Ragnar "3D Luxury Printed Jewelry" by Alicia Gonzalez

Ragnar

“3D printed luxury jewelry”

Private Label Product Development

ABSTRACT Timeless luxury infused with a modern point of view.

Ragnar strives to design luxury jewelry for the established woman helping to “ dress for the theatre of life.” Through exclusive production, customized design and premium manufacturing we are able to provide our niche market with one of a kind pieces. The long-term goal of this New York based company is to conduct business for a clientele that is often forgotten. While examining the principles of design and manufacturing we found that Ragnar will be founded on a collection of 3D designed jewelry inspired by art, architecture and culture from the past, present and future. Our business is based on sustainability, committing ourselves and our team to meeting environmental standards and cutting waste every way we can. We are a team that is built upon meeting our community standards and customer needs while treating employees with the concept of family in mind. Our goal is to empower our clients through precious objects. With our love for teamwork and our passion for knowledge we are able to create a devoted business through recognition, communication and our dedication to help others.

Ragnar strives to design for women of the future. Through our planning and developing process the Ragnar aesthetic thrives off of innovation and the ability to utilize the latest technologies. Our creative direction will change from season to season. As designers, we will look to the latest trends, global news, the environment and most importantly, our customer for inspiration. The materials that we use will reflect the highest level of luxury. Our design process will meld two worlds together. Ragnar will digitally render all of our designs and send them to Carrera Casting Company. By mixing new and old techniques, our customers’ customization ability is limitless. Our main materials will consist of a range of gold’s and silvers, as well as semi-precious and precious gems and stones. Our approach will ensure a strong and reliable relationship with our customers. This will help Ragnar grow and develop our products for larger distribution while positioning ourselves within the luxury market.

Table of Contents

Abstract

Ragnar

Customer Profile

Demographic & Psycho graphic

Market & Industry Research

Product Development

Sourcing

Sales Plan

Branding, PR & Advertising

The Store

104

Bibliography

110

Appendix

116

R AGNAR :

Company Profile who we are

Ragnar strives to design luxury jewelry for the established woman helping to “ dress for the theatre of life.” Our goal is to redefine the ordinary luxury business model while empowering the women we accessorize. Our objective is to conduct a business that is based on sustainability. We will commit ourselves and our team to meeting environmental standards and cutting waste every chance we can. We are a team that is built upon meeting our community standards and customer needs. We have created Ragnar to explore a design approach that relates process and form in a context of visionary yet grounded innovation. Through our three foundations: Product Identity, Custom-Made Design and Premium Production, we plan for strong growth within the luxury industry.

Production Identity “Through our passion for creativity and knowledge, we will design each piece from our collections by using state of the art technology called 3D printing. With this process we will be able to customize each piece of jewelry to our customers wants and needs. The primary focus in our design process is our customer and their experience ”

Custom-made Design Our customer is our designer. Our process is unconventional enabling limitless customization. Our system of production is interactive by responding to our customers decided details in-turn creating a rare and customized product. It is the physical attributes of our product quality, craftsmanship and design that stimulate our products.

Premium Production Our products are designed to be pieces of art through our collaborations with local artists. We believe that the value of our designs come from the intelligent and dynamic marriage of art form and function. We have looked to reinvent the traditional retail channels by building a direct relationship with our customers. Our showroom is where the magic happens.

Mission . Vision . Values

Mission: “Through our love for teamwork and our passion for knowledge we are able to create a devoted business through recognition, communication and our dedication to help others.”

Vision: “To empower women through creativity with our passion for aesthetic and unique style.”

We Value Ourselves On: Integrity Creativity Aesthetic Appearance Knowledge Inner Harmony Teamwork Pleasure Communication

THE PRODUCT

THE Earring

THE Braclet

THE Bracelet

THE Necklace

THE Ring

The Necklace

Our first collection will consist of 4 different major styles, the (1) necklace, 1. 2. 3.

(2) earring, (3) bracelet, (4) ring. These styles will be consistent from collection to collection however, style and silhouette will vary from each collection. Each Collection will be produced in an assortment of metals : Platinum, Gold, Pink Gold, and Silver. We will produce two major collection throughout the year, in addition to, two smaller special edition collection

The Ring$ AVERAGE PRICE RANGE COST for metals (low coat Silver, high cost Platinum) The Necklace ~ $ 3,375 - $33,750 The Earring ~ $ 1,875 - $ 18,750 The Bracelet ~ $ 2,815 - $28,125 The Ring ~ $2,500- $25,000

Product Category

Our product category is split into 4 segments: necklace, earring, bracelet and rings. We will produce these four styles twice a year based off of a different theme for every collection. The product will be produced for a consistent seasonal demand. Our first collection will be based upon the theme â&#x20AC;&#x2DC;Into the Wildâ&#x20AC;&#x2122;. The collection will replicate a feel for the woods and the embodiment of the soul. The foundation of our collection is from the heart of

THE PRICE RANGE (COST ) Necklace ~ $8,000- $35,000 Earring ~ $2,000- $25,000 Bracelet ~ $7,000- $32,000 Ring ~ $1,000-$25,000

â&#x20AC;&#x153;Proof from the wise and silver-hairedâ&#x20AC;Ś personal style advances with age.â&#x20AC;? -Ari Seth Cohen-

TARGET MARKET

AGE : 50 -70 LOCATION : New York City PERSONALITY : wise, gracious and audacious PRODUCT : looking for that “special” piece, something new and innovative VALS : Innovator TRAITS : established, right hand lady to the CEO. Comes from old money. Successful, sophisticated, take charge women with high self-esteem. Very receptive to new ideas and technologies. FAMILY : Married w/ no children

The Ragnar woman fits into the ‘wealth market’. It is home to the richest addresses in the nation. Consisting of older suburban couples, most of the households boast more that $1 million in income-producing assets and investments. In the wealth market, residents are known for both making money and spending money in the grandest of style. They are not afraid to splurge on the fine unique statement pieces that boost their wardrobes. With lofty incomes from professional and managerial jobs, they’ve amassed large portfolios. Our woman is ready and excited by change, adventure, and excitement. With a dynamic, visionary and versatile attitude, she is able to make constructive use of freedom. Ignoring the restrictions and the conventional rules, she is optimistic, energetic, intelligent, and unique. According to the VALS, the Ragnar woman is an innovator that is not afraid to foster new ideas and technologies.

Industry Pricing LUXURY has a sense of exclusivity that generates three motivating factors. SELF ASSERTION - DIFFERENTIATION - GENUINE APPRECIATION FOR PRODUCT EXCELLENCE This being said Ragnar’s luxury jewelry has an aura that surronds the brand making us a luxury brand desirable for our customers. As a company we balance on 8 pillars that support our business. People Products Performance Persona Paucity (scarcity of material) Placement Promotion Profit Optimizing our profits is based on securing these pillars. Pricing plays a big role in the way consumers perceive luxury. Consciously or subconsciously consumers tend to generate a mental luxury stature with the price-range that the brand operates. Therefore, it is important for Ragnar to price ourselves right. Setting our price points too low will lower our consumer expectations and willingness to pay; this is potentially harmful to our brand value. Setting our price points too high can potentially reverse our consumers confidence to buy. Therefore, justifying our price through our additional 8 pillars will maintain a higher perceived value. This being said “There is a proverb which says if you wear nice shoes you enter nice places.”

Our PRICE Retail Necklace ~ $13,500 - $135,000 Earring ~ $7,500- $75,000 Bracelet ~ $11.200- $113,000

Customer Profile :

Customer Profile

IRIS WELLINGTON: Day in the Life

7:30 AM Consists of an early rise, fully equipped with coffee and orange juice in the living room over looking the city. The New York Times, The Guardian and The Wall Street Journal are exchanged with my husband. We usually banter about the daily news.

10:30 AM North Central Park I go for my mid-morning walk with Chaz my dog. At 754 5th Ave we stop and ganger at the Bergdorf’s iconic windows, then making our way to the magical central park.

1:30 PM Now who is a lady without her friends and light-hearted gossip? I meet the ladies at Café Sabarsky 1048 5th Ave. It’s one of our favorites.

9:00 AM Time to start the day by getting ready. Picking out the perfect outfit to match my mood is crucial, lipstick, glasses, shoes, and bag must all go. I meet a lot of important people and I have to look my best. Lastly one word of advice, never forget jewelry! It’s the cherry on of the cake.

11:45 AM I have managed to drop Chaz back at home and my driver picked me up. We head to 119 E 74Th St, the heart of where the Beaux Art Alliance Incorporated is stationed. No matter how many years pass me, I’ll always give back to the community and the art that fosters our culture here in New York. Today we’re working a fundraiser to help freelance artists. AGE : 60 (Born in 1954)

6:00 PM My husband and I arrive at the Waldorf Astoria. Tonight, Jaq Fashion Advisors are presenting awards and celebrating our years in business. Since being on the board I’ve been appointed keynote speaker. This is an honor that I’ll always remember.

3:45 PM Of course I stroll over to 625 Madison Ave after lunch to pick up a new of shoes. The Prada associates always call and let me know when the new designs come in. They told me about these kitten heels that will go perfect for tonight’s gala.

FAMILY INCOME : $1M/annually EDUCATIONAL LEVEL: College Degree (Bachelor’s) VALS: Innovator WORK STATUS: retired TRAITS : strong social life HOME OWNERSHIP: purchased in 1978 FAMILY: married at age 24, has no children

CUSTOMER PROFILE The Cosmopolitans (Upper Mid Older Mostly w/o Kids): Educated, upper-midscale, and ethnically diFashion Cycle Emphasis

verse, The Cosmopolitans are urban couples in Americaâ&#x20AC;&#x2122;s fast-growing cities. Concentrated in a handful of metros--such as Las Vegas, Miami, and Albuquerque--these households feature older, empty-nesting

Innovation Stage, this stage represents new styles that are high-priced, produced in

homeowners. A vibrant social scene surrounds their older homes and apartments, and residents love the

very limited amounts, and targeted to a fashion â&#x20AC;&#x153;leader.â&#x20AC;? The sub-stage, introduction, is

nightlife and enjoy leisure-intensive lifestyles.

represented by couture and designer merchandise that is bought in limited quantities and marketed heavily through fashion shows, institutional advertising, and designer appearances. As merchandise is accepted by a larger group of consumers, it moves to the rise sub-stage.

Top 1% of Population has an average worth of $717,000

Of that .01% of the total population have an average worth of 27 million This segment accounts for 43%

New York Area Average Annual Expenditures 2011-2012

Buying Behavior Innovators are sophisticated consumers with take-charge attitudes. They are resource

laden and very open to new ideas and products. Because they have such abundant resources, they exhibit all three primary motivations in varying degrees. They are change leaders and are the most receptive to new ideas and technologies. Their purchases reflect cultivated tastes for upscale, niche products and services.

Luxury The Luxury industry works to pair creativity, creation, and quality with customer expectation and experience.

Luxury-brand customers are different from mass-market customers. Clients of luxury firms expect shopping by appointment, the availability of a personal sales shopper, delivery of purchases and handwritten thank-you notes as part of the luxury brand experience. This

concierge-level service requires a professional career track that recognizes and rewards the importance of this role. The industry is about catering to the customer experience while providing a new and innovative product assortment. Developing ways to boost customer loyalty through new levels of customer relationships is central to the challenge of sustaining any luxury brand. Luxury rebels against corporate conformity and, in fact,

The Lady

The Ragnar woman is well cultured and seeks the luxury market to fulfill her need to express her personal style. While living in the top 1% present of the wealthiest people in the nation, this wealth market segment is known for making money and spending it on life’s most opulent. Luxury-brand customers are different from mass-market customers in shopping style and product needs. Ragnar’s woman is an aged innovator and moves with the times, as a consequence she will splurge on luxury pieces to continuously update her wardrobe. This woman is part of a demographic that’s often forgotten, she needs jewelry that is just as amazing as she is. Ragnar is filling the market place where there’s a void. We want to bridge the gap between the luxury elder class, technologically innovative design, and their need to be cultured by wearable art.

Demographic & Psychographic :

LOCATION

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The charts (left) represent the percentage of males and females that preside in the designated areas. The age range shown within the charts is between 45-74 years old. This age segment shows the target market that Ragnar is looking to tap into (50-75 year olds), as well as the emerging market that will continue to age into the Ragnarâ&#x20AC;&#x2122;s target Our Customer 55 + falls within these targeted segments. Queens, NY and Richmond, NY hold

market segment (45-54). The charts allow Ragnar to see

the highest percent of our customers. Our store location falls right in the middle.

our market segment and future market segment to predict

Our clientele is a luxury consumer who values easy shopping, and a product experience that actually feels luxurious. Brands competing in the luxury space must increasingly adapt to

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Location

Competition in our Area

Bench Mark

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Statistics about area code 10021: Population: 45,036 Median Age: 42.2 Median Income: $100,900 Consumer Spend: $1.6M a year Consumer Spend ($/HH): $64,948

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Madison Avenue

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Ragnar is competing with an established 83 jewelry stores/boutiqueâ&#x20AC;&#x2122;s that are located within the Upper East Side area. On Madison Avenue there are 37 jewelry stores, 15 of which are direct competitors. David Webb Precious Jewels alienates themselves from the crowd due to their annual revenue ranges from $10M - $20 Million.

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Looking into already established retailers in the area allows us to gain a

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good idea on the amount of traffic we can expect to see. Looking at this

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information allows for a good understanding of where we will expect to

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see ourselves once established. We can base our sales and figures off of the

demand and sales that are already going on in the Madison Avenue Upper East Side, New York, NY area.

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Retailers in the area include: Chloe: 850 Madison Ave New York, NY / $500,000 - $1M a year Prada: 841 Madison Ave New York, NY / $5 - $10M a year Tom Ford: 845 Madison Ave New York, NY / $10 - $20M a year Scoop NYC: 1275 3rd Ave #1, New York, NY / Less than $500,000 a year Anthropology: 1230 3rd Ave, New York, NY / $2.5 - $5M a year Ralph Lauren Menâ&#x20AC;&#x2122;s: 888 Madison Ave, New York, NY / $20-$50M a year

Judith Ripka Jewelers

HIGH

David Webb Precious Jewels

Annual Revenue: Less than $500,000 Price Ranges: Bracelets: $450 - $14,5000 Earrings: $300 - $16,900 Necklaces: $250 - $18,000

Annual Revenue: $10M - $20M Price Ranges: Bracelets: $16500 - $75,000 Earrings: $8,800 - $68,000 Necklaces: $46,000 - $69,000

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Lexington Avenue

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The chart (left) shows the top competitors on Lexington Avenue, a short distance from our Ragnar location. The surrounding area of New York City encompasses a strong presence of jewelry stores/boutiques stretching from: 1st avenue, 3rd avenue, 59th street, 60th street, 61st street, 65th street, 66th street, 69th street, 70th street too 76th street, 81st street, 83rd street and 86 th street.

OVERVIEW

According to Bain and Co, which, among its varied services, advises the global luxury goods industry, global luxury revenues grew 10 percent in 2012. In the most recent update to its Luxury Goods Worldwide Market Study, Bain announced that luxury goods market revenues worldwide would grow a whopping 50 percent faster than the global gross domestic product in coming years. It is expected to rise four to five percent in 2013 and five to six percent through 2015.A study by Belgium-based Ghent University threw up some interesting results. Researchers found that merely looking and touching luxurious products provides instant gratification to many. When you actually purchase an expensive item, your brain gets an incredible sense of ‘reward’, not too different from what happens when you achieve an important life goal. This feeling is exclusive to expensive shopping. Research has shown that because we subconsciously believe that pricey items are of better quality than cheaper ones - which may not even be true - we derive more pleasure from them. Case in point: during a study, when tasters were told a particular wine cost $90 a bottle, they enjoyed it. But when they were given the same wine and told it cost $10 a bottle, they claimed it wasn’t as good. Then there’s the issue of self-esteem, our deep-rooted need to feel good about ourselves. It is hardly a secret that most marketers focus their advertising messages on consumers’ egos. Saying this doesn’t mean that we are a company banking on the egos of our clients but we are a company wanting to create that ego for our client.

Market & Industry Research

Market Scope & Size

Market

The Scope & The United States accounts for 26.5% of the global jewelry watches market value. The United States jewelry & watches market grew by 5.9% in 2012 to reach a value of $71.3 billion. Our Market Size Jewelry is the largest segment of the jewelry & watches market in the United States, accounting for 86.7% of the billion. Fine Jewelry sales in the U.S. were $61.9 billion up from 6 % in 2011. Where We are Headed In 2017, the United States jewelry & watches market is forecast to have a value of $94.9 billion, an increase of 33.1% since 2012. Global growth in jewelry is predicted to reach a 41 % increase by 2017.

Luxury Jewelry

The Scope The US luxury jewelry market grew by 2% through 2012 to reach a market value of US $ 13.6 billion. Womenâ&#x20AC;&#x2122;s luxury goods purchases account for 50.8% of the luxury goods market.

Our Market Size Womenâ&#x20AC;&#x2122;s Luxury Jewelry increased 1% to a US $ 9.4 billion.

Specialty jewelers generate more than 43% of the industryâ&#x20AC;&#x2122;s total United State sales. Where We are Headed The US luxury jewelry market is expected to grow by a constant compound annual growth rate (CAGR) of 5% through 2017. The market is expected to reach US $ 17 billion.

The Scope of 3D Printing

The global market for 3D printing products and services grew by 29 % to $2.204 billion in 2012. 1,100 3D printers on the 3D Hubs network

Our Market Size US will remain by far the largest national 3D printing market in the world, accounting for 42 percent of global sales in 2017.

Where We are Headed In four years, Wohlers Associates believes that the sale of 3D printing products and services will approach $6 billion worldwide. 2021, Wohlers Associates forecasts the industry to reach $10.8 billion.

The Scope of 3D jewelry

The number one use is still prototypes, however more and more end products have begun to be

printed. Gadgets, phone accessories, gifts, toys and fashion items like jewelry currently make up

What are people looking for when they buy Jewelry?

MORE THAN 50% OF JEWELRY SHOPPERS CITED THESE FACTORS AS MOST IMPORTANT

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LESS THAN 50% OF JEWELRY SHOPPERS CITED THESE FACTORS AS IMPORTANT

The Scope of the Target Market

The senior age group is now, for the first time, the largest in terms of size and percent of the population in the U.S. Boomers and seniors have seen an decrease in their median family net worth, however they still have a net worth 3x that of younger generations (Economic Policy Institute). The Target Market Size One American turns 50 every 7 secondsâ&#x20AC;&#x201D;thatâ&#x20AC;&#x2122;s more than 12,500 people every day (U.S. Census). 77 million people were born between 1946 and 1964, which is defined as the baby boomer era (U.S. Census). The 55+ age group controls more than three-fourths of Americaâ&#x20AC;&#x2122;s wealth (ICSC). Where We are Headed

Youngest & oldest consumers make most expensive luxury purchases

The Scope of Luxury Market

The baby boomers are 29% more likely to own original art compared to Gen X at 25%.

Our Market Size

Luxury goods purchasers 60+ account for 20.6%.

The 50+ have $2.4 trillion in annual income, which accounts for 42% of all after-tax income (U.S. Consumer Expenditure Survey). Adults 50 and older own 65% of the aggregate net worth of all U.S. households (U.S. Consumer Expenditure Survey). A proportion of older Americans enjoying a “high income” increased from 18 to 31 percent

Spending Habits The Rich spend $17,185 on luxury jewelry and watches a year. That being said a household earning $150,000 – or six times as much – spends just over $2,200 annually on jewelry, or 15 times as much. Age 55-64 – This group has been a pleasant surprise. Not only is their per-household jewelry expenditure the highest of any group, but this segment consumes about 22% of all jewelry sold in the U.S. Baby Boomers – Older, wealthier Baby Boomers born between 1946 and 1964 – just over 30 percent of all Americans – are expected to accelerate their expenditures on luxury goods, including jewelry. This group of consumers appears to be poised to buy jewelry

Unique Characteristics 3D Printers/Process

Design . Print . Wax Model . Cast The model we will be using is the SolidSCape Solidscape was incorporated in February 1994 with global headquarters in Merrimack, New Hampshire, USA and is a Stratasys, Inc (NASDAQ: SSYS) company since May 2011

3D Printing Design Time Time Conversion for most files will require several hours to complete along with printing taking 3-4 more hours depending on the complexity of the file. Due to the nature of our models the whole process from file

Solidscape 3D printers are primarily used to produce “wax-like” patterns for lost-wax casting/investment casting

to finish can yield 24–30 hours per piece. Therefore If we generate 20

and mold making applications.

pieces a collection at 24 hours we’ll need 3 Solidscape machines to produce a new collection in a weeks time. That’s also not taking into

The 3D printers receive digital input from three-dimensional data files and create solid, three-dimensional parts

account orders and custom fills.

through an additive, layer-by-layer process with a layer thickness and a resolution of [dpi] 5,000 x 5,000 x 8,000 XYZ. The patterns produced are extremely high resolution with vibrant details and outstanding surface finish. Through this process essentially a wax model is formed from the 3D printer, then the model is then encased in a plaster. The plaster is heated so that the wax burns away and is “lost”. Molten metal is forced into the cavity

An additional cost would be cartages; the systems can run for approximately 72 hours between refills. Upon creation the machine provides an estimated build time equal to the geometric volume with

previously occupied by the original wax and a metal replica of the original wax model is produced.

ModelWorks software. While operating Solidscape proprietary software

This methods is used in the creation of one-of-a-kind custom pieces by individual craftsmen (or in mass

(ModelWorks™) it calls for a site license for slicing and preparation.

production). This method called low wax casting dates back to 4,500-3,500 BCE that is more than 5,700 years ago.

Note depending the type of computers used.

“For jewelery designers, there are huge advantages to using 3D printing and milling in-house. Designers don’t

There are several fine 3D design packages for the Macintosh that

have to send CAD files to outside companies, where they might be at risk of being copied. Plus, they can quickly create samples of each design, which allows them to make adjustments strait away. Designers love this ability to touch and feel their products immediately after they create them on the screen.”

produces .STL files. While Solidscape’s ModelWorks software is a PC only program, it has been run on a PowerBook G4 Aluminum running Panther with Virtual PC 6 running Windows 2000 Professional and ModelWorks 6.5. While exhaustive testing has not been done, it appears to work without problems. Computers : 3 : $1,799 3D Printers : 1 : $45,650 Programs for 3D Design : 1 Rhino $995

Metal Costs

COST OF MATERIALS Metals Gold Silver Platinum Rhodium

Bid

Ask

Low

High

126900

1270.00

1260.20

1271.60

19.91

20.01

19.66

20.33

1427.00

1433.00

1419.00

1455.00

1050.00

1150.00

New York Spot Price 1/24/14

AVERAGE METAL COSTS FOR RAGNAR Through our line plan Ragnar was able to find an average for all all for styles in each of the metals.

Our Customer Expectations

WHEN?

People buy jewelry to remember life cycle events such as weddings.

WHERE?

People buy jewelry on impulse when they see something eye-catching in a store window. People buy a diamond because of its perceived rarity.

WHAT? WHO?

People with high flexible income like to spend their money on jewelry.

HOW?

People will buy jewelry if the credit terms are appealing.

What women want? 1. Look for a jeweler that carries a wide selection of alternative gemstones and metals. 2. Look for a jeweler with an airtight Warranty Policy. 3. Look for a jeweler that carries a wide selection of alternative styles 4. Unique design and a hand made elements How they want to be treated? To keep them as loyal customers, marketers must build a relationship with them by finding messages that resonate. Nancy Shonka Padberg, an advisory board member at Navigate Boomer Media, breaks down three key messaging themes for Boomer marketing. We understand you. We make your life easier. We make your life better.

Competition

TRENDY

$$$

CLASSIC

Cartier

Alexis Bittar

Nervous System Ragnar

Bvlgari

Van Cleef & Arpels

Competition

Cartier Started in a spirit of enthusiasm, the project received official status in 1983 as the Cartier Collection, led by jewelry expert Eric Nussbaum. Their mission: “ is to assemble and present the historic Cartier heritage to the largest possible number of people.” Cartier has always toyed with the rules of elegance. Opening the doors to enchantment, the Cartier ateliers work magic on jewelry, recasting precious materials in a potent blend of excellence and rarity. At a 1973 auction in Geneva, for the first time in its history Cartier bought a piece it had made itself half a century earlier: a Portique Mystery clock. It was the start of putting together a fabulous selection of jewelry, watchmaking and precious accessories, all signed Cartier. They represent its changing style from the oldest piece, dating from 1860, to the most recent from the late 20th century. Necklaces: $1,070 - $62,000 Bracelets: $580 - $58,500 Earrings: $1300 - $50,500 Rings: $600 - $62,000

Who We Meet in The Middle With... Van Cleef & Arpels In 1906, Van Cleef & Arpels was among the first jewelers to settle in Place Vendôme, a square designed by Mansart in the 18th century. On June 16, the original boutique was inaugurated at 22 place Vendôme in an exceptional location: directly opposite the Ritz. The sumptuous Hôtel Ritz had opened in 1896 and attracted Russian and European aristocrats, along with American magnates of business and industry. Place Vendôme became a symbol of Parisian luxury and the new benchmark for international elegance. Today with the understated elegance, refinement, grace and a taste for innovation, renewal and asymmetrical design… Together, these define the Maison’s Spirit of Beauty.

Necklaces: $5,050 - $63,000 Bracelets : $1,300 - $53,500 Earrings: $2,250 - $84,000 Rings: $800 - $56,000

Bvlgari Based in Rome, since 1884 Bulgari has been creating renowned fine jewelry. Today it is a global and diversified luxury brand with a product and services portfolio of jewels, watches, accessories, fragrances, hotels and resorts featuring exceptional quality, an innovative style and impeccable service. Quality and excellence form the basis of Bulgari’s culture. Its corporate philosophy reflects this commitment within the working environment, with the aim of achieving the customer’s full satisfaction. Bulgari creations are appreciated by customers worldwide for their bold, sophisticated and unmistakable style, in which meticulous attention to quality and innovative design combine to create a timeless elegance. From the very first sketch, the concept is analyzed to select the colors best suited to bring out its brilliance, and to ensure its wear-ability and consistency with Bulgari tradition and style. Excellence for Bulgari means the perfect balance between the highest quality products and impeccable service worldwide. Necklaces: $2,350 - $52,000 Bracelets: $1,600 - $41,000 Earrings: $2,550 - $26,600 Rings: $420-$20,300 Alexis Bittar Alexis Bittar is the CEO and Creative Designer of the eponymous jewelry company, best known for his signature Lucite bangles and high fashion runway collaborations. His career began in 1992; Despite the minimalist trend of the early 1990’s, Bittar’s bold and colorful designs begin to rapidly take flight. Bittar is soon discovered by Dawn Mello–Fashion Director of Bergdorf Goodman, who offers the budding designer his first steps into the world of retail.

Necklaces: $85 - $13, 995 Bracelets: $65 – $8,495 Earrings: $95 - $5995 Rings: $125 - $4995

Nervous System

Nervous System was founded in 2007 by Jessica Rosenkrantz and Jesse Louis-Rosenberg. Jessica currently acts as Creative Director and Jesse as Chief Science Officer. Together they lead a team of seven. We created Nervous System to explore a design approach that relates process and form in a context of interactivity and openness. Our products are designed to be affordable and ethically made. We use manufacturing methods that do not require large facilities or massive manual labor. We use inexpensive materials and believe that the value of our designs comes from an intelligent and beautiful marriage of form and function, not the current price of currency standards. Necklaces: $25 - $350 Bracelets - $35 - $450 Earrings: $20 - $250

Customer Lifestyle

When conducting research it was important for Ragnar to understand the demographics and psychographics of our customer and target market. Ragnar’s approach to luxury jewelry design caters to a well cultured luxury market. To fulfill our opportunities we as a company needed to comprehend our market segment. It is apparent that we are targeting a market that is above average on the pay scale and wants to make her mark on fashion. The Ragnar woman ranges between 50-70 years old, she is well cultured and seeks the luxury market to fulfill her need to express her personal style. While living in the top 1 percent of the wealthiest people in the nation our target customer boosts 717,000 dollars in average worth. Ragnar’s woman is an aged innovator and moves with the times, as a consequence she will splurge on luxury pieces to continuously update her wardrobe. This woman is part of a demographic that’s often forgotten, she needs jewelry that is just as amazing as she is. Ragnar is filling the market place where there’s a void. We are bridging the gap between our aged luxury market customer and her innovative desires. Understanding our target customer demographics further allowed us to understand her psychographics as well. We are targeting an address within the Upper East Side of New York that holds our exact customer. In this wealth market, residents are known for both making money and spending money in the most opulent ways. They are not afraid to splurge on fine unique statement pieces. They are the well-established baby boomer making there mark as an innovator in the luxury industry. With a dynamic, visionary and versatile attitude, our target customer is able to make constructive use of freedom within the large city of New York. At Ragnar our customer is our designer thus the importance of understanding our target markets demographics and psychographics is pertinent. We feel that with full knowledge of our market Ragnar will be able to gain a competitive edge to how we advertise, market and sell to our aged luxury customer more effectively. By understanding not only who they are, but how they are and

Product Development :

Theme

Through our inspired concept of ‘Into the Woods’ our product development team transformed an idea into Ragnar’s first luxury jewelry collection. Through creative and interdisciplinary activities Ragnar has successfully transformed a prosperous product line into a marketing opportunity and technological innovation. It is through our innovative 3D design process and product construction that we have molded together a quality crafted luxury jewelry line that not only fits our company aesthetic but our customer demand for a unique luxurious product. We feel that our design process not only is truly innovative but caters to the craftsmanship of luxury products, by pairing new methods of production with methods that date back to BCE. Ragnar has bridged a gap between customer expectation and customer experience by delivering a product line that fits our markets opulent expectations. Our design process focuses on quality craftsmanship without compromising innovative style. Ragnar has fostered an environment that caters to our customers, thus allowing them to be the ultimate designers’ through our customization processes. Our Ragnar team has provided the paired inspiration for trend and product along with our innovative process to

The Inspiration

For Fall 2014 Ragnar is inspired by the caption ‘Into the woods’. The term woods allows for many connotations. Ragnar is looking at the magical aspect of a forest such as winding and twisting paths, undulating tree branches and what lurks under roots. In our forest there is a path running down the center leading to the unknown, symbolizing the road not taken and the many possibilities it can lead to. Just like our customers life story she continues to write. Our customer is a lady buying into luxury, buying into a fairy tale and we want to provide our jewelry with the same magical elements as our vibrate clients. To achieve such aspects a rich mineral palette will be used along with organic

TRENDING

The jewelry market is primarily based on how the economy grows or falls. The top three markets for luxury jewelry are Europe, China, and the United States. Jewelry trends for the 2014 season have been featuring: statement necklaces and earrings; unique colored gemstones, like boulder opals, watermelon tourmaline and rough-cut quartz; sterling silver pieces; big and bold cultured pearls; and beyond bridal platinum.

Geometric and asymmetric shapes inspire this seasons latest crop of accessories. When looking at shapes, circles, squares and polygon motifs are showing up in jewelry. For example, in charms, appliqué embellishments and hardware. While appliqué materials will be used to break conventional jewelry design, minded materials such as chains metals and leather will be used to heighten the dimension of necklaces, rings, earrings and bracelets. Chains maintain their appeal in the marketplace. Exaggerated links are showcased to be worn as strands or de-constructed elements. Additional common trends: A faux raw appeal is shown through a rough aesthetic to metals, stones and gems which gives designer and fashion jewelry a contemporary update. In addition, to a play of distorted transparency, colored shadows, hazy effects and incorporated materials elevate the translucency trend for costume jewelry. We are also seeing world influences play a part in jewelry, ethnic trims and patterns remain perennial inspiration sources for high street and couture jewelry. There is a strong trend for the direction Ragnar is taking our brand identity with revolutionary technology in 3D printing.

Jewelry for 2014 is taking an opulent turn; jewelers are using a broad spectrum of color. Colors are being used in more experimental ways with clashing subtle mixes of hues, tones and a play of textures. The colors may be bold

Pantone, the worldwide color authority, recently announced their Fashion Color Report for

but the stones are rare and beautiful to make your jewelry all the more special. This season you can expect the use

Spring 2014, which is an overview of the hues that have been seen all over the runway at

of garnets, opals, tourmaline, topaz, diamonds, emeralds, rubies and spinels.

New York Fashion Week. Pantone explains the trending colors “pair soft pastels with vivid brights to create a colorful equilibrium.” With the array of gemstone colors.

THE MOST IMPORTANT trend for 2014 is that individuality and self-expression is priority and jewels are becoming less of a symbol of ceremony and becoming more of a reflection of personal style.

KEY to 2014 Yellow Gold. Has been a statement on and off the runway from vermeil, gold plate, and yellow colored brass, including bronze jewels. The rage of gold is due to the price drop of 29 percent. As of now gold prices are still suspected to drop per ounce.

Bracelets. As taken from the runway bracelets are the must-needed accessory. If looking directly at spring apparel for woman youâ&#x20AC;&#x2122;ll see inspiration from menswear rocker-chic, sleeveless tops, and translucent tanks. For fashionistaâ&#x20AC;&#x2122;s a bare wrist must be covered. Pieces like bangles, cuffs, and stacking styles are the trends for 2014.

Blue. Blue is projected to be the color of the year in jewelry stones like sapphire, topaz and tanzanite are taking center stage from costume to luxury pieces.

Concept

Summary Our mood board is what inspired Ragnarâ&#x20AC;&#x2122;s Fall 2014 collection design board. Drawing from elements of the forest, we incorporated hints of organic inspired shapes into each piece of jewelry. Starting with our earrings that consist of branch-like shapes and then moving on to our necklace and bracelet combo, the idea of the forest is more apparent and bold within these pieces. Our statement ring is meant to encapsulate an old pillbox. Our color palette is a derivative of the colors that appear in our mood board. Drawing from the feel of a magical forest, we pulled out dark greens, bright yellows, muted blues and deep purples to create a cohesive palette. The metals/gems that we utilized in this collection are a direct reflection of our customerâ&#x20AC;&#x2122;s elevated taste and style. In order to fulfill her wants, we chose a beautiful selection of metals and stones including: gold, platinum, rose gold, silver, diamonds, rubies, sapphires and emeralds.

M a d i s o n Av e n u e Upper East Side N e w Yo r k , N Y 1 0 0 2 1

READY MADE :

Ragnar

Content :

FINE JEWELRY

est. 2014

92.5%

75.5%

24k: 99.9%

95%

NECKLACE

STYLE # RA2214 n a m e : PA N D O

price

S I LV E R

PINK GOLD

GOLD

P L AT I N U M

8,000

25,000

30,000

35,000

S I LV E R

PINK GOLD

GOLD

P L AT I N U M

EARRING

STYLE # RA2215 name: BRISTLE CONES price

2,000

10,000

15,000

25,000

BRACELET

STYLE #RA2216 name: ARBUTUS

S I LV E R

price

7,000

PINK GOLD

23,000

GOLD

27,000

P L AT I N U M

32,000

RING

price

Contact :

The Process :

Ragnar Team

Product Development

Refer to Appendix B for Tech Pack

S I LV E R

STYLE # RA2217 name MANDARA

Chanelle Bertelsen Nicolette Capizzo Alicia Gonzalez

1,000

PINK GOLD

15,000

GOLD

20,000

P L AT I N U M

25,000

Ragnar strives to design for the women of the future. Ragnar will design 3D models for our jewelry collections, our files will then be sent out to renowned casting company, Carrera Casting, where production of the designs will take place. Upon receiving the finished jewelry piece our skilled in-house artists/jewelers will make the pieces come to life by adding precious gems and jewels to the exterior frame. Materials used will be: silver, pink gold, gold and platinum. Gems embellish with emeralds, sapphires, diamonds, and amythest. These materials are inspired by the concept of ‘Into the Woods’ through color and shape. Customers will have the opportunity to custom design each piece.

Sourcing :

Production

As our team developed a strategy to move forward with production it was paramount that Ragnar sourced from a supplier that saw ‘eye to eye’ with our company standards. While selecting a supplier it was crucial that we married our company values, ideals and visions. Through our sourcing selection process Ragnar focuses on quality and exclusivity. As Ragnar’s customer is the true designer it is vital that the design process stays confidential. Ragnar selected a supplier close to home who has fostered a vertical design process. Carrera Casting provides us with quality assurance, reliability with a keen eye for details and perfection while marring ‘100% exclusivity’. By teaming up with Carrera Casting, Ragnar has developed a buyer-supplier relationship that will help distinguish Ragnar in a competitive marketplace. Carrera Casting has become an integral part of our production process from perfecting our molds, waxing, set up, de-waxing, casting, and finishing. Our relationship has fostered production criteria that will optimize our business opportunity within the luxury market

Casting

CARRERA CASTING Ragnar will be outsourcing all production beyond producing the CAD files to Carrera Casting.

3D Printing Costs

PRINTER Ragnar will only have one printer due to our design process this will be used for jewelry mockups all final CAD designs will be sent to Carrera Casting Company.

ABOUT Carrera Casting in New York City offers expert jewelry casting backed by over three decades of

The SolidSCape printer costs: $45,650

experience in the jewelry industry.

DESIGN FEES

Since 1975 Carrera Casting has been one of the most accomplished jewelry casters in the world.

Unlike most custom jewelry studios, we do not charge for a consultation.

“If we were to have a mission statement it would be that we are “100% exclusive”. We have been, and always will be a “contract jewelry caster”. That means, the styles that we cast are the exclusive property of our customers, and that we have no line of our own.”

CAD Fees: If your design leads you down the custom path, a CAD fee will apply. Our standard CAD is $150 and it includes an initial five changes. After the five, the fee is $50 per change. The majority of our clients complete their design within three CAD modifications.

WHY THEM Ragnar has decided to work with Carrera Casting for the quality craftsmanship along with

Rush CAD: If your piece requires a quick turn-around, we will make it a priority in order to

innovative production processes. There mission, vision and values line up parallel to our company.

complete it within your time sensitive date. This service is $250.

In addition with close locations Ragnar and Carrera Casting will be able to work side by side in Ultimate CAD: This service is $400, and includes up to 10 changes. For more details about

Appendix A: competitor manufacturing

About the Metals

About the Embellishments

Gold

Emeralds

The carat is the gold content of the metal. The carat measures the proportion of pure gold mixed with other metal alloy to make up the final metal. The difference in color between yellow, white and rose is determined by the metals used in the alloy mix. Yellow gold is made by mixing pure gold with alloy metals such as copper and zinc. White gold is an alloy of gold and some white metals such as silver

Emerald is a member of the Beryl family. It derives itâ&#x20AC;&#x2122;s color from Chromium and is usually a light to medium grass green in color. Emeralds are prone to having lots of inclusions and fractures. This makes getting a finished gem of more than a carat or two extremely difficult. They have a

and palladium.

hardness of 7 to 7.5 which is good for hardness but they must be treated carefully and cut with

When trying to decide between the gold carat types there are three things to consider:

care. It usually costs between $85 and $100 to cut an Emerald, but the return in value is worth

The metals performance with every day wear

the cost. Most Emeralds will fetch from $300 to $1000 per carat!

The difference in color between the 9kt, 14kt and 18kt gold

Emerald is found in North Carolina, Columbia, Brazil and Africa.

The difference in price between the gold carats. Silver Sterling silver is a white-gray colored metal which is less expensive than gold, platinum and titanium. Silver is a softer metal than gold, rhodium and platinum and does not have hardness that the other

Rubies Ruby is the red member of the family Corundum. It can be bright blood red and it can be dark plum to burgundy red. It can be transparent and cut with facets and it can also be non-

metals do. Silver is a popular metal for use in jewelry such as earrings, pendants, bracelets, necklaces

transparent and cut into cabochon. Ruby has a hardness of 9 making it the hardest gemstone

and dress rings. It is best used for jewelry that will not be worn every day for an extended period.

next to Diamond. This increases the cost to cut and polish these stones and you will typically

Silver is also more prone to oxidization, sometimes causing the silver to turn black. The silver jewelry

pay $75 for normal size stones. Having larger stones cut can cost much more. Ruby will have an

can easily be made to look like new again if you use a silver jewelry cleaner (available from most

average value of $75 to $300 per carat.

department stores) or if you have your jewelry cleaned by a local jeweler.

Ruby is found in North Carolina, Thailand, and India.

Platinum Platinum is a white metal, but unlike gold it is used in jewelry in almost its pure form (approximately 95% pure). Platinum is extremely long wearing and is very white, so it does not need to be rhodium

Amethyst Amethyst is a member of the Quartz family and is one of few naturally purple gemstones. Most

plated like white gold does. Platinum is very dense and heavy metal, so a platinum ring will feel

common in pale lilac to medium purple color, however dark purple stones with flashes of red are

heavier than an 18kt gold ring. Platinum is, however, significantly more expensive than gold. With all

the most valuable. With a hardness of 7, it is an excellent stone for everyday wear. Average cost

other things being the same, a platinum ring will be approximately twice the price of an 18kt white

to cut an Amethyst is $55 for a normal size stone. Once cut, most Amethyst will vary in value from

gold ring.

$15 to $75 per carat. Some of the darkest stones can reach $100 per carat but this is rare.

Platinum is a prestige choice and is often chosen for its sophisticated appeal and popularity amongst

It is found in North Carolina as well as Brazil, Bolivia, Africa, Georgia, and more.

the rich and famous. Platinum is normally not used in the full range of jewelry products due to its higher price. Pink Gold

Diamonds Diamonds come in many sizes, shapes, colors, and with various internal characteristics, every

Pink gold is a gold and copper alloy widely used for specialized jewelry. Pink gold jewelry is

diamond is unique. There are four important factors to describe and classify diamonds: Clarity,

becoming more popular in the 21st century and is commonly used for wedding rings, bracelets, and

Color, Cut, and Carat Weight. These four factors determine cost. Prices for luxury diamonds flux

other jewelry. It has a very subtle and delicate colour that may intensify somewhat with age due to

around $1,000 per carat to $20,000 depending on shape, purity and clarity.

a slight, but attractive, tarnishing of the copper. Pink gold is also known as red gold in the world of

Diamonds are found around the world:, Canada, Congo, South Africa ,China, plus Other Countries

jewelry. Its sparkling pink hue with purple highlights graces jewels with a luminous shimmer. Most often seen as an 18 K.

Costing "Designing for the Theator of life

Style #: RA2214 Style Name: Pondo Description: Women's luxury Jewelry 3D Design Metal: Yellow Gold 24 K

Looking into the costing for product and production is a very important element to the Ragnar business. The goal by doing this is to be able to advise the most appropriate course of action based on

325 Madison Avenue Upper East Side, Ny 10021

Season:

the cost efficiency and capability of product and product turnover. When developing our cost sheet it was important for Ragnar to understand our direct costs and margins, we are eliminating the wholesale costs due to our production processes. Therefore, our wholesale costs are looked at as our direct

F/W 2015 Ragnargroup.com

Date:

contact@ragnar.com

Feb-‐14

313.910.8745

cost price per product. When developing our cost sheet we looked into material cost, components, packaging, labor, and logistics. By understanding product cost we are able to forecast future company

Material

Pennyweight (dwt) 262.835

Yellow Gold 24 K

goals and sales. When evaluating Ragnar’s potential profit margins, we planned to maintain an average markup of 300 percent thus allowing us to maintain a margin percentage of 75 for all our products. This value ensures products will be sold at a cost large enough to maintain profit margins that will support

COMPONENTS:

Units 2.0

Pin :

Cost Per ($) /Unit 50.000

Units

Box 10x5 String Bust Care Label

5.50 0.60 8.00 1.00

established our costs will be cut due to the establishment of our product production processes. It is then important for us to look at and develop a cost sheet in its entirety due to our design process. We will create the CAD files and all other production will be outsourced to Carrera Casting. However,

LABOR:

CAD Design / Prototyping Model Molding Mold Making : Clear Silicon Waxing Set Up DeWax Casting CutOff Finishing

Minutes 50 50 50 50 50 50 50 50

Carrera Casting company will charge us 12 dollars an hour for labor and with a 50- hr grow time for molds, we were able to calculate that the mold process would account for half the cost of labor. If we choose to repeat the design it could cut the labor cost in half. However, due to our business model it is very unlikely that a customer would want the same exact piece. Overall, we gained an understanding of our cost for a new product (appendix for details). We were able to reach a 75 percent margin thus maintaining the quality that we guarantee within our products as well as falling directly in our customer price point range. This will further allow us to establish a sales plan for future growth and opportunity.

PACKING:

OTHER:

21,526.85

Amount 103.00

103.00

$/unit

Quantity

0.10 0.002 0.08

TOTAL PACKING:

$ per Container/trip

322.23 Domestic freight includes insurance

Average Cost Average Retail Average Margin

$ $ $

26,471.00 106,000.00 (79,529.00) 75%

1 4 1

Units per 2 Containers

Total:

Amount

5.50 1.20 8.00 1.00

14.50

Amount

12.000 12.000 12.000 12.000 12.000 12.000 12.000 12.000

Freight Package pickup Insurance

Margin %

TOTAL LABOR:

Cartons Tape Labels

Amount 21,526.85

Cost/Minute

we will be able to produce in house CAD files and mold mockups (most will be outsourced). This being understood each piece that we design would have to go through the entire development process.

$ $ $ $

TOTAL PACKAGING:

1-‐ 1.5 weeks produc0on

for mold mock-ups (quoted at $45,650) along with our computer and cad software. However, once

1.03

Cost Per Unit

1 2 1 1

initial understanding for our cost within the first year of production. In addition, due to our production process we will have high initial start up costs due to the purchases of our own 3D SolidScape printer

Yeild

TOTAL:

PACKAGING:

demand for metal causes fluctuating prices based upon demand. However, we are able to get an

Yield 1.03

TOTAL Metal:

our business, while producing a quality product at an acceptable cost for our customer. Analyzing our costing further we researched the cost of materials for each metal, finding that the

Cost Per dwt/Unit $ 79.52

20.00 10.35 -

Quality + Waste 1.01 1.01

$ $ $ $ $ $ $ $

600.00 600.00 600.00 600.00 600.00 600.00 600.00 600.00

4,800.00

$ $ $ $

$ $

Amount

0.10 0.01 0.08 0.19

Amount

16.11 10.35

26.46

Invoice Subtotal

26,471.00

TOTAL

26,471.00

Sales Plan :

Sales Plan : NOTES: 8-9 pieces on average monthly Higher Volume months = Feb., May, Nov. and Dec. June = Ragnar launch party

agnar RRagnar

SalesPlan Planfor: for:2014 2014- -2015 2015 Sales 3/3/14 3/3/14 STYLE# # STYLE RA2214 RA2214 RA2215 RA2215 RA2216 RA2216 RA2217 RA2217

STYLE# # STYLE RA2214 RA2214 RA2215 RA2215 RA2216 RA2216 RA2217 RA2217

STYLE STYLE# # RA2214 RA2214 RA2215 RA2215 RA2216 RA2216 RA2217 RA2217

SEASON SEASON

Fall2014 2014 Fall

SP/SU SP/SU

NAME NAME

JAN JAN

PANDO (necklace) PANDO (necklace) BRISTLECONE CONE (earrings) (earrings) BRISTLE ARBUTUS (bracelet) ARBUTUS (bracelet) MANDARA (ring) MANDARA (ring)

Quantities Quantities

TOTAL TOTAL

NAME NAME

PANDO (necklace) PANDO (necklace) BRISTLECONE CONE (earrings) (earrings) BRISTLE ARBUTUS (bracelet) ARBUTUS (bracelet) MANDARA (ring) MANDARA (ring)

PANDO (necklace) PANDO (necklace) BRISTLE BRISTLECONE CONE (earrings) (earrings) ARBUTUS (bracelet) ARBUTUS (bracelet) MANDARA (ring) MANDARA (ring)

PANDO (necklace) PANDO (necklace) BRISTLE BRISTLECONE CONE (earrings) (earrings) ARBUTUS (bracelet) ARBUTUS (bracelet) MANDARA (ring) MANDARA (ring) TOTAL TOTAL

FEB FEB

Quantities Quantities

11 11 11 11

MAR MAR

Quantities Quantities

33 11 11 11

Fall/ Winter Fall/ Winter

APR APR

Quantities Quantities

11 11 11 11

MAY MAY

(Platinum) (Platinum) JUN JUN

Quantities Quantities

22 11 11 11

MAR MAR

APR APR

MAY MAY

Quantities Quantities

44 22 22 22

1010

11 00 11 00

22 11 11 11

MAR MAR

APR APR

MAY MAY

Quantities Quantities

11 11 11 00

11 00 00 00

JAN JAN

FEB FEB

MAR MAR

APR APR

MAY MAY

Quantities Quantities

11 11 11 00

11 11 11 11

11 11 11 00

00 00 00 00

3 2 2 1

4 2 3 2

1 1 1 1

Quantities Quantities

1 1 1 1

4 4

5 4 2 2

1 1 1 1

4 4

3 2 2 1

2 1 1 0

Quantities Quantities

2 1 1 1

5 5

SEP SEP

1 1 1 0

Quantities Quantities

1 1 1 0

3 3

OCT OCT

1 2 2 1

Quantities Quantities

1 2 2 1

6 6

NOV NOV

1 1 1 0

Quantities Quantities

1 1 1 0

3 3

3 1 1 1

Quantities Quantities

3 1 1 1

6 6

JUL JUL

AUG AUG

SEP SEP

OCT OCT

NOV NOV

DEC DEC

Quantities Quantities

5 4 2 2

2 1 1 1

5 5

1 1 1 1

4 4

1 2 1 1

5 5

1 0 0 0

1 1

4 3 3 1

1111

JUL JUL

AUG AUG

SEP SEP

OCT OCT

NOV NOV

DEC DEC

Quantities Quantities

2 1 1 0

4 4

1 1 1 0

AUG AUG

2 1 1 1

Product Category breakdown: Necklaces: 50% Earrings: 20% Bracelets: 20% DEC TOTAL DEC TOTAL Rings: 10%

HOLIDAY HOLIDAY

Quantities Quantities

1313

(Silver) (Silver) JUN JUN Quantities Quantities

Quantities Quantities

8 8

(Pink Gold) (Pink Gold) JUN JUN

FEB FEB

22 11 11 11

4 2 3 2

Quantities Quantities

1111

JAN JAN

11 11 11 00

2 1 1 1

JUL JUL

(24K Gold) (24K Gold) JUN JUN

FEB FEB

11 11 11 11

2 1 1 1

Quantities Quantities

5 5

JAN JAN

TOTAL TOTAL

NAME NAME

SUMMER SUMMER

TOTAL TOTAL

NAME NAME

8-9 pieces on average monthly Higher Volume months = Feb., May, Nov. and Dec. June = Ragnar launch party

1 1 1 0

3 3

0 1 1 0

2 2

0 0 0 0

0 0

1 0 0 0

1 1

2 1 1 1

5 5

JUL JUL

AUG AUG

SEP SEP

OCT OCT

NOV NOV

DEC DEC

Quantities Quantities

1 1 1 0

3 3

1 1 1 0

3 3

1 1 1 0

3 3

0 0 0 0

0 0

0 0 0 0

0 0

1 1 1 1

4 4

5 2 2 1

10 10

25 25 15 15 15 15 10 10 65 65

TOTAL TOTAL

4 3 4 2

13 13

30 30 20 20 20 20 14 14 84 84

TOTAL TOTAL

3 2 2 2

9 9

15 15 10 10 10 10 5 5 40 40

TOTAL TOTAL

2 2 2 2

8 8

10 10 10 10 10 10 5 5 35 35

Sales Plan

The Why

Our forecasted sales plan is looking into our first year of sales potential that would maximize opportunity and minimize risk. Our store launch is planned to open in June 2014. We have estimated that our sales will peak during our launch month due to the plethora of media coverage and Upper East Side buzz. Our sales plan reflects an anticipated product turnover that would provide a gross margin profit that would sustain our first year of business which is due to our innovative thinking and new take on luxury jewelry. By responding to our customerâ&#x20AC;&#x2122;s wants and needs, we feel that our product sets us apart in terms of quality when compared to other competitive brands.

The plan below highlights our costs that are derived from the total sales plan. With distribution broken up by metal type and jewelry style we devised a sales plan that would maintain profit margins that would

Costs of Goods

Cost of Goods

Retail

(Platinum) Retail Margin

Per Unit

Total

Per Unit

Total

$ $ $ $

33,750 18,750 28,125 25,000

26,406

Average

$ $ $ $

843,750 281,250 421,875 250,000

449,219

Average

135,000 75,000 113,000 100,000

105,750

3,375,000 1,125,000 1,695,000 1,000,000

$ 1,798,750

Average

$ (101,250.00) $ (56,250) $ (84,875) $ (75,000)

Costs of Goods

Cost of Goods

Retail

(24K Gold) Retail Margin

Per Unit

Total

Per Unit

Total

$ $ $ $

26,000 15,000 22,500 20,000

20,875

Average

$ $ $ $

780,000 300,000 450,000 280,000

452,500

Average

106,000 61,000 90,000 80,000 84,250

3,180,000 1,220,000 1,800,000 1,120,000

$ 1,830,000

Average

Retail Per Unit

Total

10,563

Average

Costs of Goods Per Unit

$ $ $ $

3,375 1,875 2,815 2,500 2,641

Average

110,000

Average

Cost of Goods

Retail

Total

Per Unit

$ $ $ $

33,750 18,750 28,150 12,500

23,288

Average

$ $ $ $

55,000 30,000 45,000 40,000

42,500

$15,121

$258,752

825,000 300,000 450,000 200,000

443,750

Average

Retail

(Silver)

(63,375)

75%

Margin Percentage

$ (41,500.00) $ (22,500) $ (33,750) $ (30,000)

(31,938)

Average

Margin

304%

302%

300% 300% 300% 300%

Within the next 5 to 10 years, Ragnar sees great potential in growing the business to different locations worldwide. We feel that Los Angeles, CA would be the perfect stepping stone for the business before going international because a large amount of our clientele is present in this market. Ideally, Ragnar is striving to become a global company that is able to service various areas of the world while simultaneously producing forward thinking customized luxury products.

Markup Percentage 75% 75% 75% 75%

75%

Average

Margin Percentage

10,563

$60,766

$ $ $ $

135,000 75,000 112,500 50,000 93,125

Average

Total Retail Total

$1,041,406

$ (10,125.00) $ (5,625) $ (8,435) $ (7,500)

307% 300% 300% 300%

Average

Markup Percentage

(7,921)

Average

Total Margin -$45,644

Overall Average Overall Average Overall Average Overall Average

75% 75% 75% 75%

75%

Average

300%

Overall, our sales plan will allow for maximum amount of opportunity for our business while maintain a low

Total Margin Percentage Total Markup Percentage 75%

Overall Average

Our first year of sales anticipates larger sales volumes in the months of February, May, June, November and December. These months stand as our most profitable months due to the holidays and occasions that fall within them and the demand for luxury jewelry. New innovative product lines will debut during the months of June and December. Smaller special collections will debut in February and May, responding specifically to occasions such as Valentineâ&#x20AC;&#x2122;s Day and Motherâ&#x20AC;&#x2122;s Day. Looking at our months in review, June reflects higher sales for our first year due to the launch of Ragnar luxury fine jewelry. Looking into the future, June will annually reflect these numbers due to new product launches as well as our anniversary sales events. Looking at our first year, our overall average sales are 1,041,406 dollars, allowing us to sustain our business location as well as maintaining a gross margin that allows for profit. Through our first year, we will maintain an average margin percent of 75 percent while maintaining an average markup percentage of 301 percent. An important factor to consider is that our sales plan reflects average sales per non-customized products. Our customer has the opportunity to customize each piece and with that being said, any additional purchases would add to the profit that the company is already sustaining.

Total

13,500 7,500 11,250 10,000

Total Costs of Goods Total Costs of Goods Total Retail Per Unit Total Per Unit Overall Average

$ $ $ $

Markup Percentage

Average

Cost of Goods

$ $ $ $

Margin Percentage

Our average monthly sales plan is broken down by metals and then by style. We felt it was important to look specifically at each piece by metal to understand the full sales potential for each specific product category. Understanding our customer and their demand is reflected in our sales plan due to the increase sales of platinum and gold. We are targeting a luxury market that holds standards to product quality and craftsmanship.

300%

Average

Total

202,500 75,000 112,500 50,000

75%

Average

300% 300% 302% 300%

308% 307% 300% 300%

Per Unit

$ $ $ $

Average

75% 75% 75% 75%

Costs of Goods

13,500 7,500 11,250 10,000

(79,344)

Markup Percentage

$ (80,000.00) $ (46,000) $ (67,500) $ (60,000)

(Pink Gold) Retail Margin

$ $ $ $

Margin Percentage

301%

Overall Average

Branding, PR & Advertising :

Branding

Ragnar’s branding derives from our mood board and the concept behind the forest. We wanted to keep a cohesive synergy across all platforms and decided to use the image of a black and white tree as our company’s statement. The organic feel of the leafless tree is right in line with Ragnar’s clean and sleek contemporary vibe.

Packaging

Product Launch

Invitation

When: June. 1 2015

Service Bartender and mixologist Mixologist Jonathan Pogash bartending service

Where: Ragnar, 325 Madison Ave.

Cost

What: Store opening & product launch About: Ragnar’s invitations are purely reminiscent of our branding. Overall

$400

In return Ragnar will be exclusive and absent from trade

$1,000

Liquor license Permit Full Catering company service Menu planning Cocktail Caters Pianist Leonard Reina Baby grand rental

Total

they are simple and sleek incorporating our signature tree motif. For added detail the main invitation is double plied card stock allowing for a second card to be inserted front and back displaying vital information. Lastly for a

nature of our product. With only having one location New

$4,200

York, this will encourage ultimate brand exclusivity. For our launch, we will hold an in-store executive party

$48

only select individuals will receive an invite. People who receive an invite will be top industry professionals, Upper East Side socialites, select bloggers, press and lastly local artists we have collaborated with.

$250

Ranger feels that having our product launch in correlation with our opening will create a vibrant hype around

$8,400

the brand. Our store is like no other, it’s a functional space, where our shoppers can feel at home with beauti-

$2, 000 $875

Flights Robin Givhan

shows and fairs. This will allow the brand to have complete control over brand identity in order to ensure the

Alcohol Cost of total alcohol

Ragnar provides the highest luxury jewelry of it’s kind.

$800 $17, 973

ful things, such as art and precious objects.

INVITATION HERE :

Media Kit

Our media kit will provide the awareness that Ragnar is working to deliver to the public before launch. We plan to send out our media kits one month prior to our launch date of June, 1st. Our purpose is to provide incite on our brand and company identity . Through the media kit we are building excitement about the product and launch of our brick and mortar store. Media kit distribution channels : Ragnar’s press kits will be saved for elite outlets to ensure our marketing reaches the right clientele. Our press kits will be delivered in person to hand chosen companies. Like our company motto, Ragnar likes to work with people face to face to build relationship. Relationships are key to Ragnar’s success, therefore companies like Vanity Fair, The New Yorker, WWD and Suzy Menkes are ideal recipients for our press kits do to their location in New York. Media Outlets but are not limited too: Vanity Fair Robin Givhan Suzy Menkes The New Yorker The Business of Fashion Womens Wear Daily New York bloggers: Advanced Style The Glamouri We will be sending each designated media outlet two kits each, this will allow our kit to distribute amongst there own company. We will hold onto extras for future distribution Ragnar will be producing media kits through PhotoFlashdrives.com. PhotoFlashDrives will provide the detailed customized media kits that will provide our media outlets with a physical look-book as well as a flash-drive that will encompass our brand. We plan to produce 24 customized boxes.

Original Price Package Box Data USB flash drive Total

Discounted Units Price

Total

$73.00

$36.00

$866.40

$17.42

$15.28

$366.72

$90.42

$51.28

48 $1, 233.12

Press Booklet Technical Overview

Ragnar Press Booklet: Size: 4”x3.5” Length: 12 pages Paper type: 32 pound Finish: gloss Bound: saddle stitch

Flash drive box: Size: 4”x6” Description: The top, bottom and hinged side of the box are laid with black velour, which is laser engraved with the letter ‘R’. The sides and interior of the box are elegantly lined with a textured linen. The interior is also outfitted with a ribbon, affixed to the print compartment allowing for easy removal of Ragnar’s press book. The second compartment allows the USB flash drive to be inserted along a matte velveted foam template.

Ragnar Crystal USB: Description: Our capped USB crystal flash drive is an opulent way for Ragnar’s clientele to receive digital information. Ragnar’s USB is engraved on the surface with our logo in a frosted white.

Ragnar is a luxury jewelry house here to empower women through creativity. Our passion for unique cultivated design allows us to deliver statement jewelry that can makes woman feel confident from the moment she puts it on. Ragnarâ&#x20AC;&#x2122;s Fall 2015 collection debuts rich designs organic in mentality offering a little magic from stone to clasp. Our clients are our writers fully enriching our collections making them their own. From a simple black dress all you need

Our Store :

About

The unique design of the Ragnar store encompasses a traditional but contemporary feel. Like our creations we explore shape, material and placement in order to cultivate newness within our designs. The store is located in the Upper East Side on the Madison Ave. With an eye catching faรงade our store stands out from the rest. The glass store front provides transparency in both design and working environment allowing our clientele to feel a part of the brand. Ragnar has fostered the brand identity through our collection carrying into our store, truly allowing our customer to embrace the brand inside and out. We want our space to be more than a store, but a place where our clientele can feel empowered to relax and enjoy everything our culture has to offer from art, unique space and luxurious jewelry. Ragnar prides themselves on more than a showroom but an ironically designed living space where our customer can fully interact with objects on display.

Appendix A :

Where we can Plate around Home

3D Systems Corporation

Dassault Systèmes SolidWorks Corp.

Small Heath Business Park Birmingham, West Midlands, England +44-01217665544

333 Three D Systems Circle Rock Hill, SC, 29730 United States (803) 326-3900

175 Wyman St Waltham, MA, 02451 United States (781) 810-3000

Delcam’s range of design, manufacturing and inspection software provides complete, automated CADCAM solutions, to take complex-shaped products from concept to reality. It is now the largest developer of product design and manufacturing software in the UK, with subsidiaries in North America, Europe and Asia.

3D Systems redefines the consumer and pro-sumer 3D printing experience. 3D content-to-print solutions including 3D printers, print materials and cloud sourced on-demand custom parts for professionals and consumers alike with materials including plastics, metals, ceramics and edibles.

SolidWorks solutions cover all aspects of your product development process with a seamless, integrated workflow—design, verification, sustainable design, communication and data management. Designers and engineers can span multiple disciplines with ease, shortening the design cycle, increasing productivity and delivering innovative products to market faster.

Delcam plc

Paramount Metal Finishing Co., Inc. 1515 West Elizabeth Ave, Linden, NJ 07036 - Tel: 908-8620772 Metal finishing services. Automatic rack & barrel plating for ferrous, copper, aluminum, stainless, invar & exotic metal alloys. “Our modern 75,000 sq. ft. facility is on the leading edge of Metal Finishing

Hill Cross Co., Inc. 543-56th Street West New York, NJ 07093 - USA Phone: 201-864-3393

Vanguard Research Industries, Inc. 239 St. Nicholas Ave. So. Plainfield, NJ 07080

Platers of precious metals for the electronics industry. Specializing in small precision parts in a barrel plating application. Gold, Silver Palladium over nickel & copper. Founded in 1945, the inventor of the “Wood’s Nickel Strike”, an industry standard for activating stainless steels and other difficult to plate nickel based alloys.

Reel-to-reel precious metal plating services. Plating of copper, electrolytic & electroless nickel, tin, tin/lead, silver, gold, palladium & palladium/nickel is available. A 35,000 square foot location

The companies highlighted above where looked at for Ragnars Design process. We decided to work with Carrera

Appendix B :

Color/ Material wax(mold

RA2214

Front

RA2214

Date Created : Feb 1, 2014

Precious Metals: Platnium 24K, Gold 18K, Gold 24K, Pink Gold 18K, Silver

Ragnar Inc.

FW 2015

PANDO

Description

Comments

Right Side

3D Printing Necklace

All Jewelry can be custom made. Size can vary depending on personal neck width. Date Released :

Nicolette Capizzo. Alicia Gonzalez. Chanelle Bertelsen

Date Modified :

TBD

xxs, xs, s, m, l, xl Sample Size : S XXS= 16 in. XS=17 in. S=18 in. M=19 in. L=20 in. XL=22 in. XXL= 24 in

Description

Delivery Date

Back

Precious Metals

1((313()910(8745

3D Printing Necklace

Colorway Platnium, Gold, Pink Gold, Silver

Content

Size Range

Ragnar Inc.

FW 2015

PANDO

Precious Metals

Colorway Platnium, Gold, Pink Gold, Silver

Content

1((313()910(8745

Date Released :

Madison(Avenue Upper(East(Side,(NY(10021

Sketch

Buyer

Season

Necklace(Label

Left Side Style & Width See Materials Sheet

Women's luxury Jewelry

Material Information

Style(#

Classification

Ragnar

Ragnar Illustration Sheet Company(

Buyer

Season

Necklace(Label

Madison(Avenue Upper(East(Side,(NY(10021

Nicolette Capizzo. Alicia Gonzalez. Chanelle Bertelsen

Date Modified :

Precious(Metals

Material/ Reference

Women's luxury Jewelry

Ragnar

Date Created : Feb 1, 2014

19(inches

Size

Style(#

Classification

Company(

Ragnar Design Sheet

Sketch

RA2214

A B C D E F G H I J

18K

755

925

Silver

Size Range xxs, xs, s, m, l, xl

755

Pink Gold

Ragnar Inc.

FW 2015

PANDO

Size M= 19 inches 2.58 5.85 3.58 7.5 7.95 5.93 8.02 1.67 14.25 4.75

Buyer

Season

Necklace(Label

Precious Metals

Description

Date Released :

interior circumference interior circumference

measure from interior points measure from farthest points measure from farthest points measure from farthest points measure from interior points measure from farthest points

3D Printing Necklace

Colorway Platnium, Gold, Pink Gold, Silver

Content

Comments

Madison(Avenue Upper(East(Side,(Ny,(10021

1.044

1.495

1.566

1.822

2.285

Thickness 100.0 mm^3

Comments Wax Mold is cast in specified metal content.

3.35E-05

0.0004806

0.00005034

0.00005857

0.00073

Weight Troy Ounce

3D Printing Necklace

1((313()910(8745

Date Released :

Delivery Date TBD

Nicolette Capizzo. Alicia Gonzalez. Chanelle Bertelsen

Date Modified :

Specification SIDE HEIGHT FRONT WIDTH [CENTER] FRONT HEIGHT FRONT WIDTH [BOTTOM] BOTTOM WIDTH [FRONT TO BACK] CENTER WIDTH [FRONT TO BACK] TOP WIDTH [FRONT TO BACK] BACK HEIGHT FRONT CIRCUMFERENCE BACK CIRCUMFERENCE

RA2214

Women's luxury Jewelry

Ragnar

Date Created : Feb 1, 2014

Code

Style(#

Classification

Company

24K

999

18K

24K

950

Carat

Description

Platnium

Gold

Precious Metals

1((313()910(8745

Colorway Platnium, Gold, Pink Gold, Silver

Content

Pureness

Ragnar Inc.

FW 2015

PANDO

Metal

Buyer

Season

Necklace(Label

Madison(Avenue Upper(East(Side,(NY(10021

Nicolette Capizzo. Alicia Gonzalez. Chanelle Bertelsen

Date Modified :

Ragnar Measurement Sheet

Date Created : Feb 1, 2014

Style & Width Right hand column

Women's luxury Jewelry

Ragnar

Fabric Inromation Precious Metals: Platnium, Rhodium, Gold, Silver

Style(#

Classification

Company

Ragnar Material Sheet

Content Same as Jewelry Metal Same as Jewelry Metal

Item B. A.

Content 100% pebbled leather

RA2214

Women's luxury Jewelry

Ragnar

Date Created : Feb 1, 2014

Item Box

Style(#

Classification

Company

Quantity 2 2

Quantity 2

Buyer

Season

Necklace(Label

Precious Metals

Description

3D Printing Necklace

Colorway Platnium, Gold, Pink Gold, Silver

Content

Comments chain hoop

1((313()910(8745

Date Released :

Item

Size .2 mm .7 mm Comment The width of the pin: .4 mm Top width of pin : .5 mm A. B.

Comments

3D Printing Necklace

Nicolette Capizzo. Alicia Gonzalez. Chanelle Bertelsen

Date Released :

Comments Box is made of wood and wrapped in pebbled leather

Ragnar Inc.

FW 2015

PANDO

Box Sketch & Sizing Units cm

Date Modified :

Color W/B

Buyer

Season

Necklace(Label

Description

Location Color Same as Jewelry Metal Same as Jewelry Metal

Madison(Avenue Upper(East(Side,(Ny(10021

Precious Metals

1((313()910(8745

Colorway Platnium, Gold, Pink Gold, Silver

Content

Location Color Same as Jewelry Metal

Ragnar Inc.

FW 2015

PANDO

Madison(Avenue Upper(East(Side,(Ny,(10021

Nicolette Capizzo. Alicia Gonzalez. Chanelle Bertelsen

Date Modified :

Size .5 cm 1 cm

Size .09 mm

Ragnar Label/Packaging Sheet

Date Created : Feb 1, 2014

Content Same as Jewelry Metal

RA2214

Women's luxury Jewelry

Ragnar

Item Pin

Style(#

Classification

Company

Ragnar Component Sheet

Content 100% pebbled leather

RA2214

Women's luxury Jewelry

Ragnar

RA2214

Buyer

Season

Necklace(Label

Ragnar Inc.

FW 2015

PANDO

Description

3D Printing Necklace

Precious Metals

Description

Comment The box comes equipt with all necessities.

Label Placement The R is located directly in the center of the box. There is 2.25 cm on either side of the R.

3D Printing Necklace

Colorway Platnium, Gold, Pink Gold, Silver

Content

1((313()910(8745

Date Released :

Madison(Avenue Upper(East(Side,(NY(10021

Nicolette Capizzo. Alicia Gonzalez. Chanelle Bertelsen

Date Modified :

Precious Metals

Colorway Platnium, Gold, Pink Gold, Silver

Content

Date Released :

Nicolette Capizzo. Alicia Gonzalez. Chanelle Bertelsen

Label Sketch & Sizing Units cm

Women's luxury Jewelry

Ragnar

Date Created : Feb 1, 2014

Style(#

Classification

Company

Ragnar Inc.

FW 2015

PANDO

1((313()910(8745

Comments Box is made of wood and wrapped in pebbled leather

Buyer

Season

Necklace(Label

Madison(Avenue Upper(East(Side,(Ny(10021

Box Sketch & Sizing Units cm

Date Modified :

Color W/B

Ragnar Label Placement Sheet

Date Created : Feb 1, 2014

Item Box

Style(#

Classification

Company

Ragnar Label/Packaging Sheet

RA2214

Women's luxury Jewelry

Ragnar

A B

Ragnar Inc.

FW 2015

PANDO

Size M= 19 inches .7 CM .5CM

Clasp

Buyer

Season

Necklace(Label

Description

Precious Metals

Description

3D Printing Necklace

Colorway Platnium, Gold, Pink Gold, Silver

Content

1((313()910(8745

Material The embossed RAGNAR logo will be etched into the mold that was created using the 3D printer.

The designated area is where the embossed RAGNAR Logo Will be located.

Label Placement

3D Printing Necklace

Date Released :

Comments measures the height of the back clasp area measures the width of the back clasp area

Madison(Avenue Upper(East(Side,(Ny,(10021

Precious Metals

Colorway Platnium, Gold, Pink Gold, Silver

Content

1((313()910(8745

Date Released :

Nicolette Capizzo. Alicia Gonzalez. Chanelle Bertelsen

Date Modified :

Specification PIN HOLDER HEIGHT PIN HOLDER WIDTH

RA2214

Women's luxury Jewelry

Ragnar

Date Created : Feb 1, 2014

Code

Style(#

Classification

Company

Ragnar Inc.

FW 2015

PANDO

Madison(Avenue Upper(East(Side,(NY(10021

Nicolette Capizzo. Alicia Gonzalez. Chanelle Bertelsen

Date Modified :

Buyer

Season

Necklace(Label

Label Sketch

Ragnar Detail Construction Sheet

Date Created : Feb 1, 2014

Style(#

Classification

Company

Ragnar Label Placement Sheet

RA2314

Women's luxury Jewelry

Ragnar

Back

Front

Sketch

RA2314

RA2214

Women's luxury Jewelry

Ragnar

Date Created : Feb 1, 2014

Style(#

Previous(Style(#

Classification

Company

Ragnar Specs Sheet

Date Created : Feb 1, 2014

Style(#

Classification

Company

Buyer

Season

Necklace(Label

Ragnar Inc.

FW 2015

PANDO

Specifications Peg Height Center Peg Width Single Peg Center Width Singl Peg Top Width Code A B C D

XS 17 inches

Size Size Scale

Date Released :

Nicolette Capizzo. Alicia Gonzalez. Chanelle Bertelsen

Date Modified :

Type/ Number Match Metal Match Metal Dowel/Pin Chain

Color Match Match

Size 0.06 ,5

Amount 2 2

93%

Silver

Findings/Trim

100% 75% 76%

Platnium

95%

3D Printing Necklace

Gold 24 k Gold 18 k Pink Gold

Description

Colorway Platnium, Gold, Pink Gold, Silver

Precious Metals

Percent of Each

Ragnar Inc.

FW 2015

Content

1((313()910(8745

Date Released :

Each peg has a gradual increase of 2% in height. This gradual increase begins from the two center pegs just identified.

Madison(Avenue Upper(East(Side,(Ny,(10021 PANDO

COMMENTS

Size mm 1.53 0.5 0.25 0.16

Peg

3D Printing Necklace

Code A B C D

Description

Color/Print/YD Patterns

Buyer

Season

Necklace(Label

Precious Metals

Colorway Platnium, Gold, Pink Gold, Silver

Content

1((313()910(8745

The necklace stems from two center points in the pack of the necklace. 9 pegs from each clasp point.

Madison(Avenue Upper(East(Side,(Ny,(10021

Nicolette Capizzo. Alicia Gonzalez. Chanelle Bertelsen

Date Modified :

Sketch

Ragnar Detail Construction Sheet

RA2314

RA2214

Women's luxury Jewelry

Ragnar

Date Created : Feb 1, 2014

Style(#

Previous(Style(#

Classification

Company

Ragnar Specs Sheet

Ragnar Inc.

FW 2015

PANDO

Precious Metals

1((313()910(8745

Description

Date Released :

Cost Price :

Lab Dip:

Casting Stage :

Prototype :

Design Stage :

Due Dates :

The image shows the peg sizing: 2% increase for each peg

Comment

Peg Sizing Size Specification 3.57 whole length 0.25 center width top/bottom width 0.16

3D Printing Necklace

Colorway Platnium, Gold, Pink Gold, Silver

Content

Code A B C

Nicolette Capizzo. Alicia Gonzalez. Chanelle Bertelsen

Date Modified :

Sketch

Buyer

Season

Necklace(Label

Madison(Avenue Upper(East(Side,(Ny,(10021