DESIGN BY
This portfolio collected my past 5 years work including product design, packaging design, graphic design and event planning. It is part of my grow. I remember one professor told us "Design is love". That's one of my favorite sentence. Because of love, we can design from user’s point of view and come up with a better design to slove the problem, to make people live better. That's what I believe and how I design my product, my work.
YI WEN CHANG
CONTACT INFORAMTION
Yi-Wen (Alisa) Chang (626) 215-6373 (Mobile) changyiwen0516@gmail.com
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EDUCATION University of California, Irvine-Extension, Irvine, CA Accelerated Certificate Program in Project Management (9/2013) Accelerated Certificate program in Marketing (6/2013) Tatung University, Taipei, Taiwan Master’s Degree in Industrial Design (9/2012) International Exchange student at Kyoto Institute of Technology, Japan (4/2011) Bachelor’s Degree in Industrial Design (6/2010) EXPERIENCE INSTEON ( Home automation networking ) Intern • Designed Switch, Keypad and Package • Marketing material provided
Fall 2013
Micro-Star International (Manufacturer of laptops/computer goods) Intern • Designed interface for medical and English learning system • Assisted with product design • Conducted market research on product
Summer 2008
AWARDS AND HONORS Lite-On Award Special Prize award winner (2011) Young Designers’ Exhibition, Designmai Youngster DMY, Berlin, Germany (2010) Young Designers' Exhibition, winner of manufacturers’ Product Design Award (2010) Selected Commonwealth Magazine Cool Design 100 (2010)
COMPUTER SKILLS Microsoft Windows XP, Mac OS, Microsoft Office (Word, PowerPoint, Excel), Photoshop, Illustrator
LANGUAGES English (Fluent), Mandarin Chinese (Native Language), Japanese (Intermediate)
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P R O D U CT
D E S I G N
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SWAN to usefulness, we hope that the user can enjoy the visual and tactile pleasure. We also hope that the user can start a wonderful day during their morning wash.
H / 780 W / 480 L / 1600
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MOTIVATION Not everyone can have a large space or the picturesque scenery in the house, not to mention the bathroom. To have an luxurious or relaxable bathroom is always accounted for a large space. That is the reason why we hope the sink can have we extend the table so that more items can be placed on it. Also, the light shining create the atmosphere of the whole space at the same time.
INSTRUCTION SWAN’s leaf is design to make each leaf can be rotated independently. The leaf can be storage by rotating when the user is making up or dressing up. This function can let user’s body be closer to the mirror so that the user no longer bends over backwards. Moreover, because the leaf can be stored, the using space is increased so that we can also receive water when we use the longer container.
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T H E
OT H E R S
Materials Design
The design elements are compressing sponge, Poly and water. The patten yellow light, it utilize the special characteristic of the Poly and compressing while the light is on. POLY
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∞
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The speed of using the pencil is much faster than a tree grows. The resources consumption is times more than our imagination. However, to protect and treasure those nature resources is everyone’s responsibility. I hope by this design we will not only learn how to treasure the gift that we have now but also develop the a proper perspective of cherishing resources.
∞
It’s always difficult to hold a short pencil, so we throw it away. The new pencil design “ ∞ ” can be connected each one together. To connected is also very easy, you only need to put the raise side into the concave side. By this function the new pencil can connect together with the old one (short one) to increase of length and make the pencil can be used again when the pencil become to short to be held.
HOW TO USE
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3
the natural resource we have. 22
( Inch )
SWITCH
DESIGN
DIMMER
Base on INSTEON’s home automation technology and the interior design trend designed this new swith. Hope by the new appearance and function can help user control thier home appliances easiler and more efficiently.
DIMMER
100%
45
30%
6 KEYPAD
8 KEYPAD
SWITCH
DESIGN
6 Keypad and 8 keypad are following the same image as Dimmer. Each botton can be connected to different home appliances and the clean plastic frame also can show the brightness of each home appliance which has beenconnected.
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ONE STEP User Observation
“One Step” is a chair design based on human nature reaction. I found out when people have no free hands to do thing they always use lags to help. So by this nature reaction I designed this folding chair, “One Step” , to slove the inconvience, such as need to use both hands and takes time to fold it.
900
400
Plastic
Slide
Metal
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( mm )
The geometric hollow design not only can reduce the weight of the chiar but also give the chair special and different shadow.
COLOR
HOW TO USE
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LOCK By using combined and disassembled form, users can extend or unextend the extension line base on their personal demand. Besides, users no longer have to worry about whether there are enought of space or not. What’s more, “Lock” can implementthe the concept of saving energy.
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THE BENEFIT It is easy to find “Lock� in the night by the lighting. The combined and disassembled function can save energy.
electric conduction
connect
HOW TO USE
The wires are always knots easily. It not only makes a mess but also cause the inconvenience when you use it. The special-designed part of electricity conduction can also use to seprate the wires.
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G R A P H I C
D E S I G N
INVITATION CARD DESIGN
Invitation cards by and large, are pretty much useless as soon as event ends. are large and So I design these invitation cards as beautiful, creative so people are willing to keep it. And hope they will hold on to them for a while, or even end up keeping them for good.
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COLOR APPLICATION BOOK Cooperated with National Palace Museum
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BUSINESS CARD DESIGN Business card is very important to a shop, and it can also influence the willing of consumers come to the shop or not. Therefore, business card design should analyze the image of the shop you design for in order to match the shop’s image. So I choose black and whrite as the main color for Kando Sozo‘s business card.
Front
HOW TO OPEN
Back
Expansion Plan 67
P A C K A G I N G
D E S I G N
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PACKAGING DESIGN
This packaging design is design for the INSTEON product, Starter kit. Compsny’s main color are white, blue, gray and green. So I choose those color as the new package’s main color.
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This packaging is designed for BARISTA coffee bean, adopt the coffee brown as the design fundamental color . The curve on the package represent the coffee smell, and symbolize that coffee and milk mix perfectly together.
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PACKAGING DESIGN The subject is new year, and I choosed MOS BURGER as the target company. MOS always use lovely patterns, colors and brief style to express their products. In order to meet their company image, I continue their consistent style but use tender bud to represent the new year in spring.
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