Dp2_Final Journal_Jerry Lai

I AM POWER

JERRY J. LAI 04350755 DESIGN PROJECT 2

PERSONAL GOAL Hi, I am Jerry, This is my journal of Design Project 2. In this project, we were asked to choose one brand based on our interests and future career plan and to choose a promising market that the brand has never taken based on the current status and logic of the brand. Then we should use the design process to verify that there is a potential market for the brand we chose and design a new product for the brand’s new market.

I am a real geek and I always like to review new consumer electronics. I am also an outdoor sports enthusiast, I love skateboarding, snowboarding, and surfing. So after discussing with my Instructor, I chose Nikon to be my brand and chose consumer electronics to be the promising market for this project.

PREFACE Nikon is a Japanese multinational corporation headquartered in Tokyo, Japan, specializing in optics and imaging products.

This project is to explore a promising market that Nikon has never taken and to verify that there is a potential market where Nikon will be able to integrate their advantages.

TABLE OF CONTENTS 1

PREPARATION

2

RESEARCH

01 Brand Vision

17 Research

07 Market Opportunity

24 Problem Statement

13 Product Opportunity

3

DESIGN

4

FINAL DESIGN

43 Design Development

56 Final Design

46 Function Testing

61 Product Description 67 Instructions For Use 69 Prototype 71 Citation

INTRO Nikon Inc. is involved in a broad spectrum of businesses centered around specializations in imaging products, precision equipment, and instruments. Nikon's products include cameras, camera lenses, binoculars, microscopes, ophthalmic lenses, measurement instruments, rifle scopes, spotting scopes, and the steppers used in the photolithography steps of semiconductor fabrication.

1

Consumer Market Imaging Products

Photography Education

Industry Market Precision Equipment

Industrial Metrology

Healthcare 2

As the camera that NASA uses in space and US military photographers use on the battlefield, Nikon’s camera has the following features:

Accuracy

Reliability

3

2017 Nikon Global Market Share

Europe Asia

31%

26% 4%

Other

14% 25%

Japan

USA

4

The ubiquity of smartphones and their increasingly capable cameras have led to a rather steep decline in digital camera sales since 2010.

As badly as Nikon market share slipped in the overall camera market in the past year(2017), they expect the same in the coming year.

5

Operating income

DOWN 39%

Compact cameras sales

DOWN 61% Lens sales

DOWN 22% (Nikon 2017 financial results)

Interchangable lens cameras sales

DOWN 23% 6

MARKET OPPORTUNITY Digital cameras have witnessed considerable decline owing to the advent of the smartphone. However, long-battery life, processors and large screens along with other value-added features are expected to favorably impact consumer electronics market growth over the next few years.

7

The global consumer electronics market is projected to grow at a compound annual growth rate of

over 15% to nearly US$ 400 Billion in revenue by 2020.

8

There is a considerable overlap between the consumers in the digital camera market and in the consumer electronics market.

Camera

Consumer Electronics 9

Nikon has mature technology in the consumer electronics market, and has production capabilities for a variety of new products.

10

In order to take Nikon into the future, Nikon should extend their products from the camera market into other consumer electronics markets.

Global Consumer Electronics 11

Home Electronics

Outdoor Electronics

Car Electronics

Computers

Commercial Electronics

Gaming

Consumer Electronics Categories

12

PRODUCT OPPORTUNITY

The area of consumer electronics includes electronic (analog or digital) equipment intended for everyday use. It contains a very wide range of categories, so we must think about our customer characteristics and our expertise to determine the direction we'd like to take within this large area of consumer electronics.

13

COMPANY EXPERTISE Optical technology Measurement technology Sensor technology

14

CUSTOMER CHARACTERISTICS Love to travel Enjoy outdoor activities Enjoy sharing their photos

15

Which Categories of consumer electronics that Nikon can extend?

OUTDOOR ELECTRONICS

TRAVEL ELECTRONICS

16

More than 60% of Nikon users enjoy outdoor activities and travel.

17

100% of Nikon users

interviewed participate in travel by air.

18

Most Popular Outdoor Activities For Nikon Users

19

Biking

15%

Camping/Backpacking

14%

Hiking

13%

Percentage Of Nikon Users Who Participate In Outdoor Activities

By Age

34% 32% 11% Age 18~24

25~44

45+ 20

Average Number Of Trips Per Year For Nikon Users

Average 4.8 trips 31%

1

21

20%

10%

9%

3

4

2

5% 5

6% 6

2% 7

2% 8

15% 9+

% of all flyers take X trips 20

Percentage of Nikon Users Who Travel By Air

By Age

40%

45%

15% Age

18~24

25~44

45+ 22

Electronics Carried During Outdoor Activities

23

Electronics Carried By Airline Passengers

Phone

Power Bank

Phone

Power Bank

Audio

Flash Lighter

Audio

Luggage Scales

Cable

Mini Projecter

Cable

Portable Printer

Wear device

Wear device

Tablet/Labtop

Tablet/Labtop

GPS

Storage

Problems Encountered With Electronics During Outdoor Activities Electronics are out of power.

Eelectronics are damaged by impact or rain.

GPS & phone users are distracted,causing accidents.

Cords for charging cables get tangled.

24

Problems Encountered With Electronics During Airline Travel Baggage overweight Electronics out of power Equipment stolen

25

Batteries die both during outdoor activities and travel and people are left with no way to charge their electronic devices.

26

All consumer electronics rely on batteries. If there is no electricity, they will all be unable to function.

27

28

29

Solutions When There Is Nowhere To Charge Your Electronics: 1. Carry more batteries

X

2. Carry a device that can be charged without plugging into the grid.

O

30

Different Charging Technologies 1. Solar Energy

2. Kinetic Energy

3. Thermal Energy

31

Con: Weather must be sunny

Con: People need to expend physical energy to generate electrical power Con: Relatively low energy conversion rate 32

Observation The Kinetic Chargers & Power Banks On The Market

33

The Problems Of The Products On The Market Most kinetic energy chargers require people to use both hands to use them.

34

The Problems Of The Products On The Market Most power banks on the market are inconvenient to move while charging.

35

There are two major types of rechargeable batteries used in power banks Li-Ion Battery

Li-Polymer Battery

Con: There is a risk of explosion

Con: Slow charging speed 36

New Battery Technology: Power Paper Scientists at the Organic Electronics Laboratory of Linkรถping University, Sweden, came up with an innovative solution by creating the so-called Power paper from nano-fibrillated cellulose and a conductive polymer. The power paper is made from renewable cellulose and readily available polymer.

The material, just like a regular paper pulp, has to be dehydrated to make it into a power paper. A circular sheet of 15cm diameter and a few tenths of a millimetre thickness can store around 1Farad, which is as good as the storage capacity of supercapacitors available in our markets today. The nano paper takes only a few seconds to get fully charged and it can be recharged for hundreds of times.

37

Pros: Only 0.5 millimeters thick Several cells can be used in combination Fast charging Bendable & waterproof (Research Of Linkรถping University)

38

Types Of Kinetic Energy

Rotation

39

Shaking

Kinetic Energy Theory : Electromagnetic Induction Electromagnetic induction is the production of voltage or current due to a change in the magnetic field.

et n g a M

Conductive Metal Wire

40

People are always in motion during outdoor activities and Travel.

41

Why not just use the motion to generate electrical power we need?

42

First Direction : Rotation

43

Second Direction : Shaking

44

Function Models

45

Function Models Testing : Rotation

46

Function Models Testing : Shaking

47

Test Result After function testing,I chose the first direction (Rotation) as my final design choice because of the following reasons :

1. Smaller Volume 2. Lighter Weight 3. Easier Attachment

48

Size Reference : Wrist

(https://lymphedivas.com)

49

Size Reference : Calf

(https://www.liftingthedream.com/)

50

Size Reference : Miniature Motor

51

Size & Form Development

52

53

54

Product's DNA Of Nikon

55

Final Design

56

Final 3D Model

Nikon Kinetic Power Bank

57

Kinetic Power Charger Body

Wearable & Bendable Power Bank Body

58

Exploded View Indicator Light LED / GaN-on-Si Protection Ring / ABS Charging Switch / PTE Kinetic Power Spin Pad / Steel & Lead Miniature Motor (Electric generator) / Magnet; Copper; Steel Charger Body Case / ABS Control IC Board / Copper; Silicon Conductive contact / Copper Nikon Power Link Mount / Al-Mg Alloy

Self-Engaging Hook and Loop / Nylon Battery Cells / Nano-Fibrillated Cellulose; Conductive Polymer USB 3.1 / Steel

59

Unit / mm

60

Product Description Indicator Light Kinetic Power Spin Pad Nikon Power Transmission Mount Switch Power-Paper Battery Cells

USB3.1 Input/Output Self-Engaging Hook and Loop

61

Product Feature 1 Two Charging Methods Of Wearing 1. Use Power Bank Body Alone 2. Use Power Bank With Kinetic Charger

62

Product Feature 2 Module Design : Nikon Power Mount Can Use 1 Kinetic Charger with Multiple Power Banks

63

Product Feature 3 Easy Attaching 1. Can Be Easily Attached To The Camera Strap, Bike Handlebar And People's Wrist 2. Get Freedom Of Movement While Charging

64

Product Feature 4 One Size Fit All The Design Of Power Bank Band Can Fit Most People's Size

65

Product Feature 5 Emergency Quick Charge Can Use Both Hands To Quickly Charge For Emergency

66

How To USE IT Charg The Device

67

1

2

3

4

5

6

How To USE IT Attach The Kinetic Charger 1

3

2

4

5

68

Prototype

69

70

Nikon global website https://www.nikon.com/

Citation

Nikon 2017 Financial Results https://www.nikon.com/about/ir/ir_library/result/pdf/2017/17_all_e.pdf Flickr Camera Finder Analysis https://www.flickr.com/cameras/ How smartphones are slowly killing the camera industry https://www.cnet.com/news/how-smartphones-are-slowly-killing-the-camera-industry/ Global Market Study on Consumer Electronics https://www.persistencemarketresearch.com/market-research/consumer-electronics-market.asp Travel and Tourism Industry in the U.S. https://www.statista.com/topics/1987/travel-and-tourism-industry-in-the-us/ Consumer Technology Association https://www.ces.tech/ Global Consumer Electronics http://www.globalsources.com/ Sports & Outdoor Statistics and Studies https://www.statista.com/outlook/259/100/sports-outdoor/worldwide# Outdoor Electronics Review https://www.backpacker.com/gear/electronics International Tourism 2017 Market Share http://media.unwto.org/content/infographics Outdoor Sports in the United States https://www.statista.com/chart/1178/outdoor-sports-in-the-united-states/ Electromagnetic Induction https://www.electronics-tutorials.ws/electromagnetism/electromagnetic-induction.html Electric generator http://energyeducation.ca/encyclopedia/Electric_generat Power paper: Re-chargeable sheets store renewable energy https://www.power-technology.com/features/featurepower-paper-re-chargeable-sheets-store-renewable-energy-4816852/ An Organic Mixed Ion–Electron Conductor for Power Electronics https://onlinelibrary.wiley.com/doi/full/10.1002/advs.201500305

71

There is so much different between the designer and the engineer, but the same goal of them is to solve the problems around us.

I was an Industrial Engineer, and now I am an Industrial Design student.

I try to combine the two backgrounds into my future career.

Jerry Lai

04350755 415-8194581 jerry.lai.alin@gmail.com 72