Breakfast cereals market

Transparency Market Research Breakfast Cereals Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2013 - 2019

Published Date 2014-02-14

117 Page Report

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Global Breakfast Cereals Market to Reach US$43.2 Billion by 2019 Transparency Market Research State Tower, 90, State Street, Suite 700.

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breakfast cereals market

REPORT DESCRIPTION

The global breakfast cereals market was valued at US$32.5 billion in 2012. After growing at a CAGR of 4.1% between 2013 and 2019, the market is estimated to reach an overall total of US$43.2 billion in 2019.

Browse the full Breakfast Cereals Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2013 - 2019 report at http: //www.transparencymarketresearch.com/breakfast-cerealsindustry.html A research report has been released by Transparency Market Research titled “Breakfast Cereals Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2013 - 2019�, which describes all the important aspects of the market with historical and current matter.

The report states the U.S. faces a declining breakfast cereals market, which is forcing top companies to approach the markets of emerging countries. Most of the North American companies have been ramping up their sales and promotion efforts in the emerging nations of the Asia Pacific regions to increase their revenue. A majority of the promotion efforts focus on displaying the health benefits of breakfast cereals to increase product appeal. Another strategy they use is to incorporate region specific flavors along with the generic international staples.

The report categorizes the breakfast cereal market into two generalized segments: the hot cereals and the ready to eat cereals. Ready to eat cereals dominate the market over hot cereals. The ready to eat segment was valued at US$27.8 billion in 2012. Hot cereals are however reported to be growing at a CAGR of more than twice that of ready to eat cereals. The report explains that the Asian markets prefer hot cereals more, boosting its growth.

The report says that the top reason for growth in the breakfast cereals market has consistently been the requirement for convenience foods due to the hectic lives of middle class society. Most developed countries have incorporated breakfast cereals as a part of their daily diet.

The report says that the increasing per capita income of families in emerging countries is what will drive the breakfast cereals market in the future.

Geographically speaking, the report identifies North America as the breakfast cereals market leader in sales, especially the U.S., which accounted for the largest share in the global market at US$13.9 billion in 2012.

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breakfast cereals market

China on the other hand has a much smaller market, but is reported to grow at the fastest rate of all the countries. Major investors are lined up to provide growth for the breakfast cereals market in the Asia Pacific region.

The Asia Pacific region is predicted to hold a market share of almost 13% in 2019, while the market shares of North America and Europe are expected to decline.

Table of Content

Chapter 1 Preface 11 1.1 Report Description 11 1.2 Scope and Definition 11 1.2.1 Product segments covered in the report 11 1.2.2 Regions covered in the report 11 1.3 Research Methodology 11

Chapter 2 Executive Summary 13

Chapter 3 Breakfast Cereals – Market Overview 16 3.1 Introduction 16 3.2 Drivers 17 3.2.1 Fast growth in Asia Pacific breakfast cereal market to drive the global market 17 3.2.2 Growing number of convenience stores are increasing brand visibility and changing breakfast habits in emerging markets 17 3.3 Restraints 18

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3.3.1 Sourcing of palm oil is developing into big threat for cereals manufacturers 18 3.3.2 Availability of alternative breakfast options undermines market growth 18 3.4 Opportunities 19 3.4.1 New tastes and new consumer groups offer market growth opportunities 19 3.5 Challenges 19 3.5.1 Expensive production of gluten-free products is expected to increase production cost 19 3.5.2 Rising energy and commodity prices pose a big challenge for the market 20 3.6 Porter’s five forces analysis 22 3.6.1 Bargaining power of suppliers 22 3.6.2 Bargaining power of buyers 23 3.6.3 Threat of new entrants 23 3.6.4 Threat from substitutes 23 3.6.5 Degree of competition 23

Chapter 4 Breakfast Cereals Market: By Product 24

Chapter 5 Breakfast Cereals Market: By Region 27 5.1 North America 28 5.1.1 United States 30 5.1.1.1 Market Overview 30 5.1.1.2 Competitive Landscape 32 5.1.2 Canada 35

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5.1.2.1 Market Overview 35 5.1.2.2 Competitive Landscape 36 5.1.3 Mexico 39 5.1.3.1 Market Overview 39 5.1.3.2 Competitive Landscape 41 5.2 Europe 43 5.2.1 United Kingdom 44 5.2.1.1 Market Overview 44 5.2.1.2 Competitive Landscape 46 5.2.2 Germany 49 5.2.2.1 Market Overview 49 5.2.2.2 Competitive Landscape 51 5.2.3 France 53 5.2.3.1 Market Overview 53 5.2.3.2 Competitive Landscape 54 5.2.4 Italy 56 5.2.4.1 Market Overview 56 5.2.4.2 Competitive Landscape 59 5.2.5 Spain 60 5.2.5.1 Market Overview 60 5.2.5.2 Competitive Landscape 63 5.3 Asia Pacific 64

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5.3.1 Australia 67 5.3.1.1 Market Overview 67 5.3.1.2 Competitive Landscape 69 5.3.2 Japan 72 5.3.2.1 Market Overview 72 5.3.2.2 Competitive Landscape 74 5.3.3 South Korea 77 5.3.3.1 Market Overview 77 5.3.3.2 Competitive Landscape 79 5.3.4 China 80 5.3.4.1 Market Overview 80 5.3.4.2 Competitive Landscape 82 5.3.5 India 85 5.3.5.1 Market Overview 85 5.3.5.2 Competitive Landscape 87 5.4 Rest of the World 89 5.4.1 Brazil 90 5.4.1.1 Market Overview 90 5.4.1.2 Competitive Landscape 92 5.4.2 Russia 93 5.4.2.1 Market Overview 93 5.4.2.2 Competitive Landscape 96

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5.4.3 Turkey 97 5.4.3.1 Market Overview 97

Chapter 6 Competitive Landscape 99 6.1 Company market share 99 6.2 Company presence across different markets 100

Chapter 7 Company Profiles 103 7.1 Kellogg Co. 103 7.1.1 Company Overview 103 7.1.2 Products & Segments 103 7.1.3 Financial Performance 104 7.1.4 Strategic Developments 104 7.2 General Mills 105 7.2.1 Company Overview 105 7.2.2 Products & Segments 105 7.2.3 Financial Performance 106 7.2.4 Strategic Developments 106 7.3 PepsiCo. 106 7.3.1 Company Overview 107 7.3.2 Products & Segments 107 7.3.3 Financial Performance 107

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7.3.4 Strategic Developments 108 7.4 Cereal Partners Worldwide (CPW) 109 7.4.1 Company Overview 109 7.4.2 Products & Segments 109 7.4.3 Financial Performance 109 7.4.4 Strategic Developments 110 7.5 Post Holdings 112 7.5.1 Company Overview 112 7.5.2 Products & Segments 112 7.5.3 Financial Performance 113 7.5.4 Strategic Developments 113 7.6 The Weetabix Food Company 115 7.6.1 Company Overview 115 7.6.2 Products & Segments 115 7.6.3 Financial Performance 115 7.6.4 Strategic Developments 116 List of Figures

FIG. 1 Global breakfast cereals market, 2010 – 2019 (USD Billion) 14 FIG. 2 Global Maize and Soybean Price Trend, 2007 – 2012 (USD / Kg) 20 FIG. 3 Breakfast cereals market: Porter’s five forces analysis 22 FIG. 4 Global breakfast cereals market share by region (in value terms) 27

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FIG. 5 The U.S. breakfast cereals market share by company (by value), 2012 – 2019 33 FIG. 6 The U.S. breakfast cereals market share by distribution channel, by value, 2012 34 FIG. 7 Canada breakfast cereals market share by company (by value) 2012 – 2019 36 FIG. 8 Canada breakfast cereals market share, by distribution channel, by value, 2012 38 FIG. 9 Mexico breakfast cereals market share by company (by value) 2012 - 2019 42 FIG. 10 Mexico breakfast cereals market share by distribution channel (by value) 2012 42 FIG. 11 U.K. breakfast cereals market share by company (by value) 2012 - 2019 46 FIG. 12 U.K. breakfast cereals market share by distribution channel (by value) 2012 48 FIG. 13 Germany breakfast cereals market share by company (by value) 2012 – 2019 51 FIG. 14 Germany breakfast cereals market share by distribution channel (by value) 2012 52 FIG. 15 France breakfast cereals market share by company (by value) 2012 - 2019 55 FIG. 16 France breakfast cereals market share by distribution channel (by value) 2012 56 FIG. 17 Italy breakfast cereals market share by company (by value) 2012 – 2019 59 FIG. 18 Italy breakfast cereals market share by distribution channel (by value) 2012 60 FIG. 19 Spain breakfast cereals market share by company (by value) 2012 - 2019 63 FIG. 20 Spain breakfast cereals market share by distribution channel (by value) 2012 64 FIG. 21 Australia breakfast cereals market share by company (by value) 2012 - 2019 70 FIG. 22 Australia breakfast cereals market share by distribution channel (by value) 2012 72 FIG. 23 Japan breakfast cereals market share by company (by value) 2012 - 2019 75 FIG. 24 Japan breakfast cereals market share by distribution channel (by value) 2012 76 FIG. 25 South Korea breakfast cereals market share by company (by value) 2012 – 2019 79 FIG. 26 South Korea breakfast cereals market share by distribution channel (by value) 2012 80

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FIG. 27 China breakfast cereals market share by company (by value) 2012 - 2019 84 FIG. 28 China breakfast cereals market share by distribution channel (by value) 2012 84 FIG. 29 India breakfast cereals market share by company(by value) 2012 – 2019 88 FIG. 30 India breakfast cereals market share by distribution channel (by value) 2012 89 FIG. 31 Brazil breakfast cereals market share by company (by value) 2012 - 2019 92 FIG. 32 Brazil breakfast cereals market share by distribution channel (by value) 2012 93 FIG. 33 Russia breakfast cereals market share by company (by value) 2012 - 2019 96 FIG. 34 Russia breakfast cereals market share by distribution channel (by value) 2012 97 FIG. 35 Global market share, 2012, by company, by value 99 FIG. 36 Competition in the clustered markets 101 FIG. 37 Kellogg’s Net Sales, 2010 – 2012 (USD Million) 104 FIG. 38 General Mills Net Sales, 2010 – 2012 (USD Million) 106 FIG. 39 PepsiCo. Net Sales, 2010 – 2012 (USD Million) 108 FIG. 40 CPW Worldwide Net Sales, 2010 – 2012 (USD Million) 110 FIG. 41 Post Holdings Net Sales, 2010 – 2012 (USD Million) 113 FIG. 42 The Weetabix Food Company Net Sales, 2010 – 2012 (USD Million) 115 List of Tables

TABLE 1 Global breakfast cereals market snapshot, 2012 & 2019 15 TABLE 2 Drivers for breakfast cereals market: Impact Analysis 18 TABLE 3 Restraints for breakfast cereals market: Impact Analysis 19 TABLE 4 Global breakfast cereals market size, by segment, 2010-2012 (Million Kg) 24

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TABLE 5 Global breakfast cereals market size, by segment, 2013-2019 (Million Kg) 25 TABLE 6 Global breakfast cereals market size, by segment, 2010-2012 (USD million) 25 TABLE 7 Global breakfast cereals market size, by segment, 2013-2019 (USD million) 26 TABLE 8 North America breakfast cereals market size by segment, 2010-2012 (Million Kg) 28 TABLE 9 North America breakfast cereals market size by segment, 2013-2019 (Million Kg) 28 TABLE 10 North America breakfast cereals market size by segment, 2010-2012 (USD million) 29 TABLE 11 North America breakfast cereals market size by segment, 2013-2019 (USD million) 29 TABLE 12 The U.S. breakfast cereals market size by segment, 2010-2012 (Million Kg) 30 TABLE 13 The U.S. breakfast cereals market size by segment, 2013-2019 (Million Kg) 31 TABLE 14 The U.S. breakfast cereals market size by segment, 2010-2012 (USD million) 31 TABLE 15 The U.S. breakfast cereals market size by segment, 2013-2019 (USD million) 32 TABLE 16 Canada breakfast cereals market size by segment, 2010-2012 (Million Kg) 35 TABLE 17 Canada breakfast cereals market size by segment, 2013-2019 (Million Kg) 35 TABLE 18 Canada breakfast cereals market size by segment, 2010-2012 (USD million) 35 TABLE 19 Canada breakfast cereals market size, by segment, 2013-2019 (USD million) 36 TABLE 20 Mexico breakfast cereals market size by segment, 2010-2012 (Million Kg) 39 TABLE 21 Mexico breakfast cereals market size by segment, 2013-2019 (Million Kg) 39 TABLE 22 Mexico breakfast cereals market size by segment, 2010-2012 (USD million) 40 TABLE 23 Mexico breakfast cereals market size by segment, 2013-2019 (USD million) 40 TABLE 24 Europe breakfast cereals market size by segment, 2010-2012 (Million Kg) 43 TABLE 25 Europe breakfast cereals market size by segment, 2013-2019 (Million Kg) 43 TABLE 26 Europe breakfast cereals market size by segment, 2010-2012 (USD million) 44

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TABLE 27 Europe breakfast cereals market size by segment, 2013-2019 (USD million) 44 TABLE 28 U.K. breakfast cereals market size by segment, 2010-2012 (Million Kg) 45 TABLE 29 U.K. breakfast cereals market size by segment, 2013-2019 (Million Kg) 45 TABLE 30 U.K. breakfast cereals market size by segment, 2010-2012 (USD million) 45 TABLE 31 U.K. breakfast cereals market size by segment, 2013-2019 (USD million) 46 TABLE 32 Germany breakfast cereals market size by segment, 2010-2012 (Million Kg) 49 TABLE 33 Germany breakfast cereals market size by segment, 2013-2019 (Million Kg) 50 TABLE 34 Germany breakfast cereals market size by segment, 2010-2012 (USD million) 50 TABLE 35 Germany breakfast cereals market size by segment, 2013-2019 (USD million) 50 TABLE 36 France breakfast cereals market size by segment, 2010-2012 (Million Kg) 53 TABLE 37 France breakfast cereals market size by segment, 2013-2019 (Million Kg) 53 TABLE 38 France breakfast cereals market size by segment, 2010-2012 (USD million) 54 TABLE 39 France breakfast cereals market size, by segment, 2013-2019 (USD million) 54 TABLE 40 Italy breakfast cereals market size by segment, 2010-2012 (Million Kg) 57 TABLE 41 Italy breakfast cereals market size by segment, 2013-2019 (Million Kg) 57 TABLE 42 Italy breakfast cereals market size by segment, 2010-2012 (USD million) 57 TABLE 43 Italy breakfast cereals market size, by segment, 2013-2019 (USD million) 58 TABLE 44 Spain breakfast cereals market size by segment, 2010-2012 (Million Kg) 61 TABLE 45 Spain breakfast cereals market size by segment, 2013-2019 (Million Kg) 61 TABLE 46 Spain breakfast cereals market size by segment, 2010-2012 (USD million) 61 TABLE 47 Spain breakfast cereals market size by segment, 2013-2019 (USD million) 62 TABLE 48 Asia Pacific breakfast cereals market size by segment, 2010-2012 (Million Kg) 65

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TABLE 49 Asia Pacific breakfast cereals market size by segment, 2013-2019 (Million Kg) 65 TABLE 50 Asia Pacific breakfast cereals market size by segment, 2010-2012 (USD million) 66 TABLE 51 Asia Pacific breakfast cereals market size by segment, 2013-2019 (USD million) 66 TABLE 52 Australia breakfast cereals market size by segment, 2010-2012 (Million Kg) 67 TABLE 53 Australia breakfast cereals market size by segment, 2013-2019 (Million Kg) 68 TABLE 54 Australia breakfast cereals market size by segment, 2010-2012 (USD million) 68 TABLE 55 Australia breakfast cereals market size by segment, 2013-2019 (USD million) 69 TABLE 56 Whole grain labeling of foods in Australia 71 TABLE 57 Japan breakfast cereals market size by segment, 2010-2012 (Million Kg) 73 TABLE 58 Japan breakfast cereals market size by segment, 2013-2019 (Million Kg) 73 TABLE 59 Japan breakfast cereals market size by segment, 2010-2012 (USD million) 73 TABLE 60 Japan breakfast cereals market size by segment, 2013-2019 (USD million) 74 TABLE 61 South Korea breakfast cereals market size by segment, 2010-2012 (Million Kg) 77 TABLE 62 South Korea breakfast cereals market size by segment, 2013-2019 (Million Kg) 77 TABLE 63 South Korea breakfast cereals market size by segment, 2010-2012 (USD million) 78 TABLE 64 South Korea breakfast cereals market size by segment, 2013-2019 (USD million) 78 TABLE 65 China breakfast cereals market size by segment, 2010-2012 (Million Kg) 81 TABLE 66 China breakfast cereals market size by segment, 2013-2019 (Million Kg) 81 TABLE 67 China breakfast cereals market size by segment, 2010-2012 (USD million) 81 TABLE 68 China breakfast cereals market size by segment, 2013-2019 (USD million) 82 TABLE 69 India breakfast cereals market size by segment, 2010-2012 (Million Kg) 85 TABLE 70 Indian breakfast cereals market size by segment, 2013-2019 (Million Kg) 86

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TABLE 71 Indian breakfast cereals market size by segment, 2010-2012 (USD million) 86 TABLE 72 Indian breakfast cereals market size by segment, 2013-2019 (USD million) 87 TABLE 73 Brazil breakfast cereals market size by segment, 2010-2012 (Million Kg) 90 TABLE 74 Brazil breakfast cereals market size by segment, 2013-2019 (Million Kg) 90 TABLE 75 Brazil breakfast cereals market size by segment, 2010-2012 (USD million) 91 TABLE 76 Brazil breakfast cereals market size by segment, 2013-2019 (USD million) 91 TABLE 77 Russian breakfast cereals market size by segment, 2010-2012 (Million Kg) 94 TABLE 78 Russian breakfast cereals market size, by segment, 2013-2019 (Million Kg) 94 TABLE 79 Russian breakfast cereals market size, by segment, 2010-2012 (USD million) 95 TABLE 80 Russian breakfast cereals market size, by segment, 2013-2019 (USD million) 95 TABLE 81 Post Holdings Breakfast Cereals Product Line 112

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