Portfolio 2017
By Alireza Saeedi
My name is Alireza Saeedi and I am currently finishing my bachelors degree of Industrial Design in Carleton University, Canada. I would like to start this introduction with my take and approach to design methods and philosophy. I am interested in combining two different disciplines of Industrial Design and Transportation Design together. Industrial design to me is about re-inventing and improving customer experience, considering the whole user experience starting from the purchase and through the life time of a product. In Industrial Design analyzing the functionality of a product usually defines its form, which will create a purposeful and sophisticated design. Industrial design creates depth, such as creative problem solving, analyzing user interaction, usability, feasibility, designing more sustainable systems and improving user experience. On the other hand, Transportation design revitalizes creativity by producing more breadth, branching out initial ideas and help develop pages of different sketches, styles and concepts resulting in a visual and visceral experience. These methods will enable me to design products that provide desired values to their customers which will strengthen users’ bond and impression. I hope you enjoy viewing my portfolio and thank you for your time and consideration
Bachelor Thesis
INFINI
WIM GILLES AWARD WINNER
ITIUM
REBUILD THE RO
OAD NETWORKS
PROBLEM IDENTIFICATION Research
The project takes on the problems of numerous potholes in the metropolitan cities many of which are expensive and time consuming to fix. The project proposal is for a compact and manoeuvrable construction machine that combines the functionality of all the tools necessary to fix our roads. The planning, constructing, and maintaining road networks with respect to making efficient use of non-renewable resources to optimize road development can contribute to the economical and environmental sustainability of urban communities.
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Road Conditions 27% of major urban roads are considered substandard and cause shaky and dangerous rides for motorcyclists while about 31% of roads are considered to be in good condition.
Maintenance Cost The maintenance required to keep the conditions of roads, highways and bridges acceptable is very costly. It is estimated, for the United States government to just maintain these infrastructures, it costs roughly about $185 billion per year for the next for the next 50 years.
Construction Waste Based on observational research, it is estimated that about 10 to 15 percent of the raw materials that go into construction project will become waste. The building industry is one of the largest material consumers, taking about 24% of global material extractions.
Hazards Our current construction activities contribute to environmental hazards such as damage to landscape and health, disruption of ecosystems, contamination of soil, water and air.
PROBLEM IDENTIFICATION Research
Bitumen (Health Hazards) About half-million workers are exposed to fumes from asphalt (Bitumen), a petroleum-based product used in road paving, roofing, siding, and concrete work. Long term exposure to asphalt fumes can cause headache, skin rash, sensitization, fatigue, reduced appetite, throat and eye irritation, cough, skin and lunge cancer.
Diesel Fumes (Health Hazards) Long term exposure can increase the risk of cardiovascular, cardiopulmonary, respiratory disease and lung cancer.
Silica (Health Hazards) The dust created by cutting, grinding, drilling construction materials such as concrete and asphalt can contain crystalline silica particles. The exposure to silica dust causes respiratory disease and lung cancer. A very small amount of airborne silica dust can create a health hazard.
Health Hazards, Accidents, Noise Exposure, Physical stress Runovers and backovers happen as a result of high noise, blind spots and lack of attention occurs at construction sites. Sprains and strains happen to workers due to extreme physical demands of construction works.
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1
3 Observation Research Exposure to silica dust / Use of unnecessary equipment,
1
such as jackhammers for shallow surface repairs Exposure to speeding vehicles passing by, causing traffic
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Labour intensive job for maintenance
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Exposure to bitumen fumes / Heavy physical work
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Design Opportunity With construction industry being one of the largest material consumers (taking about 24% of global material extractions), cutting down on waste and demand on nonrenewable resources using sustainable methods can help reduce the overall cost and environmental hazards. In order to reduce health hazards, the level of asphalt (bitumen) fumes can be reduced by recycling the existing asphalt on the spot which lowers he demand for new fresh asphalt and diminishes the need to cut away old asphalt that releases cancerous silica dust. To reduce the traffic congestion and risk of run overs and back overs, the speed and productivity of construction work has to increase. Minimizing the number of tools and workers required will reduce the area of construction zone resulting in less traffic, blind spots and chances of causing accidents.
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DESIGN OPPORTUNITY Technical Innovation
4
3
New Asphalt
Compactor Unit
Spray Injection Pothole Patcher
There are two types of mid-size hand operated compactors: walk behind compactor rollers and reversible compactor plates. Walk behind compactor rollers use a drum to roll over and create compaction while reversible compactor plates use just an iron plate and two heavy duty counterweight motors attached to the plate which in turn create vibration and compaction force. As a result, they can output the same performance for a smaller size as they save space using just a plate instead of a drum roller.
Spray injection systems spray separate coats of liquid binder and granular asphalt evenly which fills up the cracks and potholes quickly. However, the finished repairs look messy, uneven and they deteriorate quickly because hot asphalt is sprayed on cooler pavement surface creating a weak bond. Also, there is no compaction done for this method, leaving the asphalt loose.
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1
Old Asphalt
Asphalt Surface Level Sensor, Rake
Infrared Heater
Asphalt surface level sensor consists of pins that lightly scrape on the pavement and measuring the bumps and imperfections in order to spray and fill up the surface evenly in case that the depth of potholes and damages vary. Hydraulic actuated rakes break up the hot asphalt into granular state.
Infrared heaters can recycle more than 70% of the existing material which decreases the cost for new asphalt. The heat Transforms the asphalt into plastic state. This method eliminates the need for extra unnecessary equipment, such as asphalt circular saw cutters or jackhammers, loading, trucking and disposal thus reducing the manpower per repair. Moreover, the infrared applications make road constrcution & repair possible in winter by heating up the asphalt up to 200 degrees Celsius.
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IDEATION SKETCHES Volumetric Studies
User-centered design Compact Manuverable Assistive Intuitive
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USER TESTING Mock-up Modelling
Handle Ergonomics / Interface Each handle provides different touch points and ergonomics and faces toward the user with different angle. The handle dock is made to offer interchangeability, and the arms adjust to optimized angle for each test model. Knobs, dials and buttons were 3D printed and tested on wooden and paper models in order to justify which design will provide the most comfort and control.
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Manoeuvrability
Volumetric test models
Due to the large size of construction equipment, manoeuvrability helps with moving around tight bends and corners. The test model articulates from the centre point to simulate how something of this size would move around and define the footprint.
Volumetric cardboard and wooden models were made to test out frontal visibility and agility. The test rig was made to articulate from its centre point for better manoeuvrability and it had wheels on the bottom to move around. The card board boxes were then placed on top of the wooden chassis, and their shape was modified to provide the best possible frontal visibility.
USER INTERFACE Wireframing / Mind Mapping
A wireframe (mind map) is created in order to determine what is required to be on the control module. The workflow is separated into 3 groups of pre-construction work (drop off from truck), construction work and post construction work (loading back onto the truck). This method of mind mapping makes it easy to group each activity and find out the most frequent actions that need to take place by the construction worker. Once the functionalities are highlighted, based on their priority and frequent use, they are laid out roughly on the control module. This is to get a hint of the interface design and explore further into the ideation process.
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USER TESTING Rapid Prototyping
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ERGONOMICS Design Considerations
E
MAX 60° H
The volumetric shape of the product evolved to an asymmetrical form to provide a low front profile while having enough room on one side to store compartments such as propane tanks, fuel and water tank, granular asphalt and liquid binder tank, and the radiator. The Fuel tank and front profiles are sloping downward to provide better angle for visibility. The operator is positioned on the right hand side to have commanding view to the front without the need to lean over. The overall height and length of the machine makes it easy for the user to keep their head in neutral position (0°-15°) while having most of the frontal view in “accurate view” (10°-15°) and “easy eye rotation” angle. 45° HEAD ROTATIONS 0°
EASY 30° NORMAL SLOUCH
80
°M
AX
LIGHT SOURCES BELOW THIS LINE CAUSE DISABILITY GLARE
5°
15° NO FATIGUE
25° MAX EYE ROTATION UP
30° EASY 50° MAX
ACCEPTABLE RANGE EAR HOLE
5°
HORIZ LINE
FRANKFORT LINE ESTABLISHES HORIZ SIGHT LINE
ORBIT
HORIZONTAL SIGHT LINE SLOUCH SIGH T LINE
0°
RELA
5°
SIGH
T LIN
E
15° EASY EYE ROTATION OPT RANGE FOR DISPLAYS LIGHT SOURCES IN THESE AREAS CAN REFLECT IN GLASSES
ACCEPTABLE RANGE
30°
35° MAX EYE ROTATION 45° WITH HEAD DOWN TILT FWD 45°-60° PRIMARY VIEWING FOR KEYBOARDS READING OR WRITING 70°-80° LOWER VISUAL LIMIT
38 cm - 40 cm 50th and 99th Percentile avg. Hip Breadth (Male) Handle Diameter The average hip breadth was obtained using NASA’s anthropometric data charts. The most comfortable testing prototypes were close to users’ hip breadth as they provided a resting position for arms.
HIP BREADTH
EA
EA
0°
Easy 30°
OPT
30°
15°
INFINITIUM 30°
AD
S ION
RO
TAT IO
NS
AT OT HORIZ
ER
EY
30° 35° MOPT AX
HE
60° 0°
147° W
Raised Areas Lowered Areas
Fuel & water tank
Ha
nd
le
Liquid binder & granular asphalt container
po
le
Battery
Engine Block Articulating Hub Hydraulic unit
Asphalt injection sprayer Electrical wheels
Compactor unit
10 Gal. Propane tank
10 Gal. Propane tank
Infrared heater
Liquid binder & granular asphalt container
62° VISUAL LIMIT OF RIGHT EYE
ASY 45°
Infrared heater
35° MAX EYE ROTATION
60° MAX HEAD ROTATION MINIMIZE HEAD ROTATIONS IF POSSIBLE
ACCU. VIEWING EASY EYE ROTATION
5°-10°
Fuel & water tank Handle pole
5°-10°
ASY 45° 60° MAX HEAD ROTATION
MIN. VISUAL ANGLE 35° MAX EYE ROTATION 62° VISUAL LIMIT OF LEFT EYE
Electrical wheels
IDEATION SKETCHES Handle Component
User-centered design Compact Manuverable Assistive Intuitive
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IDEATION SKETCHES Definitive Design Direction
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FINAL FORM Design Proposal
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FINAL FORM Technical Details
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1 3 4
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Radiator
1
Crane hook
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Gas tank
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Water tank
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Battery Unit
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Diesel hybrid power unit
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Articulating hub stepper motor
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Hydraulic unit
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Vibration pad (rubber bushing disk)
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Hub pulley
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FINAL FORM Design Details 4235mm
Compact The foldable design allows the machine to become compact for transportation or storage, and fold open for use.
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1225mm
USE CYCLE Construction Operation
1. Transportation
2. Tow (electric mode)
3. Turn ON (hybrid mode)
The operator can be pos right hand side stepping asphalt and traffic.
45° rotation
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4. Unlock handle
5. Change handle position
6. Operation
sitioned on the away from hot
New recycled Asphalt
45° curb angle
For making a left turn, the user can move the handle to the left side of the machine to avoid any blind spots. This way, the operator can have full control of the machine.
FINAL FORM Interface Design Proposal
USER INTERFACE The handle is mounted to an articulating arm that can provide flexibility and movement in every direction. This eliminates vibration from the compactor and allows the user to move around, thus minimizing blind spots, neck muscle strain and preventing them from stepping on hot asphalt.
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Interactive display
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Emergency STOP paddle
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Flexible cable
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Handle position lock / Unlock lever
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Reversible vibrator plate lever
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In-operation warning lights
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OFF / Electric / Hybrid selector
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Infrared heater temperature selector
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Automated recycling speed selector
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System Diagnosis Panel
Articulating Handle
FINlAL FORM Design Proposal
User-Centered Design The raised profile was placed on the left side of the machine to provide more enclosure and protection to the operator, isolating him/her from traffic.
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Water Sprayer
Recycling Unit Compactor Unit
Infrared Heater
tesla C
Cross Country
YOURS TO
O EXPLORE
PROBLEM IDENTIFICATION Research
Wildlife depends upon soils, plants, air and water to survive. When any of these natural environments are altered, dependent wildlife will be affected. ORV (Off Road Vehicles) have negative impact on natural environments and ecosystems such as erosion, soil compaction, bank stability, water quality, destruction and loss of vegetation, aquatic losses, and wildlife impacts. There has to be more sustainable ways of Off Roading in order to protect the natural environment and its habitat.
High Noise Levels High levels of noise can negatively impact animals’ hearing senses causing frantic behaviour, ear bleeding and temporary loss of hearing.
Gasoline & Engine Oil With ORV exceeding 80 million visitor days in national forests, tens of millions of gallons of gasoline and motor oil likely enter the soils and waters of our public lands each year as a result of inefficient combustion and emissions. Leaking Gasoline and Engine Oil fluids into the soil and water streams, rivers and lakes can contaminate and seriously damage the environment.
Accidental Collisions Direct effects of ORVs include increased mortality by accidental collisions with wildlife species, which may resting or loafing under rocks or brush in the heat of the day. Soil Erosion Soils in arid regions can be severely affected and damaged by ORV through disruption and compaction. These natural soil protective elements in the desert are highly vulnerable to vehicle use. The force of rolling wheels on soil can cause compaction and have a serious long lasting negative effect. Soil compaction can decrease water infiltration, increase runoff, and cause severe erosion problems.
Source: https://tpwd.texas.gov/publications/pwdpubs/media/pwd_rp_t3200_1081.pdf
TIME SETTING Research
Global Temperature
Carbon Dioxide
Arctic, Land Ice
Sea Level
Global temperature has increased by 1.7 Fahrenheit since the 1880s, while 9 out of 10 warmest recorded seasons have occured since 2000.
The levels of Carbon dioxide in the atmosphere are at highest in 650,000 years. Current levels are around 404.93 ppm and increasing.
The ice loss in Greenland has doubled between 1996 and 2005. Arctic sea ice, is currently declining at a rate of 13.3% per decade, relative to the 1981 to 2010 average.
Sea level is increasing by an average of 3.4 milimeters per year, and a total of 178 milimeters since the last 100 years. The melting ice lands and the expansion of warmer sea waters are two factors contributing to the sea level rise. The chart below illustrates the increase in sea levels from 1870 to 2000.
1960
2002
1979
Sea Level Change (mm)
2015
2014
2015
Temperature Difference (Fahrenheit)
CO2 (parts per million)
Arctic Sea Ice (Satellite Observations)
Source: http://climate.nasa.gov/
Sea Height Variation (mm)
Emissions Electric vehicles help reduce pollution and the exploitation of nonrenewable resources such as fossil fuels.
Protect the Environment
TESLA Off Road Vehicle
Efficiency Reduce the energy required to move the vehicle and thus increase efficiency and range through an aerodynamical and light weight design.
Noise Reduction Electric vehicles Reduce the noise emitted to eliminate disturbance of wildlife
Protect the Wildlife
Erosion Lightweight design to reduce soil erosion
Environmental Hazards Electric vehicles protect the soil, water streams and rivers from gasoline and engine oil contamination
Contextual Environments Research
INSPIRATION Design Philosophy
N
A
T
U
R
E
Corporeal Substance Liberation of form Accidental shapes Organic
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A
C
Aggregate of Substances Sophisticated form Optimized shapes Mechanical
H
I
N
E
IDEATION SKETCHES Design Theme #1
ORV Design Language Utalitarian Aggressive Bold
IDEATION SKETCHES Design Theme #2
Rib cage
Bodily Structure Light weight Protective Rigid
Key Sketches
Cabin tub
Replacement tire Batteries
Platform
IDEATION SKETCHES Design Theme #3
High air pressure
EV Design Language Aerodynamic Sleek Futuristic
Aero intake
Key Sketches
DEVELOPMENT SKETCHES Exterior Proportions
Proportions Strong silhouette Dynamic Balanced
EXTERIOR THEME Design Proposal
All Three Themes Combined Customizable Roof Design Aerodynamic and Sleek shape
DETAIL DEVELOPMENT Design Proposal
DETAIL DEVELOPMENT Design Proposal
FINAL TUNING / TWEAKING Design Proposal
FINlAL FORM Design Proposal
Aerodynamic / Battery Range Most off-road vehicles have bulky design and that would be a problematic design for an electric vehicle since battery range is affected by drag coefficient.
FINlAL FORM Design Proposal
Multipurpose / Dynamic Design The roof panels come off in order to give users freedom of expression and choose depending on where the vehicle is being used.
BASIC PACKAGE DRAWINGS Design Proposal
TESLA CROSS COUNTRY 4-door Dual electric motor 4WD 150 kWh battery Length : 4751 Wheelbase : 2947 Height : 1865 Width : 1877
Section “A”
Tire Replacement Storage
Approach Angle
Sec
JEEP RUBICON HIGH LIFT 4-door 3.8 V6 4WD 22.5 gallon fuel tank Length : 4751 Wheelbase : 2947 Height : 1865 Width : 1877
ction “B”
Section “B”
Departure Angle
Section “A”
CUTAWAY ILLUSTRATION Design Proposal
CUTAWAY ILLUSTRATION Design Proposal
Speaker
Cabin tub blending into the interior
Handle
Shock absorber / suspension attachment
Carbon fiber door (side pillar)
Light weight monocoque cabin tub
Step
Side window/door cassette
DURO
O Crutch
Contextual Environments Design Themes
DURO Walking Crutch
IDEATION SKETCHES Design Theme #1
The design has to consider modularity, ergonomics, performance and elegance.
Modular
Customizable
Organic
Multipurpose
DURO Walking Crutch
IDEATION SKETCHES Design Theme #2
The use of an interface to answer or reject phone calls, go through music library and changing volume will enable the user to keep holding the crutches without the need to let go of them in order to use their smart devices. Just like the interface on modern car steering wheels, the user can also have aceess to Siri which then can take voice commands.
Interactive
Assistive
User Friendly
DURO Walking Crutch
IDEATION SKETCHES Design Theme #3
The product can incorporate innovations and ideas from ergonomic chairs, to create more comfortable arm grip. Also, bicycle seat stays and forks would be a great source of inspiration for shock absorbing parts.
Ergonomic
Arm Pads
Shock Absorber
DURO Walking Crutch
PROTOTYPING CAD Modelling
DURO Walking Crutch
PROTOTYPING Testing & Fabricating
DURO Walking Crutch
DESIGN PROPOSAL Details & Orthographic Views
Customizable The stick is manufactured in the longest size. The end of crutch pole is then cut short in order to fit perfectly to each user. The difference in palm height between the 1 percentile female and 99 percentile male is about 20cm.
DURO Walking Crutch
Modular The replacable stem allows the product to last with the user through the rehabilitation process by changing from a hand crutch to a walking cane.
DESIGN PROPOSAL Ergonomics
Algorithmic CAD (Grasshopper) w create a mathematical texture that s goes from the center to the edge of t (Scripted by Eric Cross)
Ergonomic The cuff has an ergonomic extension that allows the arm to rest comfortably thus distributing weight more evenly across the arm, relieving the stress and weight on wrist
DURO Walking Crutch
was used to softens as it the surface.
The hand grip and cuff have textured soft pads that allow for grip and comfort, while providing a sensation of pleasure.
DESIGN PROPOSAL Anthropometric & FEA
The bent shape of crutch pole provides hip clearance for the user. Moreover, this design creates flexibility as forces are being exerted on the handle. Therefore, this design diminishes the need for spring or suspension components, saving weight while providing comfort and vibration dampening. The Finite Element Analysis (FEA) illustrated below shows the stresses bending the Crutch pole with a force of 1000 Newtons being exerted on it.
828
26” FINGERTIP HGT. 660 32.6” CROTCH HGT.
DURO Walking Crutch
50 Percentile Man
FINAL FORM Technical Details
Carbon Fiber The main body of this crutch is made of Carbon Fiber. The manufacturing process used is “bladder molding� in order to create a light, hollow and strong structure.
DURO Walking Crutch
Interface The touch interface allows users to have access to their device without the need to leave the crutch and look for cellphone device in their pockets. This device connects cell phones to headsets through blue tooth.
FINAL FORM Technical Details
Countersunk bolt
Cuff
Cuff attachment
Pan head cross collar screw
Instrument ball bearing
Washers
Round nut slotted
Cuff stem attachment
Carbon fiber stem
Washer
Pan slot head
DURO Walking Crutch
Cuff ergo pad
Arm ergo pad
Stem / hand grip attachment
Hand grip ergo pad
Polyurethane handle
Electronics cover
Hand grip attachment
socket countersunk head cap screw
Carbon fiber crutch pole
FINAL FORM Technical Details
5C Lithium Ion 300mAh battery
Stem to crutch pole attachments
DURO Walking Crutch
Kinetic charging device
PCB backplate
Bent Aluminum extruded stem
Welded bottom attachment onto the stem
User interface (play, pause, forward, backward, volume control, answer, hang up, siri, google)
PCB board
Handle assembly
FINAL FORM Technical Details
DURO Walking Crutch
Misc. Mino
or Projects
IDEATION SKETCHES Mazda KEI (Small) Car
Mazda AZ-1 Tradition Sculpted Sporty Fun
IDEATION SKETCHES Nissan SUV
IDEATION SKETCHES Virtual Reality + Photoshop
This short project utilizes v and explore a new workflo in VR, the CAD file and wir illustrations and renderings
virtual reality in order to maximize creativity ow. Once the snowmobile is roughly drawn reframes will be used to generate more s.
IDEATION SKETCHES Design Theme
DESIGN PROPOSAL Research
WHAT is Hyperloop? The Hyperloop is a conceptual high-speed transportation system originally put forward by entrepreneur Elon Musk, incorporating reduced pressure tubes in which pressurized capsules ride on an air cushion driven by linear induction motors and air compressors. Hyperloop pod competition A number of student and non-student teams are participating in a Hyperloop pod competition in 2015-2016. I was a member of Carleton University Hyperloop team and contributed to the aesthetics and design of the pod.
FINAL DESIGN Details / Features
Air brake systems to assist with braking
Turbine bay closes upon entering the station
Turbine bay opens upon entering the tunnel
Exhaust system Pressurised air from the turbine exits through the back
Pressurized air channels connecting the turbine inlet to the outlet system while saving space for the interior
Passenger capsule Pressurized passenger capsul built inside an Isogrid for maximum strength once the pod enters reduced-pressure tubes
Engine bay Sucks in air using a turbine to reduce air pressure on the front
Hyperloop Airplane Bullet Train Automobile
35 mins 1 hour 15 mins 2 hours 38 mins 5 hours 30 mins Travel time between Los Angeles to San Fransisco
FINAL DESIGN Details / Features
Solar panels to generate the power needed to move the pods
Low pressure (air pressure) tubes (Transparent in this illustration)
Magnetic propulsion system suspends the train on a cushion of air
I-Beam
FINAL DESIGN Details / Features
IDEATION SKETCHES Design Development
Trendy style Expressive Aggressive Utalitarian Bold
Key sketches
FINAL FORM CAD + Photoshop Rendering
The Sillhouette The train morphs into the monorail. fluid lines and surfaces create the impression of a wave (ripple) moving across, making the train and monorail into one cohesive structure visually.
FINAL FORM Technical Details
Business Class Max. 24 passengers Small luggage / bag compartment Heavy luggage & washroom Economy Class Max. 64 passengers (each section)
Autonomous train. Camera sends video and other information to control center Infrared cameras
Silicon solar photovoltaic cells
Magnetic components The synchronous motor of the transrapid system, is used for both propulsion and braking.
Levitation A magnetic field is generated and lift the vehicle
Propulsion Field is generated of sliding and pushing the vehicle on the rail
FINAL FORM CAD + Photoshop Rendering
WORK EXPERIENCE
COMPUTER PROGRAMS
Cervelo Cycles
2D
OCT 10 - MAY 11 8 Months Co-Op Student Design & Engineering department Toronto, Canada
Adobe Photoshop Adobe Illustrator Adobe InDesign Alias Sketchbook pro
Bluesky Design
3D
MAR 15 - JUL 15 5 Months Design Internship Creative Design department Sydney, Australia
Rhinoceros Solidworks Keyshot/HDR light studio
OTHER SKILLS
EDUCATION Carleton University, Canada
Analog sketching and rendering Automotive clay modeling Illustration Styling Painting Final prototyping and model making Composite lamination Research and documentation Presentation Communication Design User Interface Design Form Development Package Design
Majoring in Bachelor of Industrial Design
Monash University, Australia 1 year exchange student Majoring in Transportation and Product Design Grade A Student in Advanced Clay Modeling studio
Car Design Academy
Alireza Saeedi alireza.saeedi19@gmail.com C : +1 613 296 7679
AWARDS & RECOGNITIONS Carleton University Dean’s List Wim Gilles Design Award ACIDO Rocket Competition Award Winner Featured in CTV Morning News Ottawa Featured in Carleton University’s publications May, 2017
THANK YOU