Film Festival Annotated Process Journal
“I’m full of fears and I do my best to avoid difficulties and any kind of complications. I like everything around me to be clear as crystal and completely calm.” — Alfred Hitchcock
Table of Contents
INITIAL PLAN
DEVELOPMENT
About Director
09
Design Guideline
24
Poster Exploration
44
Film Moodboard
10
Moodboard Hierarchy
32
Final Poster
50
Storyline Graphic
14
Photo Difference
35
Catalog
52
Director Connection
16
Initial Naming & Subtitle
36
DVD Packaging
56
Design Brief
18
Identity Sketches
37
Website
60
Logotype Development
38
Tickets & Schedule
64
Final Title & Subtitle
42
Soundtrack
66
Final Logotype
43
Advertisements
70
Business Stationery
74
Overall Products
76
Environment Design
80
Process
86
Thanks Note
90
DELIVERABLES
INITIAL PLANS
About Director
09
Film Moodboard
10
Storyline Graphic
14
Director Connection
16
Design Brief
18
Lurking in the Shadows Film Festival
ABOUT DIRECTOR
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Annotated Process Journal
Part 1 / Initial Plans
Alfred Hitchcock
Biography
Directed Films
Sir Alfred Joseph Hitchcock, KBE (13 August 1899 – 29 April 1980) was an
Rebecca (1940)
English film director and producer. He is one of the most influential and extensively studied filmmakers in the history of cinema.
Mr. & Mrs. Smith (1941) Suspicion (1941)
Alfred Hitchcock was born into a Catholic family in the small town of London. When he was young, he was put into police custody for being naughty, and he developed a lifelong fear of the police. In 1907, he moved to London with his family. Alfred Hitchcock was a great director and a world-famous master of cinematic arts.
Saboteur (1942) Shadow of a Doubt (1943) Lifeboat (1944)
His method of shooting suspense is not only popular in the world, but also imitated
Spellbound (1945)
by many future directors. He made great contributions to the art of British cinema as
Notorious (1946)
early as the silent film era. After entering Hollywood, he gave full play to his talent and skills, leaving not only many masterpieces, but also the synonym of suspense
The Paradine Case (1947)
thriller. He is good at creating tension on screen and skilfully engaging the audience
Rope (1948)
in the plot. He made great changes in the suspense technique and aesthetic effect.
Under Capricom (1949)
In addition, he actively explored the narrative language of films, introduced a Freudian psychoanalysis, He has made great contributions to many fields in the film industry.
Strangers on a Train (1951 Rear Window (1954) Dial M for Murder (1954) North by Northwest (1959) Vertigo (1958) Psycho (1960) The Birds (1963) Mamie (1964) Tom Curtain (1966) Topaz (1969)
About Director
GR 612 / Integrated Communication
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Lurking in the Shadows Film Festival
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Annotated Process Journal
Part 1 / Initial Plans
About Director
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FILM MOODBOARD
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Part 1 / Initial Plans
Visual Language In addition to the classic suspensions and thrillers, I think the strong contrast of shadows, the exchange of light and shadow, and the sense of suffocation and oppression that permeates every film are the hallmarks of Hitchcock.
Film Moodboard
GR 612 / Integrated Communication
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Lurking in the Shadows Film Festival
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Part 1 / Initial Plans
About Director
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STORYLINE GRAPHIC
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Part 1 / Initial Plans
Storyline Expectation This doodle is a general reflection of Hitchcock’s film story line. This doodle helps me explore the character of Hitchcock’s films. Thus, it can help me to develop an unique threads and other narrative.
Storyline Graphic
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DIRECTOR CONNECTION Fear of Unknow Hitchcock prefers the unknowns of what actually will happens in life, while rivers prefers the fear of the unknowns of the future. The fear of unknowable forces..
Psychological Hitchcock incorporated psychology into the film, reflecting the
Alfred Hitchcoc
different psychological situations of the characters through lens language and shooting. There are also many metaphorical shots in the film to indicate the psychological changes of the characters, while Truffaut is more extreme. He pushes people’s feelings to an extreme situation to arrange and tell the fate of the characters, and has a deeper and vivid grasp of the mental state of people in love and marriage than a psychologist.
François Truffaut
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Part 1 / Initial Plans
Mood / Atmosphere Both directors are good at creating a subdued and tense atmosphere / Mood
Matt Reeves
Repression of human nature Hitchcock almost initiated the discussion of human nature, while David fincher dug deep into the darkness of human nature.
David Fincher
ck Terror / Intense Palma is deeply influenced by Hitchcock, and what he shares with Hitchcock is that they both combine visual expression with the element of terror, creating a unique sense of terror and suspense.
Brian De Palma
Director Connection
GR 612 / Integrated Communication
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DESIGN BRIEF
Thread Breakdown The thread is necessary for me to determine the overall style of the film festival.By presenting the thread in the form of a story, the audience can better understand the style of the film festival and provide a basis for future visual development.
a / who: b / doing what: c / what do they feel d - g / plus condition
Guiding Narrative The purpose of directing the narrative is to help me determine the style of the images and how they are processed.
Who:
I am a woman who shopping alone...
Where:
...in a crowded shopping main street, I keep feel that someone is following me,
What:
...from the reflection of the case window, I see a shadow approaching me. I was very afraid of the shadow, because I don’t know if it’s come to hurt me or if it knows I had stolen a bag.
Materials Narrative:
In this case, the woman will be my POV, I may look to the shopping windows, walls around her or the crowed around her.
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Part 1 / Initial Plans
Audience People who need a light at night, because the dark shadows in the wardrobe are sometimes difficult to tell it’s from the clothes or people. People who walk on the street and always look back, because past experiences always make them feel the pressure behind People who do not go down the stairs alone, because the spiral staircase and the echo of footsteps made them feel like someone else is in the stairwell.
Date August 13, 2029 — August 16, 2029. It will be held to commemorate the time when Hitchcock first entered Hollywood and the 130th anniversary of his birthday.
Location Stage 18 100 Universal City Plaza Los Angeles Universal Studio Sound Stage 18, I chose this place not only because Hitchcock was shooting in this type of studio, but because I wanted to create a fake scene such as a warm kitchens and blank curtains. I wanted to show Hitchcockian fear in this carefully designed, outwardly warm scene.
Design Brief
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DEVELOPMENT
Design Guideline
24
Moodboard Hierarchy
32
Photo Difference
35
Initial Naming & Subtitle
36
Identity Sketches
37
Logotype Development
38
Final Title & Subtitle
42
Final Logotype
43
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DESIGN GUIDELINE
Photo Style
24
Annotated Process Journal
Part 2 / Development
Hidden / Unknown I tried to express the fear of the unknown through a sense of tracking and ambiguity.
Design Guideline
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Typography Style
26
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Part 2 / Development
Elegant / Classic I tried to capture Hitchcock’s elegance in this reserved, retro font.
Design Guideline
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Graphic Elements Style
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Part 2 / Development
Typefaces
Headline
MILLERBANNER, BOLD, ALL CAP, 15/18
Title
MillerBanner, Bold, 13/15
Subtitle Mr Eaves, Bold, 10/13
Body Text
Example
Mr Evaves. Book, 8/13, +/- 5 Tracking
Sir Alfred Joseph Hitchcock, KBE (13 August 1899 – 29
“1234567890”/?!,.’:;=+-()
April 1980) was an English film director and producer. He is one of the most influential and extensively studied filmmakers in the history of cinema.
Design Guideline
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Texture Style
30
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Part 2 / Development
Color Information
Pantone Black 0961 U
2d2d2d
C
45
C
80
C
0
M
40
M
75
M
0
Y
40
Y
70
Y
0
K
0
K
50
K
0
R
155
R
45
R
255
G
149
G
45
G
255
B
144
B
48
B
255
Design Guideline
White
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MOODBOARD HIERARCHY
Level 1 Level 1 pictures are used as main pictures for posters, covers, etc. With a small amount of text
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Part 2 / Development
Level 2 Level 2 pictures are used as pictures with text, used for layout, typesetting and other elements.
Moodboard Hierarchy
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Level 3 Level 3 images are used as visual elements with the main background image.
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PHOTO DIFFERENCE
Documentary Photo
Photo Diference
Stylized Photo
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INITIAL NAMING & SUBTITLE
Title
Subtitle
To the Dark side.
The fragments of life are so vapidity, I choose to shoot the cake.
Inside the Mind.
Only took what was left after you whittled away all the boring time in your life.
Behind the Curtain. The skill must serve the performance, otherwise it has no Touch of dimness.
meaning.
Lurking in the mind.
There are two kinds of people in this world: people who write
In the Silhouette. Give up the Reality. Peel off the Inner. Follow the Clues. Behind the Shadows.
about their lives and people who write about their fantasies. Challenge the quiets surface with inquiets words. Crowded by the noise, what does inner mean. Try to find clues in the other person’s eyes, and communication becomes irrelevant. Estimate the most sensitive and subtle emotions and desires in
The submerged Self.
people's hearts.
The shadow's gaze.
Keep the fuse burning and you don’t know where the bomb is.
Latent eyes.
Walking into the unknown with the spindle in your pocket.
Key words
Lurking / Shadows / Gloomy / Tense / Hidden
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Part 2 / Development
IDENTITY SKETCHES
Latent shadows
Search for real fear in the lurking shadows in the films of Alfred Hitchcock.
Lurking Silhouette
Awaken the true fear from the ethereal unknown in the films of Alfred Hitchcock
Initial Identity
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LOGOTYPE DEVELOPMENT
38
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Part 2 / Development
LURKING
Logo Development
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Part 2 / Development
Logo Development
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FINAL FILM FESTIVAL NAME
Title:
Lurking in the Shadows Subtitle:
True fear awakens from the engulfing unknown in the films of Alfred Hitchcock.
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Part 2 / Development
LOGOTYPE
True fear awakens from the engulfing unknown in the films of Alfred Hitchcock.
Logo Development
GR 612 / Integrated Communication
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DELIVERABLES
Poster Exploration
44
Final Poster
50
Catalog
52
DVD Packaging
56
Website
60
Tickets & Schedule
64
Soundtrack
66
Advertisements
70
Business Stationery
74
Overall Products
76
Environment Design
80
Process
86
Thanks Note
90
Lurking in the Shadows Film Festival
POSTER EXPLORATION
Exploration
44
Annotated Process Journal
Part 3 / Deliverables
Potential
Poster Exploration
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Development
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Part 3 / Deliverables
Potential Poster Exploration
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Development
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Part 3 / Deliverables
Potential
Poster Exploration
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FINAL POSTER
50
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CATALOG
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Part 3 / Deliverables
Catalog
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Part 3 / Deliverables
Catalog
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DVD PACKAGING
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Part 3 / Deliverables
DVD Packaging
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DVD Packaging
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WEBSITE
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Webesite
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Website Pages
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TICKETS & SCHEDULE
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Tickets & Schedule
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SOUNDTRACK
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Part 3 / Deliverables
Soundtrack
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Soundtrack
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ADVERTISEMENT
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Part 3 / Deliverables
Advertisement 1
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ADVERTISEMENT 2
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Advertisement 2,3
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BUSINESS STATIONERY
74
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Part 2 / Development
Logo Development
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OVERALL PRODUCTS
76
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Part 3 / Deliverables
All products
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All products
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ENVIRONMENT
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Part 3 / Deliverables
Environment Design
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ENVIRONMENT 2
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Environment Design
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Part 2 / Development
Logo Development
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PROCESS
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Part 3 / Deliverables
Process
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THANK YOU.
This semester brought challenges none of us thought we would face. In the face of those challenges, we chose to continue to create and design instead of allowing external forces to overwhelm us. I’d like to thank my classmates, instructors, and everyone else who helped to push this project succeed. Your words of inspiration and guidance helped point me towards the light. When all around us was unknown and ambiguity. Please contact me if you have any comments. Thank you again for reading.
Ali Deng GR 612 / Integrated Communication Film Festival Process Book alisasha3285@gmail.com
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“Give them pleasure, the same pleasure they have when they wake up from a nightmare.” — Alfred Hitchcock