Promoting Tourism with Kneipp Culture. Identity and Interaction

07.2021

New Urban Approaches for a smarter and healthier Thuringia SoSe2021 Fakultät Architektur und Urbanistik Professur Baumanagement und Bauwirtschaft Betreuer: Prof.Dr.-Ing.Bernd Nentwig Shimin Huang M.Sc. / wissenschaftliche Mitarbeiterin

Students: Alina-Andreea Miclos Andrei-Bogdan Dumitru Hiwot Girma Manaye

New Urban Approaches for a smarter and healthier Thuringia SoSe2021

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Content -Analysis of the Gotha region -Subproject 2: Wellness & Culture Tourism /in Thuringian Forest and historical architectures: “Promoting Tourism with Kneipp Culture.

Identity and Interaction“

New Urban Approaches for a smarter and healthier Thuringia SoSe2021

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Analysis of the Gotha region

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Note: the highlighted area is related to the subproject presented in this booklet.

New Urban Approaches for a smarter and healthier Thuringia SoSe2021

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Note: the highlighted area is related to the subproject presented in this booklet.

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Note: the highlighted area is related to the subproject presented in this booklet.

Note: the highlighted area is related to the subproject presented in this booklet.

New Urban Approaches for a smarter and healthier Thuringia SoSe2021

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Note: the highlighted area is related to the subproject presented in this booklet.

New Urban Approaches for a smarter and healthier Thuringia SoSe2021

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Note: the highlighted area is related to the subproject presented in this booklet.

New Urban Approaches for a smarter and healthier Thuringia SoSe2021

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Note: the highlighted area is related to the subproject presented in this booklet.

New Urban Approaches for a smarter and healthier Thuringia SoSe2021

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Note: the highlighted area is related to the subproject presented in this booklet.

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Promoting Tourism with Kneipp Culture.

Identity and Interaction

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Current situation

Kneipp culture

The Kneipp culture is not very well globally promoted

Tourism Historical heritage Landscape

Friedrichroda New Urban Approaches for a smarter and healthier Thuringia SoSe2021

A deficit of eco hotels that the site should accommodate

The focus of our study is to improve tourism programmes in the cities of Bad Tabarz and Friedrichroda.

The whole area, located on the northern slope of the Thuringian Forest, with vast natural resources and dynamic landscape, relays heavily on seasonal tourism.

The nature combines with the historical heritage resulting in a high potential of promoting local identity.

Not enough of pedestrian friendly walkways

Bad Tabarz 13

Concept Our first conceptual draft proposed a way to enhance the quality of tourism services and the visibility of the area, we think aspects like local heritage and the kneipp culture must be highlighted and matched together, being equally important for the target group.

Over this main frame, we added another layer, that identifies the groups that can put the strategy in motion. A key factor for the success of the strategy is the collaboration between the three main actors involved in the cities: the community, the municipality and the tourists.

Target group: tourists

tourism

urban heritage

kneipp culture

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The main urban actors involved:

community

municipality

tourists

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Dictionary of terms

the five senses

the five elements

We propose a multisensorial approach, using the five principles of the Kneipp culture, linking them with human senses. We tried to define the features of the Kneipp culture, highlighted by the 5 elements: Water, movement, herbs,nutrition and wellbeing. These elements are present in the daily life of the inhabitants, being also associated with the senses, creating multisensorial links and adapting them into design language, in order to extract directions of intervention that can be implemented in Bad Tabarz and Friedrichroda.

design language

baseline vector A

texture moodboard white space

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The main actors involved in the definition process

the five senses

the five elements

In our concept, based on the three steps by which we trans late the five principles into de sign language, it is important to take into account the fact that the main actors contribute in this process, they are part of it. Their role is participatory, being also recipients.

design language

baseline vector A

texture moodboard white space

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the five senses

Baseline New Urban Approaches for a smarter and healthier Thuringia SoSe2021

the five elements

design language

water

baseline

movement

vector

herbs

texture

nutrition

moodboard

wellbeing

white space

The invisible line that the objects rest on and align with.

Using paths to create a BASELINE throughout the city landscape on which we can articulate urban form and highlight architectural monuments.

Going one by one each element is linked with a design term that characterizes our approach.

The water seen as a baseline represents a central element, the foundation that both orders the interventions and aligns all the urban form around it.

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the five senses

Vector New Urban Approaches for a smarter and healthier Thuringia SoSe2021

the five elements

design language

water

baseline

movement

vector

herbs

texture

nutrition

moodboard

wellbeing

white space

A vector is a graphic image that is made with mathematical equations - they’re defined in terms of 2D points connected by lines and curves to form shapes. Basically this means that vectors can be resized or scaled to any size without losing quality or getting blurry.

We want to promote accessibility by displaying routes (for hiking, cycling, horse riding) that will function as a network of VECTORS, that can contract and expand, without losing their qualities.

Movement is seen as a vector, representing the whole journey of a visitor and displaying the routes.

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the five senses

Texture

the five elements

design language

water

baseline

movement

vector

herbs

texture

nutrition

moodboard

wellbeing

white space

Can refer to either the actual physical feel of a design or the way a viewer imagines a design might feel.

Using gardens in some key areas in order to create a new layer over the city’s image and add TEXTURE to it.

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New Urban Approaches for a smarter and healthier Thuringia SoSe2021

the five senses

Moodboard New Urban Approaches for a smarter and healthier Thuringia SoSe2021

the five elements

design language

water

Baseline

movement

vector

herbs

texture

nutrition

Moodboard

wellbeing

White space

As an important part of the Kneipp culture, we want to highlight the A collection of like or complementary images chain of local cuisine and and texts that cohesively construct a potential restaurants, with all blending overall aesthetic for a project or brand together to form a gastronomic MOODBOARD.

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the five senses

White space New Urban Approaches for a smarter and healthier Thuringia SoSe2021

the five elements

design language

water

baseline

movement

vector

herbs

texture

nutrition

moodboard

wellbeing

white space

It is the space, which can be any colour, pattern or texture, between different elements in a design that are essential in creating a successful design. Think of white space as giving a design visual breathing room, like some sort of design meditation.

There are WHITE SPACES in the cityscape where all the design elements merge in order to create a brake, some room to better visualize, meditate and embrace the atmosphere.

Our main goal was to identify and outline these potential White spaces, that can turn into the main tourist attractor, as places in the cityscape where all the design elements merge in order to create a brake, some room to better visualize, meditate and embrace the atmosphere.

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Mapping out potential resources water

movement

herbs

nutrition

wellbeing

Friedrichroda New Urban Approaches for a smarter and healthier Thuringia SoSe2021

We first started the project by mapping the existing element, evaluating the potential resources. There we identified the overlapping of textures that the parks and common gardens provide (so we have herbs as a TEXTURE on the cityscape), we identified a moodboard th at represents the gastronomic diversity of the area, also the water networks that is the potential engine of development in the area, which also overrides all the movement vectors.

Mapping out potential resources water

movement

herbs

nutrition

wellbeing

Bad Tabarz

New Urban Approaches for a smarter and healthier Thuringia SoSe2021

The link between tourism and local urban heritage

The first path of our approach is the one that links tourism with the local urban heritage Mediating between the tourists flows and local heritage there are the transportation hubs, that also provides activities based on the Kneipp principles.

tourism Providing an infrastructure that helps improving orientation and safety of access for a high readability of the urban monumentes urban heritage Mediating between the tourists flows and local heritage there are the transportation hubs, that also provides activities based on the Kneipp principles.

Kneipp culture Mediating between the tourists flows and local heritage there are the transportation hubs, that also provides activities based on the Kneipp principles.

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The link between tourism and local urban heritage

The community is the first to be served by the mobility system, taking also part in the design process. It also represented by the people that are willing to take care of spaces.

The local administration takes the decisions in the process and ensures a publicprivate partnership in order to achieve the goals. It also mediates the relation between the community and the visitors.

Tourists are the ones who choose to enter the city through this node.

community = inhabitants who use the tram

inhabitants gardening

municipality = decision-making power tourists

=

people who choose to get to the city by tram

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urban actors directly involved

main beneficiaries

movement

All actors are beneficiaries of the stages of urban transformation, but for the optimization of the process only some are directly involved in the configuration and care of the spaces, as the case may be.

Equally, both the local administration and the community should be involved in the evaluation and control of all projects and actions carried out.

initial point for a vector Tram stations/ bus terminal

water

baseline

herbs

texture

nutrition

moodboard initial point for a vector

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Pinning out Town destinations and stations

initial point for a vector

Tram sttions/ bus terminal

Friedrichroda New Urban Approaches for a smarter and healthier Thuringia SoSe2021

Bad Tabarz

initial point for a vector

Mapping out town destinations and stations, with the main transportation hubs working as entrance and exit points for visitors.

before

With the tram stations and bus terminals as starting point for our journey we drafted all the movement vectors to start from there.

We used elements like water, herbs and movement to develop the design approach.

after movement

initial point for a vector

Tram stations/ bus terminal water

baseline

herbs

texture

nutrition

moodboard initial point for a vector

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Over these images we can see the small additions to the existing tram stations with herbs panels making a new layer over the existing cityscape, the water pads, bike rental station and seating areas.

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Friedrichroda - City center - Atmosphere Also we can observe how the different layers of the public space and the presence of the five elements can invite new activities and a dynamic in the cityscape.

white space

texture

baseline

water

movement

herbs

wellbeing vector nutrition New Urban Approaches for a smarter and healthier Thuringia SoSe2021

moodboard

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Friedrichroda - City center - Atmosphere Friedrichroda Tramstation and the atmosphere created in this area we tried to improve the experience around the public space, using the baseline of the water network, adding an overlapped layer of herbs to provide texture and using the communication panels to pin out main attractions.

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Bad Tabarz - Proximity of rivers - Atmosphere The same insertion over the tram station in Bad Tabarz, with a before and after representation, emphasizing the range of activities the refurbished space can accommodate.

white space herbs texture movement

baseline

vector

wellbeing

New Urban Approaches for a smarter and healthier Thuringia SoSe2021

moodboard

water

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Bad Tabarz - Proximity of rivers - Atmosphere

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The bound between the visitor and the local heritage is facilitated by the presence of the visual communication maps of the accessibility networks, interactive panels in order to provide both direction and a sense of urban identity.

white space

wellbeing

herbs

texture vector

movement moodboard baseline

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The link between local urban heritage and kneipp culture

The connections between the local heritage and the kneipp culture are highlighted once again by the local natural assets, water, movement, herbs, nutrition and wellbeing.

The favorable climatic influence consists of low pollution , moderate temperature profile and abundant light and solar radiation - a complex of effects that is ideally linked here on the protected northern slope of the Thuringian Forest These assets are not only creating a climate of wellbeing but can be used in order to better display the local built heritage.

• lit water paths – adding reflection, light and glossiness to the monuments • monospaced gardens – adding perspective, providing shadow and shelter • interractive herbs panels – adding overlapping layers that create texture and colour in the cityscape

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The link between local urban heritage and kneipp culture

Municipality is responsible in this case for raising awareness regarding the urban heritage and the monuments, to create partnerships within the community in order to promote both local buildings and the natural resources.

Community is concerned at the same extent as the administration to get involved in this process. It is an opportunity for improving the quality of their neighbourhood area and also for their businesses related with tourism.

For tourists is a great opportunity to experience a new type of city tour, a multisensorial journey.

community =

inhabitants

owners of heritage buildings municipality =

decision-making power tourists

= people interested in the benefits of Kneipp tourism

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urban actors directly involved

main beneficiaries Once again, we see that the urban actors directly involved in the process may vary, with the community action in the centre, but all of them benefit at some extent.

For instance, the tourists are the main responsible for carrying the concept of wellbeing further on through exposure and local branding.

length of the line b a s e texture l i moodboard n e white space

herbs nutrition

wellbeing

w a t e r

direction

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Pinning out historical sites and tourist attractions

The design insertions are mainly water paths that connects multiple sites around the cities, with the scope of enhancing urban activities and bringing a new perspective on the cityscape.

movement vector initial point for a vector length of the line

direction

Friedrichroda New Urban Approaches for a smarter and healthier Thuringia SoSe2021

Bad Tabarz

final point for a vector

b a s e l i n e

w a t e r

before

Monospaced gardens adding perspective, providing shadow and shelter.

after length of the line b a s e texture l moodboard i white space n e

herbs nutrition wellbeing

w a t e r

direction

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The water paths are adding reflection, Light and glossiness to the buildings

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Friedrichroda – City center

Friedrichroda – Proximity of rivers

white space

white space

wellbeing

herbs

wellbeing

herbs

texture

texture

movement water

baseline

moodboard

vector

vector

New Urban Approaches for a smarter and healthier Thuringia SoSe2021

We took advantage of the proximity of rivers and springs in order to create a sustainable system of water collecting, and here are some examples from Friedrichroda, where these insertions can change the view on the public space, making the area more attractive.

water moodboard

baseline

movement

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Friedrichroda - City center - Atmosphere

New Urban Approaches for a smarter and healthier Thuringia SoSe2021

Friedrichroda - Proximity of rivers - Atmosphere

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Bad Tabarz - Proximity of rivers A short view on Bad Tabarz with the atmosphere created and the way people interact with the features of the Kneippe Culture.

white space

texture

vector

movement moodboard

wellbeing baseline New Urban Approaches for a smarter and healthier Thuringia SoSe2021

herbs

water

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Bad Tabarz - Proximity of rivers - Atmosphere

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Bad Tabarz - Proximity of rivers - Atmosphere The lightning also adds a new layer, with the area being able to accommodate activities during the evening.

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The link between tourism and kneipp culture

Tourist accommodation units in the region: •Hotels •Treatment centres •Guesthouses •Individual Cabins •Camping with mobile cabins

The connection between tourism and kneipp culture are the last point of our journey, the end point of the movement phenomenon. When arriving at their housing the visitors complete the circle their experiences. In order to obtain a successful receipe the accommodation units have to provide multi-sensorial experience.

In order to promote tourism and related activities in the area we propose a project for multi-sensorial accommodation experience.

We tried to gather the five principles of the Kneipp culture and articulate them through design elements with all the tourist facilities.

Tourist accommodation units need to integrate these elements in their list of services in order to create an overall sense of wellbeing.

Promote local eco-tourism through experiences, while taking of the individual facilities: water pad, garden, herbs panel, running track.

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The link between tourism and kneipp culture

The community is represented by the owners of tourism accommodation units and other related facilities that can improve their services and raise their exposure.

The municipality is the one that needs to create the regulations framework for the housing estate and once again promote local identity through the kneipp culture.

The tourists get the experience of living in setting developed using local natural resources and will a have a participatory role in maintaining the facilities.

community = owners of accommodation units

Inhabitants gardening

municipality = decision-making power

tourists

= people looking for new experiences in accommodation

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urban actors directly involved

main beneficiaries The main actors addressed are the tourists with involvement from the community, in building and maintaining the links between accommodation units and the natural resources.

Accommodation units water

baseline

herbs

texture

nutrition

moodboard

wellbeing

white space

final point for a vector New Urban Approaches for a smarter and healthier Thuringia SoSe2021

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Pinning out historical sites and tourist attractions The eco-hotels are not very common, while the local Kneipp culture is not highly promoted in the tourism sector. Considering that some existing buildings are difficult and expensive to adapt to ecotourism requirements, we tried to focus on ongoing projects to adapt new tourist complexes.

The end of the journey Accommodation units

Friedrichroda New Urban Approaches for a smarter and healthier Thuringia SoSe2021

Bad Tabarz

final point for a vector

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before

We tried to gather the five principles of the Kneipp lifestyle and articulate them through design elements with all the tourist facilities.

after

Accommodation units

water

baseline

herbs

texture

nutrition wellbeing

moodboard white space

final point for a vector

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There are several opportunities to integrate the Kneipp principles in this ensemble, we chose a series of small-scale interventions based on repetitive modules, a small water pad, green trails for movement, herbs vertical panels to bring the sensory experience closer to visitors. of the place, local plants used for teas and in various preparations.

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Over this pictures we can observe the atmosphere and the way people interract with the environment and with the elements of design.

This type of interventions can create a dynamic framework of activities in the area, contributing to the uniform development of all actors involved in the tourism sector. Promote local eco-tourism through experiences, while taking advantage of the built heritage and the natural resources,in order to obtain These WHITE SPACES for people to stop, visualize and embrace the atmosphere.

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Promoting local eco-tourism through experiences, while taking advantage of the built heritage and the natural resources, in order to obtain these WHITE SPACES for people to stop, visualize and embrace the atmosphere.

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Accommodation units - ongoing project - Atmosphere

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Accommodation units - ongoing project - Atmosphere

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Accommodation units - ongoing project - Atmosphere

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Accommodation units - ongoing project - Atmosphere

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movement

The start of the journey

length of the line

Tram stations/ bus terminal water

baseline

herbs

texture

b a s e texture l moodboard i n white space e

herbs

moodboard nutrition

nutrition

final point for a vector

wellbeing initial point for a vector

New Urban Approaches for a smarter and healthier Thuringia SoSe2021

direction

Accommodation units w water a t herbs e r nutrition

baseline texture moodboard

wellbeing

white space

The end of the journey

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movement

The start of the journey

water

baseline

herbs

texture

b a s e texture l moodboard i n white space e

herbs

moodboard nutrition

nutrition

final point for a vector

length of the line

Tram stations/ bus terminal

wellbeing initial point for a vector

New Urban Approaches for a smarter and healthier Thuringia SoSe2021

direction

Along this journey local administration, community and tourists contribute to some extent in each small action of refurbishing the urban space using local resources. This framework, that integrates movement, water, herbs, nutrition and well-being,completes the approach to cohesion and a healthy urban devel opment.

Accommodation units

w water a t herbs e r nutrition

baseline texture moodboard

wellbeing

white space

The end of the journey

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