Research statement
All Walks Beyond the Catwalk – Diversity Now
This collection is inspired by people who have the skin condition Vitiligo. It’s about embracing their looks, being confident and not hiding but celebrating being different. I take influence from looking at skin, the depigmentation and their patch like patterns. Looking at the shapes and scatters, how dark and light skin blend together will inspire me to design a aspirational collection. My philosophy is to accept and honor the diversity of human beings. The difference between people is what makes us interesting. This seasons collection also takes influence from iconic sportswear garments. This especially reflects in the silhouettes which will be box like, loose and floating. Minimalism and simplicity will be a key point of this collection. Sporty fabrics such as neoprene & lycra will dominate the the looks and give the main structures. This seasons colour palette includes the colours white (ivory, seashell, snow), grey (cathedral grey, campfire smoke, steel grey) and coral. This collection is designed for a daring women who likes to express herself through out her garments. It’s for someone who is confident, someone who wants to be seen and is not afraid to set a statement with their look.
Customer Profile
Name: Sarah Lewis Age: 30-35 Place of birth: Cardiff Place of residence: London Studied: Visual Merchandising and Retail Branding Occupation: Visual Merchandising Manager Income: 30.000 – 35.000 a year Interests: Yoga, running, traveling, cooking Style: sporty, casual, modern Favourite Shops: American Apparel, COS, Adidas, Nike, Y-3 Favourite Designers: Alexander Wang, Raf Simmons, Stella McCartney, Identity: curious, independent, confident Sarah is in her thirties, has a BA in Visual Merchandising and Retail Branding and works as a Visual Merchandising Manager in an office in central London. She lives in east London in a studio flat that she shares with her boyfriend. She loves to do sports. She is signed up in a gym, does yoga at home and goes running in her local park. She really likes to travel and to discover different cultures. She likes to find out about the local dishes on her trips and collects the recipes of them. She really enjoys cooking with her friends at home whilst enjoying a glass of wine. As good quality food is her passion she likes to go to London Borough Market to get all her favourite things from all over the world. Sunday is her favourite day because she enjoys strolling around columbia road flower market with her boyfriend and to explore all of the little cafe’s there. Her style is mostly casual, she likes to wear sportswear inspired clothes and simple colours such as nude, black grey and white. She does like to add a splash of colour to her wardrobe by wearing (for example) coral coloured trainers or other key pieces in a bright colour. She also really likes her favourite knitwear cardigan & her black boots from COS. She admires designer clothing, her favourite designers are Alexander Wang, Raf Simmons, Yohji Yamamoto and Stella McCartney.