Structural Packaging Concepts

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Folded Box Board with Thermoform: Selected Product

PROJECT 1: 2 FOLDED BOX BOARD WITH THERMOFORM 4 Selected Product 6 Sketches 8 Solution 10 Orthographics 12 Die-Line Drawing 14 Recontextualized PROJECT 2: 16 THERMOFORMED PACKAGE 18 Selected Product 20 Sketches 22 Solution 24 Orthographics 26 Recontextualized PROJECT 3: 28 MERCHANDISING PACKAGING 30 High-End Venue 32 Sketches 34 Solution 36 Orthographics 38 Planogram 40 Recontextualized 42 Low-End Venue 44 Sketches 46 Solution 48 Orthographics 50 Planogram 52 Recontextualized

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4 Folded Box Board with Thermoform: Selected Product

There isn’t much variety in the shape of tea boxes at the grocery store. Many of the boxes I tested have closures that do not work well. The Shop Rite Organic Tea (above) has a perforated strip that takes two to three tears to remove properly. Every time I use the product, I make a mess of it’s packaging by ripping more away than is intended.

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6 Folded Box Board with Thermoform: Selected Product

After playing it safe with some conventional box designs, I started looking to the shape of a tea leaf for inspiration in the creative process. Eventually I came to my favorite concept: a box comprising two leaf-shaped halves and a tiered thermoform insert that doubles as a closure.

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8 Folded Box Board with Thermoform: Selected Product

The final solution is a two-part exterior made with chip board and a plastic thermoform insert.

Its tiered slots store the tea bags upright and its edges function as a closure for the entire box. On the back side is a die-cut with a shear film on the inside. Not only does it echo the shape of the package, but the lines created by the stacked bags alludes to the surface pattern on a leaf.

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materials: chip board, thermoformed plastic

10 Folded Box Board with Thermoform: Selected Product

1 5/8”

top view 3 1/2”

4 3/4”

front view of box with thermoform insert displayed on the inside

side view of box with thermoform insert displayed on the inside 11

12 Folded Box Board with Thermoform: Selected Product

4 3/4”

3 1/2” 1 5/8”

4 3/4”

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My leaf-inspired box adds some excitement to the monotonous display of the existing shelf. The issue of the messy opening in the original packaging is resolved with a snap closure of its thermoform insert. It can be stored with either front or side facing outwards.

14 Folded Box Board with Thermoform: Selected Product

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Folded Box Board with Thermoform: Selected Product

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Folded Box Board with Thermoform: Selected Product

18 Thermoformed Package: Selected Product

The leafy greens I buy at the grocery store always go soggy over night because they are rinsed and then enclosed in a ventless container.

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20 Thermoformed Package: Selected Product

From the very start I knew I wanted to create a package that allowed the product to breathe.

The solution of a perforated surface led to the concept of a bowl with a top that functioned as a strainer. My earlier concept was spherical, which was wasteful and impossible to ship.

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22 Thermoformed Package: Selected Product

My final solution is a thermoformed plastic bowl with a thin perforated resealable film lid. The bottom has a circular reclosable door that exists for the purpose of watering the lettuce.

The holes serve a double function of straining water and allowing the product to breathe once stored away.

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material: thermoformed plastic

24 Thermoformed Package: Selected Product

8 1/2”

5 1/2”

3”

bottom view

side view

reclosable door

top view

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My solution allows the lettuce to breathe, which prevents the leaves from going soggy as they do in the original packaging. Its other function as a strainer makes it easy to wash the product since it need not be removed from the container to do so.

It may be stacked for optimization in shelving and shipping.

26 Thermoformed Package: Selected Product

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Gristedes is my choice for a low-end venue.

30 Merchandising Packaging: Selected Low-End Venue

I selected hot cocoa mix as my product.

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32 Merchandising Packaging: Selected Low-End Venue

Because I wanted the hot cocoa to come in straws, I looked to traditional dispensers in the design process. While I loved the idea of a twist canister (opposite page), I found that I was limited in terms of shape and ways in which it could be stored. I looked to pencil cases for inspiration in my final concept. The idea for it to open with the twist of a side dial came from my old fashioned Bingo ball dispenser.

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34 Merchandising Packaging: Selected Low-End Venue

Twist side dial to open case and dispense straw

Tear straw

The stand functions to prop up canister for the purpose of twisting the side dial for dispensing straws. It is also the means by which it can be put on display in its planogram.

Pour cocoa mix into hot water 35

material: thermoformed plastic

36 Merchandising Packaging: Selected Low-End Venue

top view 3 1/2”

8”

front view

side view

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planogram with removable peg racks on both ends

38 Merchandising Packaging: Selected Low-End Venue

top view

7’ 1/2”

3’ 1/2” front view

1’

1’ 1/2” side view

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Unlike a traditional low-end hot cocoa product that’s sold in a container or packet, my solution is unique in its use of straws to contain the mix.

The cylindrical dispenser canister also sets it apart from the rectangular boxes of most of the other products that open with plastic lids.

40 Merchandising Packaging: Selected Low-End Venue

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The Chocolate Bar is my choice for a high-end venue. This chocolate shoppe sells a variety of gourmet chocolates and cocoas.

42 Merchandising Packaging: Selected High-End Venue

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Inspired by a habit I have of putting pieces of chocolate in my cup of cocoa, I decided to enclose each serving of the mix in chocolate spheres. Because the end result reminded me of bonbons, I looked to dessert trays and platters for inspiration.

My idea for the first concept (above) was to put the cocoa spheres on a tiered planogram within a clear rounded display case. My second idea (right) involved attaching three stacked dishes to the bottom of a canister lid. Instead of leaving the spheres exposed, I wrapped each serving with decorative wrapping.

44 Merchandising Packaging: Selected High-End Venue

For my final solution, I placed stirrer sticks to the ends of the cocoa spheres. The end result reminded me of a lollipop so I looked to tree style thermoforms and displays for candy canes

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Cocoa-filled chocolate ball attached to a plastic stirrer

46 Merchandising Packaging: Selected High-End Venue

Lift

Pick

top view

Stir

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materials: plastic blow mold lid and thermoform insert

48 Merchandising Packaging: Selected High-End Venue

top view

10”

8”

3” front view 4949

materials: glass shelving, steel beams, wooden base and top

50 Merchandising Packaging: Selected High-End Venue

12’

7’

2’ 1/2”

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The typical gourmet cocoas are not much different than the lowend brands in terms of package shape. My solution is unique in its presentation and function. Its reference to high-end bon bons adds some fun to the traditional mixes on the shelves.

52 Merchandising Packaging: Selected High-End Venue

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Folded Box Board with Thermoform: Selected Product