Costumer
Profile
Jelena is in her mid twenties, has a university education and works as a PR manager for Harvey Nichols. She lives in north London in a rented flat. She is very independent and enjoys her own company. She loves going to art galleries, shop openings and meeting her friends. She likes to read books and wallpaper magazine. She enjoys watching old black and white movies and documentaries. Jelena really enjoys photography. She owns a few different cameras and processes her own black and white films in a little darkroom (she built herself) at her home. She desires good quality clothes and rather spends a little more money to get higher quality and better service. Her style is very elegant. She loves feminine dresses dressed up high heels and jewellery from & Other Stories. She also likes to wear very simple shapes and buys most of her clothes at COS. Her favourite ‘colours’ are nude, black, white and cream. Her most loved items are her Celine bag and her Acne track boots.
Name: Jelena Sequina Age: 28 Place of birth: Paris Place of residence: London Studied: Marketing & Management Occupation: PR manager at Harvey Nichols Income: 45.000 – 50.000 a year Interests: Visiting talks, photography (and processing black & white films), going to art galleries, Style: smart, elegant, modern Favourite Shops: COS, Acne, &other stories, Zara Favourite Designers: Jill Sander, Jonathan Sanders, JW Anderson Identity: independent, confident
Fabric board
Customer Profile
Name: Sarah Lewis Age: 30-35 Place of birth: Cardiff Place of residence: London Studied: Visual Merchandising and Retail Branding Occupation: Visual Merchandising Manager Income: 30.000 – 35.000 a year Interests: Yoga, running, traveling, cooking Style: sporty, casual, modern Favourite Shops: American Apparel, COS, Adidas, Nike, Y-3 Favourite Designers: Alexander Wang, Raf Simmons, Stella McCartney, Identity: curious, independent, confident Sarah is in her thirties, has a BA in Visual Merchandising and Retail Branding and works as a Visual Merchandising Manager in an office in central London. She lives in east London in a studio flat that she shares with her boyfriend. She loves to do sports. She is signed up in a gym, does yoga at home and goes running in her local park. She really likes to travel and to discover different cultures. She likes to find out about the local dishes on her trips and collects the recipes of them. She really enjoys cooking with her friends at home whilst enjoying a glass of wine. As good quality food is her passion she likes to go to London Borough Market to get all her favourite things from all over the world. Sunday is her favourite day because she enjoys strolling around columbia road flower market with her boyfriend and to explore all of the little cafe's there. Her style is mostly casual, she likes to wear sportswear inspired clothes and simple colours such as nude, black grey and white. She does like to add a splash of colour to her wardrobe by wearing (for example) coral coloured trainers or other key pieces in a bright colour. She also really likes her favourite knitwear cardigan & her black boots from COS. She admires designer clothing, her favourite designers are Alexander Wang, Raf Simmons, Yohji Yamamoto
Costumer Profile
Grace is in her mid twenties, has a university education and works as a graphic designer for a record label. She loves her job as she currently meets new people and discovers new artists and music. She lives in Brighton in a rented flat that she shares with her best friend and her little shih tzu dog. She enjoys going for long walk with her dog at Brighton pier. She also very much loves the beach and feeling a breeze of fresh ocean air in blowing though her hair. It reminds her of home. She was born in Los Angeles and only moved to Brighton when she started her university. She weekly writes a post for her own blog, 'My Style and Grace'. Styling her outfits and writing her blog brings her so much fun. Her flatmate helps her to take photos for outfit posts and they both like to do yoga together. She loves online shopping and regularly check the new arrivals at Zara, Asos or Topshop online stores. As she meets a lot of musicians and artist through her jobs she often goes to intimate acoustic gigs and concerts. She describes her style as very mixed but also mostly feminine. She loves everything that is floaty. Her wardrobe continues a lot of maxi dresses, long floaty cardigans and palazzo pants. She also likes to wear very colour full blazers, tops and skirts. Her style is the opposite of simple and she likes to wear crazy prints as well. Her favourite items in her wardrobe are her Zara palazzo pants and her Valentino Rockstud heels.
Name: Grace Smith Age: 26 Place of birth: Los Angeles Place of residence: Brighton Studied: Graphic Design Occupation: Graphic Designer for a Record Label Income: 25.000 – 35.000 a year Interests: Writing her blog, styling, walking her dog, going to the beach, going to gigs with her friends, doing yoga Style: modern and feminine Favourite Shops: Asos, Zara, Urban Outfitters, Topshop, Favourite Designers: Valentino, Marc by Marc Jacobs, Fendi Identity: independent, loving, calm, confident
Customer profile
Danielle is in her early thirties, has a university education and works in a art gallery as a curator. She has a partner but no children yet. She lives in the centre of Bath in a flat she recently has bought herself. She is very independent and enjoys her own company. She loves going to the design museum (and art galleries), shop openings and meeting her friends. She likes to read Love & ID magazine & watching Wes Anderson movies. Danielle also loves to travel because she really enjoys discovering new places & meeting new people. She likes to keep those memories by photographing everything she see’s on her trips. She desires good quality clothes and rather spends a little more money to get higher quality and better service. Her style is very mixed. She loves to wear casual outfits such as trainers, jeans & sweaters as much as wearing feminine dresses dressed up high heels and jewellery from & Other Stories. Her most loved items are her Celine bag and her Acne track boots.
Name: Danielle Smith Age & Gender: 30 (30 – 40) Occupation: Curator Lives: Bath Annual Income: 40.000 – 69.000 a year Education/ Institution/ Degree: studied fine art at Wimbledon (BA) University in London Marital Status: in a relationship – not married Children: no Interests: fashion, travel, art, food, movies Style: casual, feminine, stylish, modern, unique Designers: Mable & Grace, Celine, Acne, Cos, Birkenstock, & other stories,Topshop Identity: sophisticated, independent, smart
CUSTOMER PROFILE
Name: Chloe Parker Age: 22 Lives: East London. Lives in a flatshare with friends Relationship status: Single Education: Recent graduate. BA (Hons) Photojournalism and Documentary Photography (LCE) Occupation: Journalist in a fashion magazine (Grazia) Annual Income: ÂŁ15,000 - ÂŁ20,000 Style: Experimental, modern, sporty, minimalist Lifestyle: Concerts, music festivals, galleries, travelling, auctions, sports (zumba + yoga + running) Favourite Designers: Alexander Wang, Chloe, Celine, Yoji Yamamoto Stores: Urban outfitters, Nike, Topshop, Adidas, flea markets, thrift stores