands. In order to succeed as a company we need to completely understand and match the needs and wants of the client, to do this, we believe that communication is key.
Timeline • 12 months Prior - Complete business plan - Check out the competition and research the market • 9 months Prior - Draw up a Pr and Marketing Plan - Find funding • 6 months Prior - Network - Start to Advertise - Article Marketing • 3 months Prior - Look for clients - Advertise in Print Media - Organize Launch event - Send out invites to Press and relevant celebrities • 2 months Prior - Send out press release - Set up relevant social networking sites • 1 months Prior - Launch Website - Finalise everything in preparation for event.
Aims & Goals Our aim as a PR company is to help brands raise awareness, build on existing knowledge and help expand the company and achieve their goals. From recently working with some of the most established and respected brands in Britain, we have gained valuable knowledge of how to achieve a brands vision and long-term goals as well as working towards the future aims and ideas of the company. We want to gain the trust of our clients and also gain an understanding of who the brand is, what they do and how they do it. We believe this is the best way to get fully involved and understand the brand and really work with them the best we can, to get consistently good results.
Definition of Target Audience We wish to aim Polite PR at a very British Audience, and to represent the traditional and classic crafts and expertise that the British are so renowned for, including timeless Savile Row Taylors, Luxury leather goods companies like Smythson and established country clothing brands such as Barbour as well as innovative and current British Fashion houses, including Temperley London and Mulberry.
Strategy to Target Audience In order to raise awareness of our company and appeal to the clients we are after, we will promote our company with an eclectic mix of modern technology, social networking and the good old-fashioned route of meeting potential clients face-to-face, talking in person. We will hold a launch event that people can attend in order to interact with us, learn about our values and gain valuable information about the company. This event will then be accessible online, in the form of videos and photos from the night. We wish to uphold the traditions of the established brands we represent and keep their classic, exclusive and heritage qualities whist helping them move into the future and keep up with the ever-changing times. Whilst also helping new, young British brands get on their feet and help them become bigger, better companies.
Tactics In order to attract new clients and help our current clients achieve the most for their brand, we will use this mixture of new technology and more traditional methods as a way to reach the widest possible variety of audiences. The social networking sites, including Twitter, Facebook, Linked-In and also Blogging will appeal and translate to the younger audience we wish to attract. Whilst the more customary methods like e-mail, physical documents, phone calls and meeting in person will appeal to the more conventional, established audience. Hopefully by combing these two methods of communication we can appeal to a wider range of people, therefore attracting more clients. With a unique network of connections gained from years of experience, broad thinking and close relationship with our clients we can hope to gain the best results possible through the right channels on any budget or scale.
Monitoring and Measuring Strategy In order to measure our success, we must first define it. To do this we will agree with our client on goals to accomplish. We will use a company such as Burrellesluce.com to monitor our media coverage. We will also use a company such as Cision or Teletrax to monitor our online and television coverage. A company such as eWatch, a service to track what people say about your client online, will also be used as well as a Systematic Content Analysis software program.
Polite
. PR
23 Saville Row Mayfair London WIS 3EU Email; Alice@politepr.co.uk Telephone; +44 (0) 1214 362 573 News release FOR IMMEDIATE RELEASE Launch Event of an exiting new PR Agency;
Polite . PR
With the world awash with PR companies, Polite PR has decided to start something new and unique. They began with the aim of becoming a trusted company that represent only the most respected heritage bands in the fashion and lifestyle sector. Having already gained some fantastic clients, including Mulberry, Russell and Bromley and Smythson, They will be holding an exclusive official launch event for current clients, potential clients and press with the most British of all events, High Tea at The Ritz Hotel, London, on 12th August 2011, starting at 2pm. An afternoon of cucumber sandwiches, cream teas and some serious networking. The event will give anyone who wants to a chance to meet the team and find out the ins and outs of Polite PR. “The very aptly named Polite PR, provide the best service I’ve ever received, and continue to inspire and surprise me every time we work together” Jane Shepherdson, CEO of Whistles, formerly of Topshop.
Guests of honour will include Emma Hill, creative director of Mulberry, Samantha Cameron, creative director of Smythson and Alice Temperley of Temperley London. With offices in London, Edinburgh and Cambridge, they have already started to establish themselves among the top British PR companies and whilst bringing something fresh to the table, respect the more traditional PR routes. An eclectic mix of social networking, modern technology and old-fashioned phone calls, letters and meeting face to face is what they do best. With an experienced and enthusiastic team, they believe that communication is key to a good working relationship and consistently gaining good results. Press Enquires and interview requests: Alice Wookey, Polite PR, Tel: +44 (0)1214 362 573, Alice.W@PolitePR.co.uk. www.PolitePR.co.uk Mulberry.com TemperleyLondon.co.uk Smythson.com Whsitles.co.uk. RussellandBromley.co.uk
Polite
. PR
23 Saville Row Mayfair London WIS 3EU Email; Alice@politepr.co.uk Telephone; +44 (0) 1214 362 573
Client . List - Russell and Bromley (Footwear & handbags) - Pringle Knitwear - Temperley London - Crocket and Jones (Footwear) - Henry Pool (Taylor) - Barbour (Outerwear and Lifestyle) - Aubin and Wills (Fashion) - Mulberry (Leather goods) - Whistles (Fashion) - Smythson (Leather goods and Lifestyle) - Paul Smith (Fashion)
LONDON OFFICE
Closest tube station is Oxford Circus. 9 mintues north west. follow regent st then trun right at Burlington.
CAMBRIDGE OFFICE
Byron House, Cambridge Business Park Cowley Road, Cambridge CB4 0WZ T +44 (0)1223 435240