2015—2017
ALIREZA JAJARMI
→ SELECTED PROJECTS
2015—2017
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Lil & Jaj, merci.
Some Thoughts
→
More Essence.
Having an idea or many is only a tiny step along the road of its execution. But, distilling through the clutter and stripping words and images surrounding an idea and revealing its bare beauty is the difficult and underappreciated process of finding the essence.
01 02 03 04 05 06 07 08
INDEX OF PROJECTS
Fabbrica → 10 Hudson Whiskey → 36 Hairitage → 60 Crew Powder Paint → 82 Flow → 106 X2X— Future Mobility Conference → 128 Zen Gin → 164 Made, Real Fresh → 188
ALIREZA JAJARMI
SELECTED PROJECTS
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10
PROJECT ONE
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11
FABBRICA/FASHION LABEL
Fabbrica
ALIREZA JAJARMI
SELECTED PROJECTS
Discipline: Branding + Editorial Instructor: Sean McGuire
Class: Visual Systems 2 Semester: Spring 2016
12
PROJECT ONE
FABBRICA/FASHION LABEL
Background
Fabbrica is a high-end fashion brand with an aggressive attitude towards the norms of the market. It respects the classics but looks for the unconventional paths to be creative.
13
Scope
To brand and create strategy for Fabbrica. The theme that’s created is a street wear fashion line with many years of history that is constantly adapting. A logo can not bear all the information and characteristics of a brand, therefore, supporting elements within the branding should supplement and help to define the true meaning.
ALIREZA JAJARMI
SELECTED PROJECTS
Discipline: Branding + Editorial
Key Attribute
Instructor: Sean McGuire
Class: Visual Systems 2 Semester: Spring 2016
Youthful Considered Bold & Slightly Uncontrolled
14
PROJECT ONE
15
FABBRICA/FASHION LABEL
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PROJECT ONE
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FABBRICA/FASHION LABEL
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Flesh
18
Dust
Charcoal
Laboratory
Suede
PROJECT ONE
FABBRICA/FASHION LABEL
Brand Colors
Flesh: Pantone Solid Uncoated 7417 U
Dust: Pantone Uncoated Cool Gray 1 U
Charcoal: Pantone Uncoated Neutral Black U
Laboratory: Pantone Solid Uncoated 3268 U
20% Suede: Pantone Solid Uncoated 7407 U
19
Typefaces
Primary: Circular / Lineto
AÆBCDEËFGHIJKLMNÑOPÞQR STUVWXYZaäbcdðefghijklmnoœ pqrsßtuvwxyz011234567➆89#?¿ Secondary: Milo Serif / Michael Abbink
AÆBCŒDEËFGHIJKLŁMNÑOPÞQR STUVWXYZaäbcdðefƒghijklmnoœ pqrsßtuvwxyz0Ø123456∂789#?¿,.‡
ALIREZA JAJARMI
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PROJECT ONE
FABBRICA/FASHION LABEL
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PROJECT ONE
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FABBRICA/FASHION LABEL
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PROJECT ONE
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FABBRICA/FASHION LABEL
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PROJECT ONE
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FABBRICA/FASHION LABEL
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PROJECT ONE
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FABBRICA/FASHION LABEL
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PROJECT ONE
FABBRICA/FASHION LABEL
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PROJECT ONE
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FABBRICA/FASHION LABEL
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02
36
PROJECT TWO
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HUDSON WHISKEY
Hudson Whiskey
ALIREZA JAJARMI
SELECTED PROJECTS
Discipline: Packaging Design Instructor: Thomas McNulty
Class: Packaging Design 4 Semester: Spring 2016
38
PROJECT TWO
HUDSON WHISKEY
Background
Hudson Whiskey is the first New York State based distillery since the prohibition. It is about handcrafted whiskey with history and distillerymen who are in direct contact with the material and spirit of this iconic distillery.
39
Scope
This project embarks on an evolutionary, to some extend revolutionary, redesign of the Baby Bourbon and the Manhattan Rye whiskey labels. It was important to pay attention to the notion of craft whiskey while designing the labels in order to position them as rather high-end bottles by the usage of clean typography and creative material.
ALIREZA JAJARMI
SELECTED PROJECTS
Discipline: Packaging Design
Key Attribute
Instructor: Thomas McNulty
Class: Packaging Design 4
Heritage Clarity Artisanal Premium
Semester: Spring 2016
40
PROJECT TWO
41
HUDSON WHISKEY
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PROJECT TWO
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HUDSON WHISKEY
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Ash
44
Chard
Walnut
Grain
PROJECT TWO
HUDSON WHISKEY
Brand Colors
Ash: Pantone Solid Uncoated 649 U
Chard: Pantone Uncoated Neutral Black U
Walnut: Walnut Wood Texture
Grain: Pantone Solid Uncoated 2323 U
45
Typefaces
Primary: Blender / Gestalten
A ÆBCDÐEËFGHIJKLMNŇOŌPÞQR STUV WX YZaäbcdðefghijklmnиoæ pqrsßtuv w x yџz01123456789@& Secondary: Apercu Mono / Colophon
A◊BCŒDEËFGHIJKLŁ∫MNÑOPÞQR STUVWXYZaäbcdðefghijklmno pqrsßtuvwxyz0Ø123456∂789
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PROJECT TWO
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HUDSON WHISKEY
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PROJECT TWO
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HUDSON WHISKEY
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PROJECT TWO
HUDSON WHISKEY
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PROJECT TWO
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HUDSON WHISKEY
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PROJECT TWO
HUDSON WHISKEY
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PROJECT TWO
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HUDSON WHISKEY
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PROJECT TWO
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HUDSON WHISKEY
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03
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PROJECT THREE
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HAIRITAGE
Hairitage
ALIREZA JAJARMI
SELECTED PROJECTS
Discipline: Editorial Instructor: Ariel Grey
Class: Experimental Type 3 Semester: Spring 2015
62
PROJECT THREE
HAIRITAGE
Background
In modern times, and in the past, hair continues to serve as a psychological role in people’s lives, and it provides a means of revealing cultural and social values. This is a visual book about how people use their hair for self-expression as well as a vehicle for gaining social acceptance.
63
Scope
Designing a large coffee table book was the main purpose for this project. Since it’s a printed matter, it was important to pay attention to how the book is being felt in the hand. That is why the entire book is printed on canvas paper and bound with Japanese stab binding to resemble the topic at hand.
ALIREZA JAJARMI
SELECTED PROJECTS
Discipline: Editorial
Typefaces
Instructor: Ariel Grey
Class: Experimental Type 3 Semester: Spring 2015
64
Primary: Utopia / Adobe Systems
A ÆBCDEËFGHIJKLMNÑOPÞQR STUV W XYZaäbcdðefghijklmnoœ pqrsßtuvwxyz0123456789‰# ?¿* Secondary: Archer / Hoefler & Co.
ABCŒDEËFGHIJKLŁMNÑOPÞQR STUVWXYZaäbcdðefghijklmnoœ pqrsßtuvwxyz0Ø123456∂789#?¿,.‡
PROJECT THREE
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HAIRITAGE
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PROJECT THREE
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HAIRITAGE
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PROJECT THREE
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HAIRITAGE
PROJECT THREE
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HAIRITAGE
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PROJECT THREE
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HAIRITAGE
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PROJECT THREE
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HAIRITAGE
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04
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PROJECT FOUR
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CREW POWDER PAINT
Crew
ALIREZA JAJARMI
SELECTED PROJECTS
Discipline: Branding + Packaging Instructor: Thomas McNulty
Class: Packaging Design 2 Semester: Spring 2015
84
PROJECT FOUR
CREW POWDER PAINT
Background
Crew starts with an idea and void of a product in the paint market. It intends to be innovative by the use of biodegradable powder-mix paint, producing a wide range of interior and exterior paint for those who not only need quality, but whom are also environmentally savvy.
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Scope
The primary goal for this project was to explore earth-friendly materials and use them in a way that appeals, functions and sells. The packaging is meant to both protect the product and help it stack better on the shelves. A kit is also provided for those who not only need paint for their project, but also who don’t have the tools needed.
ALIREZA JAJARMI
SELECTED PROJECTS
Discipline: Branding + Packaging
Key Attribute
Instructor: Thomas McNulty
Class: Packaging Design 2 Semester: Spring 2015
Innovative Environmental Fresh Accessible Simple
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PROJECT FOUR
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CREW POWDER PAINT
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PROJECT FOUR
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CREW POWDER PAINT
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Crew Yellow
90
Dust
Ink
Kraft Paper
Wallpaper
PROJECT FOUR
CREW POWDER PAINT
Brand Colors
Crew Yellow: Pantone Solid Uncoated 3965 U
Dust: Pantone Uncoated Cool Gray 1 U
Ink: Pantone Solid Uncoated 3268 U
Kraft Paper: Pantone Solid Coated 7528 U
Wallpaper: Pantone Solid Uncoated 7407 U
91
Typefaces
Primary: Proxima Nova / Mark Simonson
A ÆBCDEËFGHIJKLMNÑOPÞQR STUVWXYZaäbcdefghijklmnoœ pqrsßtuv wxyz00123456789#,.? Secondary: Proxima Nova / Light
A ÆBC DEËF G H I J K LM N Ñ O PÞ Q R STUV W X Y Zaäbcdefghijklmnoœ pqrsßtuv w xyz00123456789#+,.?
ALIREZA JAJARMI
SELECTED PROJECTS
PROJECT FOUR
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CREW POWDER PAINT
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PROJECT FOUR
CREW POWDER PAINT
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PROJECT FOUR
97
CREW POWDER PAINT
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PROJECT FOUR
CREW POWDER PAINT
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PROJECT FOUR
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CREW POWDER PAINT
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PROJECT FOUR
CREW POWDER PAINT
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PROJECT FOUR
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CREW POWDER PAINT
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05
106
PROJECT FIVE
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107
FLOW APP
Flow
ALIREZA JAJARMI
SELECTED PROJECTS
Discipline: Branding + UX + UI Instructor: Megumi Kiyama
Class: Visual Systems 1 Semester: Fall 2015
108
PROJECT FIVE
FLOW APP
Background
Automation of technologies inspire trust, because it removes the need to constantly make decisions. Preserving water should be as easy as using it. Flow is a device that keeps you updated about the water usage in your house by pairing the device to the Flow app, which then presents the data in a user friendly interface. 109
Scope
To brand and create an app prototype for the Flow device. The main purpose being the need to provide the data recorded by the device in a simple but comprehensive user interface.
ALIREZA JAJARMI
SELECTED PROJECTS
Discipline: Branding + UX + UI
Key Attribute
Instructor: Megumi Kiyama
Class: Visual Systems 1
Intelligent Autonomous Smooth Responsive
Semester: Fall 2015
110
PROJECT FIVE
FLOW APP
Start Pairing Now 111
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PROJECT FIVE
113
FLOW APP
FLOW
FLOW
FLOW
FLOW
FLOW
FLOW
FLOW
FLOW
FLOW
Flow
Flow
Flow
flow
flow
flow
flow
flow
flow
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114
PROJECT FIVE
115
FLOW APP
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SELECTED PROJECTS
Flow Blue
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Navy Blue
Pale Orage
Light Grey
PROJECT FIVE
FLOW APP
Brand Colors
Flow Blue: Pantone Solid Uncoated 7457 U
Navy Blue: Pantone Solid Uncoated 281 U
Pale Orange: Pantone Solid Uncoated 7411 U
Light Grey: Pantone Solid Uncoated 7541 U
117
Typefaces
Primary: Calibre / Klim
AÆBCDEËFGHIJKLMNÑOPÞQRŘ STUVWXYZaäbcdðefghijklmnoœ pqrsßtuvwxyz0123456789#��?¿ Secondary: Calibre / Light
AÆBCDEËFGHIÎJKLMNÑOPÞQRŘ STUVWXYZ×aäbcdðefghijklmnoœ p℗qrsßtuvwxyz0123456789#��?¿
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PROJECT FIVE
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FLOW APP
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PROJECT FIVE
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FLOW APP
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PROJECT FIVE
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FLOW APP
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PROJECT FIVE
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FLOW APP
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PROJECT FIVE
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FLOW APP
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PROJECT SIX
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129
X2X/FUTURE MOBILITY
X2X— Future Mobility Conference
ALIREZA JAJARMI
SELECTED PROJECTS
Discipline: Branding + Editorial Instructor: Ariel Grey
Class: Experimental Type 4 Semester: Fall 2016
130
PROJECT SIX
X2X/FUTURE MOBILITY
Background
Nodding to the notion of moving from place to place, X2X is an annual conference that brings together masterminds to discuss the very fundamental need of us humans—transportation.
131
Scope
The primary objective for this project is to cast a light within the unknown of the future of transportation and to visualize how different or similar it will look from today. A series of loose leaves and posters along with the core branding were created to paint a picture of where science and imagination meet. These leaves summarize the topics that were discussed during the events typographically.
ALIREZA JAJARMI
SELECTED PROJECTS
Discipline: Branding + Editorial
Key Attribute
Instructor: Ariel Grey
Class: Experimental Type 4 Semester: Fall 2016
Movement Experimental Curious Autonomy Integrated
132
PROJECT SIX
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X2X/FUTURE MOBILITY
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PROJECT SIX
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X2X/FUTURE MOBILITY
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Asphalt
Natural
Sapphire
Candy
Bright Green
Emerald
Pale Yellow
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PROJECT SIX
X2X/FUTURE MOBILITY
Brand Colors
Asphalt: Pantone Uncoated Neutral Black U
Natural: Pantone Uncoated Cool Gray 1 U
Xing: Pantone Solid Uncoated Orange 021 U
Sapphire: Pantone Solid Uncoated Blue 072 U
Candy: Pantone Solid Uncoated 691 U
Bright green: Pantone Solid Uncoated 573 U
Emerald: Pantone Solid Uncoated 569 U
Pale yellow: Pantone Solid Uncoated 7506 U
137
Typefaces
Primary: GT Walsheim / Grilli Type
A ÄBCDEFGHIJKLMNŇOŌPQR STUVWXYZabcdðegGhijklmno pqrstuv w xyz0123456789& → Secondary: Larish Alte / Radim Pesko
A B C DE Ë FG H I J K L M N OP QR STU V WXYZaäbcdefghijklmno pqrsßtuvwxyz0Ø123456∂789⁂
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PROJECT SIX
X2X/FUTURE MOBILITY
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PROJECT SIX
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X2X/FUTURE MOBILITY
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PROJECT SIX
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X2X/FUTURE MOBILITY
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PROJECT SIX
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X2X/FUTURE MOBILITY
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PROJECT ONE
FABBRICA/FASHION LABEL
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PROJECT SIX
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X2X/FUTURE MOBILITY
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PROJECT SIX
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X2X/FUTURE MOBILITY
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PROJECT SIX
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X2X/FUTURE MOBILITY
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PROJECT SIX
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X2X/FUTURE MOBILITY
PROJECT SIX
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X2X/FUTURE MOBILITY
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PROJECT SIX
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X2X/FUTURE MOBILITY
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07
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PROJECT SEVEN
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165
ZEN GIN
Zen Gin
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Discipline: Branding + Packaging Agency: Meadow Inc
Role: Graphic Designer Semester: Summer 2015
166
PROJECT SEVEN
ZEN GIN
Background
Inspired by nature, Zen Gin is an artisan spirit distilled locally in the Bay Area. Making each bottle from scratch and embracing every step of the way, Zen Gin has set foot to reinvent the process of making the perfect gin.
167
Concept
While it's easy to come up with a simple solution, it's easier to miss the point. The point to designing this label was to communicate the core idea, Zen. Originated from Asian culture, emphasizing meditation practice and insights to personal expression.
ALIREZA JAJARMI
SELECTED PROJECTS
Discipline: Branding + Packaging
Key Attribute
Agency: Meadow Inc
Role: Graphic Designer Semester: Summer 2015
Crafted Transparency Calm Nature-Inspired Razor Sharp
168
PROJECT SEVEN
ZEN GIN
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PROJECT SEVEN
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ZEN GIN
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Zen Blue
Stone
172
Black
PROJECT SEVEN
ZEN GIN
Brand Colors
Zen Blue: Pantone Solid Uncoated 298 U
Stone: Pantone Uncoated Cool Gray 1 U
Black: Pantone Solid Uncoated 3268 U
173
Typefaces
Primary: Gotham / Hoefler & Co.
AĀBCDÐEËFGHIJKLMNÑOPÞQR STUVWXYZaäbcdðefƒghijklmno őpqrsßtuvwxyžz0123456789?& Secondary: Utopia / Adobe Systems
A ÆBCDEËFGHIJKLMNÑOPÞQR STU V W X YZaäbcdðeghijklmnoœ pqrsßtuvwxyz0123456789‰#?¿*
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PROJECT SEVEN
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ZEN GIN
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PROJECT SEVEN
ZEN GIN
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PROJECT SEVEN
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ZEN GIN
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PROJECT SEVEN
187
ZEN GIN
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08
188
PROJECT EIGHT
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189
MADE/REAL FRESH
Made
ALIREZA JAJARMI
SELECTED PROJECTS
Discipline: Branding + Packaging Instructor: Thomas McNulty
Class: Packaging Design 4 Semester: Spring 2015
Team: Alireza Jajarmi Peggy Chu
190
PROJECT EIGHT
MADE/REAL FRESH
Background
Tasting the cultures from corners of the world. Prepared, not processed, Made CafĂŠ gathers fresh produce from local farmers and not-at-all local farmers to add new flavors to your palette. Sliced, chopped, squeezed and packed with care. A daily dose of simple or exotic flavors that are prepared from scratch. 191
Scope
The primary goal for this project was to create a culturally receptive brand that would work well with different categories such as products as well as fresh produce. Designing a whole spectrum of packaging pieces that would work well with the overall brand.
ALIREZA JAJARMI
SELECTED PROJECTS
Discipline: Branding + Packaging
Key Attribute
Instructor: Thomas McNulty
Class: Packaging Design 4 Semester: Spring 2016
Refined Crisp Therapeutic Intrinsic Cultured
Team: Alireza Jajarmi Peggy Chu
192
PROJECT EIGHT
MADE/REAL FRESH
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PROJECT EIGHT
195
MADE/REAL FRESH
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Farmers Market
196
Copper Foil
Black
Latē
Apron
PROJECT EIGHT
MADE/REAL FRESH
Brand Colors
Farmers Market: Pantone Solid Uncoated 621 U
Copper Foil: Pantone 16-1325 TPX Copper
Black: Pantone Solid Uncoated 3268 U
Latē: Pantone Pastels Neons 9223
Apron: Pantone Solid Uncoated Warm Gray 1 U
197
Typefaces
Primary: Moderat / Tightype
AĀBCDÐEËFGHIJKLMNÑOPÞQR STUVWXYZaäbcdðegghijklmno pqrsßtuvwxyz011234567➆89#☺ Secondary: Milo Serif / Michael Abbink
AÆBCŒDEËFGHIJKLŁMNÑOPÞQR STUVWXYZaäbcdðefƒghijklmnoœ pqrsßtuvwxyz0Ø123456∂789#?¿,.‡
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PROJECT EIGHT
199
MADE/REAL FRESH
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PROJECT EIGHT
201
MADE/REAL FRESH
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PROJECT EIGHT
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MADE/REAL FRESH
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PROJECT EIGHT
MADE/REAL FRESH
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PROJECT EIGHT
MADE/REAL FRESH
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PROJECT EIGHT
MADE/REAL FRESH
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PROJECT EIGHT
MADE/REAL FRESH
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PROJECT EIGHT
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MADE/REAL FRESH
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PROJECT EIGHT
MADE/REAL FRESH
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PROJECT EIGHT
MADE/REAL FRESH
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PROJECT EIGHT
MADE/REAL FRESH
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PROJECT EIGHT
MADE/REAL FRESH
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PROJECT EIGHT
MADE/REAL FRESH
Thank You
224
THANK YOU
→
Lil, Jaj and Sahra
This book is dedicated to you three as a small thank you for being beside me when we were each oceans apart. It wasn't easy. Thank you for your love.
225
Teachers
Mary Scott, Thomas McNulty, David Hake, Ariel Grey, Phil Hamlett, Sean McGuire, Scott Rankin and all those who inspired. Thanks for teaching me the ways, to earn what I wish and not to beg for it.
Colleagues
Meadow team, Character team and Manual team, thanks for the enormous creative opportunities.
COLOPHON
Production
Printing + Binding: Moquin Press
Paper Material
Text Stock: Mohawk Super Fine Ultra-white Eggshell 100T Cover Stock + Specialty: Arjowiggins Curious Collection
Typefaces
Bianco Serif Alfa Type Maison Neue Milieu Grotesque 226
Photography
Sahra Jajarmikhayat
Contact
alireza@jajarmi.com +1 925 357 0292 jajarmi.com
Š 2017 Alireza Jajarmi All Rights Reserved