Film Festival Presentation Deck
Ali Deng GR 612 / Integrated Communication
Ali Deng / GR 612 / Integrated Communication
Lurking in the Shadows Film Festival
Film Festival Presentation Deck
Ali Deng GR 612 / Integrated Communication
Presentation Deck
Ali Deng / GR 612 / Integrated Communication
Lurking in the Shadows Film Festival
DESCRIPTION
This advanced course will explore the process, purpose and necessity for developing fully integrated messaging across any medium. Students will draw upon their creative abilities to identify, manage and deliver a complex, multifaceted portfolio project.
Presentation Deck
Ali Deng / GR 612 / Integrated Communication
Lurking in the Shadows Film Festival
INITIAL PLANS
About Director Film Moodboard Design Brief
Presentation Deck
Part 1 / Initial Plans
Ali Deng / GR 612 / Integrated Communication
Lurking in the Shadows Film Festival
Presentation Deck
About Director
Part 1 / Initial Plans
Alfred Hitchcock
Biography Sir Alfred Joseph Hitchcock, KBE (13 August 1899 – 29 April 1980) was an English film director and producer. He is one of the most influential and extensively studied filmmakers in the history of cinema. Alfred Hitchcock was born into a Catholic family in the small town of London. When he was young, he was put into police custody for being naughty, and he developed a lifelong fear of the police. In 1907, he moved to London with his family. Alfred Hitchcock was a great director and a world-famous master of cinematic arts. His method of shooting suspense is not only popular in the world, but also imitated by many future directors. He made great contributions to the art of British cinema as early as the silent film era. After entering Hollywood, he gave full play to his talent and skills, leaving not only many masterpieces, but also the synonym of suspense thriller. He is good at creating tension on screen and skilfully engaging the audience in the plot. He made great changes in the suspense technique and aesthetic effect. In addition, he actively explored the narrative language of films, introduced a Freudian psychoanalysis, He has made great contributions to many fields in the film industry.
Ali Deng / GR 612 / Integrated Communication
Lurking in the Shadows Film Festival
FILM MOODBOARD
Presentation Deck
Film Moodboard
Part 1 / Initial Plans
Visual Language In addition to the classic suspensions and thrillers, I think the strong contrast of shadows, the exchange of light and shadow, and the sense of suffocation and oppression that permeates every film are the hallmarks of Hitchcock.
Ali Deng / GR 612 / Integrated Communication
Lurking in the Shadows Film Festival
DESIGN BRIEF
Thread Breakdown The thread is necessary for me to determine the overall style of the film festival. By presenting the thread in the form of a story, the audience can better understand the style of the film festival and provide a basis for future visual development.
Presentation Deck
Design Brief
Part 1 / Initial Plans
Ali Deng / GR 612 / Integrated Communication
Lurking in the Shadows Film Festival
Audience People who need a light at night, because the dark shadows in the wardrobe are sometimes difficult to tell it’s from the clothes or people. People who walk on the street and always look back, because past experiences always make them feel the pressure behind People who do not go down the stairs alone, because the spiral staircase and the echo of footsteps made them feel like someone else is in the stairwell.
Date August 13, 2029 — August 16, 2029. It will be held to commemorate the time when Hitchcock first entered Hollywood and the 130th anniversary of his birthday.
Location Stage 18 100 Universal City Plaza Los Angeles Universal Studio Sound Stage 18, I chose this place not only because Hitchcock was shooting in this type of studio, but because I wanted to create a fake scene such as a warm kitchens and blank curtains. I wanted to show Hitchcockian fear in this carefully designed, outwardly warm scene.
Presentation Deck
Design Brief
Part 1 / Initial Plans
Ali Deng / GR 612 / Integrated Communication
Lurking in the Shadows Film Festival
DESIGN DEVELOPMENT
Design Guideline Title & Subtitle Logotype
Presentation Deck
Ali Deng / GR 612 / Integrated Communication
Lurking in the Shadows Film Festival
DESIGN GUIDELINE
Photo Style
Far
Presentation Deck
Closer
Design Guideline
Part 2 / Development
Hidden / Unknown I tried to express the fear of the unknown through a sense of tracking and ambiguity.
Behind you
Ali Deng / GR 612 / Integrated Communication
Lurking in the Shadows Film Festival
Typography Style
Elegant / Classic I tried to capture Hitchcock’s elegance in this reserved, retro font.
Presentation Deck
Design Guideline
Part 2 / Development
Texture Style
Ali Deng / GR 612 / Integrated Communication
Lurking in the Shadows Film Festival
Typefaces
Headline
MILLERBANNER, BOLD, ALL CAP, 15/18
Title
MillerBanner, Bold, 13/15
Subtitle Mr Eaves, Bold, 10/13
Body Text
Example
Mr Evaves. Book, 8/13, +/- 5 Tracking
Sir Alfred Joseph Hitchcock, KBE (13 August 1899 – 29
“1234567890”/?!,.’:;=+-()
April 1980) was an English film director and producer. He is one of the most influential and extensively studied filmmakers in the history of cinema.
Presentation Deck
Design Guideline
Part 2 / Development
Color Information
Pantone Black 0961 U
2d2d2d
White
C
45
C
80
C
0
M
40
M
75
M
0
Y
40
Y
70
Y
0
K
0
K
50
K
0
R
155
R
45
R
255
G
149
G
45
G
255
B
144
B
48
B
255
Ali Deng / GR 612 / Integrated Communication
Lurking in the Shadows Film Festival
FINAL FILM FESTIVAL NAME
Title:
Lurking in the Shadows Subtitle:
True fear awakens from the engulfing unknown in the films o f Alfred Hitchcock.
Presentation Deck
Title & Subtile / Logotype
Part 2 / Development
LOGOTYPE
True fear awakens from the engulfing unknown in the films of Alfred Hitchcock.
Ali Deng / GR 612 / Integrated Communication
Lurking in the Shadows Film Festival
DELIVERABLES
Poster Catalog DVD Packaging Website Tickets & Schedule Soundtrack Advertisements Business Stationery Environment Design Overall Products
Presentation Deck
Ali Deng / GR 612 / Integrated Communication
Lurking in the Shadows Film Festival
POSTER
Presentation Deck
Poster
Part 3 / Deliverables
Ali Deng / GR 612 / Integrated Communication
Lurking in the Shadows Film Festival
Presentation Deck
Poster
Part 3 / Deliverables
Ali Deng / GR 612 / Integrated Communication
Lurking in the Shadows Film Festival
CATALOG
Presentation Deck
Catalog
Part 3 / Deliverables
Ali Deng / GR 612 / Integrated Communication
Lurking in the Shadows Film Festival
Presentation Deck
Catalog
Part 3 / Deliverables
Ali Deng / GR 612 / Integrated Communication
Lurking in the Shadows Film Festival
Presentation Deck
Catalog
Part 3 / Deliverables
Ali Deng / GR 612 / Integrated Communication
Lurking in the Shadows Film Festival
DVD PACKAGING
Presentation Deck
Ali Deng / GR 612 / Integrated Communication
Lurking in the Shadows Film Festival
Presentation Deck
DVD Packaging
Part 3 / Deliverables
Ali Deng / GR 612 / Integrated Communication
Lurking in the Shadows Film Festival
Presentation Deck
DVD Packaging
Part 3 / Deliverables
Ali Deng / GR 612 / Integrated Communication
Lurking in the Shadows Film Festival
TICKETS & SCHEDULE
Presentation Deck
Ali Deng / GR 612 / Integrated Communication
Lurking in the Shadows Film Festival
Presentation Deck
Tickets & Schedule
Part 3 / Deliverables
Ali Deng / GR 612 / Integrated Communication
Lurking in the Shadows Film Festival
Presentation Deck
Tickets & Schedule
Part 3 / Deliverables
Ali Deng / GR 612 / Integrated Communication
Lurking in the Shadows Film Festival
SOUNDTRACK
Presentation Deck
Ali Deng / GR 612 / Integrated Communication
Lurking in the Shadows Film Festival
Presentation Deck
Soundtrack
Part 3 / Deliverables
Ali Deng / GR 612 / Integrated Communication
Lurking in the Shadows Film Festival
BUSINESS STATIONERY
Presentation Deck
Ali Deng / GR 612 / Integrated Communication
Lurking in the Shadows Film Festival
Presentation Deck
Business Stationery
Part 3 / Deliverables
Ali Deng / GR 612 / Integrated Communication
Lurking in the Shadows Film Festival
Presentation Deck
Business Stationery
Part 3 / Deliverables
Ali Deng / GR 612 / Integrated Communication
Lurking in the Shadows Film Festival
OVERALL PRODUCTS
Presentation Deck
Ali Deng / GR 612 / Integrated Communication
Lurking in the Shadows Film Festival
Presentation Deck
Part 3 / Deliverables
Ali Deng / GR 612 / Integrated Communication
Lurking in the Shadows Film Festival
Presentation Deck
Ali Deng / GR 612 / Integrated Communication
Lurking in the Shadows Film Festival
WEBSITE
Presentation Deck
Part 3 / Deliverables
Ali Deng / GR 612 / Integrated Communication
Lurking in the Shadows Film Festival
Presentation Deck
Website
Part 3 / Deliverables
Ali Deng / GR 612 / Integrated Communication
Lurking in the Shadows Film Festival
Presentation Deck
Website
Part 3 / Deliverables
Ali Deng / GR 612 / Integrated Communication
Lurking in the Shadows Film Festival
ADVERTISEMENTS
Presentation Deck
Part 3 / Deliverables
Ali Deng / GR 612 / Integrated Communication
Lurking in the Shadows Film Festival
Presentation Deck
Advertisements
Part 3 / Deliverables
Ali Deng / GR 612 / Integrated Communication
Lurking in the Shadows Film Festival
ENVIRONMENT
Presentation Deck
Ali Deng / GR 612 / Integrated Communication
Lurking in the Shadows Film Festival
Presentation Deck
Environment Design
Part 3 / Deliverables
Ali Deng / GR 612 / Integrated Communication
Lurking in the Shadows Film Festival
Presentation Deck
Environment Design
Part 3 / Deliverables
Ali Deng / GR 612 / Integrated Communication
Lurking in the Shadows Film Festival
Presentation Deck
Environment Design
Part 3 / Deliverables
Ali Deng / GR 612 / Integrated Communication
Lurking in the Shadows Film Festival
“Give them pleasure, the same pleasure they have when they wake up from a nightmare.” — Alfred Hitchcock
Presentation Deck
Ali Deng / GR 612 / Integrated Communication
Lurking in the Shadows Film Festival
Presentation Deck
Ali Deng GR 612 / Integrated Communication Film Festival Presentation Deck alisasha3285@gmail.com
Ali Deng / GR 612 / Integrated Communication
Lurking in the Shadows Film Festival
Presentation Deck